John Lewis Black Friday sale 2025: best deals live now

Every year, our dedicated team of product experts pick out the best early deals in the John Lewis sale - and this year is no different.

John Lewis is a favourite of Which? members, and a great place to shop for home appliances and tech. This November, we're rounding up the very best deals from the John Lewis sale. 

When is Black Friday 2025? Find out when the biggest sales event falls this year.

Keen to see what else we've found? Head to our best Black Friday deals.

Best technology deals at John Lewis

'Never knowingly undersold on quality, service and price' is the John Lewis promise and John Lewis promises to check and match the prices of 25 leading retailers even when they are running offers. John Lewis says this means you can be confident that you are paying a competitive price - but it does not lead the charge towards the lowest possible prices in the same way that online retailers do.

Even so there are some good deals to be found, which we've drawn together so you don't have to trawl the John Lewis shelves to find the best bargains. 

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Google Pixel 10

Average price in the past six months: £765.99
Cheapest price in the past six months: £599*

John Lewis has now price-matched the competition, meaning that you can get the Pixel 10 with a two-year warranty for just £599.

• Tensor G5 chipset
• 6.3-inch OLED display
• Google Gemini AI 

We like: Excellent cameras

We don’t like: Battery life needs improving

Now in its tenth iteration, the latest Google Pixel phone has gone all in on AI smarts via Google Gemini to create an ecosystem that can adapt to your schedule and offer help where it thinks it might be needed. The big upgrade over the Pixel 9 is the addition of Pixelsnap, which is Google's take on MagSafe and can establish a secure, wireless connection with accessories such as power banks.

There's a faster Tensor G5 chipset inside, which is also found in the more expensive Pixel 10 phones. While the 6.3-inch display has returned, it's now brighter as it can reach a peak of 3,000 nits.

Curious to know how Google's entry-level flagship holds up under scrutiny? You won't want to miss our extensive Pixel 10 review.

Samsung Galaxy Book4 Edge (15.6", X1-26-100, 16GB)

Average price in the past six months: £691
Cheapest price in the past six months: £449*

• Snapdragon X processor
• 16GB Ram
• 256GB of eUFS memory

We like: Powerful processor with AI capabilities

We don't like: Gets very warm below the keyboard

This 15-inch touchscreen Windows laptop is part of a wave of new Copilot+ computers - meaning it includes a neural processing unit (NPU) that can run AI workloads locally, rather than in the cloud. Do note that this also means its Snapdragon X processor is ARM-based (just like Macs), and these can occasionally have compatibility issues with older peripherals, like a printer. So check before you buy if you think this will be a problem for you.

Coupled with 16GB of Ram, the chipset should provide plenty of power for tackling even the most arduous tasks. Storage on our test model was 256GB of eUFS memory (an alternative to a solid-state drive, more commonly used in smartphones), which is a little on the stingy side. It supports the latest and fastest Wi-Fi 7 standard.

To find out all the pros and cons of this model, see our comprehensive Samsung Galaxy Book4 Edge (15.6") review.

Apple MacBook Air 13-inch (2022, M2)

Average price in the past six months: £852
Cheapest price in the past six months: £769*

We tested a version with an ungenerous 256GB – the MacBook on sale for £799 at John Lewis gives you a good 512GB SSD (which Apple charges £200 extra for on the latest M4 MacBooks). 

• Apple M2 processor
• 8GB Ram
• 256GB SSD

We like: Quiet when working hard

We don't like: If you don't view the screen straight-on, some dimming is slightly noticeable when you move to the sides. 

This 2022-generation MacBook has a 13.6-inch Liquid Retina display and a processor with eight cores, four of which are high-speed and four of which handle lightweight tasks in the background. At 12.4kg and 1.13cm thick, it makes a great portable companion to join you on your travels.

There's the choice of four finishes: midnight, space grey, silver and starlight.

To find out more about what it's like to use, read our full Apple MacBook Air 13-inch (2022, M2) review.

Samsung Galaxy Tab S10 Ultra

Average price in the past six months: £1,097
Cheapest price in the past six months: £899*

The best offer we've found for Samsung's high-end tablet comes from John Lewis, which is now selling the Galaxy Tab S10 Ultra for just £799. This is a massive £400 off its original launch price.

