Best Black Friday deals for 2026: chosen by Which? experts

Black Friday is one of the biggest shopping events of the year, and retailers cut prices on everything from TVs and laptops to kitchen appliances. With thousands of offers battling for your attention, finding the best deals isn't always easy – but our experts can help.

This year's event officially kicks off on 27 November, but you don't need to wait to start shopping. We've seen retailers launch offers weeks ahead of the big day, so our experts will be keeping a close eye on prices in the run-up.

We track prices on products put through our expert, independent tests, so we'll only highlight deals genuinely worth considering. Bookmark this page, as we'll be updating it regularly.

For more tips to help you shop smart in the sales, take a look at our Black Friday 2026 advice

Black Friday deals available now

Best vacuum cleaner deals

Dyson V8 Cyclone 

Average price in the past six months: £341.77
Cheapest price in the past six months: £209*

• Bagless and cordless stick vacuum cleaner
• 0.6 litre dust capacity
• Weighs 2.6kg

We like: Simple to manoeuvre

We don't like: Could be easier to use at height and on uneven surfaces

This cordless, bagless vacuum cleaner has 'triggerless' operation, so you don't need to keep the power button pressed while using it. You can switch between three power modes (eco, medium and max), and it can be used as a handheld cleaner on stairs, furniture or car interiors

The floorhead has an anti-tangle brush bar, designed for hard floors and carpets. The model we reviewed comes with a mini turbo brush, crevice tool and a wall dock, but this model we've found on sale just has a crevice tool. 

Find out how well it handles pet hair and whether it has decent battery life in our full Dyson V8 Cyclone review.

Read more of the best vacuum cleaner deals

Best dishwasher deals

Bosch SMV6ZCX10G

Average price in the past six months: £772.16
Cheapest price in the past six months: £623*

• Integrated
• Full size
• 14-place settings

We like: Energy efficient

We don't like: Eco mode is a little slow

The Bosch SMV6ZCX10G is a smart dishwasher designed for a medium-to-large household, although there's a half load option for smaller loads. 

It has seven programs, including main (Auto 45°-65°) to handle most messes, fast (Express 60°) for when you don't have much time on your hands, plus eco and intensive.

If you want place settings to be ready to go, straight from the dishwasher to the table, you can utilise the extra-dry mode, while 'speedperfect+' reduces selected program lengths. There's also a machine care program, which is helpful for long-term maintenance. 

If this sounds ideal, read our full Bosch SMV6ZCX10G review to see how its scored in our testing.

See more of the best dishwasher deals

Best TV deal

Hisense 50U7STUK

Average price in the past six months: £768
Cheapest price in the past six months: £473*

• 50-inch 4K TV
• MiniLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Crisp image

We don't like: Limited HDR performance

The Hisense 50U7STUK stands as a great example of just how affordable MiniLED tech has become in the world of TVs.

With this technology, you get a more detailed backlighting system than on a typical LCD TV, which in turn leads to improved contrast.

There are four HDMI inputs on the set, so you have room to hook up various game consoles and streaming devices.

Find out more in our Hisense 50U7STUK review.

Check out more picks of the best TV deals

Best laptop deal

Samsung Galaxy Book6 (14-inch)

Average price in the past six months: £1,251.86
Cheapest price in the past six months: £698.97*

You can now get the Galaxy Book6 for under £700. Check the retailer listings below:

• Intel Core Ultra 5 325 processor
• 16GB Ram
• 256GB SSD storage

We like: Includes micro-SD and a rare ethernet port

We don't like: Underwhelming lower-res screen (choose the Pro below to avoid this)

The 14-inch Samsung Galaxy Book6 is the tech giant’s entry-level laptop for 2026.

The manufacturer claims the sleek Galaxy Book6 benefits from improved performance, longer-lasting battery life, a more ergonomic design and more built-in AI features, compared to previous models.

The model we tested has an octa-core Intel Core Ultra 5 325 processor, with 16GB of DDR5 Ram and a slightly stingy 256GB SSD (solid-state drive) - our review tells you how much storage is still available once pre-installed software is taken into account.

Ports are much more generous than on Apple MacBooks, with a pair of fast USB-A ports on one side of the chassis and two USB-C ports on the other (one of which is used for charging). You also get an HDMI output (for connecting to external displays), a 3.5mm headphone/microphone jack, a micro-SD slot (useful for adding extra storage or inserting memory cards from cameras and other devices) and an ethernet port for wired networking, which is rare nowadays.

Find out how this laptop's battery really performed in our lab tests and if it's worth your money - see our expert Samsung Galaxy Book6 (14-inch) review.

See more of our expert's picks in the best laptop deals

Best washing machine deal

Bosch WAN28259GB

Average price in the past six months: £504.31
Cheapest price in the past six months: £415.99*

• Freestanding
• 9kg cottons capacity
• White

We like: Low water usage

We don't like: Duration of wash programs

In spite of its reasonable price tag, the Bosch WAN28259GB carries no less than 16 programs, so there's a solid amount of variety here to tackle different types of laundry loads.

