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7 May 2021

Riviera Travel

Escorted tour provider 86%
WhichEditorial team

Who is Riviera Travel?

Riviera Travel provides escorted tours for the ‘discerning’ traveller in a wide range of destinations, offering what it calls ‘affordable luxury’. The company also promotes holidays exclusively for solo travellers.

Which? verdict

Riviera Travel impresses with its high-quality itineraries and accommodation, as well as its excellent customer service. When it comes to escorted tours, the company is among the best – which is why it’s a Which? Recommended Provider.

Riviera Travel customer ratings

WRP Avg price per day: short haul/long haul

Accommodation Customer service

Description matching reality

Organisation of holiday

Value for money

Customer score


 If you want to see how Riviera Travel measures up to its rivals, read our best and worst escorted tour providers page.

What's Riviera Travel like?

Riviera Travel is a consistent favourite in Which? surveys. Although well known for its river cruises, here we look at what customers thought of its escorted tours. With an impressive array of five-star ratings, Riviera is an accomplished operator across the board. The operator received glowing praise for its ‘excellent’ staff, who are knowledgeable and helpful – even when grappling with problems outside of their control. One customer described their guide as ‘brilliant’ at sorting everything out when he was the victim of a crime during the holiday.

Customers like the well-planned itineraries, which take in a variety of cultural destinations and activities, but still allow enough free time for exploring alone. There are also no nasty surprises on its trips, with accurate descriptions in its brochures: ‘Riviera did everything that they said they would, but exceeded expectations. We had the impression that care had been taken to provide a quality experience.’

At £150 and £161 a day, on average, for its short-haul and long-haul trips, respectively, Riviera Travel is very competitively priced. But that doesn’t mean the company scrimps on quality – especially when it comes to its ‘memorable’ accommodation. Food was also described as ‘fabulous and authentic’. As one customer summed up: ‘It includes so much that other companies would expect you to pay extra for.’

Note that rival Trailfinders still managed to outclass Riviera Travel with a customer score of 88% – versus Riviera’s very respectable 84%.

Did Riviera Travel refund customers during the coronavirus crisis?

When the coronavirus crisis hit, we were concerned to hear that Riviera Travel was only issuing credit notes to customers. Initially, these could not be exchanged for cash until 21 November. This was later amended to 21 March 2021, but neither was good enough. When we challenged Riviera Travel, it committed to paying full cash refunds. It also confirmed that anyone who accepted a credit note, thinking there was no other choice, would be able to exchange this for cash.

Should I book with Riviera Travel?

Yes. Riviera Travel’s top-notch organisation skills, matched with its excellent tour guides and accommodation, makes for a formidable combination. Add in its reasonable prices and you’re on to a winner.