Amazon Black Friday sale 2026: best deals live now

Black Friday is one of the biggest shopping periods of the year, and Amazon has started landing early deals ahead of the main event. 

Every November, Amazon has discounts across thousands of products, from Electronics, Kitchen appliances and Home & garden, to Baby products and Health & personal care.

Amazon has confirmed that its official Black Friday Week sale will run from 19 to 30 November 2026, with early deals rolling out ahead of the main event. Whether you're planning a big purchase, stocking up on everyday essentials or getting ahead with your Christmas shopping, it's worth keeping an eye out for genuine bargains.

Keep an eye on this page as we'll be regularly updating it with the latest offers, highlighting deals on products that have impressed in our independent tests.

When is Black Friday? Prepare for the sales event with our expert advice.

Jump straight to the deals:

• Tech: Fitness trackers | Outdoor security cameras | Power banks and portable chargers | Robot vacuum cleaners | Smartphones | Smartwatches | TVs | Wi-fi extenders
• Home: Air fryers | Blenders | Bluetooth trackers | Carpet stain removers | Electric blankets | Food processors | Heated clothes airers | Kettles | Microwaves | Radiators | Steam irons | Toasters
• Health & Beauty: Beard trimmers | Electric shavers | Electric toothbrushes | Epilators | Water flossers

Best kettle deals

Bosch TWK1M123GB MyMoment Delight

Cheapest-ever price on Amazon? No, but close (was £24 October 2025)
Average price in the past six months: £33
Cheapest price in the past six months: £24

• 1.7L capacity
• 1.1kg
• Annual running cost: £33.67

We like: Good controls, removable filter

We don't like: Noisy when boiling

A simple plastic jug kettle from Bosch, available in black or cream.

It has a limescale filter in the spout, a push-button lid activated with the handle and internal cord storage. The water gauge is on both the left and right of the kettle, marked with both the maximum and minimum fills.

Read our Bosch TWK1M123GB MyMoment Delight review.

More Amazon Black Friday kettle deals:

• Ninja Perfect Temperature kettle – SQUIRREL_TEXT_12877499
• Tower Midnight Blue 3KW Rapid-boil – SQUIRREL_TEXT_50007551

See our guide to the best kettles.

Best outdoor security camera deals

Eufy Solocam E30

Cheapest-ever price on Amazon? No (was £66 June 2026)
Average price in the past six months: £90
Cheapest price in the past six months: £66

• Local storage
• Motion detection
• Battery/solar powered

We like: Solar powered

We don't like: No clarity on software updates

This outdoor security camera from Eufy runs on a solar-powered battery and comes with customisable privacy zones and a siren function. Eufy claims it can run indefinitely with a couple of hours of daily solar charging (USB-C charging is also available).

Cloud storage is available for a subscription, but local storage is also available using a micro-SD card (not supplied) of up to 128GB.

Read our Eufy Solocam E30 review or see our guide to the best outdoor security cameras.

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Best smartwatch deals

Apple Watch Series 11

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £413
Cheapest price in the past six months: £287

• 45.5mm screen
• Weighs 66.6g
• 496 x 416 px. resolution

We like: Huge list of smart features

We don't like: Battery life could be better

The Apple Watch Series 11 is the previous generation of Apple's popular smartwatch. It keeps the classic look but with a slim design, intended to make it more comfortable to wear while you're awake and asleep. The screen is designed to be tougher, too, with Ion-X glass on aluminium models that's touted as twice as scratch-resistant as the Series 10.

It's packed with health and fitness tracking sensors, including advanced features like taking ECG readings and an SpO2 sensor to measure blood oxygen levels. There is also a fall detection feature to automatically call emergency services if it detects a hard fall.

Read our Apple Watch Series 11 review.

Garmin Fenix 8 (47mm)

Cheapest-ever price on Amazon? No, but close (was £553.50 November 2026)
Average price in the past six months: £773
Cheapest price in the past six months: £553

• 35mm screen
• Weighs 80.8g
• 454 x 454 px. resolution

We like: 40-metre dive rating

We don't like: Heavier and more expensive than others

If you're after a smartwatch you can take on any outdoor adventure, this deal is for you.

This Garmin watch can track most activities and doesn't need a phone to utilise GPS. The manufacturer claims the battery life can even last up to 16 days when in 'smartwatch mode'.

Read our Garmin Fenix 8 review or see our guide to the best smartwatches.