The machine's ActiveWater Plus mode is designed to cut down on your water bills by automatically detecting the size of each load and adapting the amount of water used accordingly.

When you're in a rush, there are 15-minute and 30-minute quick wash modes that you can lean on. 

Find out more about how this appliance performed in our tests in our full Bosch WAN28259GB review.

Read our round-up of the best washing machine deals

Best mobile phone deal

Google Pixel 10a

Average price in the past six months: £529
Cheapest price in the past six months: £359*

• 6.3-inch display with 2,424 x 1,080 resolution
• Google Tensor G4 processor with 8GB of Ram
• Two rear camera lenses, no telephoto

We like: Simple software

We don’t like: Battery isn't huge

The Pixel 10a is pitched as a cut-down version of Google’s flagship phone, but don't let that fool you - the 'a' series in the Pixel range is often seen as an excellent value alternative. 

It combines a 48Mp main camera with a 13Mp ultra-wide, though lacks the 10.8Mp telephoto found on the standard Pixel 10, and there’s also a 13-megapixel selfie camera on the front. In terms of general operation though, it's difficult to see where the corners have been cut. The 10a is likely to supercede the 9a as an extremely sought-after mid-range phone, particularly as it can often be found at a significant discount.

Read our in-depth Google Pixel 10a review to see if Google cut corners with this pared-down version.

See more discounts with our expert picks of the best mobile phone deals

Best air fryer deal

 Ninja MAX 6.2L AF170UK

Average price in the past six months: £123
Cheapest price in the past six months: £100*

You can buy this Ninja air fryer for £100 at Argos.

• Basket type
• Single cooking zone
• 31 x 29 x 38cm (H x W x D)

We like: It's compact

We don't like: There's no viewing window

Ninja has become synonymous with air fryers at large, typically through its dual basket options, but this smaller single-drawer alternative is better designed to fit in more compact kitchens.

The control panel has also been pared back to a few buttons and a digital timer. There are time and temperature buttons plus auto-cook programs for air frying and roasting.

In addition to air frying, there's a reheat mode for leftovers, and a dehydrate function for creating natural snacks out of fruit.

Curious to know more? Read our full Ninja MAX 6.2L AF170UK review.

Browse the best air fryer deals

Best mattress deal

Sleepsoul Comfort 800

Average price in the past six months: £198
Cheapest price in the past six months: £161*

• Double
• Pocket sprung

We like: It comes with a 10-year guarantee and depending on where you buy it, there may be a sleep trial included

We don't like: There are no handles or grips

The Sleepsoul Comfort 800 is already designed to be a more budget-friendly double mattress, but can now be found for even less than its usual RRP in the deals listed above.

This is a pocket sprung mattress that is delivered rolled up and vacuum packed, which is ideal for the initial setup.

The Comfort 800 packs a 20.5cm pocket-sprung core alongside two 1cm layers of foam on top, and no allergenic materials are present.

To see how the mattress fared with our testing team, read our Sleepsoul Comfort 800 review. 

Read our round-up of the best mattress deals

Best tablet deal

11-inch Apple iPad (2025)

Current price at Apple UK: £429 (Note: the launch price of the iPad was £329 - it's now £429 after Apple hiked its prices in June this year.) 

Average price after the June price rise: £423
Cheapest price after the June price rise: £399* 

• 10.9-inch screen
• 6GB Ram
• 128GB of storage

We like: Cheapest iPad since 2022

We didn't like: No Apple Intelligence

The 2025 iPad is sure to tempt Apple fans. If you want an iPad now, this is still the most affordable option - even after the summer 2026 Apple price rises.

It has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip, which is the same processor found in the iPhone 15.

The iPad has a sleek finish and comes in four colours: blue, pink, silver or yellow. It doesn’t come with Apple Intelligence, though, which is Apple’s latest software features powered by AI.

Get all the information you need about this iPad with our Apple 11-inch iPad (2025) review.

Read our expert round-up of the best tablet deals

Best fridge freezer deal

Bosch KGN392LBFG

Average price in the past six months: £838
Cheapest price in the past six months: £799*

• Freestanding
• Frost-free freezer
• Stainless steel

We like: Brilliant vegetable drawer

We don’t like: Cleaning is difficult

The Bosch KGN392LBFG is a tall, freestanding fridge freezer that has enough space inside to accommodate 14 bags of shopping.

Inside the fridge, there are four glass shelves, alongside four door racks and a bottle shelf. There are also two full-width drawers.

The freezer packs three drawers as well as a dedicated ice cube tray.

To find out more about this particular appliance, read our full Bosch KGN392LBFG review.

