Esure
Esure's standard policy was very impressive, but a high number of complaints mean we can't name it a Best Buy
Policies
- Esure69%
- Essentials53%
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Esure was founded by insurance entrepreneur Sir Peter Wood, who also launched Direct Line. Esure Group's brands also include Sheilas' Wheels and First Alternative.
It offers car, home and travel insurance. You can buy these policies direct or through comparison websites.
We've reviewed two Esure car insurance policies: its standard policy named Esure and also Essentials. We've also surveyed 40 Esure customers about their recent claims experience.
Esure's policies are underwritten by Esure Insurance Services and cover drivers aged between 18 and 90.
Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.
Esure's standard policy was very impressive, but a high number of complaints mean we can't name it a Best Buy
Policies
See how this compares with the best car insurance, or read more about how we rate car insurance.
We reviewed two Esure policies. Select a policy from our table to see what it offers and what we scored it.
| Compare insurance providers | |||
|---|---|---|---|
| Fire excess | £100 | Check you're getting a great deal on car insurance using the service provided by Confused | |
| Theft excess | £250 | ||
| Accidental damage excess | £50 | ||
| Windscreen replacement excess (approved repairer) | £100 | ||
| Is the policyholder's NCD affected if car is hit while parked | Yes - can be reinstated | ||
| Is the policyholder's NCD affected by vandalism | No | ||
| Windscreen damage - limit per claim (approved repairer/non-approved repairer) | Unlimited/£100 | ||
| Window damage - limit per claim (approved repairer/non-approved repairer) | Unlimited/£100 | ||
| Cancellation fee after cooling-off period | £67 (first year)/£38 (subsequent years) | ||
| Repairs guarantee period | 5 years | ||
| Total loss courtesy car | Optional extra | ||
| Replacement car provided during repairs following an accident | Included | ||
| Replacement car - guaranteed availability | Yes | ||
| Misfuelling cover - what's covered | Optional extra - draining of fuel only | ||
| Onward travel limit | Not covered | 0 out of 5 | |
| Driving other cars - level of cover | Third party |
Tables last updated January 2026. Next update January 2027. We recommend checking policies before buying.

Check Which? insurance ratings and compare deals using the service provided by Confused.com
Get a quoteDean Sobers, Which? car insurance expert, says:

Esure’s standard policy scored 69%, which placed it in the top 10 of 66 policies reviewed.
Unfortunately Esure's complaints record with the Financial Ombudsman Service kept us from naming its policies as Best Buys.
We were impressed by its low compulsory excesses for accidental damage (£50) and fire damage (£100), and by its no-claims discount protection add-on ‒ which shields your discount against an unlimited number of claims.
We were less impressed by the fact you need to have 20 years worth of no-claims discount accrued before you’re entitled to its maximum no-claims discount. And if you don't use an approved repairer to fix damage, you'll pay a £200 excess.
Like a lot of policies we reviewed, Esure covers electric and hybrid vehicles, including damage to the battery, charging cable and charging adaptors.
However, Esure's policies also provide an electric or hybrid replacement for use while yours is under repair (though this is subject to availability). Only a tenth of policies we examined offer this.
Esure complements its standard cover with an Essentials policy, which strips out features such as misfuelling cover and personal belongings cover, and has higher excesses. It scored 53%, placing it in the bottom fifth of our table.
We asked Esure customers who have recently made a claim how they felt about their car insurance.
Esure scored 77% when assessed specifically for its claims service (4th out of 14). The average claims score was 75%.
One customer who rated Esure highly said they found the insurer to be 'more empathetic and helpful than I expected', with another stating they 'sorted my claim quickly and provided a hire car as per the policy'.
Here's how customers rated Esure in various areas of service:
| Overall customer service | |
| How quickly claims are dealt with | |
| How fair the settlement value is during claims | |
| Giving you regular communication updates on claim progress | |
| Clarity of communication on claim progress | |
| Complaints process | - |
| How co-ordinated the service during claims is | - |
Tables last updated in January 2026. Next update in January 2027. '-' represents where we have insufficient sample size (less than 40) to generate a star rating. Sample size: Claims score: 40.
You can buy Esure policies directly from its website, or from the following comparison websites:
Esure offers discounts to drivers insuring multiple vehicles, but you must purchase directly to benefit from this and meet certain criteria.
Shop around using multiple comparison sites, and consider haggling if you think the price offered is too high.
You can choose to pay your premium in one go or in monthly instalments. Paying monthly usually costs more overall. This is because paying by instalments is usually provided as a form of credit – with interest or other charges applied.
When we reviewed Esure's policies, its rate for paying in monthly instalments was 26.5% APR. This is higher than the average rate (20.49% APR) charged among providers that told us their rates.
It can be cheaper to pay annually and spread the cost with an interest-free purchase credit card.
Above information correct as of December 2025.
Esure's claims score of 77% put it in 4th place in our claims satisfaction table, just slightly behind Axa with 78%.
With a policy score of 69%, Esure's standard car insurance is just behind two policies from Aviva – its Premium and Online cover, which both scored 70%.
Esure's Essentials scored 53%, slightly short of the 55% policy score of Direct Line's Essentials cover.
If you need to make a claim with Esure car insurance, call 0345 603 1373 or start a claim online.
If the quote you're being offered is competitive, Esure's impressive standard policy is worth considering. However, don't ignore the worrying complaint numbers that prevented us from making it a Best Buy.
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