• 14.6-inch screen
• 12GB Ram
• 256GB of storage

We like: Huge and bright display

We don't like: Expensive, even on a deal - so consider whether you really need all this power

This is the highest-powered, largest, and most expensive Android tablet from Samsung's range. The screen has a luxurious number of pixels (2960 x 1848 resolution),  a top-of-the-range MediaTek chip, alongside a generous 12GB Ram. It's a tablet made for more than just web browsing and video watching activities - it's for creative work, like video editing and complex image design.

If you're not sure whether the already substantial 256GB of storage is enough, you can expand it later with a micro-SD card. It comes with a USB-C charging cable – you don't get a plug.

Find out how this Samsung Galaxy tablet performed in our independent lab tests: Samsung Galaxy Tab S10 Ultra review.

Samsung QE43QN90F

Average price in the past six months: £952
Cheapest price in the past six months: £749*

• 43-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Smoothly handled motion

We don't like: Harsh treble

We’re always happy to see small high-end TVs because there was a time you couldn’t get them. Brands just didn’t bother, but that’s changed and the 43-inch QE43QN90F is one such example from one of the biggest manufacturers in the business.

Samsung’s Tizen operating system is running the show and you use its pared-back One Remote to control things. There's a microphone included in it, too, letting you talk to Bixby (Samsung’s voice assistant) and control many aspects of the TV with your voice, from changing channels and inputs to searching for content.

So how good is this premium 43-inch television? Read our Samsung QE43QN90F review to find out.

Hisense 65U7QTUK PRO

Average price in the past six months: £1322
Cheapest price in the past six months: £799*

• 65-inch 4K TV
• QLED display
• Supports HDR10 and 10+, HLG and Dolby Vision IQ formats

We like: Straightforward to set up and use

We don't like: Audio is treble-heavy

What makes a TV ‘PRO’? Well, compared to the standard 65U7QTUK, the pro model has miniLED PRO backlight and a PRO version of its processor. It also features the VIDAA U smart operating system, a microphone in the remote and you can use it to control some aspects of the TV with your voice, and an onboard recorder that lets you record channels and pause TV once you’ve connected a USB hard drive.

There's plenty here for gamers, too. The 165Hz can display 165 frames per second, which makes better use of newer games consoles to make games look smoother. Many high-end models top out at 120Hz (which is the most PS5s and Xbox Series Xs can manage), so those extra frames are for PC gamers. It also supports variable refresh rates, which helps the TV compensate if the games console is struggling to render every frame. The icing on the cake is FreeSync, which has a suite of features designed to make the TV more responsive.

Hisense has not always lead the pack in making its televisions the easiest to adapt to makes its features more accessible, does this latest model buck that trend?

Our full Hisense 65U7QTUK PRO review will help you buy or avoid this television with confidence.

Best deals for the home and kitchen at John Lewis

Ninja Crispi FN101UKGY 

Average price in the past six months: £153
Cheapest price in the past six months: £105*

• Oven type
• Single cooking zone
• 30 x 29 x 35cm (HxWxD)

We like: It's quick

We don't like: It's not the easiest to clean

Unusually you can get this air fryer in several different colourways, and retailers are offering different deals on the colours. If 'stone' or 'sage' are the colours you're looking for John Lewis is at the cutting edge of pricing right now.

It’s an innovative plastic air frying lid (that Ninja calls the PowerPod) that clips onto the supplied glass cooking containers. Two sizes are provided in the box, each with its own Tupperware-type lid so you can get your pre-prepped food straight out of the fridge and onto the table without making more washing up, or even take it on the go. There’s also a size adapter to make the air fryer lid fit the larger dish, and two crisper plates.

Its maximum cooking capacity (using the larger container) is 1kg - on the smaller side for air fryers we’ve tested, but big enough for generous portions for a couple.

Find out if the portable concept is a boon or a bust with our Ninja Crispi FN101UKGY review.

John Lewis JLWM7043

Average price in the past six months: £699
Cheapest price in the past six months: £599*

• Freestanding
• 10kg cottons capacity
• White

We like: Very powerful spin

We don't like: Cluttered control panel

The JLWM7043 is one of the larger capacity John Lewis washing machines we’ve tested, so it might catch your eye if your laundry basket seems to be eternally overflowing. 

If you need to quickly wash an outfit this machine can do that in 20 minutes, or there’s a 59-minute option that can fit in 5kg of clothing. The anti-allergy setting uses steam in a bid to rid your garments of nasties or there’s a steam ‘refresh’ for lightly soiled items.

This machine also has a digital display, standard delay-start and child lock features. Plus John Lewis also offers a generous three-year guarantee as standard.

To find out if it's the right machine for you, read our full John Lewis JLWM7043 review.

John Lewis JLFFD2064X 

Average price in the past six months: £779
Cheapest price in the past six months: £679*

It's £679 at John Lewis (a saving of £100, according to the retailer).

• Freestanding
• Frost-free freezer
• Silver finish

We like: Reversible door

We don’t like: Veg dries out a bit in the drawer

John Lewis claims that the JLFFD2064X is ‘ideal for those who want to cut down on time spent food shopping’ because it uses space ‘efficiently’ to ensure food stays ‘fresher for longer’. 

This stainless steel freestanding fridge freezer has five shelves to store chilled favourites and four racks in the door. The freezer also has two drawers for your frozen goods, and clear front panels make checking on your food easy.

A reversible door gives you extra flexibility when planning the layout of your kitchen, as you're not restricted on where you place the fridge freezer in your home.

The full John Lewis JLFFD2064X review reveals if this fridge freezer solves your food waste problems.

Haier HCR3818EWMM

Average price in the last six months: £775
Cheapest price in the past six months: £650*

You can find it for £650 at Costco (membership terms apply) or check prices at other retailers below.

• American
• Frost-free freezer
• Silver finish

We like: It has a large capacity

We don't like: The fridge is hard to clean

If you have the space and budget for an American-style fridge freezer, this model is currently cheaper than average at Costco. It's a spacious multi-door model with a modern design where the fridge and freezer sections are positioned one on top of the other, instead of side-by-side. It's designed to handle large shops, accommodating up to the equivalent of 16 bags of groceries.

It includes super-cool and fast-freeze functions, perfect for quickly lowering the internal temperature after you've added a significant amount of new food.

The fridge section contains three shelves (one is adjustable) and two dedicated crisper compartments for fresh produce. The bottom freezer section has six drawers.

Is this big fridge freezer worth the big investment? Read our Haier HCR3818EWMM review to find out.

Numatic Henry Quick HEN.100

Average price in the past six months: £272
Cheapest price in the past six months: £198*

This model is also available direct from Henry for £199.99. Or compare prices at other retailers:

• Bagged cordless handstick vacuum cleaner
• 1 litre dust capacity
• Weighs 3.3kg

We like: Cleans well with a full dust container

We don't like: Poor performance on minimum power

This was the first cordless handstick offering from Numatic. The floor nozzle is an electro brush, but this model also comes with a combi tool that doubles up as an upholstery nozzle and a furniture brush.

This is a bagged vacuum, which means the dust pods will have to be regularly replaced. They can hold up to a litre of dust and debris and are made from recycled materials, according to Numatic. Pods are often less messy than a dust container when it comes to emptying, so this might be a good option if you suffer from dust related allergies.

Is Henry right for your home? Read our Numatic Henry Quick HEN.100 review to find out.

Dyson Cyclone V10 Absolute

Average price in the past six months: £330
Cheapest price in the past six months: £278*

• Bagless and cordless stick vacuum cleaner
• 0.9 litre dust capacity
• Weighs 2.7kg

We like: Power doesn’t drop off as it fills

We don't like: Battery life could be better

The Dyson Cyclone V10 Absolute bagless vacuum has a 0.9 litre dust capacity, which is more generous than previous models like the V7 and V8, and means it won’t need to be emptied as often. It comes with two floor heads: a universal brush head and a soft roller brush that’s designed to leave hard floors super-clean.

You get an angled hinge attachment that allows the vac to reach under low furniture, and it can be used as a handheld cleaner with the combi dusting and upholstery nozzle, crevice tool or mini turbo brush. It also comes with a wall-mountable docking station and a charger.

See how this vac fared in our rigorous tests in our full Dyson Cyclone V10 Absolute review.

Bosch Unlimited 9 Dual Battery BCS932BGB

Average price in the past six months: £450
Cheapest price in the past six months: £350*

It's currently on offer for £349.99 from John Lewis, and direct from Bosch:

• Bagless and cordless stick vacuum cleaner
• 0.5 litre dust capacity
• Weighs 3.3kg

We like: Cleans laminate well

We don't like: Poor cleaning on low power mode

The Bosch Unlimited 9 comes with an electro brush floor head with LED lights, a gap tool with an extension and a furniture brush. There’s also a built-in MicroSensor with an indicator light that, according to the manufacturer, changes colour when all the dust has been picked up. It also has a HEPA filtration system.

