What does LV offer?
LV was founded in 1843. It offers insurance for cats and dogs.
We've reviewed the following types of policies:
Lifetime cover pet insurance
Lifetime cover is the most comprehensive pet insurance on the market and pays out for ongoing issues your pet might have throughout its lifetime.
Non-lifetime cover pet insurance
Non-lifetime cover is less comprehensive, covers a limited time period and excludes certain conditions after you reach your claims limit.
- Find out more: how to find cheap pet insurance
Does LV offer the best pet insurance?
Here's how LV scores in our latest survey:
To help you find the best pet insurance policy, Which? goes the extra mile to sort the best from the worst.
How we analyse pet insurance
We analyse and rate 21 elements of cat insurance policies and 24 elements of dog insurance policies – plus how much each pays in vets fees – to come up with the overall policy score.
Different policy elements are enhanced or reduced within the policy score, to reflect the relative importance of each. For example, the amount a policy pays for vets fees and how this money is made available counts for more in the score than the amount provided for holiday cancellation.
To determine the customer score, we surveyed 1,342 Which? members who own a pet insurance policy in November 2021. The customer score reflects the overall satisfaction of the brand's customers in our survey and their likelihood of recommending the provider. We also surveyed 784 members who had made a claim within the past five years. The claims score reflects the customers' satisfaction and likelihood to recommend their provider based on their most recent claim.
LV pet insurance policies: are they good or bad?
We've rated dozens of policy details and picked out the best and worst elements of this cover.
How did customers rate LV pet insurance?
As well as rating policies, we've asked each insurer's customers how they feel.
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