By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Guy is an award-winning travel writer with 20+ years experience. He runs a crack team of researchers, unearthing everything from the best beaches to the worst car hire companies.
A Which? Recommended Provider in no fewer than nine holiday categories, Trailfinders has proved time and again that it’s one of the UK’s top package holiday providers.
It stands out because of its commitment to customer care. Almost all its holidays are booked in person or over the phone, which means Trailfinders’ advisers can tailor itineraries to each traveller’s specific needs. More importantly, it offers a safety net: if your holiday is disrupted by flight cancellations, unrest or extreme weather, Trailfinders will take care of you.
If you’re after a straightforward beach holiday with more affordable prices, Jet2Holidays also has excellent customer service at every stage of your trip. It now offers a record number of flights to more than 75 destinations, including crowd-pleasers in Spain and Portugal, but also Morocco, Iceland, Montenegro and more.
Rising holiday costs mean that no provider earned a five-star value rating in our survey of beach/resort holiday providers. But if you book with a Which? Recommended Provider (WRP), you can rest assured that the price won’t go up after you’ve booked. All our WRPs guarantee that they won’t apply surcharges in 2026.
For more expertly researched destination ideas and unbiased travel advice and recommendations, subscribe to Which? Travel
Get super-useful advice on who to book with, how to get the best deals and inspiring destination ideas from the experts, all year for just £36.75.
Buy and saveSave 25% - was £49, now £36.75 for a year, with each purchase. Offer ends 15 April 2026
| 87% | £151 | £293 | ||||||||
| 86% | n/a | n/a | n/a | |||||||
| 83% | £172 | £283 | ||||||||
(232) | 82% | £119 | £167 | |||||||
| 82% | £119 | n/a | ||||||||
| 82% | n/a | n/a | n/a | n/a | ||||||
| 81% | n/a | n/a | n/a | |||||||
(111) | 81% | n/a | £214 | |||||||
(47) | 79% | n/a | £154 | £173 | ||||||
| 79% | n/a | £138 | £157 | |||||||
(36) | 79% | n/a | £108 | £173 | ||||||
| 78% | £149 | £216 | ||||||||
(216) | 78% | £153 | £204 | |||||||
(146) | 77% | £109 | n/a | |||||||
(55) | 77% | £106 | n/a | |||||||
(2,411) | 76% | £119 | £165 | |||||||
(32) | 75% | n/a | £114 | n/a | n/a | |||||
(40) | 75% | £141 | n/a | |||||||
(1,056) | 74% | £100 | £156 | |||||||
(863) | 73% | £103 | n/a | |||||||
(352) | 73% | £117 | £182 | |||||||
(408) | 72% | £101 | £128 | |||||||
(73) | 72% | £171 | £237 | |||||||
(37) | 72% | n/a | n/a | £343 | ||||||
(135) | 72% | £102 | n/a | |||||||
(34) | 71% | £121 | n/a | n/a | ||||||
(76) | 70% | n/a | £134 | n/a | ||||||
(36) | 69% | n/a | n/a | |||||||
(517) | 69% | £97 | £151 | |||||||
(31) | 63% | £92 | n/a | n/a |
Using the table Based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public in August/September 2024. Sample sizes in brackets. Star ratings are based on one to five stars. The more stars the better. n/a indicates we did not receive enough responses to report on a company in that category. Average price based on the median price per day of holidays taken by survey respondents with the company named in ALL categories of holiday. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score based on a combination of overall satisfaction and how likely people are to recommend the company.
Trailfinders is consistently one of the UK’s top tour operators, largely because it actually listens to your needs before building a bespoke itinerary.
It is one of only two companies to be rated five stars for its customer service and how well organised its holidays are.
Which? verdict: If you’re looking for a far-flung or tailor-made beach break in 2026, Trailfinders is the best-rated package provider in our survey.
Read the full Trailfinders review.
To book a holiday or find out more, visit the Trailfinders website directly.
Kuoni specialises in luxury travel to resorts in exotic destinations, including Costa Rica, Seychelles, Borneo and more – and you told us its high-end holidays are worth every penny.
Customers were impressed with Kuoni’s five-star customer service, top-notch accommodation and how well organised its tailored holidays are.
Which? verdict: Kuoni is a top choice for a premium long-haul getaway.
Read the full Kuoni review.
To book a holiday or find out more, visit the Kuoni website directly.
The UK’s biggest package tour operator offers flights from nearly every regional UK airport, yet it has managed to maintain the personal touch and great customer service.
Customers told us that Jet2 provided exactly what they wanted from a beach or poolside holiday, and at affordable prices.
Which? verdict: The most reasonably priced of our Which? Recommended Providers for beach holidays.
Read the full Jet2holidays review
To book a holiday or find out more, visit the Jet2holidays website directly.
Family-owned Olympic Holidays is an island specialist with a long history of organising island-hopping holidays, from the Canary Islands to Greece, Portugal to Croatia and beyond.
Customers praised the helpful staff, who will tailor your perfect break – and it scored four stars for the organisation of its trips.
Which? verdict: A very good choice for holidays on an island paradise.
Read the full Olympic Holidays review.
To book a holiday or find out more, visit the Olympic Holidays website directly.
Independent luxury tour operator Beachcomber Tours specialises in holidays to Mauritius, the Maldives, Seychelles, Morocco and the UAE.
Readers were impressed by its local expertise and personal service, and it got four stars in our survey for value for money.
Which? verdict: Recommended for a bucket-list holiday in a luxury location
Read the full Beachcomber Tours review.
To book a holiday or find out more, visit the Beachcomber Tours website directly.
The best holiday companies for beach and resort getaways, according to our latest survey, are Which? Recommended providers Trailfinders and Kuoni.
Hays Travel was also highly rated, along with WRPs Jet2 Holidays, Olympic Holidays and Beachcomber Tours.
But beach holidays are not the only kind of package – in fact, any type of trip can be a package. City breaks, ski trips and even tours can be sold as package deals, provided you book two elements of the holiday and pay for them in one transaction.
We've rounded up the best and worst providers of all kinds of package holidays below:
Which? experts always advise booking a holiday package rather than buying your flights and hotels separately.
You’ll be looked after if anything goes wrong on your trip, and you’ll have peace of mind that your money is protected.
Depending on the destination, package holidays can often also work out cheaper, as holiday companies can pass on exclusive discounts to customers. Read more about this, and the benefits of package holidays, in our guide.
Want to cut costs while you’re on your trip? Read our guide on how to save money on holiday.
Guy Hobbs, Which? package holiday expert, says:
‘Our ratings of tour operators are based on feedback from thousands of people who have been on recent holidays with them – so you know you can trust the scores.
‘They can't be influenced by the companies or by our own personal views. It's this editorial independence that makes Which? unique. Which? Travel has been rating holiday companies for more than 50 years.
Most holidays go off without a hitch, but to truly assess a service, you need to know how your operator reacts when things go wrong. What if your flights are cancelled? Will the company find you a suitable alternative? What if there’s disruption at your destination? Will your holiday company do everything it can to help, or just leave you to fend for yourself?
‘Our survey of 20,000 package holidays captures all these experiences – the good and the bad – helping you to make an informed decision, and to choose a provider you can trust.’
This article uses insights from the Which? Connect panel, collected from research activities with our members. Find out how to get involved