Car insurance Which? Recommended Providers

Recommended Provider Icon CI

Few insurers are good enough to be Which? Recommended Providers. To be recommended by Which?, a car insurer must satisfy our experts that its standard policy offers good cover and it must also satisfy its customers through great customer service.

Which? experts scrutinised 30 car insurers’ standard car insurance policies, and combined our analysis of cover with feedback from thousands of drivers. We have rated each policy on its key aspects, including amount of cover provided, to produce a Which? policy score as well as a customer score, based on how they were rated by customers. 

Separately, we also asked customers to tell us about their claims experience, which has been rated as a claims satisfaction score.

To qualify as a Which? Recommended Provider, an insurer must:

  • Be regulated by the Financial Conduct Authority
  • Be available to the general public
  • Have received responses from 30 or more customers in our customer survey
  • Have received an average or above policy score (see table for current average score) and a customer score of 70% or above

Click on the WRPs in the table below to see full details of its customer score and policy elements. Table updated every six months. Next updated in December 2014. For more information about individual policies read our car insurance reviews.  

Which? Recommended car insurers
InsurerWhich? Recommended ProviderNew customer maximum ageCustomer scoreWhich? policy scoreTotal score
NFU MutualaWhich? Recommendation badge8079%84%81%
John Lewis InsurancebWhich? Recommendation badge9970%79%75%
LV= No limit69%78%74%
SagacWhich? Recommendation badgeNo limit71%76%73%
RIASb,cWhich? Recommendation badgeNo limit71%73%72%
Aviva 8464%75%69%
Allianz 8567%69%68%
The Co-operative Insurance 8568%68%68%
Marks & Spencer Bankb 8565%68%66%
Sheilas' Wheels 8064%69%66%
The AAb No limit60%72%66%
RACb No limit71%60%66%
Zurich 8661%69%


More Than No limit61%69%65%
Churchill No limit63%66%65%
Hastings Directb 9958%70%64%
Esure 8058%69%63%
Privilege No limit62%65%63%
Direct Line No limit63%63%63%
Endsleigh Insuranceb 8556%67%62%
The Post Officeb 9959%63%61%
Swiftcover No limit62%59%60%
Axa Insurance No limit58%62%60%
Lloyds Bank Underwriter dependent58%60%59%
Diamond No Limit61%57%59%
Halifax Underwriter dependent60%58%59%
Admiral No limit60%56%58%
Elephant No limit55%57%56%
Kwik Fitb No limit52%57%55%
Average  63%67%65%

Table notes

Customer score data based on a survey of 5,059 policyholders in May 2014. Policy scores are based on the provider's standard policy. All policies are available to the general public. 

  1. Policies only available via direct sales forces and local agents and may not cover all risks or postcodes (particularly in major cities).  Check on 0800 3164661.
  2. Policy is underwritten by a partner insurer or panel of partner insurers.
  3. Customer must be over 50


How we calculate customer and policy scores

We calculated the customer scores and claims satisfaction scores using a combination of overall customer satisfaction and the likelihood of recommending the provider to a friend.

We calculated the policy scores by rating the most important elements of the policy including personal belongings limit, renewal fees and interest charged on payment by installments.

The total score combines both the customer score and policy score.

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