28th July 2021
McCain might claim the lion's share of the market when it comes to oven chips, but savvy shoppers can find bargains on supermarket shelves.
In February 2020, we pitted McCain's straight cut oven chips against eight supermarket offerings to see if any could beat the brand on appearance, texture, and, most importantly, taste.
And while we found some bargain Best Buys among the humble potatoes, we also encountered some flavourless, limp and lifeless spuds you'd be best leaving to the permafrost of the freezer aisle.
Only Which? members can view the results of our taste test below and the overall score as a percentage given to each brand by our experts. If you're not yet a member, you'll see an alphabetically ordered list of the oven chips on test. To get instant access .
6p per 100g
8p per 100g
15p per 100g
8p per 100g
6p per 100g
Available from Lidl stores only.
20p per 100g
McCain oven chips is the brand you know and possibly trust, but at more than three times more expensive than the cheapest chips we tried, is it worth a spot in your basket? Log in now or to unlock our test results.
11p per 100g
10p per 100g
14p per 100g
Note: Prices correct as of February 2020.
If you're not daunted by all the peeling and chopping, it's pretty easy to make your own oven chips at home.
Luckily, most of the oven chips we've tested are suitable for frying, with instructions on the packet for cooking them to their best. The chips from Aldi and Iceland are also suitable for grilling if you're keen to try a different method.
Bear in mind that frying your chips is much quicker, taking around 4-5 minutes vs 20-30 minutes in the oven. And, as you're piling on the oil, it makes your dinner a much more indulgent affair too.
Another option is to air fry your chips. These stovetop appliances cook food more quickly than an oven manages with no pre-heating and, if you buy a good one, may yield crispier results. See the to find your perfect model.
The chips were assessed by a large panel of people who regularly buy and consume oven chips.
The make-up of the panel broadly represents the demographic profile of adults in the UK.
Each brand was assessed by 60 people.
The panellists rated the taste, texture, aroma and appearance of each tray of chips and told us which one they preferred overall.
The taste test was blind, so the panellists didn’t know which brand they were trying. The order they sampled the oven chips was fully rotated to avoid any bias.
Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others.
The overall score is based on: