There are few things more satisfying than a freshly baked pepperoni pizza, with its crispy base, rich tomato sauce, melted tangy cheese and a sprinkling of smoky sausage.
But with several supermarkets and a host of more expensive brands all offering similar pizzas, prices for this freezer staple really do vary. In fact, a Chicago Town pizza could cost you more than twice as much as a supermarket own-brand one.
To find out if paying more gets you a tastier slice, we pitted Goodfella’s, Chicago Town and Dr Oetker frozen pepperoni pizzas against seven cheaper own-label options from Asda, Lidl, Sainsbury’s and more.
Lots of supermarket brands delivered brilliant results, but we only found one pizza worthy of Best Buy status.
Find out which frozen pepperoni pizza we recommend, based on our blind taste test conducted in June 2021.
Prices correct as of July 2021.
£1.15 (35p per 100g)
Asda’s double pepperoni is one of the cheapest pizzas on test, but does that mean it’s had to compromise on taste?
£2.50 (78p per 100g)
Does this tiger earn its stripes, or is the flavour less of a roar and more of a whimper?
£1.00 (32p per 100g)
This is the cheapest individual pizza on test. But does your local Co-op hold the key to pepperoni heaven?
Available from Co-op (in-store)
£2.50 (78p per 100g)
Dr Oetker wants you to fall back in love with pizza with the help of its pepperoni offering. But does it have what it takes?
£2.25 (66p per 100g)
Big brand Goodfella's has been making pizza for nearly 30 years. Could its stonebaked pepperoni pizza be the perfect addition to your movie night?
£1.50 (42p per 100g)
Iceland says it rests its dough for 24 hours to get an even crispier base. Our tasters reveal whether it was worth the wait.
£1.98 for 2 pizzas (28p per 100g)
This pizza is sold in a two pack, making it the cheapest of the lot gram for gram. But does this Lidl pizza deliver big on flavour?
Available from Lidl (in-store)
£1.35 (39p per 100g)
Morrisons has gone with emmental cheese instead of the traditional mozzarella for its pepperoni pizza. Read our review to find out whether it impressed our tasters.
£1.50 (44p per 100g)
This double pepperoni pizza is topped with regular and mini slices of pepperoni. Do they both deliver on flavour?
£1.40 (46p per 100g)
This pizza is one of the most expensive supermarket own-label pizzas we tested per 100g, so should Waitrose shoppers favour this one over the big brands?
You may scoff at the idea of sharing a pizza but nearly all of the products we tested were recommended as serving two people. You can find out how many calories each pizza has per serving below.
And if you’re not sure half a pizza is going to fill you up, perhaps consider a side salad to fill in the other side of the plate where the rest of the pizza would be.
The lowest-calorie pizzas came from Asda and Goodfella’s, with 407kcal per half pizza. The most calorific was Chicago Town’s Tiger Crust at 522kcal.
While each individual pizza will vary, every pizza we tested states the percentage, by weight, of pepperoni. From this, we can see which brands say they’re loading their pizzas up with the most sausage.
As you can see from the table, Iceland delivers on its triple pepperoni promise, with more than 53g of pepperoni on each pizza, with Asda a distant second. At the bottom of the table, Goodfella’s and Waitrose vie for the least generous pepperoni topping, with just over 30g of sausage each.
Cardboard pizza boxes can usually go in your household recycling bin. Some pizzas are wrapped in a non-recyclable plastic film which you’ll need to dispose of in your general waste bin.
The pepperoni pizzas were assessed by a large panel of consumers who regularly buy and eat this type of pizza.
The make-up of the panel broadly represents the demographic profile of adults in the UK. Each pizza was assessed by 65 people.
The panellists rated the taste, texture, aroma and appearance of each product, and they told us what they liked and disliked about each one.
The taste test was blind, so the panellists didn’t know which brand they were trying. The order in which they sampled the pizzas was fully rotated to avoid any bias.
Each panellist had a private booth, so they couldn’t discuss what they were tasting or be influenced by others.
The overall score is based on:
These weightings are based on consumer rankings of the importance of different pepperoni pizza attributes.