We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coronavirus Read our latest advice

Carte D’Or vanilla ice cream beaten by budget supermarket brand in Which? taste test

We tested the closest supermarket alternatives to the leading-brand vanilla ice cream and just one was good enough to be named a Which? Best Buy

Carte D’Or vanilla ice cream beaten by budget supermarket brand in Which? taste test

With the warmer weather on its way back next week, our tests reveal the budget supermarket-brand vanilla ice cream that’s beaten Carte D’Or in our taste test. 

Our tasters tried out ice creams from Carte D’Or plus eight supermarkets, including Aldi, Asda, Lidl and Tesco. They rated them on taste, texture, appearance and aroma.

The top scorer was more than a third cheaper than the leading brand.

Find out how your favourite fared in our full rundown of the best vanilla ice creams.

The best and worst vanilla ice cream

Our taste-testers described the Best Buy vanilla ice cream as ‘melt in the mouth’, and they liked its creamy texture and well-balanced flavour.

It also scored very highly for its light vanilla aroma and creamy colour.

Sadly, the same can’t be said for the worst vanilla ice cream we tested.

It lost points for its texture and artificial flavour, with some of our tasters saying they were put off by its unusual yellow colouring.

Our top scorer was actually cheaper per 100g than our lowest scorer, proving that paying more doesn’t guarantee a better product.

Make the perfect affogato by pairing a scoop of vanilla ice cream with a shot of our best instant coffee.

Vanilla ice cream calories

The difficulty with comparing calories in ice cream is that, while some packs state their measurements in grams, others measure in millilitres. This makes it hard to compare the calorie count between different brands.

The average calorie count for the ice creams we tested that measure in grams is 182 calories per 100g. The highest of those we tested was 193 calories, and the lowest was 169 calories.

The average calorie count for the ice creams we tested that measure in millilitres is 101 calories per 100ml. The highest of those we tested was 113 calories, and the lowest was 92 calories.

Read our round-up of the best vanilla ice cream for the full calorie rundown.

It’s worth noting that each brand has a very similar saturated fat, sugar and salt content, so even if you’re trying to eat healthily you don’t need to be too picky.

How we tested

  • Each vanilla ice cream was tested by 60 individual consumers who regularly purchase ice cream.
  • The test was conducted in laboratory conditions, and participants were unable to discuss their thoughts with the other tasters.
  • The tasters weren’t informed which ice cream they were testing at any given time, and they were given the ice creams in a random order to avoid any bias.
  • We asked them to rate each vanilla ice cream on taste, texture, appearance and aroma.
Back to top
Back to top