Car insurance Best and worst car insurance

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Few insurers are good enough to be Which? Recommended Providers - they have to combine good cover with great customer service.

Which? experts scrutinised 36 car insurers’ standard car insurance policies, and we surveyed thousands of policyholders. We've rated each policy on its key aspects to produce a Which? policy score, and our customer score is based on how the insurers were rated by their customers.

We reviewed some of the biggest insurers in the market including: Axa, Direct Line, Aviva, Saga, Admiral, Esure, Swinton, the AA, Tesco Bank and RSA.

To be a Which? Recommended Provider, an insurer must:

  • Be regulated by the Financial Conduct Authority
  • Be available to the general public
  • Have received responses from 30 or more customers in our survey
  • Have received an average or above policy score (see table for current average score) and a customer score of 70% or above

This review reveals which insurers came out best for cover and customer service, and which scored the worst. To access this review and thousands of others, sign up for a £1 trial. Or if you're already a member, log in to see our reviews.

Best and worst car insurance
ProviderAge rangeCustomer serviceHandling queries and complaintsTransparency of chargesValue for moneyAbility to manage onlineCustomer scorePolicy scoreTotal
Subscriber only content17 - 80-  -  -   78%87%82%
Subscriber only content17 - 99-   -   -  -  74%78%76%

Subscriber only content

17 - no limit70%81%76%
Subscriber only content17 - no limit--68%84%76%

Subscriber only content

50 - no limit72%78%75%
Subscriber only content16 - no limit-  -  -  -  67%82%75%
Subscriber only content17 - no limit64%78%71%
Subscriber only content19 - 6565%76%71%
Subscriber only content17 - no limit-  67%72%70%
Subscriber only content17 - 80-  -  -  71%68%70%
Subscriber only content25 - 8566%73%69%
Subscriber only content16 - 9564%71%68%
Subscriber only content17 - 8569%67%68%
Subscriber only content17 - 9965%71%68%
Subscriber only content17 - 8463%71%67%
Subscriber only content17 - 8564%70%67%
Subscriber only content21 - 80-67%67%67%
Subscriber only content16 - 9562%70%66%
Subscriber only content17 - 9959%74%66%
Subscriber only content18 - no limit64%68%66%
Subscriber only content17 - 7563%67%65%
Subscriber only content21 - 8058%71%65%
Subscriber only content17 - 9970%61%65%
Subscriber only content18 - no limit-68%62%65%
Subscriber only content17- 8662%69%65%
Subscriber only content18 - no limit62%63%63%
Subscriber only content17 - no limit64%62%63%
Subscriber only content17 - no limit61%63%62%
Subscriber only content17 - no limit58%65%62%
Subscriber only content17 - no limit60%64%62%
Subscriber only content30 - no limit53%70%61%
Subscriber only content16 - 9553%69%61%
Subscriber only contentUnderwriter dependant59%60%60%
Subscriber only content17 - no limit60%57%59%
Subscriber only content17 - no limit62%55%59%
Subscriber only content17 - no limit62%55%59%
Average      65%70%67%

Table Notes:
Customer score data based on a survey of 5,039 policyholders in May 2015. Policy scores are based on the provider's standard policy. All policies are available to the general public. 

Customer score is calculated using a combination of overall satisfaction and how likelihood to recommend the provider to a friend. '-' represents where we have insufficient sample size (less than 30) to generate a star rating. Insurers must have a minimum sample size of 30 for inclusion in the table. 

The following providers received customer scores but did not receive a policy score as they did not take part in our survey or are brokers offering a wide range of different policies. RSA (80%), Direct Car Insurance (62%), Swinton (61%), Octagon Insurance (58%), Ageas (58%), Asda (55%), 1st Central (54%) and Budget Insurance (52%).

Customer score sample size: RSA (175), NFU Mutual (31), John Lewis (31), Saga (199), Chaucer Direct (32), LV= (200), Post Office (49), Marks & Spencer (169), Direct Line (199), Nationwide BS (36), Swiftcover (50), Sheilas' Wheels (49), Toyota Insurance (30), Age UK (39), Allianz (50), RIAS (120), Tesco Bank (200), AA (198), Churchill (201), More Than (176), Sainsbury's Bank (50), Endsleigh (40), The Co-operative Insurance (102), Aviva (199), Direct Car Insurance (45), Zurich (64), AXA (200), Kwik Fit (50), Admiral (202), Lloyds Bank (88), Swinton (304), (50), Halifax (50), RAC Insurance (50), Hastings Direct (197), Diamond (48), Esure (200), Octagon Insurance Company Ltd (45), Ageas (106), ASDA (30), 1st Central (72), Privilege (49), Castle Cover (42), Budget Insurance Services (39).

  1. Policies only available via direct sales forces and local agents and may not cover all risks or postcodes (particularly in major cities). Check on 0800 3164661.
  2. Policy is underwritten by a partner insurer or panel of partner insurers.


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