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14 May 2021

Best Weetabix and wheat biscuit alternatives

However you eat yours – smothered in sugar, a splash of milk or dry from the packet – Weetabix is a popular way to start the day, but are supermarket alternatives tastier?
Weetabix and milk in bowl
Martin Pratt

We tested 10 different wheat biscuits, including Weetabix, to see if going with the leading brand is a route to the tastiest breakfast.

Our extensive panel of tasters tried alternatives from the likes of Asda, Morrisons, Sainsbury's, Tesco, Waitrose and more. The taste test was conducted in January 2020.

In this guide we'll reveal whether Weetabix has truly earned its spot as the pinnacle of the breakfast cereal biscuit.

Best wheat biscuits

Only logged-in Which? members can view the rest of our results and tasting notes below. 

If you're not yet a member, you'll see an alphabetically ordered list of the wheat biscuits on test. To get instant access join Which?.

Aldi Harvest Morn Wheat Bisks

5p per biscuit

Aldi's wheat biscuits are among the cheapest, but does that mean they aren't as tasty as pricier Weetabix alternatives? Log in now or join Which? to unlock our results.

Asda Wheat Bisks

7p per biscuit

It's a classic start to the day, but is Asda's version of the original Weetabix the tastiest? Log in now or join Which? to unlock our results.

Co-op Wholewheat Biscuits

8p per biscuit

With low fat, sugar and salt, wheat biscuit cereals are an ideal way to start your day off right. The Co-op's wheat cereal is one of the steepest in price, though. Is it worth the extra money? Log in now or join Which? to unlock our results.

Lidl Crownfield Wholegrain Wheat Biscuits

5p per biscuit

Wheat biscuits need to be sweet but also retain that wheat flavour and stand up to a healthy serving of milk without crumbling. Do Lidl's Wheat Bixies get the balance right? Log in now or join Which? to unlock our results.

Marks & Spencer

6p per biscuit

M&S is synonymous with quality food, but Weetabix is synonymous with a tasty breakfast. Does the M&S biscuit have the beating of the established brand? Log in now or join Which? to unlock our results.

Morrisons Wheat Biscuits

6p per biscuit

No matter how you eat it, a wheat biscuit must have a hint of sweetness and a satisfying crunch. Find out if Morrisons' biscuits did the trick. Log in now or join Which? to unlock our results.

Sainsbury's Wheat Biscuits

5p per biscuit

5p per biscuit is less than half price of Weetabix, so does that mean Sainsbury's biscuits are less than half as tasty? Log in now or join Which? to unlock our results.

Tesco Wheat Biscuits

7p per biscuit

Perfect breakfast, or drab, mushy sludge. There's a fine line between a good wheat biscuit and a bad one, so on which side does Tesco fall? Log in now or join Which? to unlock our results.

Waitrose Essential Wholewheat Biscuits

6p per biscuit

Waitrose's wheat biscuits bear a big name, but are they big on flavour? Log in now or join Which? to unlock our results.


12p per biscuit

With such a steep asking price, Weetabix needs to deliver in every area: flavour, texture, sweetness and aroma. Find out if the brand you know deserves that spot on your breakfast table. Log in now or join Which? to unlock our results.

Prices correct as of January 2020.

How healthy is Weetabix?

The sugar and salt content of cereal is a hot topic and we'll dig deeper into that later. On a basic level, how many calories are you getting with each serving of wheat biscuits?

Each two-biscuit serving contains 136kcal, although this doesn't include milk.

It's comparable with similar cereals, such as Shredded Wheat (222kcal per two-biscuit serving with 125ml of semi-skimmed milk).

Shefalee Loth, Which? food researcher said: 'Wheat biscuits are a healthy breakfast – they are low in sugar, fat, saturated fat and salt and are high in fibre. Two biscuits contain 3.8g of fibre, so they can help towards your 30g-a-day target. Add some fruit to your bowl to naturally sweeten it, as well upping the fibre content; fresh, frozen, dried or canned in juice are all good options. A sprinkling of nuts and seeds will also add more fibre.'

Are Weetabix and other wheat biscuit cereals sugary?

Wheat biscuit cereals are close to 100% wheat, so they aren't particularly sugary – unless you tend to add a mound on top of each one in the bowl, that is.

Typically, 100g of wheat biscuit has just 4.4g of sugar. Compare them with other cereals, such as Kellogg's Crunchy Nut (35g of sugar per 100g), Jordans Country Crisp with Chunky Nuts (18.9g per 100g) and Kellogg's Corn Flakes (8g per 100g) and it's clear that Weetabix and similar cereals have some of the lowest sugar content on the breakfast table.

How we test

The cereals were assessed by a large panel of people who regularly buy and consume breakfast biscuits.

The make-up of the panel broadly represents the demographic profile of adults in the UK.

Each cereal was assessed by 72 people.

The panellists rated the taste, texture, aroma and appearance of each breakfast biscuit and told us which one they preferred overall.

The taste test was blind, so the panellists didn’t know which brand they were trying. The sampling order of the Weetabix and alternatives was fully rotated to avoid any bias.

Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others.

The overall score is based on:

  • 50% taste
  • 35% texture
  • 10% appearance
  • 5% aroma

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