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22 Jan 2026

Insure Pink car insurance review

Insure Pink donates part of its sales to breast cancer charities, but is the car cover highly rated?

Dean SobersSenior researcher & writer

Dean is an award-winning personal finance writer who’s spent over 15 years helping consumers navigate the tangled and fascinating world of insurance.

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In this article

Does Insure Pink offer the best car insurance?
What does Insure Pink car insurance cover?
'Insure Pink's policy didn't trouble the top performers'
How good is Insure Pink at handling claims?
How can you save money on Insure Pink car insurance?
How does Insure Pink compare with other providers?
Insure Pink: how can I claim?
Should you buy Insure Pink car insurance?

Insure Pink is part of the Hastings Group, and offers car insurance underwritten by Hastings Insurance Services Limited.

If bought direct, Insure Pink donates £10 to the Pink Ribbon Foundation, supporting breast cancer charities. You can also purchase a policy through comparison websites.

We've reviewed Insure Pink's standard car insurance policy, simply called Insure Pink.

The policy covers drivers aged between 17 and 82.

Please note: this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

Does Insure Pink offer the best car insurance?

Insure Pink

Despite having some useful features, Insure Pink's only policy achieved a below-average score

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Policies

Insure Pink 60%

See how this compares with the best car insurance, or read more about how we rate car insurance.

What does Insure Pink car insurance cover?


Fire excess	£45
Theft excess	£45
Accidental damage excess	£45
Windscreen replacement excess (approved repairer)	£135
Is the policyholder's NCD affected if car is hit while parked	Yes
Is the policyholder's NCD affected by vandalism	No
Windscreen damage - limit per claim (approved repairer/non-approved repairer)	Unlimited/£100
Window damage - limit per claim (approved repairer/non-approved repairer)	Unlimited/£100
Cancellation fee after cooling-off period	£45
Repairs guarantee period	5 years
Total loss courtesy car	Optional extra
Replacement car provided during repairs following an accident	Included
Replacement car - guaranteed availability	Yes
Misfuelling cover - what's covered	Not covered	0 out of 5
Onward travel limit	£250
Driving other cars - level of cover	Third party

Table last updated January 2026. Next update January 2027. We recommend checking policies before buying.

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'Insure Pink's policy didn't trouble the top performers'

Dean Sobers, Which? car insurance expert, says:

Insure Pink’s policy scored 60% – a little below the 62% average. Its cover was consistently reasonable in our analysis, but it didn’t really stand out.

Among its plus points was £300 for replacing damaged child car seats and driving other cars cover. The latter provides you with third-party protection (ie cover if you’re liable for causing harm or property damage, but not for repairs to the car you’re driving) if you borrow someone else’s car.

However, it also charges an adjustment fee of £20 if you make alterations to your policy in the year, and its personal belongings cover (£300) doesn’t cover mobile phones, gadgets or laptops.

Hire car cover

While your car is under repair, the policy provides for a courtesy car as standard. But you can optionally choose to buy hire car cover – which will additionally provide a temporary replacement car if yours has been stolen or is written off.

The hire car will be available to you for up to 28 days, which is fairly generous. With most policies, the period is two to three weeks.

How good is Insure Pink at handling claims?

Insure Pink’s underwriter Advantage Insurance Company Limited accepted 95-100% of car insurance claims in 2024. This was around the average (98.8%) for the market.

Of customers who claimed, 5-10% made a complaint, which is also about average (6.9%).

How can you save money on Insure Pink car insurance?

You can buy an Insure Pink car insurance policy direct from its website, or from the following comparison websites:

Compare the Market
Confused.com
Go.Compare
MoneySuperMarket
QuoteZone

Car insurance policies are generally cheaper to buy through comparison websites than directly online, but it's always worth comparing.

Insure Pink may be willing to offer additional discounts if you contact it at renewal to discuss its renewal offer. It does not, however, offer any discounts if you buy cover for more than one car.

Want to pay monthly?

You can choose to pay your premium in one go or in monthly instalments. Paying monthly usually costs more overall. This is because paying by instalments is usually provided as a form of credit – with interest or other charges applied.

When we reviewed the Insure Pink, its rate for paying in monthly instalments was 22.8% APR. This was more than the average rate (20.49% APR) charged among providers that told us their rates.

To save money, you could pay annually and spread the cost with an interest-free purchase credit card.

Above information correct as of December 2025.

How does Insure Pink compare with other providers?

With a policy score of 60%, the standard Insure Pink car insurance cover sits just behind the Privilege Comprehensive policy, Sheilas' Wheels Essentials, 1st Central's Extra + Breakdown cover and also the AA's Silver policy – all with 61%.

Insure Pink: how can I claim?

If you need to make a claim with Insure Pink car insurance, you should call the customer services team on 0330 321 9773.

Find out more: is it worth claiming on your car insurance?

Should you buy Insure Pink car insurance?

Perhaps. We weren’t bowled over by Insure Pink’s policy, but if the price is right it could be worth a look.

How we rate car insurance

We review a lot of policies, and our Best Buy recommendation recognises the individual products that stood out as being the most comprehensive in our analysis.

It doesn't reflect customer service. However, providers can't be Best Buys if there's evidence – either from our surveys or from Financial Conduct Authority data – of poor service or a poorer-than-average record of paying claims.

Policies named as Best Buys must have a minimum policy score of 65%.

We also look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two thirds of the areas we've rated.

Lastly, all Best Buy policies must provide the following levels of cover as a minimum, either as standard or as an option:

comprehensive cover (meaning it covers third-party claims, fire, theft and accidental damage to your car)
a temporary courtesy car if yours is under repair or has been stolen or written off
a repairs guarantee period of at least three years
cover for damage to your windows or windscreen
legal expenses cover
liability cover of £20m or more
personal accident cover.

Find out more: how we rate policies.

We analyse and rate 94 key elements of car insurance policies to come up with the overall policy score.

Initially, we score all the product elements out of five, reflecting how competitive each provider is in this area compared with other insurers.

We assess how important different policy elements are to drivers when choosing and using car insurance, and weight different areas of cover accordingly.