We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Aviva home insurance review

Read Which?'s expert review of Aviva's home insurance policy and find out how it compares to dozens of other home insurance companies.

In this article
How did customers rate Aviva's home insurance? What is Aviva's claims number?
Get top money-saving tips from Which?

With more than 15 million customers across the UK, Aviva is one of the UK's largest insurance companies. 

It offers a wide range of insurance products including home insurance and car insurance, as well as personal pensionslife insurance, private health insurance, and a stocks and shares Isa.

Aviva is part of the Aviva group which also includes Quote Me Happy and General Accident Car Insurance and its policy is underwritten by Aviva Insurance Limited.

How did customers rate Aviva's home insurance?

Members can log in to see our range of customer service star ratings. If you're not already a member, join Which? and get full access to these results and all our reviews.


How do we calculate customer scores?


The customer score is based on a survey carried out between November and December 2020 of 1,686 policyholders who have recently made a home insurance claim.

The score is worked out using a combination of overall satisfaction and the likelihood of recommending the provider.

How Aviva's home insurance scored for eight elements of customer satisfaction.

Customer satisfaction element Which? customer rating
Application process Logged out padlock
Clarity of policy Logged out padlock
Dealing with queries Logged out padlock
Ease of managing your policy online Logged out padlock
Treatment of longstanding customers Logged out padlock
Dealing with complaints Logged out padlock
Value for money Logged out padlock

Table last updated in March 2021. Next update in March 2022.

"-' represents where we have insufficient sample size (less than 30) to generate a star rating

What is Aviva's claims number?

If you need to make a claim with Aviva home insurance call 0345 030 6945 or fill in a claim form online.

Find out more about claiming successfully in our guide to making a home insurance claim.

Get top money-saving tips from Which?

Sign up to the Which? Money Weekly newsletter to get our latest news, tips and deals straight to your inbox.