Browse more of the best fridge freezer deals

Best built-in oven deal

Bosch S4 HQA574BS3B

Average price in the past six months: £554
Cheapest price in the past six months: £449*

• Single electric
• Black
• Pyrolytic cleaning

We like: Good use of space

We don't like: The scaling on the temperature dial could be improved

The Bosch S4 HQA574BS3B built-in single oven has a steam function to ensure juicy joints and crispy baked food. A water bowl and steam tray are included in the box. There’s ample space in this oven to cook large dishes on two levels at the same time.

A useful extra is the pyrolytic self-clean function. This boosts the temperature of the oven to around 500°C, which is hot enough to incinerate stubborn burnt-on cooking spills and reduce them to ash.  

Find out whether this oven’s energy efficiency, accuracy and cooking results impressed our lab experts in our Bosch S4 HQA574BS3B review.

See more expert advice in the best built-in oven deals

Best dehumidifier deal

Meaco Arete One 25L

Average price in the past six months: £296
Cheapest price in the past six months: £255*

• Type: Refrigerant
• 61.2 x 36 x 26.7cm (H x W x D), 15.9kg

This substantial 25L dehumidifier is ideal for larger families or those who live as part of a bigger household.

With two fan speeds and seven target humidity levels, there's some flexibility here in terms of how potent you want the Meaco Arete One 25L to be.

There's also a child lock onboard to prevent small children from changing the settings.

Our Meaco Arete One 25L review reveals how effective it is and how much it costs to run.

Find more savings in the best dehumidifier deals

The most popular Black Friday deals last year

Black+Decker 63099 Three Tier Heated Clothes Airer

Average price in the past six months: £113

Lowest price in the past six months: £80

• Weighs 5.5kg
• 140 x 73 x 68cm
• 15kg maximum load weight

We like: Large capacity

We don't like: Heavier than most heated clothes airers we've seen

This three-tier clothes airer arrives assembled and folds flat for easy storage.

As part of our hands-on testing, we've rated this clothes airer on its drying speed. Our experts have also determined howe much it costs to run per hour.

Read our Black+Decker 63099 Three Tier Heated Clothes Airer review.

INIU BI-B6 10000mAh Portable Charger

Average price in the past six months: £27

Lowest price in the past six months: £13

• 1.5 x 7 x 13.5cm (HxWxL)
• Weighs 205g 
• 10,000mAh capacity

We like: Compact size, digital display

We don't like: Crowded ports

The INIU power bank supports fast charging and has a USB-C port that can be used for both input and output, alongside two USB-A outputs. It has a digital display showing the remaining charge level.

This model is designed to pack plenty of power into a relatively compact portable charger, so it's worth a look if you want something to keep your devices topped up while you're away from a power socket.

Read our INIU BI-B6 10000mAh Portable Charger review.

Apple AirTag (first generation)

Average price in the past six months: £32

Lowest price in the past six months: £19

• 11g
• Replaceable CR2032 battery
• 31.9 × 31.9 × 8.0mm
  

We like: Easy to set up

We don't like: Only compatible with iOS devices

This Bluetooth tracker is designed to help you find your lost items. It's small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple's Find My network.

Read our Apple AirTag review.

When do the Black Friday sales start?

This year, Black Friday falls on 27 November, meaning Cyber Monday is on 30 November.

Many stores, including John Lewis and Currys, typically launch their sales weeks in advance, with some offers appearing as early as October. If you start favouriting items now, you'll be well placed to spot a good price when the sales begin.

Bookmark this page to stay up to date with all the latest Which?-selected offers.

Find out more about the Amazon Black Friday sale, John Lewis Black Friday sale and the Currys Black Friday sale.

Black Friday shopping tips

Get ahead this Black Friday with our top shopping tips and advice on your consumer rights.

Check the Which? website

As well as finding you the best deals this Black Friday, we've put together a guide to the best and worst shops.

We've surveyed thousands of Which? members about their experiences shopping with some of the country's best-known retailers and lesser-known brands.

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.

To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops.

Watch out for sneaky Black Friday tricks

Some retailers use sales tactics designed to encourage you to make a purchase quickly.

These include anchor pricing (using a higher reference price to make the current price look more attractive), pressure selling ('30 people are viewing this right now!') and dubious claims about a product's 'before' price.

If you're unsure how good a deal really is, use a tool such as PriceRunner to compare prices across retailers. It also pays to understand the language retailers use around discounts, so you can work out how much you're actually saving.

Find out how to get the best price when shopping online.

Check customer reviews

It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers use fake positive reviews to boost ratings and drown out genuine negative feedback.

If you're in any doubt, read our expert guide on how to spot a fake review.

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.

The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.

Need to know more about your online shopping rights? See our online returns guide.

Why you can trust Which?

Our extensive Amazon Prime Day coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.

• Faith Strickland, senior consumer editor – over a 10-year journalism career spanning The Times and Condé Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
• Tom Morgan, senior consumer writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
• Yasmine Crossland, senior consumer writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
• Natalie Turner– Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events such as Black Friday and Amazon Prime Days to find you the best savings.