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Cars & travel.

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Recommended car hire companies

We’ve rated firms including Alamo, AutoReisen, Avis, Europcar, Enterprise, Goldcar, Hertz and Sixt to help you book your hire car with confidence. We've also rated car hire brokers from Auto Europe to Zest Car Rental.
Guy Hobbs

Our survey revealed three car hire companies and one car hire broker that really stood out from the crowd. They all received excellent customer scores from members.

Compare car hire companies

Which? Recommended Provider (WRP) status is given only to the car hire companies that you rate the highest, that meet our Covid refund requirements, that are transparent in their pricing, and that have taken appropriate steps to mitigate rocketing prices and a lack of vehicle availability in 2022. 

A company needs a top customer score to become a WRP. We take into account your comments and only give WRP status to those offering refunds to those who can't travel due to the pandemic and a fair fuel policy.

The customer score is based on a combination of overall satisfaction and how likely people are to recommend the car hire company.

Discover the best and worst car hire companies in our car rental survey.

Auto Reisen – best car hire in Lanzarote, Tenerife, Gran Canaria and Fuerteventura

With offices in the Canary Islands’ main airports and resorts, Auto Reisen offers an all-inclusive price with zero excess, a fair fuel policy and a free additional driver, making it one of the most affordable car rental options on the islands. It received the full five stars for value for money.

Because you pay nothing up front, cancellations due to Covid, or any reason, are always completely free.

Auto Reisen scored a near-perfect 96% customer score. One happy Auto Reisen customer summed it up: ‘I wouldn’t hire from anywhere else.’

Our Verdict Affordable prices, despite the current fleet-shortage crisis, and a brilliant, hassle-free service. Read our full Auto Reisen review.

Book with: Auto Reisen

Alamo – best car hire in the USA and worldwide

Sister company to Enterprise, Alamo performed exceptionally well, receiving a customer score of 83% with five stars across plenty of categories. This was the best score of any major brand.

Customers felt Alamo was clear about extra charges, its fuel policy and final hire costs. They were also impressed with the age, condition and mileage of its cars, as well as how easy it was to return cars.

Alamo offers car hire across the world, although most people use it in the US.

There’s no charge for cancellations and amendments up to the collection date for some bookings. For all others, you can cancel for free up to three days before pick-up.

Our verdict: Its transparency combined with first class service, a fair Covid refund policy and vehicles in excellent condition make Alamo a great bet for your US adventures and beyond. Read our full Alamo review.

Book with: Alamo

Enterprise Rent-a-Car – best car hire UK and worldwide

Not only do customers rate Enterprise extremely highly, with a customer score of 80%, but it also passes all of our policy and pricing transparency tests, so there should be no nasty surprises when using this company. As one customer put it, Enterprise is ‘dependable, straightforward and pragmatic, with excellent customer service’.

It has taken steps to keep price rises to a minimum in 2022, by retaining its fleet for longer, and moving vehicles across its network of more than 7,600 locations worldwide to meet demand. 

There’s no charge for cancellations and amendments up to the collection date for some bookings. For all others, you can cancel for free up to three days before pick-up.

Our verdict: Clear prices, a fair Covid refund policy, hassle-free pick-up and drop-off, good quality cars, and service with a smile. Read our full Enterprise review.

Book with: Enterprise rent-a-car

Compare car hire brokers

A good broker acts as a buffer between customer and car hire supplier, providing added assistance if things go wrong, investigating issues and resolving them more quickly than a provider would.

We also found that brokers, who negotiate rates with providers, can often save you money on car hire

Don't miss our car hire broker comparison to see the full results of all six car hire brokers covered in our survey.

Zest Car Rental – best car hire broker

Zest has a record-breaking broker customer score of 90%. It received five star ratings in almost every category. 

The only area that didn't get top marks was customer satisfaction with the car hire providers who partner with Zest. The broker, however, does try its best to only work with car hire providers who will treat their customers fairly and have implemented strict cleaning protocols during the pandemic. It has an ongoing monitoring programme to ensure that standards don't slip and the companies it works with are reputable.

The company is a big hit with customers. One told us: ‘I like the fact that the price it quotes upfront is the final one, with no hidden charges.’

Excess reimbursement insurance is included as standard, as well as a free second driver at some locations.  Cancellation is free (up to 48 hours before collection) and easy to do online, and free amendments can be made at any time. 

Our verdict: Hiring with Zest buys you peace of mind that you’ve got someone on your side if anything goes wrong. It’s exactly how car hire brokers should behave and it sets an example to other firms. Read our full Zest review.

Book with: Zest Car Rental