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Best car insurance companies in the UK 2026

We surveyed 3,464 car insurance customers to discover the best car insurance companies and policies in the UK
Dean SobersSenior researcher & writer

Dean is an award-winning personal finance writer who’s spent over 15 years helping consumers navigate the tangled and fascinating world of insurance.

Best car insurance

Get a great deal on your car insurance

We've partnered with MoneySuperMarket to help you compare a wide range of car insurance options in one place, with added insight from Which?

  • Get a quote with MoneySuperMarket and we'll highlight Which? Best Buys and Recommended Providers in your results.

  • This is a Which? exclusive, so you won't find our scores or expert analysis on other comparison sites.

Dive into the detail with our expert reviews

  • Expert reviews of 61 policies. We've analysed the small print so you don't have to.

  • Real claimant feedback based on 3,464 recent claims. We reveal who pays out quickly and treats customers fairly.

Best UK car insurance companies and policies compared

  • Want the best car insurance policy or insurer? Use our tables below, then go to MoneySuperMarket, another comparison site or direct to the insurer.
  • Want the cheapest car insurance policy or insurer? Follow the links to MoneySuperMarket, or another comparison site, to get a list of policies. Then check what the policies scored by searching our tables.

The first table compares policies, ranked by policy score, and the second table compares insurance companies, ranked by customer scores.

Please note that this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

Car insurance policies

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best buy
Plus
77%No

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best buy
Select
75%No
best buy
Car Insurance
73%Yes
best buy
Car Insurance
73%No
RECOMMENDED PROVIDER
best buy
Gold
70%Yes
RECOMMENDED PROVIDER
best buy
Platinum
70%Yes
best buy
Standard
69%Yes
69%Yes
Comprehensive Plus
69%No
Car Insurance
69%Yes
RECOMMENDED PROVIDER
best buy
Signature
68%No
best buy
Gold
68%No
Car Insurance
68%No
Car Insurance
68%Yes
Car Insurance
68%Yes
Silver
67%Yes
Comprehensive
67%No
Premium Online
67%Yes
Car Insurance
67%Yes
best buy
Car Insurance
66%Yes
best buy
Plus with Legal
66%Yes
best buy
Premier
66%Yes
Comprehensive Plus
66%Yes
Comprehensive Plus
66%Yes
Extra + Legal
65%Yes
Extra Premier
65%Yes
Platinum
65%Yes
Standard Online
65%Yes
64%Yes
Platinum
64%Yes
Plus
64%Yes
64%Yes
Gold
63%Yes
Admiral
63%Yes
Littlebox
63%Yes
Comprehensive
63%Yes
Essentials
62%Yes
Car Insurance
62%Yes
62%Yes
Plus with Roadside
62%Yes
61%Yes
Extra + Breakdown
61%Yes
Comprehensive
61%Yes
Essentials
61%Yes
Silver
61%Yes
Car Insurance
60%Yes
60%Yes
60%Yes
Car Insurance
60%Yes
Car Insurance
60%Yes
60%Yes
60%Yes
RECOMMENDED PROVIDER
Zero
57%Yes
Essentials
55%No
Essentials Online
53%Yes
Essentials
53%Yes
Essentials
53%Yes0 out of 5
RECOMMENDED PROVIDER
Zero Essentials
52%Yes
Essentials
52%Yes
Essentials
52%Yes0 out of 5
Bronze
49%Yes
Essentials
49%Yes0 out of 5
49%Yes0 out of 5
Car Insurance
48%Yes0 out of 5
Car Insurance
47%Yes0 out of 5
45%Yes0 out of 5

Table note: Last updated in January 2026. Next update in January 2027. Customer survey: Based on an online survey of 3,464 members of the general public who had made a claim in the past two years. Survey conducted in November 2025. Sample sizes given in 'How we analyse car insurers'. Customer score reflects the general satisfaction of customers with their insurer and their likelihood of recommending it. Claims score shows customer satisfaction with how well their most recent claim was handled and how likely they are to recommend the insurer.

For information on Which? Best Buys and how we've scored providers see our full methodology below.

If a brand isn't listed in our tables, it means it wasn't reviewed. This is either because it didn't take part in our provider survey or we weren't able to survey enough of its customers to rate its service.

Best UK car insurance

We compared 25 car insurance providers, examining the cover in their policies and analysing feedback from thousands of claimants.

Just one offered sufficient levels of cover and the high standards of service needed to become a Which? Recommended Provider (WRP)

Recommended Provider

Aviva

This year, Aviva was our sole Which? Recommended Provider. Claimants found it to be both affordable and to offer comprehensive cover. If your car is damaged by a pothole, you can claim without sacrificing your no-claims discount.

Customer score

81%

Policies

  • best buy
    PlatinumPolicy score: 70%
  • best buy
    GoldPolicy score: 70%
  • best buy
    SignaturePolicy score: 68%
  • ZeroPolicy score: 57%
  • Zero EssentialsPolicy score: 52%
1

of 12 car insurers with a customer score

best buy

Saga

While we weren't able to rate Saga's service, its Plus policy topped our ratings of cover and all three of its policies were Best Buys.

Policies

  • best buy
    PlusPolicy score: 77%
  • best buy
    SelectPolicy score: 75%
  • best buy
    StandardPolicy score: 69%

Why is car insurance so expensive?

According to the latest figures from the Association of British Insurers (ABI), the average private motor insurance premium was £560 in January to March 2026 (based on premiums actually paid, rather than quotes).  

That's down £20 (-3%) on the average premium of £580 in the same period in 2025.

This is good news, but follows an extended period where premiums rose, which the ABI attributes to higher vehicle repair costs and lengthier repair times. These pressures aren't ebbing. The average accidental damage claim in Jan-March was £3,699 - 8% higher than in October-December 2025.  

The ABI's figure gives a good overall sense of whether car insurance premiums are rising or falling. But, in practice, the price you pay will be strongly influenced by factors such as age and location. 

Car insurance premiums by age

We've worked with our price comparison partner, MoneySupermarket, to analyse how much you can expect to pay at different ages and in different regions of the UK.

Car insurance is most expensive for young drivers. They tend to have less driving experience than older drivers, and so have a greater risk of being involved in an accident and needing to make a claim. 

Above the age of 70, premiums start to climb again to account for the increased risk of older drivers making more, and more expensive, claims. 

Source: MoneySuperMarket. Based on average annual premiums for car insurance policies sold through MoneySuperMarket between 01/01/2026 and 0/07/2026, covering full UK car licence holders, with a minimum of 100 sales.

Car insurance premiums by region

Where you live can have a big impact on the price you pay for car insurance. City dwellers, for example, typically pay more than those living in rural areas to account for the increased risk of heavy traffic resulting in an accident and, often, higher crime rates. 

This goes some way to explaining why Londoners pay, on average, more than £200 more for their annual car insurance than those living in other regions of the UK. 

RegionAverage annual premium
South West£565
Wales£602
Scotland£634
South East£656
North East£674
East Midlands£694
East of England£701
Yorkshire and The Humber£778
North West£785
Northern Ireland£827
West Midlands£839
London£1,064

Source: MoneySuperMarket. Based on average annual premiums for car insurance policies sold through MoneySuperMarket between 01/01/2026 and 0/07/2026, covering full UK car licence holders, with a minimum of 100 sales.

Are the best car insurance providers always the most expensive?

Our research reveals substantial differences between companies and policies in their standards of service and levels of cover. 

However, this doesn't necessarily mean you'll have to pay through the nose for worthwhile cover or that a steep price means you're getting the best. 

Insurers set you an individual price to reflect how they see your risk. If one insurer views you as risky or just doesn't want to compete for your custom, then even its lowest offers are likely to be pricier than policies from other providers, which could also provide much better cover.

Find out more about how to get cheap car insurance.

'Is your insurer's renewal offer genuinely competitive?'

Dean Sobers, Which? car insurance expert, says:

Dean Sobers

If your experience with car insurance has been anything like that of the average driver, you'll probably have seen your premium dip – or at least level off – at last renewal, after several years of unwelcome price hikes.

Don’t confuse this for generosity on the part of your particular insurer. It’s reflective of a general trend in premiums, which means you may still be able to find better offers – and potentially better cover – elsewhere.

We think that every renewal is a great time to evaluate how competitive your insurer really is. And it’s easy to do – just run a quick quote on a comparison website (or several) to see what your insurer’s rivals are willing to offer you, and check our tables (above) to see how your policy and your insurer stack up against others.   

Car insurance FAQs

How we analyse car insurance

Our editorial independence means we can work on behalf of consumers, not insurers. That means our reviews are fair and there's no hidden agenda. 

Customer and claims scores

This is based on a survey of 3,464 policyholders who have recently made a car insurance claim. The customer score reflects how satisfied customers are with their provider and, where they're still with that insurer, how likely they would be to recommend it. Claims score shows customer satisfaction with how well their most recent claim was handled and how likely they are to recommend the insurer.

Insurers must receive a minimum of 40 customer responses to be included.

Customer score/claims score sample sizes: 1st Central (58/72), AA (441/513), Admiral (402/491), Allianz (57/88), Aviva (598/680), Axa (303/366), Churchill (117/150), Direct Line (170/198), Esure (na/40), Hastings Direct (97/127), Lloyds Bank (na/52), LV (80/109), RAC (44/46), Tesco (54/74).

Why only talk to customers who've claimed?

You'll only know how good an insurer's customer service is when you make a claim.

That's when good insurers will show their ability to deal with problems, quickly process your claim and get you back on the road as soon as possible.

As it can be difficult to find the requisite number of customers who have claimed for some insurers, in some cases we're only able to provide our expert policy scores.

Policy score

This is our assessment of the quality of standard cover, comparing 94 elements of a policy. We weight certain features of cover or costs (fees and excesses) based on the impact we think they generally make, from courtesy cars to replacement keys.

Among the highest-weighted elements are the insurer's guarantee on repairs, cover for glass damage, conditions of its no-claims discount, whether it will provide a replacement vehicle, fire, theft and accidental damage excesses, and interest rates charged for paying premiums in instalments.

We carry this analysis out every year. The next update will be in January 2027.

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How we pick Which? Recommended Providers

We rank providers based on our customer surveys and policy analysis. The top-scorers can be Which? Recommended Providers (WRPs) if they:

  • are regulated by the Financial Conduct Authority (FCA)
  • are available to the public
  • have received responses from 40 or more customers in our survey
  • achieve high scores in our customer satisfaction survey
  • achieve an average or above policy score.

A provider can't be a WRP if it has a poorer-than-average claims score

Find out more about our Which? Recommended Provider recommendation.

How we pick Which? Best Buys

We review a lot of policies – and our 'Best Buy' badge recognises the individual products that stood out as being the most comprehensive in our analysis. It doesn't reflect customer service. However, we won't give a provider a Best Buy badge where there's evidence – either from our surveys or from Financial Conduct Authority data – of poor service or a poorer-than-average record of paying claims.

Policies named as Best Buys must have a minimum policy score of 65%.

Additionally, we look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two thirds of the areas we've rated (see 'policy scores' for more).

Last, all Best Buy policies must provide – either as standard or as an option – the following levels of cover as a minimum:

Comprehensive cover (meaning it covers third-party claims, fire, theft and accidental damage to your car), a temporary courtesy car if yours is under repair or if it has been stolen or written off, a repairs guarantee period of at least three years, cover for damage to your windows or windscreen, legal expenses cover, liability cover of £20m or more and personal accident cover.

More questions on car insurance? Take a look at our guides:

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