McCain might claim the lion's share of the market when it comes to oven chips, but savvy shoppers can find bargains on supermarket shelves.
In February 2020, we pitted McCain's straight cut oven chips against eight supermarket offerings to see if any could beat the brand on appearance, texture, and, most importantly, taste.
And while we found some bargain Best Buys among the humble potatoes, we also encountered some flavourless, limp and lifeless spuds you'd be best leaving to the permafrost of the freezer aisle.
Only logged-in Which? members can view the results of our taste test below and the overall score as a percentage given to each brand by our experts. If you're not yet a member, you'll see an alphabetically ordered list of the oven chips on test. To get instant access join Which?.
6p per 100g
'Champion' is a tough name to live up to, especially for chips as cheap as these. So are these oven chips really better than all the rest? Log in now or join Which? to unlock our test results.
8p per 100g
Asda's oven chips promise a 'crispy bite' but we found several brands that couldn't deliver the perfect crunchy texture. Log in now or join Which? to unlock our test results.
15p per 100g
Besides McCain, these Co-op straight cut oven chips are the priciest we tested. So are they really worth the money? Log in now or join Which? to unlock our test results.
8p per 100g
Iceland certainly knows what it's doing when it comes to frozen fare, but can it beat much pricier chips on texture and taste? Log in now or join Which? to unlock our test results.
6p per 100g
Our panel loved the look of these cheap Lidl chips, but you'll have to log in to find out if they found them crispy, fluffy and generally tasty. Log in now or join Which? to unlock our test results.
20p per 100g
McCain oven chips is the brand you know and possibly trust, but at more than three times more expensive than the cheapest chips we tried, is it worth a spot in your basket? Log in now or join Which? to unlock our test results.
11p per 100g
Morrisons oven chips are some of the most calorific, but you might forgive them if they can deliver on flavour. Log in now or join Which? to unlock our test results.
10p per 100g
There's quite a bit of saturated fat in Sainsbury's oven chips. Find out if this makes them tasty, or just greasy, by logging in. Log in now or join Which? to unlock our test results.
14p per 100g
Waitrose's chips are some of the least calorific, but you shouldn't have to compromise taste if you're watching your weight. Log in now or join Which? to unlock our test results.
Note: Prices correct as of February 2020.
If you're not daunted by all the peeling and chopping, it's pretty easy to make your own oven chips at home.
If you have a deep fat fryer at home, you might be tempted to throw your chips in there instead of the oven, for a crispier coating and deeper flavour.
Luckily, most of the oven chips we've tested are suitable for frying, with instructions on the packet for cooking them to their best. The chips from Aldi and Iceland are also suitable for grilling if you're keen to try a different method.
Bear in mind that frying your chips is much quicker, taking around 4-5 minutes vs 20-30 minutes in the oven. And, as you're piling on the oil, it makes your dinner a much more indulgent affair too.
Another option is to air fry your chips. These stovetop appliances cook food more quickly than an oven manages with no pre-heating and, if you buy a good one, may yield crispier results. See the best air fryers we've tested to find your perfect model.
The chips were assessed by a large panel of people who regularly buy and consume oven chips.
The make-up of the panel broadly represents the demographic profile of adults in the UK.
Each brand was assessed by 60 people.
The panellists rated the taste, texture, aroma and appearance of each tray of chips and told us which one they preferred overall.
The taste test was blind, so the panellists didn’t know which brand they were trying. The order they sampled the oven chips was fully rotated to avoid any bias.
Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others.
The overall score is based on: