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Amazon Prime Day 2025: best deals still available
July's four-day Amazon Prime sale offered a wide range of deals on best-selling Amazon products and popular home and tech. Thanks to advice from our experts, you can steer clear of flawed products.
The popular Amazon UK sale was open to everyone, not just Prime members and included everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.
This page contains the best Amazon deals on products that scored well in our independent lab tests. Not all will be Best Buys, but if you consult our expert reviews, you'll be sure to get the right product for your needs.
Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter
In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. Our Amazon deals round-up only includes products we know performed well in our test lab. We’ll also tell you if it’s the best price it’s been on Amazon - or we’ve seen it cheaper before.
Sign up to Which? to see the full reviews of every product featured.
Jump to the Which?-picked deals:
- Amazon devices: Kindles
- Tech: Bluetooth speakers | Smartphones | TVs
- Home & Garden: Steam irons | Vacuum cleaners | Washing machines | Water bottles
Amazon sale: Kindle deals
Amazon Kindle Paperwhite (2024)
Cheapest-ever price on Amazon? No, but close (was £125 December 2024)
Average price in the past six months: £169.99 | Cheapest price in the past six months: £169.99
- Wi-fi only
- 16GB storage
- 7-inch display
We like: It's easy to use
We don’t like: Heavier than standard Kindle, additional cost for non-ad version
The 12th generation Kindle Paperwhite has a number of features to help you adjust the display. For example, brightness and colour temperature can be automatically and manually adjusted.
You can manually change the orientation of the screen to read in either portrait or landscape mode.
Read our Amazon Kindle Paperwhite (2024) review.
Go back to the Which? picked deals list
Amazon sale: Fire tablet deals
Amazon Fire HD 10 (2023)
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £167.98 | Cheapest price in the past six months: £87.98
- 10-inch display
- 3GB of Ram
- 32GB hard drive
We like: Colourful screen, fine for simple apps
We don't like: Cameras aren't the best we've seen on a tablet
An eight-core processor powers this model and you might find it well-suited if you need a tablet that deals with basic tasks.
Amazon sells its tablets at a cheaper price with ads, or you can pay £10 more to have it without. The ads will appear in the home and lock screen, and you can pay to remove them once you’ve bought the tablet if you change your mind.
Read our Amazon Fire HD 10 (2023) review.
See all our tablet reviews.
Go back to the Which? picked deals list
Amazon sale: TV deals
Hisense 65U6NQTUK
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £716.32 | Cheapest price in the past six months: £609.99
- 65-inch model
- LCD display
- 4K resolution
We like: Decent feature list
We don’t like: Subpar viewing angles
This mid-range TV from Hisense has three HDMI and two USB inputs. It has some interesting features, such as a personal video recorder (or PVR) that you can use to record shows and pause live TV.
There’s also a mic in the remote for voice commands. This TV is compatible with Amazon Alexa, Google Home and streaming from Apple AirPlay.
Read our Hisense 65U6NQTUK review.
Go back to the Which? picked deals list
Amazon sale: Smartphone deals
Samsung Galaxy S25 Ultra
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £1,349 | Cheapest price in the past six months: £1,199
- Android
- 5G
- 6.9-inch screen
We like: It's equipped with AI features
We don’t like: Face recognition can be spoofed
This is Samsung’s top phone in its Galaxy S25 flagship series with a titanium design, the most advanced cameras and a built-in S Pen (stylus). Two cheaper phones make up the rest of the series - the S25 and S25+.
It has a host of smart features to explore, such as Circle to Search - where you can highlight an image or text and search for it without having to leave the app you’re in - and Samsung AI image generator.
Read our Samsung Galaxy S25 Ultra review.
Find more smartphone deals on Amazon.
More Which?-tested mobile phone deals:
- Xiaomi Redmi Note 14 – SQUIRREL_TEXT_50020865
- Google Pixel 9 Pro – SQUIRREL_TEXT_50017420
Go back to the Which? picked deals list
Amazon sale: Vacuum cleaner deals
Tefal X-Force 12.60 Pet & Car
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £241.34 | Cheapest price in the past six months: £127.99
- Cordless cylinder model
- 0.9-litre usable capacity
- Weighs around 3.2kg
We like: Not heavy
We don’t like: Won't filter out all allergens
This cordless, bagless vacuum is aimed at car and pet owners. Tefal claims it will last up to 45 minutes vacuuming, and it comes with several attachments to bust dust.
The flexible wand saves you from having to bend over to vacuum under low furniture, and the brush has LED headlights to help you see what you're cleaning better.
It can also quickly be converted into a handheld vacuum.
Read our Tefal X-Force 12.60 Pet & Car review.
Find more vacuum cleaner deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: Bluetooth speaker deals
LG XBOOM Go XG8
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £230.71 | Cheapest price in the past six months: £99
- Charges via USB-C
- Includes a carry handle
- Weighs around 3kg
We like: Useful app
We don’t like: Needs more visual feedback for battery level
A bulky party speaker from LG that the brand says has passed US-military-grade ruggedness tests, so it should stand up to a few knocks. It’s also IP67 water resistant, so it can be submerged in up to a metre of water for 30 minutes, and it’s dustproof.
You can pair your smartphone with the speaker. Alternatively, there are several buttons on the device, including volume, playback and sound boost key if you need it.
Read our LG XBOOM Go XG8 review.
Find more Bluetooth speaker deals on Amazon.
Read our guide to the best Bluetooth and wireless speakers.
Go back to the Which? picked deals list
Amazon sale: Steam iron deals
Philips DST7020 Azur
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £62.63 | Cheapest price in the past six months: £47.50
- 322ml tank capacity
- 1.93m cord
- Weighs around 1.9kg
We like: Low maintenance
We don’t like: Thermostat is slippery
Philips claims this discounted steam iron offers a continuous steam flow of 50g/min, which should be enough to get rid of most creases. There’s also a water spray at the tip of the iron to provide further assistance.
The manufacturer promises the SteamGlide Plus soleplate will deliver great gliding performance on all garments. You can also use the vertical steaming function to steam curtains and garments.
Read our Philips DST7020 Azur review.
Find more steam iron deals on Amazon.
More Which?-tested steam iron deals:
- Swan SI16410N 360 Glide – SQUIRREL_TEXT_12875515
Read our guide to the best steam irons.
Go back to the Which? picked deals list
Amazon sale: Water bottle deals
Stanley AeroLight IceFlow Stainless Steel drink bottle
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £37.52 | Cheapest price in the past six months: £30
- 600ml capacity
- Weighs 400g
- Double-wall insulated
We like: Leakproof design
We don’t like: Pricier than other bottles we’ve tested
This lightweight thermal flask is made from stainless steel and uses double-wall vacuum insulation to keep your drinks cold. It also features a leakproof lid and a carry handle. Every part of the bottle is dishwasher safe.
Read our Stanley AeroLight IceFlow Stainless Steel drink bottle review.
Find more water bottle deals on Amazon or read our guide to the best water bottles.
Go back to the Which? picked deals list
What is Amazon Prime Day?
Amazon Prime Day is an exclusive sale event that's only open to Amazon Prime members.
As well as discounts, Amazon Prime members also get fast, free delivery.
Only Amazon Prime Members can access the deals in Amazon Prime Day. Sign-up for a free 30-day trial here.
When did Amazon Prime Day end?
The July Amazon Prime Day sale was a four-day event that took place from 8-11 July. Yes, that's twice as many days as the previous Prime Day, which was a two-day event.
Previously, the Prime Day sale happened once a year, but since 2022 there are two: one in July and another in October.
Here's a look at when Amazon launched its previous Prime Day sales:
- 2024: 16-17 July, 8-9 October
- 2023: 11-12 July, 10-11 October
- 2022: 12-13 July, 11-12 October
Is Prime Day only for Amazon Prime members?
Yes, only Amazon Prime members got access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.
Looking for great deals at other retailers? See our monthly round-up of the best deals, collated by our product experts.
How much is Amazon Prime?
Amazon Prime membership costs £8.99 a month or £95 a year. If you pay annually, you save just over £12 a year.
Students can get an Amazon Prime membership for 50% less, paying £4.49 a month. If students pay annually, it costs £47.49 a year, saving just over £6.
With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Read our Amazon Prime Video review to see what we think of the content quality and value for money.
Get a free trial for Amazon Prime Day
You can sign up for 30 days of Amazon Prime for free now and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched on to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.
If you are 18-22 years old or a UK undergraduate or postgraduate student, you can get six months of Prime for Students and 18-22-year olds free. After the six months are up, you'll only have to pay half price for a Prime subscription at £4.49 a month, or £47.49 annually. To get this deal, you must be a new member.
To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.
Amazon scams: beware of fake Amazon calls and emails
How to return Amazon items
If you bought a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.
How to recycle your old tech
If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items responsibly.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.
If you're hunting for tech and home appliance sales, try our popular deals pages:
