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Birds Eye and Young’s fish fingers beaten by own brand in Which? taste test

Find out which supermarket fish fingers beat big-brands Birds Eye and Young’s in our taste tests

Birds Eye and Young’s fish fingers beaten by own brand in Which? taste test

A panel of 60 people tasted 11 fish fingers from Birds Eye and Young’s, plus popular supermarket brands, including Aldi, Lidl, M&S and Tesco. They marked them for appearance, aroma, flavour and texture.

Each fish finger was tasted blind so they couldn’t be identified.

Only two fish fingers were good enough to be named a Which? Best Buy. Find out how your favourite ranked in our full rundown on the best fish fingers.

Best and worst fish fingers

The fish fingers which came out on top were a step ahead of the rest when it came to flavour and, most importantly, texture.

Their golden coatings tasted as good as they looked and were satisfyingly crispy once bitten into.

The texture of the fish was spot on, too, with no slimy or dry textures – our Best Buys had chunks of meaty fish, which were perfectly moist.

The worst on test were out of their depth, falling behind with bland, disappointing flavours and soggy, tasteless breadcrumbs which overpowered the fish fingers.


Pair your fish fingers with the best oven chips


Best cheap fish fingers

If you’re looking for cheap fish fingers that taste good, it’s worth knowing that the fish fingers that came third in our taste test are almost one third cheaper than the big brands.

This budget-friendly own brand works out at around 50p per 100g compared with 71p per 100g for the big brands.

You’ll need about 12 fish fingers every time you’re feeding a family of four – whether you’re a fan of fish finger sandwiches or the classic combo of chips and peas.

That’s 624 fish fingers over the course of a year if you eat them once a week.

Switch to buying these cheap fish fingers in your weekly shop and you can make a pretty decent saving. Going for this great-value brand could save you a pretty impressive £81.13 per year, compared with the priciest on test.

Despite their low cost, these fish fingers impressed with their delicious, crunchy coating, which was the perfect golden colour.


Make a truly homemade fish finger sandwich with one of the best bread makers.

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