28th July 2021
Chicago Town, Goodfella's and Dr Oetker may be the big cheeses in frozen pizza, but we tasted them alongside nine other frozen supermarket pizzas to find out which is really a slice of heaven.
In February 2020 our taste testers sliced through margherita pizzas offered by the leading brands and rated them alongside own-brand margheritas from supermarkets Aldi, Asda, Co-op, Iceland, Lidl, Morrisons, Sainsbury’s, Tesco and Waitrose.
In this guide it's the brands vs the supermarkets as we uncover the true champions of frozen pizza.
£0.98 per pack
£1.15 per pack
£2.25 per pack
£1.90 per pack
The Co-op's was the priciest of the supermarket own-brand frozen pizzas our tasters tried. But did its flavour and texture make it a cut-above the other supermarkets? Log in now or to unlock our results.
£2.50 per pack
£2.00 per pack
£1.00 per pack
£2.96 per pack
£1.00 per pack
£1.00 per pack
£1.50 per pack
£1.40 per pack
This is by no means the poshest pizza you can buy from Waitrose, but did its Essential Waitrose frozen pizza still have a more premium taste than you get in other supermarkets? Log in now or to unlock our results.
Note: Prices correct as of February 2020.
We’ve listed four tips and tricks to help guide you towards tucking into perfect slices of heaven every time you cook a pizza from frozen.
Frozen pizzas need plenty of heat underneath as well as on top to make sure the base is crispy. Avoid using baking trays with frozen pizza. They prevent the base from crisping up as quickly.
Place the pizza straight on the oven shelf. The bars will allow plenty of heat to reach the base as well as the topping. Position your baking tray at the bottom of the oven to catch any bits that fall.
If you do use a pan, buy a product specially designed for cooking pizza. Non-stick pizza pans have handy holes to help with crisping up the base.
Pizza stones are great at crisping the base of your pizza as they absorb moisture and have low risk of burning the base.
For an extra heat kick, you may want to go for chilli oil. You can buy bottles of ready-made chilli oil, or you can make it yourself by gently warming up olive oil, chillies and chilli flakes in a pan for three or four minutes and then straining it into a glass container once it cools.
The top of your oven is hotter than the bottom. If you put your pizza on the top shelf, you risk a topping that cooks quickly but a base that needs longer. That said, pizzas with very thin bases should be OK on the top shelf, as the base will require less cooking time to become crisp.
The bottom part of your oven is the best spot for crisping up the base while slowing down how quickly the topping cooks.
Most thin pizzas with a base of roughly equal size to the topping will likely be best off on the middle shelf, as the base and the topping will cook evenly there.
Don't assume they're the same across the board. These can vary significantly between different brands and supermarkets.
Different pizzas have varying best-before dates on the packaging, but none will have use-by dates. That’s because frozen pizza will never really go off if you keep it stored in the freezer.
Frozen pizza generally loses its quality after roughly 18 months of storage in the freezer. After that it’ll still be perfectly edible, it just won’t be as tasty.
Always follow the cooking and storage guidelines once you've taken it out of the freezer.
The products were assessed by a large panel of consumers who regularly buy and consume frozen pizza.
The make-up of the panel broadly represents the demographic profile of adults in the UK.
Each frozen pizza was assessed by 60 people.
The panellists rated the taste, texture, aroma and appearance of each product and told us what they liked and disliked about each one.
The taste test was blind, so the panellists didn’t know which brand they were trying. The order they sampled the frozen pizza was fully rotated to avoid any bias.
Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others.
The overall score is based on: