Our broadband satisfaction survey reveals that customers of the biggest providers aren't satisfied with the broadband service they receive. Yet when we surveyed more than 8,000 broadband customers, we found that only around half had ever switched.
So we asked those who had switched what it was that enticed them to take the plunge. Perhaps unsurprisingly, people were most likely to switch when they were offered a better deal than the one they had been on. But this was only the case for around a quarter of people. Read on to discover the other reasons for moving to a new supplier.
Nearly a quarter of those who had switched did so because they found a better deal with a new provider. With contract prices typically going up by around 20% at the end of an introductory period, it's not too surprising that many customers are on the hunt for a cheaper tariff.
If you've been with your provider for a long period, you're likely to be paying more than people who have switched regularly. with Which? Switch Broadband to find the best deals where you live and see how much you could save.
18% of switchers moved providers after experiencing poor customer service. This number doubles for TalkTalk customers, with 37% of those who ditched their provider doing so because of customer service issues.
Zen Internet was the provider most likely to benefit from people growing of customer service issues - 37% of those who switched had moved for this reason. Around 25% of those switching to and had also ditched past providers due to disappointing customer service.
If you're happy with your provider, there's another way you can avoid price rises: haggling. This can sound daunting, but the majority of those who try negotiating with their provider are successful - and most say it's easy too. For a step-by-step guide on how to do it, read our tips on .
This was the reason 9% of respondents switched, although it was much more of an issue for customers leaving Post Office Broadband: 19% of those who departed did so due to slow speeds.
Virgin Media is the only major provider with its own cable network, which means it's able to offer ultrafast speeds in more locations than other providers, where speeds of 100Mbps or greater are limited to certain parts of the country. Do you really need speeds this high? Read our to find out.
In April, to help those that suffer long internet outages. If your connection isn't fixed within two working days, you will receive £8-a-day compensation paid as a refund on your next bill if your provider is signed up to the voluntary scheme.