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Best fitness tracker deals

Xiaomi Mi Smart Band 9 Pro

Cheapest-ever price on Amazon? No, but close (was £45 December 2025)
Average price in the past six months: £90
Cheapest price in the past six months: £45

• 1.74-inch AMOLED touchscreen
• Silicone strap

We like: Waterproof, jam-packed with features

We don't like: Will not work with iOS

This discounted fitness tracker can connect to both Android OS and Apple iOS phones and uses the Mi Fitness app. It can track more than 150 sports. When exercising, it measures your speed, distance travelled, heart rate, duration and calories burned.

Xiaomi claims that the device is splashproof and explains that it can be used for shallow swimming, though warns that water resistance is not permanent and may decline over time.

Read our Xiaomi Mi Smart Band 9 Pro review or see our guide to the best fitness trackers.

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Best blender deals

Nutribullet Pro 900

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £88
Cheapest price in the past six months: £60

• 0.7 litre jug capacity
• 37 x 13.5 x 13.5cm (HxWxD)
• 900W

We like: Compact

We don't like: Not designed for hot liquid

For making smoothies and juices, this Nutribullet won't take up too much space on your countertop. It has a 900ml jug that can hold up to 700ml worth of liquid, which should be enough for one or two portions.

Read our Nutribullet Pro 900 review.

More Amazon Black Friday blender deals:

• Ninja BN750UK 2-in-1 blender with Auto-IQ – SQUIRREL_TEXT_12879544

See our guide to the best blenders.

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Best food processor deals

Nutribullet Magic Bullet Kitchen Express MB09200

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £65
Cheapest price in the past six months: £40

• 0.83 litres stated capacity
• 35 x 14 x 14cm (HxWxD)
• 1.3kg

We like: Easy to assemble and use attachments

We don't like: Small capacity

This compact food processor is well suited to smaller kitchens or anyone short on counter space. It offers a single speed plus pulse and covers all the essentials: chopping, slicing, grating, mixing and blending.

Every attachment is dishwasher friendly. The full kit includes the motor base, work bowl with feed chute, food pusher, chopping blade, reversible slice and shred disc, cross blade, two tall cups, a to-go lid and the user guide.

Read our Nutribullet Magic Bullet Kitchen Express MB09200 review.

More Amazon Black Friday food processor deals:

• Kenwood Multipro Express FDP65.860WH – SQUIRREL_TEXT_12876563 

See our guide to the best food processors.

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Best robot vacuum cleaner deals

Eufy Clean X8 Pro with Self-Empty Station

Cheapest-ever price on Amazon? No, but close (was £236 October 2026)
Average price in the past six months: £354
Cheapest price in the past six months: £236

• 2.5-litre dust tank
• Charging and self-empty station
• Built-in mopping

We like: Very easy to use

We don't like: Struggles to reach corners

Vacuuming sucks. Literally, but it can also be tedious to lug around a massive unit and all that bending over can leave your back hurting. One solution? Automate it.

This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.

Read our Eufy X8 Pro robot vacuum review or see our guide to the best robot vacuum cleaners.

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Best TV deals

Hisense 50Q8STUK

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £923
Cheapest price in the past six months: £500

• 50-inches
• QLED
• 4K resolution

We like: Quick navigation

We don't like: A bit light on accessibility features

This mid-range 50-inch TV from Hisense has four HDMI inputs as well as three USB inputs.

It's quick and easy to set up - whether you use your phone or the remote. If you like to rearrange or remove your channels, you'll be pleased to find you can select several at once, which makes the process much simpler.

Read our Hisense 50Q8STUK review.

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Best electric blankets deals

Russell Hobbs RHEDB8002 Electric Underblanket

Cheapest-ever price on Amazon? No, but close (was £40 February 2026)
Average price in the past six months £72
Cheapest price in the past six months: £43

• Dual controls
• Available in single, double and king
• Six temperature settings

We like: Soft

We don't like: No programmable timer

This electric blanket features dual controls - handy for if you share your bed with a partner and prefer different heat levels.

It attaches to your mattress with large elastic straps on each corner, and there's a 10-hour auto timer which will switch it off if you leave it on accidentally.

Read our Russell Hobbs RHEDB8002 Electric Underblanket review or see our guide to the best electric blankets.

Best beard trimmer deals

Braun Series 5 (BT55 generation)

Cheapest-ever price on Amazon? No, but close (was £35 December 2025)
Average price in the past six months: £54
Cheapest price in the past six months: £35

• 0.5-20mm trimming range
• Claimed battery life of 120 minutes
• Waterproof design

We like: Bundled with various attachments, multiple cutting lengths

We don't like: Less grippy material on the handle

This Braun trimmer comes with a range of accessories to help you maintain and style facial hair, including adjustable combs, fading combs, a detail attachment and a mini foil shaver. The detail attachment fits over the trimmer head for more precise shaping and edging.

Other features include a locking length adjustment wheel, washable design, fabric travel pouch and a two-year warranty.

Read our Braun Series 5 (BT55 generation) review or see our guide to the best beard trimmers.

Best toaster deals

Bosch TAT2M123GB MyMoment Delight

Cheapest-ever price on Amazon? No, but close (was £23 November 2025)
Average price in the past six months: £32
Cheapest price in the past six months: £24

• Matching kettle available
• Six browning levels
• 92cm cable length

We like: Comes with a built-in warming rack

We don't like: Can attract fingerprint marks

This Bosch two-slice toaster is available in black or cream. It has a manual dial browning control and a high-lift lever to help you retrieve smaller items without using tongs.

Read our Bosch TAT2M123GB review or see our guide to the best toasters.

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Best heated clothes airer deals

Dry:Soon Mini Three Tier Heated Airer

Cheapest-ever price on Amazon? No, but close (was £99 September 2021)
Average price in the past six months: £136
Cheapest price in the past six months: £104

• Space for around 24 T-shirts
• 198W power rating
• Maximum load weight of 15kg

We like: Compact design that folds away

We don't like: Larger items of clothing might be tricky to fit

The Dry Mini Three Tier Heated Airer is designed for homes where space is limited. It has three tiers for hanging clothes and takes up roughly the same floor space as a bedside cabinet when unfolded.

It weighs just 3.9kg and folds down to a slim shape when not in use. You can also buy a separate cover from Lakeland to help keep the heat in.

Read our Dry:Soon Mini Three Tier Heated Airer review or see our guide to the best heated clothes airers.

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Best water flosser deals

Philips Sonicare Cordless Power Flosser 3000

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £87
Cheapest price in the past six months: £54

• Reservoir capacity 250ml
• Cordless
• Three pressure settings

We like: USB-C rechargeable battery

We don't like: It's slightly larger than others we tested

The Philips Sonicare Cordless Power Flosser 3000 has two cleaning modes (clean and deep clean) and three intensity settings to suit different needs, including sensitive gums. The nozzle rotates 360 degrees.

This water flosser is powered by a USB-C rechargeable battery, which Philips says offers up to 14 days of use on a full charge. The water reservoir is designed to support a full 60-second cleaning session.

Read our Philips Sonicare Cordless Power Flosser 3000 review or see our guide to the best water flossers.

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Best power bank and portable charger deals

INIU BI-B6 10000mAh Portable Charger

Cheapest-ever price on Amazon? No (was £13 March 2026)
Average price in the past six months: £21
Cheapest price in the past six months: £13

• USB-C input/output
• Two USB-A ports
• Weighs 205g

We like: Compact design with a digital battery display

We don't like: Charging ports are quite close together

The INIU BI-B6 is a portable power bank designed to keep your devices topped up when you're away from a plug socket. It supports Power Delivery fast charging and uses a rechargeable lithium-polymer battery.

A digital display shows the remaining battery percentage, making it easy to see when it's time to recharge the power bank.

Read our INIU BI-B6 review or see our guide to the best portable power bank chargers.

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Best steam iron deals

Philips DST7020 Azur

Cheapest-ever price on Amazon? No, but close (was £40 May 2026)
Average price in the past six months: £85
Cheapest price in the past six months: £40

• 322ml tank capacity
• 1.93m cord

We like: Low maintenance

We don't like: Thermostat is slippery

Philips claims this discounted steam iron offers a continuous steam flow of 50g/min, which should be enough to get rid of most creases. There's also a water spray at the tip of the iron to provide further assistance.

The manufacturer promises the SteamGlide Plus soleplate will deliver great gliding performance on all garments. You can also use the vertical steaming function to steam curtains and garments.

Read our Philips DST7020 Azur review.

More Amazon Black Friday steam iron deals:

• Philips PSG8300 PerfectCare 8000 Series – SQUIRREL_TEXT_50028577

See our guide to the best steam irons.

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Best radiator deals

Dimplex EvoRad EVO2BTA Oil Free Radiator

Cheapest-ever price on Amazon? No, but close (was £112 December 2024)
Average price in the past six months: £184
Cheapest price in the past six months: £113

• 2kW maximum power output
• Measures 63 x 47 x 28cm (HxWxD)
• 150cm power cable

We like: Can be controlled using a smartphone app

We don't like: Weighs a hefty 11.8kg

The Dimplex EvoRad EVO2BTA is an oil-free radiator with two power settings, an Eco mode and a boost function. It has a programmable thermostat that lets you choose a temperature between 5°C and 30°C.

You can control the heater using the Dimplex Remo smartphone app, which connects via Bluetooth without needing an account. There's also a programmable timer, built-in cable storage and safety features that automatically switch the heater off if it tips over or overheats.

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 Best air fryer deals

Philips 3000 Series NA342/09 air fryer

Cheapest-ever price on Amazon? No, but close (was £84 April 226)
Average price in the past six months: £116
Cheapest price in the past six months: £89

• Basket air fryer
• 32 x 34 x 46cm (HxWxD)
• Single cooking zone

We like: Dishwasher-safe parts

We don't like: Need to download full instructions

This air fryer has 16 cooking functions, including 12 presets for food like fries, chicken, fish, muffins and dehydrated fruits. You can also save your own presets using the 'favourite' button.

The internal basket is dishwasher safe, which should help make cleaning it a breeze.

Read our Philips 3000 Series NA342/09 review or see our guide to the best air fryers.

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Best Bluetooth tracker deals

Eufy SmartTrack Link

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £20
Cheapest price in the past six months: £10

• 10g
• Replaceable CR2032 battery
• 1-year claimed battery life

We like: Easy to set up

We don't like: Only compatible with iOS devices

This Bluetooth tracker works with Apple's Find My network – meaning it pings its location to the same iOS devices an AirTag would. If you've misplaced whatever this tracker is attached to, you'll be able to see its location out in the wild.

However, because it uses the Find My network, it's better suited for iOS devices. You can use it with Android devices, but it won't be as useful.

Read our Eufy SmartTrack Link review or see our guide to the best Bluetooth trackers.

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Best carpet stain remover deals

Rug Doctor Oxy Power Stain Remover

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £4.70
Cheapest price in the past six months: £4

• 500ml bottle
• Aloe vera scented
• Spray nozzle

We like: Little scrubbing needed

We don't like: Might not totally mask odours

This stain remover from Rug Doctor is suitable for carpets, fabrics, upholstery and vehicle interiors. It's also wool and pet-safe.

It doesn't come with a scrubbing brush attachment, so you may need to buy a brush separately.

Read our Rug Doctor Oxy Power Stain Remover review or see our guide to the best carpet stain removers.

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Best wi-fi extender deals

Amazon Eero Pro 6E (3-pack)

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £179
Cheapest price in the past six months: £128

• Two ethernet ports
• Wall mount holders sold separately

We like: Simple to use

We don't like: Parental controls locked behind paywall

The Eero Pro 6E is a tri-band mesh system – we tested the three-pack, but this deal is for a single eero router. It comes with an accompanying app which provides instructions for setting up.

Some features, such as enhanced security features and parental controls, are inaccessible without an eero Plus subscription – priced at £9.99 monthly or £99.99 yearly.

Read our Amazon Eero Pro 6E (3-pack) review or see our guide to the best wi-fi extenders.

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Best electric shaver deals

Philips OneBlade Pro 360

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £77
Cheapest price in the past six months: £54

• Rotary shaver
• Battery powered
• 120-minute claimed battery life

We like: Lots of attachments

We don't like: Small head means shaving takes longer

This shaver resembles a traditional razor, but the head has blades which oscillate to trim your stubble. It's suitable for both body and facial hair.

This deal comes with a few different attachments, including extra blades.

Read our Philips OneBlade Pro 360 review or see our guide to the best electric shavers.

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Best electric toothbrush deals

Philips Sonicare DiamondClean Smart 9400

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £64
Cheapest price in the past six months: £53

• Oscillating right and left
• Battery level indicator
• Pressure sensor

We like: Includes brushing timer

We don't like: Diamond shape toothbrush head may not suit everyone

The Philips Sonicare DiamondClean Smart 9400 is available in both black and white.

It features four brushing modes including Clean, White Plus, Gum Health and Deep Clean Plus. There are also three intensity settings to choose from. The toothbrush can be connected to the Philips Sonicare app, which offers real-time feedback and personalised coaching.

Read our Philips Sonicare DiamondClean Smart 9400 review or see our guide to the best electric toothbrushes.

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Best epilator deals

Braun Silk-épil Series 9 Flex 9-481 3D

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £262
Cheapest price in the past six months: £140

• Wet and dry use
• Two speed settings
• Two-pin plug included

We like: Easy to adjust settings

We don't like: Pricey compared to other models we tested

Alongside the main gadget, you also get a cleaning brush, exfoliation brush, protection cap, massage pad, mini trimmer, shaver head, skin contact cap and trimmer cap.

It has a claimed battery life of up to 50 minutes.

Read our Braun Silk-épil Series 9 Flex 9-481 3D review or see our guide to the best epilators.

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Best microwave deals

Russell Hobbs RHMD714G

Cheapest-ever price on Amazon? No, but close (was £59 June 2026)
Average price in the past six months: £91
Cheapest price in the past six months: £60

• Freestanding
• Solo microwave
• Turntable

We like: Stylish

We don't like: Noisy at full power

This compact Russell Hobbs microwave has wooden accents and a digital display. It's available in white or grey.

There are eight pre-set programs to help you cook simple dishes such as pizza, fish or potatoes at the touch of a button, or simply use the Express function to give meals a quick zap.

Read our Russell Hobbs RHMD714G review or see our guide to the best microwaves.

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Best smartphone deals

Samsung Galaxy S25 FE

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £485
Cheapest price in the past six months: £400

• 6.7-inch screen
• 2340 x 1080
• 4900mAh battery

We like: Big screen

We don't like: No headphone jack

Samsung's FE smartphones offer a middle ground, giving you a bigger screen with a lower price tag than its other flagship devices.

You'll get a 6.7-inch OLED display, three rear cameras and a 12Mp wide selfie camera. Plus it has fast charging and wireless charging support.

Read our Samsung Galaxy S25 FE review or see our guide to the best smartphones.

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Why you can trust Which?

Our extensive Black Friday coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.

• Faith Strickland, senior consumer editor – over a 10-year journalism career spanning The Times and Condé Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
• Tom Morgan, senior consumer writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
• Yasmine Crossland, senior consumer writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
• Natalie Turner, consumer writer – Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events such as Black Friday and Amazon Prime Days to find you the best savings.

When does Amazon Black Friday 2026 start?

Amazon's Black Friday Week sale runs from 19 to 30 November 2026, with early discounts arriving ahead of the main event.

The first batch of offers launches on 10 November, covering everyday essentials, beauty products, pet supplies and groceries. More deals follow on 13 November, including clothing, shoes, sports equipment and watches.

From 16 November, Amazon is introducing further discounts across kitchen appliances, home products, computers and electronics. Selected Amazon devices, including Echo speakers, Fire TV Sticks and Kindles, will also be discounted.

During Black Friday Week, Prime members will have access to exclusive 'Epic Prime Deals', with two daily deal drops. However, you don't need a Prime subscription to shop the main sale.

How much is Amazon Prime?

Amazon Prime membership costs £8.99 per month, or £95 per year. If you pay annually, you save just over £12 per year.

Students and young adults aged 18 to 24 can get a six-month free trial, followed by a discounted membership costing £4.49 per month or £47.49 per year. Paying annually saves just over £6 compared with the monthly plan.

Prime membership includes benefits such as fast delivery on eligible orders, Prime Video and access to exclusive deals. However, you don't need to be a Prime member to shop Amazon's Black Friday sale, although some discounts may be reserved for subscribers.

Find out how to get Amazon Prime for free.

Get a free trial of Amazon Prime for Black Friday

If you're not already an Amazon Prime member, you might be eligible to sign up for 30 days of Amazon Prime for free. This gives you access to Prime benefits during Black Friday, including exclusive discounts and free delivery on eligible orders.

Just remember to cancel before your trial ends if you don't want to continue paying. Otherwise, you'll automatically be charged £8.99 per month (or £95 per year if you selected an annual subscription).

To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership, then follow the options to end your membership.

How to return Amazon purchases

If you buy a product during Amazon's Black Friday sale and it arrives damaged or faulty, you're protected by consumer law.

Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

If you've simply changed your mind, Amazon allows you to return most products within 30 days of delivery, provided they're unused and undamaged. Some exclusions apply, so it's worth checking the returns policy before buying.

Amazon offers free returns on many products, but you may have to pay to send an unwanted item back if it isn't eligible. If your purchase is faulty, damaged or incorrect, the retailer should cover the return costs.

To start a return, visit Your Orders in your Amazon account, select the relevant purchase and follow the instructions.

For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.

How to recycle your old tech

If you're looking to replace older technology during Amazon's Black Friday sale, it's worth thinking about what to do with the gadgets you no longer need.

You have a few options if you want to recycle your unwanted electronics. Some local councils offer kerbside collections for small electrical items, such as toasters and kettles. Alternatively, you can take them to a recycling centre or check whether a nearby retailer offers an electrical recycling service.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.

Watch: an expert's tip on Amazon

Our senior consumer editor, Faith Strickland, shares her advice on how to shop smarter during Amazon's sales.