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Travel agents

Best and worst package holiday providers

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Which holiday company should you use for your next trip? Our survey of thousands of Which? members reveals all.

With hundreds of travel companies to choose from, which ones offer the most help with your holiday planning and are the best to book with? Here, we reveal satisfaction ratings for the general travel companies that are used most by Which? members. 

These reviews cover package holiday providers - that's companies that offer traditional beach, resort or poolside packages combining flights and accommodation. Check our table of escorted tour providers if you want a holiday with a planned itinerary and accompanied by a dedicated guide. If you are looking for more freedom to roam, see our best self-guided tour providers. For more specialist holidays, find out how companies ranked for city breaks, ski trips and villa holidays.

How you rate package holiday companies
WRP Holiday company (sample size) Average price: Short/ Long haul Accommodation Customer service Description matching reality Organisation of holiday Value for money Customer score
Jet2 Holidays (672) £89 / £89 86%
Kuoni (48) £178/ £224 86%
Hays Travel (42) £85/ - 84%
Trailfinders (62) £150/ £196 83%
Y Saga (103) £114 / £173- 80%
  Co-Op Travel (37) £78 / £87- 78%
Inghams (39) £125 / - 78%
  Mercury Holidays (33) - / - 78%
  Expedia (114) £87 / £102 77%
  Love Holidays (46) £69 / - 77%
  British Airways Holidays (172) £92 / £143- 76%
  Tui (855) £90 / £125- 76%
  Virgin Holidays (120) £75 / £150- 76%
  On The Beach (57) £64 / - 75%
  Travel Republic (46) £66 / - 75%
  Easyjet Holidays (101) £70 / - 73%
  First Choice (122) £83 / £117- 73%
  Secret Escapes (44) £87 / - 72%
  Balkan Holidays (38) £70 / - 71%
  Broadway Travel (32) £87 / - 70%
  Best At Travel (32) £87 / - 69%
  Lastminute.com (44) £75 / - 68%

Click here for the full survey results table

Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. WRP stands for Which? Recommended Provider. Average price: Based on the median price per day of holidays taken by survey respondents, within this category, with the company named. Short haul destinations are defined as anywhere less than a five-hour flight from London. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company. Companies with the same customer score are presented in alphabetical order.

How we researched holiday companies

In March and April 2020, we asked Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. We define a package holiday as a traditional beach/resort holiday combining flights and accommodation. We only reported on companies and star rating categories when we received at least 30 responses.

You can have your say on what we research and help us achieve change by joining Which? Connect

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