The dust container isn’t as generous as some, with a capacity of just 0.5 litres, but at least you won’t have to worry about buying disposable bags.

Like the look of this Bosch cordless vac? Read our full Bosch Unlimited 9 Dual Battery BCS932BGB review to see how it performed during our tests.

Bosch Unlimited 10

Average price in the past six months: £478
Cheapest price in the past six months: £299*

It's currently on offer for £377.98 from John Lewis, or compare prices from the following retailers:

• Bagless and cordless stick vacuum cleaner
• 0.5 litre dust capacity
• Weighs 3.8kg

We like: Fast charging

We don't like: Quite heavy and bulky

The Unlimited 10 may just tick all your boxes. It's a handstick cordless vacuum cleaner from Bosch that comes with a range of accessories, including a universal floorhead, crevice nozzle and furniture brush. The vacuum tube flexes at a hinge so you can more easily get under sofas, and the floorhead has LED lights to illuminate the dirt.

It also has a quick charger to rapidly replenish the battery, but also a fairly meagre 0.5 dust capacity.

To be a Best Buy, it will need to clean effectively and be easy to use. See if it succeeds in our Bosch Unlimited 10 review.

What's on offer in the John Lewis Black Friday sale?

John Lewis usually offers discounts across pretty much all of its departments, including:

• Home & garden
• Electricals
• Furniture & lights
• Beauty.

Last year, our experts found some great deals on TVs, laptops, washing machines and vacuum cleaners.

We'll update this page with Which?-verified deals daily throughout the 2025 Black Friday sale period.

When will the John Lewis Black Friday sale start?

It has already started. 

Last year, John Lewis started its Black Friday sale on Friday 1 November, four weeks before Black Friday.

This year, the John Lewis Black Friday sale started on 29 October 2025. Like last year, Black Friday 2025 falls quite late in November (Black Friday is on 28 November, and Cyber Monday on 1 December). That means the John Lewis sale will last a whole month and there's definitely no need to panic buy.

Want to know when we expect other big retailers to start their sales? Find out more about the Currys Black Friday sale and the Amazon Black Friday sale.

Does John Lewis offer any guarantees?

John Lewis offers a minimum guarantee of two years on all electricals and five years on televisions, at no extra cost.

You can call 0330 123 0106 for aftersales queries on any John Lewis electrical or technology product. The line is open from 8am-9pm weekdays, 8am-8pm Saturdays and 10am-6pm Sundays. Call charges vary according to your service provider.

For a fee, John Lewis also offers a technical support service to help you set up your new tech, which covers tablets, smartwatches, fitness trackers, mobile phones and laptops.

Go to John Lewis's technology installation and support site for more information and prices.

What about the 'Never Knowingly Undersold' price promise?

In 2024, John Lewis revived its 'Never Knowingly Undersold price promise, after scrapping the policy a few years prior.

Previously, the retailer offered to match prices with its high street rivals, but now the retailer says it will use AI to price match against 25 leading rival stores, including some online-only retailers such as Amazon.

You can price match against 25 of John Lewis' major competitors throughout the sale season. To make a successful claim, you'll need to find a better price for the same product within seven days of your purchase. You can submit a form on its website, including a screenshot or photo of the lower price and where you found it, and your original order details

Find out more about the John Lewis 'Never Knowingly Undersold' price promise and how to make a claim.

How much is delivery from John Lewis?

At John Lewis you pay £4.50 for delivery on orders under £50. Purchases over £50 are delivered for free, although there are exceptions for large items going to non-UK mainland locations. Smaller items are usually delivered within five working days. 

Alternatively, you can click and collect orders over £40 for free, or arrange a delivery to a location near you for £2.95 for small items, or for free if your item cost more than £40.

 See all John Lewis delivery options on small or large items.

Returning sales purchases to John Lewis

You can return small items bought online to a John Lewis or Waitrose store, send them back via post or courier, or arrange a Hermes collection. You can log in to your online account to request this. 

Items bought in store can be returned to John Lewis branches – simply bring your receipt and ensure the item is unused and in its original packaging, with tags attached.

To arrange a repair, replacement or refund for large items and faulty electrical items, answer the questions on the John Lewis website to find out what to do.

Find out more about John Lewis returns policies.