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Best car insurance companies in the UK 2025

We surveyed more than 4,700 car insurance customers to discover the best car insurance companies and policies in the UK
Dean SobersSenior researcher & writer
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Why you can trust our car insurance reviews

Real drivers who've claimed

We asked 4,719 car insurance customers who've made a claim in the last two years to score their insurer.

Expert analysis

We rated 79 elements of each policy and drew on claims and complaints data from the Financial Conduct Authority and Financial Ombudsman Service.


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Best UK car insurance companies and policies compared

  • Want the best car insurance policy or insurer? Use our tables below, then go to Confused.com, another comparison site or direct to the insurer.
  • Want the cheapest car insurance policy or insurer? Follow the links to Confused.com, or another comparison site, to get a list of policies. Then check what the policies scored by searching our tables.

The first table compares policies, ranked by policy score, and the second table compares insurance companies, ranked by customer scores.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

Car insurance policies

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77%

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77%
77%
76%
75%
72%
70%

WRP = Which? Recommended Provider

Table note: Last updated in January 2025. Next update in January 2026. Customer survey: Based on an online survey of 4,719 adults – members of the Which? Connect panel and members of the public – who had made a claim in the past two years. Survey conducted in November 2024. Sample sizes given in brand 'info'. Customer score reflects the general satisfaction of customers with their insurer and their likelihood of recommending it. The claims score reflects how satisfied they were with how their most recent claim was handled and their likelihood of recommending the insurer for claims. A dash '-' means not enough responses to include a star rating. 

For information on Which? Best Buys and policy score see our full methodology below.

Best UK car insurance companies: the Which? Recommended Providers

We compared 31 car insurance providers, examining the cover in their policies and analysing feedback from their customers.

Just three offered sufficient levels of cover and the high standards of service needed to become a Which? Recommended Provider (WRP)

NFU Mutual car insurance

We like: NFU Mutual doesn't charge admin fees or interest if you want to pay monthly, and motor legal protection is included as standard. NFU Mutual has been a Which? Recommended Provider since we launched our scheme in 2010.

LV car insurance

We like: Of all the policies we rated, LV's policy had the fewest 'gaps' in its cover, scoring three or more stars out of five across 86% of the policy areas we checked. It also offers protection for no-claims discounts against an unlimited number of claims.

Aviva car insurance

We like: Aviva's customers were some of the most likely to say their claims were dealt with sympathetically. If your car is damaged by a pothole, you can claim without sacrificing your no-claims discount.

Why is car insurance so expensive?

The average private motor insurance premium is £539 (January to March), according to the latest figures from the Association of British Insurers (ABI). 

That's down (-7%) on the average premium of £635 from the beginning of 2024.

However, recent falls follow several cost increases, which the ABI attributes to higher vehicle repair costs as well as theft and replacement vehicle prices all rising. 

ABI data shows insurers paid out £11.7bn in motor insurance claims in 2024, up 17% on claims costs the previous year. 

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Are the best car insurance providers always the most expensive?

Our research reveals substantial differences between companies and policies in their standards of service and levels of cover. 

However, this doesn't necessarily mean you'll have to pay through the nose for worthwhile cover or that a steep price means you're getting the best. 

Insurers set you an individual price to reflect how they see your risk. If one insurer views you as risky or just doesn't want to compete for your custom, then even its lowest offers are likely to be pricier than policies from other providers, which could also provide much better cover.

Find out more about how to get cheap car insurance.

Don't rely on an insurer's idea of Essential cover

Dean Sobers, Which? car insurance expert, says:

Dean Sobers

'As car insurance prices have risen in the past few years, a number of insurers have launched policies with stripped down cover, with names such Essentials. The suggestion is these deliver the basics you'd need for a fair price, whilst leaving out costly features that you could probably do without.

'That seems pretty common-sense in principle, but there's a very important snag. What will constitute 'essential' cover varies between drivers – and even between insurers, there's no real consensus. 

'For some, it means higher excesses or a less generous no-claims discount scheme. Others cut back on features such as child car seats and personal possessions. Others, meanwhile, drop cover for the windscreen and windows.

 'When you're shopping around for your insurance, you'll still need to decide which policy elements are essential to you, and check that these are present in any policy you're considering buying – however the insurer has labelled it.' 

Car insurance FAQs

 How we analyse car insurance

Our editorial independence means we are able to work on behalf of consumers, not insurers. That means our reviews are fair and there's no hidden agenda. 

Customer score

This is based on a survey of 4,719 policyholders who have recently made a car insurance claim. The score reflects how satisfied customers say they are with their provider and how likely they would be to recommend it.

Insurers must receive a minimum of 40 customer responses to be included.

Customer score/Claims score sample sizes: 1st Central (160/146), AA (783/760), Admiral (564/534), Ageas (66/99), Age UK (41/46), Allianz (131/145), Aviva (529/520), Axa (178/196), Churchill (187/163), Direct Line (253/264), Esure (51/56), Halifax (71/63), Hastings Direct (169/163), Lloyds Bank (104/101), LV (509/513), NFU Mutual (106/106), RAC (64/57), Saga (78/87), Tesco (131/134)

Why only talk to customers who've claimed?

You'll only know how good an insurer's customer service is when you make a claim.

That's when good insurers will show their ability to deal with problems, quickly process your claim and get you back on the road as soon as possible.

As it can be difficult to find the requisite number of customers who have claimed for some insurers, in some cases we're only able to provide our expert policy scores.

Policy score

This is our assessment of the quality of standard cover comparing 79 elements of a policy. We weight certain features of cover or costs (fees and excesses) based on the impact we think they generally make, from courtesy cars to replacement keys.

Among the highest-weighted elements include the insurer's guarantee on repairs, cover for glass damage, conditions of its no-claims discount, whether it will provide a replacement vehicle, fire, theft and accidental damage excesses, and interest rates charged for paying premiums in instalments.

We carry this analysis out every year. The next update will be in January 2026.

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How we pick Which? Recommended Providers

We rank providers based on our customer surveys and policy analysis. The top-scorers can be Which? Recommended Providers (WRPs) if they:

  • Are regulated by the Financial Conduct Authority (FCA)
  • Are available to the public
  • Have received responses from 40 or more customers in our survey
  • Achieve high scores in our customer satisfaction survey
  • Achieve an average or above policy score.

A provider can't be a WRP if it has a poorer-than-average claims score

Find out more about our Which? Recommended Provider recommendation.

How we pick Which? Best Buys

We review a lot of policies – and our 'Best Buy badge recognises the individual products that stood out as being the most comprehensive in our analysis. It doesn't reflect customer service. However, we won't give a provider a Best Buy badge where there's evidence - either from our surveys or from Financial Conduct Authority data - of poor service or a poorer-than-average record of paying claims.

Policies named as Best Buys must have a minimum policy score of 62%.

Additionally, we look at how consistently good the cover is in policies. To make the cut, a policy needs to have scored at least three out of five points in two thirds of the areas we've rated (see 'Policy scores' for more).

Last, all Best Buy policies must provide – either as standard or as an option – the following levels of cover as a minimum:

Comprehensive cover (meaning it covers third-party claims, fire, theft and accidental damage to your car), a temporary courtesy car if yours is under repair or if it has been stolen or written off, a repairs guarantee period of at least three years, cover for damage to your windows or windscreen, legal expenses cover, liability cover of £20m or more and personal accident cover.

More questions on car insurance? Take a look at our guides: