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Supermarket soups beat Heinz in Which? taste test

Sainsbury’s, Tesco and Aldi soups crowned Best Buys


Tomato soups from Sainsbury’s, Tesco and Aldi came top for taste in the latest Which? test – beating Heinz Classic Cream of Tomato into joint-fourth place.

Which? has trialled 11 supermarket and branded cream of tomato canned soups in a blind taste test, involving 100 members of the general public.

Sainsbury’s Cream of Tomato (76%), Tesco Cream of Tomato (74%) and Aldi Soupreme Cream of Tomato (72%) were voted tastiest and are Best Buys.

All of the supermarket Best Buys are cheaper than branded varieties. And Aldi’s soup costs less than half the price of a can from the nation’s favourite soup brand Heinz.

You can see other top-tasting food and drink, including everything from store cupboard staples to champagne, in our taste test winners’ gallery.

Supermarket vs branded tomato soup

Each cream of tomato soup on test was rated on its taste, texture, appearance and aroma.

Heinz Classic and Waitrose both scored 67%, while Baxters scored a middle-of-the-road 61%. Soups from Campbell’s Condensed and M&S came joint-last with 55%. We also tested soups from The Co-op, Morrisons and Adsa.

The Best Buys from Sainsbury’s and Tesco cost 65p per can – a lot cheaper than Heinz (89p), Baxters (95p) or Campbell’s (95p). At just 42p, Aldi’s Best Buy Soupreme Cream of Tomato Soup is one of the cheapest you’ll find in the supermarket.

Tomato soup nutrition

The three Best Buys contain exactly the same amount of sugar and salt. They were the sweetest soups we tested, and contained an average amount of salt.

Baxter’s was the saltiest soup and contains 0.7g of salt per 100g. The Co-operative’s is the least salty, with 0.4g of salt per 100g.

Nutritionist and Which? food expert Shefalee Loth said: “A tablespoon of tomato purée, one medium fresh tomato or two tinned plum tomatoes all count towards one of the recommended five daily portions of fruit and vegetables.

“Most tomato soups contain at least one of these ingredients and so will count towards one of your five a day.”

More on this…

  • Prefer to make your own soup? Save time and avoid lumps with a Best Buy jug blender
  • Want fairer food pricing and simpler supermarket offers? Join our campaign
  • Bake your own bread? Discover how to make the most of your breadmaker
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