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Best dog insurance policies 2025

We analysed 169 dog insurance policies, comparing 34 features of each policy, to find the best for you
Dean SobersSenior researcher & writer
Dalmatian with a pink harness plays in a grassy field, looking upwards with an excited expression.

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Why you can trust our dog insurance reviews

Expert analysis

We've compared 34 features of dog policies, from cover for pre-existing medical conditions to behavioral therapy.

Best Buys

We've picked policies with high minimum cover levels, from insurers with good records for claims acceptance and complaints.

Best UK dog insurance policies compared

  • Want the best dog insurance policy or insurer? Use our tables below, then go to Stickee.com or another comparison site, or you can go direct to the insurer.
  • Want the cheapest dog insurance policy or insurer? Follow the links to Stickee.com, or another comparison site, to get a list of policies. Then check what the policies scored by searching our tables.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

Lifetime £15,000
84%Lifetime - annual--
Lifetime Premium
best buy
83%Lifetime - annual70%-
Lifetime Premium
best buy
83%Lifetime - annual--
Lifetime Plus
best buy
81%Lifetime - annual--
Lifetime £14,000
81%Lifetime - annual--
Lifetime £13,000
81%Lifetime - annual--
Lifetime £12,000
81%Lifetime - annual--
Lifetime £11,000
81%Lifetime - annual--
Complete
80%Lifetime - annual59%65%
Napo
Serenity
79%Lifetime - annual--
Lifetime £10,000
79%Lifetime - annual--
Lifetime £9,000
79%Lifetime - annual--
Lifetime £8,000
79%Lifetime - annual--
Lifetime £7,000
79%Lifetime - annual--
Lifetime £6,000
79%Lifetime - annual--
Lifetime Plus
best buy
78%Lifetime - annual70%-
Covered For Life £12,000
best buy
77%Lifetime - annual67%80%
The Co-op
Lifetime £16,000
76%Lifetime - annual--
Napo
Harmony
76%Lifetime - annual--
LV=
Lifetime £10,000
76%Lifetime - annual57%69%
Lifetime £5,000
76%Lifetime - annual--
Gold
best buy
76%Lifetime - annual--
Lifetime £15,000
75%Lifetime - annual--
Covered For Life £7,000
best buy
75%Lifetime - annual67%80%
Pet Insurance £12,000
75%Lifetime - annual62%72%
Lifetime £7,000
best buy
75%Lifetime - annual--
Sainsbury's Bank
Lifetime £10,000
75%Lifetime - annual58%-
Sainsbury's Bank
Lifetime £7,500
74%Lifetime - annual58%-
Pre-existing
74%Lifetime - annual59%65%
Lifetime £6,000
best buy
74%Lifetime - annual--
Lifetime £7,000
best buy
74%Lifetime - annual--
Lifetime £8,000
best buy
74%Lifetime - annual--
Lifetime £9,000
best buy
74%Lifetime - annual--
Lifetime £10,000
best buy
74%Lifetime - annual--
Lifetime £8,000
74%Lifetime - annual--
M&S
Premier £10,000
74%Lifetime - annual--
M&S
Premier £7,000
74%Lifetime - annual--
Lifetime
