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Aviva car insurance review

Read Which?'s expert review of Aviva car insurance and find out how we rate Aviva's car insurance policy against 34 other providers.

In this article
Aviva car insurance overview Does Aviva offer the best car insurance? Aviva's car insurance policy: is it good or bad?
How did customers rate Aviva's car insurance? What is Aviva's car insurance claims number? Get top money-saving tips from Which?

Aviva car insurance overview

One of the major players in the motor insurance market, Aviva's policies are not available through price comparison sites.

Part of the Aviva Group, along with Quote Me Happy and General Accident, it's policy is underwritten by Aviva Insurance Limited.

Does Aviva offer the best car insurance?

Here's how the Aviva scored in our latest car insurance survey:

 

Car Insurance
Aviva review
Overall Which? score
%
Our total score score combines both the Which? Customer Score, ratings from real customers of the provider, and our expert analysis of the provider's policies. The total score is made up of 50% of the Customer Score and 50% of the car insurance policy score.
Which? customer score
%
Which?'s rating for customer satisfaction, based on feedback from real customers. The score is made up of a customer's overall satisfaction with the brand, and how likely they are to recommend that brand.
Policy score
%
Which?'s rating of the quality of this company's car insurance policy. We analysed 73 features of its cover to calculate the policy score.
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Aviva's car insurance policy: is it good or bad?

We've rated hundreds of policy details and picked out the best and worst elements of this cover.

Members can log in to read our full policy analysis. If you're not already a member, you can sign up to a one month trial of Which? Money for just £1 to access this review and thousands of others.

In detail: every part of the Aviva Plus Regular car insurance policy rated

Weighting Policy element Details Rating
Most important Courtesy car - included? Logged out detail Logged out padlock
Most important Courtesy car - guaranteed availability? Logged out detail Logged out padlock
Secondary Courtesy car period Logged out detail Logged out padlock
Other Courtesy car provided if car is stolen? Logged out detail Logged out padlock
Most important Windscreen damage - limit per claim (Approved Repairer / Non-approved repairer) Logged out detail Logged out padlock
Most important Window damage - limit per claim (Approved Repairer / Non-approved repairer) Logged out detail Logged out padlock
Most important Sunroof damage - limit per claim (Approved Repairer / Non-approved repairer) Logged out detail Logged out padlock
Secondary Personal belongings - limit per claim Logged out detail Logged out padlock
Other Personal belongings - items excluded Logged out detail Logged out padlock
Secondary Medical expenses - limit per claim Logged out detail Logged out padlock
Other Physio treatment included under medical expenses? Logged out detail Logged out padlock
Other Audio equipment - Limit per claim (Manufacturer fitted / Non-manufacturer fitted) Logged out detail Logged out padlock
Other Sat Nav - Limit per claim (Manufacturer fitted / Non-manufacturer fitted) Logged out detail Logged out padlock
Other Child car seat - Limit per claim Logged out detail Logged out padlock
Secondary Misfuelling cover - included? Logged out detail Logged out padlock
Secondary Misfuelling cover - limit per claim Logged out detail Logged out padlock

Table last updated in March 2020. Next update in January 2021.

To see how Aviva's car insurance compares to other policies check out our guide on the best and worst car insurance.

How did customers rate Aviva's car insurance?

As well as looking at how Aviva's car insurance policy stacks up against others, we've also analysed how customers who have recently made a claim feel about it too.

Members can log in to see our range of customer service star ratings and read about individual customers' experiences. If you're not already a member, you can sign up to a one month trial of Which? Money for just £1 to access this review and thousands of others.

How Aviva's car insurance scored for eight elements of customer satisfaction.

Customer satisfaction element Which? customer rating
Application process Logged out padlock
Clarity of policy Logged out padlock
Dealing with queries Logged out padlock
Ease of managing your policy online Logged out padlock
Treatment of longstanding customers Logged out padlock
Dealing with complaints Logged out padlock
Value for money Logged out padlock

Table last updated in March 2020. Next update in January 2021

"-' represents where we have insufficient sample size (less than 30) to generate a star rating

What is Aviva's car insurance claims number?

If you need to make a claim with Aviva car insurance call 0345 030 6925.

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