best buy
74%Lifetime - annual70%-
Lifetime
best buy
74%Lifetime - annual--
Frank
Frank £5,000
74%Lifetime - per condition--
Only Paws
Only Paws £5,000
74%Lifetime - per condition--
Spot On
Spot On £5,000
74%Lifetime - per condition--
Whistle & Wag
Whistle & Wag £5,000
74%Lifetime - per condition--
LV=
Lifetime £5,000
73%Lifetime - annual57%69%
Silver
best buy
73%Lifetime - annual--
Regular £7,000
73%Lifetime - annual59%65%
Premier £10,000
73%Lifetime - annual61%69%
Premier £7,500
73%Lifetime - annual61%69%
Napo
Advanced
72%Lifetime - annual--
Pet Insurance £7,500
72%Lifetime - annual62%72%
Pet Insurance £9,000
72%Lifetime - annual62%72%
Sainsbury's Bank
Lifetime £5000
72%Lifetime - annual58%-
Lifetime £5,000
71%Lifetime - annual--
Lifetime £5000
best buy
71%Lifetime - annual--
The Co-op
Lifetime £10,000
71%Lifetime - annual--
M&S
Premier £5,000
71%Lifetime - annual--
K9 Cover
Lifetime £8000
71%Lifetime - annual--
K9 Cover
Lifetime £6000
71%Lifetime - annual--
K9 Cover
Lifetime £7000
71%Lifetime - annual--
The Co-op
Lifetime £7,500
71%Lifetime - annual--
Lifetime £4,000
71%Lifetime - annual--
Regular £5,000
70%Lifetime - annual59%65%
Lifetime £6,000
best buy
70%Lifetime - annual--
Lifetime £8,000
best buy
70%Lifetime - annual--
Lifetime £10,000
best buy
70%Lifetime - annual--
Lifetime £10,000
70%Lifetime - annual--
Lifetime £8,000
70%Lifetime - annual--
Lifetime £6,000
70%Lifetime - annual--
Pet Insurance £5,000
70%Lifetime - annual62%72%
Platinum
70%Lifetime - annual--
Lifetime £4,500
69%Lifetime - annual--
K9 Cover
Lifetime £5,000
68%Lifetime - annual--
The Co-op
Lifetime £5,000
68%Lifetime - annual--
Frank
Frank £4,000
68%Lifetime - per condition--
Only Paws
Only Paws £4,000
68%Lifetime - per condition--
Spot On
Spot On £4,000
68%Lifetime - per condition--
Whistle & Wag
Whistle & Wag £4,000
68%Lifetime - per condition--
Covered For Life £4,000
67%Lifetime - annual67%80%
Lifetime £4,000
66%Lifetime - annual--
Lifetime £4,000
66%Lifetime - annual--
Lifetime Lite
66%Lifetime - annual--
65%Lifetime - annual--
Premier £4,000
65%Lifetime - annual61%69%
Lifetime Extra
65%Lifetime - annual--
Napo
Essential
63%Lifetime - annual--
K9 Cover
Lifetime £4,000
63%Lifetime - annual--
Lifetime £4,000
62%Lifetime - annual--
Lifetime £4,000
61%Lifetime - annual--
Lifetime £3,500
61%Lifetime - annual--
60%Lifetime - annual59%65%
Silver
60%Lifetime - annual--
Lifetime £3,000
57%Lifetime - annual--
Lifetime Plus
57%Lifetime - annual--
M&S
Standard
56%Lifetime - annual (condition limits)--
Sainsbury's Bank
Max Benefit £6,000
55%Max benefit58%-
Advanced
55%Max benefit53%-
LV=
Lifetime £3,000
54%Lifetime - annual57%69%
Max Benefit £5,000
54%Max benefit--
Extra
54%Max benefit61%69%
Max Benefit £5,000
53%Max benefit--
Frank
Frank £3,000
52%Lifetime - per condition--
Only Paws
Only Paws £3,000
52%Lifetime - per condition--
Spot On
Spot On £3,000
52%Lifetime - per condition--
Whistle & Wag
Whistle & Wag £3,000
52%Lifetime - per condition--
Lifetime £3,000
52%Lifetime - annual--
Lifetime £3,000
52%Lifetime - annual--
Lifetime Lite
52%Lifetime - annual70%-
Bronze
51%Lifetime - annual--
Pet Insurance £3,000
51%Lifetime - annual62%72%
K9 Cover
Lifetime £3,000
50%Lifetime - annual--
Extra
49%Max benefit61%69%
Max Benefit £5,000
49%Max benefit--
M&S
Plus
48%Lifetime - annual--
Lifetime £3,000
47%Lifetime - annual--
Sainsbury's Bank
Lifetime £2,500
47%Lifetime - annual58%-
47%Lifetime - annual59%65%
Lifetime £2,000
46%Lifetime - annual--
Bronze
46%Lifetime - annual--
The Co-op
Lifetime £2,500
44%Lifetime - annual--
Sainsbury's Bank
Max Benefit £3,000
42%Max benefit58%-
Lifetime £2,000
42%Lifetime - annual--
Lifetime £2,000
42%Lifetime - annual--
Max Benefit £3,000
41%Max benefit--
Lifetime £2,000
41%Lifetime - annual--
Premier
41%Lifetime - annual61%69%
Pet Insurance £2,000
40%Lifetime - annual62%72%
Frank
Frank £2,000
40%Lifetime - per condition--
Only Paws
Only Paws £2,000
40%Lifetime - per condition--
Spot On
Spot On £2,000
40%Lifetime - per condition--
Whistle & Wag
Whistle & Wag £2,000
40%Lifetime - per condition--
Time Limited £4,000
40%Time-limited--
Time Limited
39%Time-limited--
K9 Cover
Lifetime £2,000
39%Lifetime - annual--
Time Limited £4,000
39%Time-limited--
Essential
39%Time-limited53%-
Lifetime £2,000
38%Lifetime - annual--
The Co-op
Time Limited £5,000
38%Time-limited--
Max Benefit £3,000
37%Max benefit--
M&S
Plus
37%Lifetime - annual--
Lifetime £2,000
37%Lifetime - annual--
LV=
Time Limited £2,500
36%Time-limited57%69%
Max Benefit £2,000
36%Max benefit--
Essential
36%Time-limited67%80%
36%Lifetime - annual59%65%
Sainsbury's Bank
Time Limited £3,000
36%Time-limited58%-
35%Lifetime - annual--
Lifetime £1,000
35%Lifetime - annual--
Standard
34%Time-limited61%69%
Time Limited £2,500
33%Time-limited--
Extra
33%Time-limited--
LV=
Time Limited £1,500
32%Time-limited57%69%
Churchill Insurance
Pet Insurance
32%Time-limited--
Time Limited £2,000
31%Time-limited--
Lifetime £1,000
31%Lifetime - annual--
Time Limited
30%Time-limited--
Lifetime £1,000
29%Lifetime - annual--
M&S
Essential
29%Time-limited--
The Co-op
Time Limited £2,000
29%Time-limited--
K9 Cover
Lifetime £1,000
28%Lifetime - annual--
Max Benefit £1,000
28%Max benefit--
Frank
Frank £1,000
27%Lifetime - per condition--
Only Paws
Only Paws £1,000
27%Lifetime - per condition--
Spot On
Spot On £1,000
27%Lifetime - per condition--
Whistle & Wag
Whistle & Wag £1,000
27%Lifetime - per condition--
Time Limited £1,000
27%Time-limited--
Lifetime £1,000
27%Lifetime - annual--
The Co-op
Lifetime £1,000
27%Lifetime - annual--
Essential
26%Time-limited--
Lifetime £1,000
25%Lifetime - annual--

Lifetime policies: These cover your pet for any conditions it develops during the life of the policy. Some have overall 'annual limits' (these renew each year). Others have separate annual limits 'per condition' – with no overall yearly limit. Others have an annual limit – while also having lower 'condition limits'.

Table note: Table last updated in December 2024 – check policies before buying. Based on expert analysis of pet insurance policies – see full methodology below

*Following an intellectual property dispute, this insurer is now called Petgevity (previously Petsure).

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Best Buy dog insurance policies

In total, we named 20 dog policies as Which? Best Buys. Here we take a deeper look at the top performers:

Agria Lifetime Premium

  • 83% policy score for dog cover, joint 2nd of 169 dog policies we reviewed
  • 70% customer score, which meant it placed as 1st of the 9 insurers we had customer scores for

We like: this has one of the highest vet-fee limits out of the ones we assessed – £20,000 per year. The cap includes costs for scans and also contributes £750 for therapy provided by a behaviourist.

We don't like: as with most (but not all) policies, medical conditions that existed before the policy was taken out are excluded from cover.

Kennel Club Lifetime Premium

  • 83% policy score for dog cover. This places it joint 2nd of 169 dog policies we reviewed

We like: this has the highest vet-fee limit among products we reviewed – £25,000. It also included a high liability limit (for compensation-related costs should your dog damage any property or cause injury) of £3,000,000. 

We don't like: holiday cancellation cover only applied if the dog requires 'lifesaving' treatment or surgery.

How can you save money on dog insurance?

1. Find out the needs of your dog breed

According to the Association of British Insurers, the average pet insurance claim paid in 2023 was £668. Factoring in the possibility of needing to make multiple claims, and the fact that vets' prices are on the rise, we wouldn't recommend a policy that pays out less than £2,000 annually.

But all pets are different, so it's well worth understanding your dog's needs to make sure you get adequate cover.

Dogs are generally more expensive to maintain (and insure) than cats, and certain breeds are more susceptible to chronic conditions than others. For example, Labrador retrievers can be prone to cruciate ligament problems, while dachshunds are prone to getting back problems, both of which can set you back thousands of pounds in treatment costs.

Talk to your vet about common conditions and what level of cover they recommend.

2. Buy insurance when your dog is healthy

This might seem counterintuitive but, as most policies exclude pre-existing conditions, buying early means you're maximising the cover your pet will get.

3. Make sure your dog is up to date on its jabs

Make sure your dog gets the appropriate inoculations and injections, including boosters. This will minimise its chance of getting an illness that could lead to expensive premiums.

4. Pay annually (if you can afford it)

Your insurer may charge interest if you pay monthly rather than annually, which can be expensive.

5. Haggle at renewal 

If the insurer increases your dog's premiums without good reason, call it to discuss the premium. It may be open to negotiation.

key information

Why should you trust Which? research?

We’re not influenced by third parties. We work entirely on behalf of you, the consumer – nobody else. See our statement of editorial independence for more.

Do you need dog insurance?

Dean Sobers, Which? insurance expert says:

Dean Sobers

'For most breeds of dog, you aren't legally required to own pet insurance, so it's ultimately your choice as to whether you want to fork out on premiums.

'With no NHS for pets – and some vets procedures costing thousands of pounds – insurance means you'll have significantly less to worry about should your dog require expensive medical treatment.

'Another core benefit of having insurance for your dog is that it covers the costs of compensation (cover limits range from £1m to £3m among those we examined), should your pet harm someone or cause property damage. 

'The main downside is pet cover can also be fairly pricey (especially for older pets), and exclusions or high compulsory excesses can chip away at the policy's value.

'One alternative to owning insurance is “self-insuring” – paying for your dog's medical needs from savings. If you put aside regular amounts into a savings account, you'll have a growing fund to help pay for steep vet bills.'

Check you're getting a great deal and search for a new pet insurance policy using the service provided by Stickee. Get a quote now.

 Types of dog insurance

 About Which? dog insurance research

In December 2024, we analysed 169 pet insurance policies covering dogs. We examined the amounts they paid out in vet fees, plus other benefits provided, including costs for holiday cancellation, dental cover and advertising, and reward costs to help find your dog if it goes missing.

We compared 34 features of the policies, plus the amount each pays in vet fees, to create a policy score. The higher the score, the more comprehensive the cover.

Policies that we've named as Best Buys are all lifetime policies that did well in our analysis of cover, scoring at least 70%. In addition:

  • Each will pay out a minimum of £2,000 per year in vet fees.
  • Each will pay out a minimum of £1,000 for any single condition in a year, if an annual condition limit applies.
  • They all provide dental cover for both accidents and illnesses.

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