Amazon Prime Day 2026: best deals and expert advice

Amazon's Prime Day sale has started, and there are thousands of deals on bestselling products.

The event gives Amazon Prime members exclusive access to discounts on everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.

The event is running from now until Friday 26 June. 

We're rounding up the best deals that are worth adding to your shopping list including everything from air fryers to toilet roll.

Take a look at the best deals in the June sales to see current deals at other online retailers.

 Best Amazon Prime Day deals

Jump straight to the deals:

• Home: Air fryers | Robot Vacuums | Toilet roll | Vacuum cleaners
• Tech: Apple iPads | Bluetooth trackers | Echo speaker deals | Headphones | Kindle ereaders | Portable chargers | Printers | Projectors | Smartphones | Streaming devices | Tablets | TVs | Video doorbells | Wi-fi mesh systems
• Health and beauty:  Beard trimmers | Electric toothbrushes | Water flossers

 Best Echo speaker deals

Echo Show 5 (3rd Gen, pack of two)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £126

Cheapest price in the past six months: £99

• 5.5-inch display
• Built-in camera
• Doubles up as a digital photoframe

We like: Simple set up with voice control

We don't like: The screen is smaller than most smartphones

Save money on a smart display when you buy them in a pack of two at Amazon.

The Echo Show 5 is an Alexa-powered smart display with a compact 5.5-inch screen, making it the smallest of Amazon's smart displays and well-suited for bedrooms. It can serve as a bedside alarm clock, be controlled by voice, provide weather updates each morning, and display a slideshow of your favourite pictures when not in use.

The 2Mp camera enables video calls to other Alexa users and allows you to drop in or check on the room remotely, similar to a security camera.

Read our Amazon Echo Show 5 (3rd gen) review.

More Which?-tested Echo deals:

• Echo Show 5 (3rd Gen) — SQUIRREL_TEXT_50012755 
• Echo Studio (2025) — SQUIRREL_TEXT_50023843 

See our guide to the best Bluetooth and wireless speakers.

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Best Kindle ereader deals

Amazon Kindle Coloursoft Signature Edition bundle

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £264

Cheapest price in the past six months: £239

• Colour 7-inch display
• 32GB storage
• Wireless charging

We like: Easy to use

We don't like: Shorter battery life than Kindle Paperwhite

Adding a splash of colour to your digital reading list, the Kindle Coloursoft Signature Edition features a 7-inch glare-free colour display. Perfect for anyone who wants an e-reader to flick through comics, recipe books, magazines and more.

Unlike the standard Coloursoft, the Signature Edition features wireless charging, an auto-adjusting front light, and a massive 32GB of storage (the Kindle Coloursoft only has 16GB).

This bundle includes the Kindle device without ads, a protective cover and a wireless charging dock.

Read our Kindle Coloursoft review.

More Which?-tested Kindle deals:

• Kindle Paperwhite (2024) – SQUIRREL_TEXT_50019127

See our guide to the best e-readers.

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Best toilet roll deals

Andrex Ultimate Quilt Toilet Roll (pack of 24)

Cheapest-ever price on Amazon? No (£9 in May 2025)

Average price in the past six months: £15

Cheapest price in the past six months: £11*

• Three-ply
• Size of one sheet 11.5 x 10cm (L x W)

We like: Good time to stock up

We don't like: Not as many sheets per roll as others

Amazon sales are an excellent opportunity to pick up household essentials at a discounted price. 

This time around, Andrex toilet rolls have had a price cut. You get 24 rolls of three-ply toilet paper per pack.

Read our Andrex Ultimate Quilt Toilet Roll review.

More Which?-tested toilet roll deals:

• Velvet Classic Quilted — SQUIRREL_TEXT_50022501
• Cushelle Original toilet tissue — SQUIRREL_TEXT_50022499 

See our guide to the best toilet roll.

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Best video doorbell deals

Ring doorbell + indoor cam

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £81

Cheapest price in the past six months: £40*

• Video doorbell and indoor camera bundle
• Controlled by Ring app

We like: Indoor and outdoor coverage

We don’t like: Both require a subscription for video storage

Last year, Amazon offered this bundle of two Ring products - a doorbell and an indoor camera - for less than £55. 

Typically, buying these two products individually would cost you around £130, so it was a substantial saving.

The video doorbell is battery-powered and has a ‘head to toe’ HD-resolution camera with support for colour night vision, while the indoor cam gives you peace of mind anywhere inside your home with HD picture quality. 

Read our Ring Battery Video Doorbell and the Ring Indoor Camera (2nd gen) reviews.

More Which?-tested video doorbell deals:

• Eufy Video Doorbell S220 – SQUIRREL_TEXT_50007702
• Ring Wired Video Doorbell Pro (3rd Gen) – SQUIRREL_TEXT_50027837
• Eufy Video Doorbell Dual S330 – SQUIRREL_TEXT_12878561
• Ring Video Doorbell Plus (2nd Gen) – SQUIRREL_TEXT_50027844
• Ring Video Doorbell Wired – SQUIRREL_TEXT_12853724

See our guide to the best video doorbells.

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 Best headphones deals

Apple AirPods Pro 3

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £206

Cheapest price in the past six months: £170

• In-ear truly wireless earbuds
• Active noise cancelling
• Built-in touch controls

We like: Plenty of eartip sizes

We don't like: Compatibility issues with Android

While not technically a Prime deal because it's also available to non-members, this price drop on the latest AirPods Pro is worth shouting out. 

Apple's flagship headphones have new features including 'conversation boost', which automatically adjusts the volume of someone you're talking to if you're in a busy area. Apple claims that this new model has upgraded noise cancelling compared to the previous 2nd generation of AirPods Pro.

Touch controls on the stems control the active noise cancelling, volume and change tracks.

Read our Apple Airpods Pro 3 review.

More Which?-tested headphones deals:

• SoundCore by AnkerLiberty 5 – SQUIRREL_TEXT_50022149
• SoundCore by AnkerLiberty 4 Pro – SQUIRREL_TEXT_50020689
• JBL Tune 770NC – SQUIRREL_TEXT_50010667
• Bose QuietComfort SC – SQUIRREL_TEXT_50020366
• Skullcandy Method 360 ANC – SQUIRREL_TEXT_50022153

See our guide to the best headphones.

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 Best streaming device deals

Amazon Fire TV Stick 4K Plus

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £49

Cheapest price in the past six months: £25

• Newest-gen model
• 4K Ultra HD with support for Dolby Vision and HDR10+
• Bundled with remote

We like: Easy to set up, support for voice commands

We don't like: No built-in Ethernet port for wired connections

Amazon's popular streaming stick is available at a temptingly low price. It's built for smooth 4K streaming and gives you access to thousands of films and TV shows from services including Disney+, Netflix and Prime Video.

The bundled Alexa Voice Remote lets you search for content using your voice, or you can navigate using the physical buttons instead.

Paul Lester, Which? Tech editor says:

'You might not think you need one if you already have a smart TV, but the slick and intuitive control and superb range of apps on Amazon’s streamer makes it tough to beat.

'Alexa-powered voice control is a really helpful feature to look out for – It makes it easy to search for movies and TV shows, control playback, and even smart home devices with a spoken command.'

Wondering whether you need one? Here's what a Fire Stick adds to your TV.

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Best wi-fi mesh system deals

Amazon Eero Pro 6E (3-pack)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £518

Cheapest price in the past six months: £306

• Two ethernet ports
• Wall mount holders sold separately

We like: Simple instructions

We don't like: Parental controls locked behind paywall

The Eero Pro 6E is a tri-band mesh system – we tested the three-pack, but this deal is for a single eero router. It comes with an accompanying app which provides instructions for setting up.

Some features, such as enhanced security features and parental controls, are inaccessible without an eero Plus subscription – priced at £9.99 monthly or £99.99 yearly.

Read our Amazon Eero Pro 6E (3-pack) review or see our guide to the best wi-fi extenders and wi-fi mesh systems.

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Best electric toothbrush deals

Philips Sonicare 4100 Series

Cheapest-ever price on Amazon? No (£55 in April 2026)

Average price in the past six months: £65

Cheapest price in the past six months: £50

• Oscillates to right and left
• Charges via USB stand

We like: Useful features, battery indicator

This mid-range electric toothbrush from Philips Sonicare comes with two brush modes – a standard 'clean' mode and one for sensitive teeth.

If you apply too much pressure, the toothbrush gives feedback with a change in vibration, a sound variation and the brush head replacement light flashes orange.

Read our Philips Sonicare 4100 Series review. 

More Which?-tested electric toothbrush deals:

• Philips Sonicare 5300 Series — SQUIRREL_TEXT_50019660 
• Philips Sonicare Advanced Clean HX3792/11 — SQUIRREL_TEXT_50025770 
• Oral B Vitality Pro — SQUIRREL_TEXT_50000418 

See our guide to the best electric toothbrushes.

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Best projector deals 

Anker Nebula Mars 3 Air Portable Projector

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £481

Cheapest price in the past six months: £339

• 14 x 11.5 x 17cm (H x W x L)
• HDMI, Aux, DC power, USB-C inputs
• Battery powered

We like: Convenient carry handle

We don't like: Best at night

The Anker Nebula Mars 3 Air Portable Projector will allow you to watch TV shows, sports and movies anywhere with a big empty wall. It's battery-powered, not too heavy, and has a handle to help you carry it around. 

It'll stream video in 1080p. Plus there are built-in speakers too. Log in to your Google account, and you'll be able to access a range of streaming services directly from its interface. 

Read our Anker Nebula Mars 3 Air Portable Projector review or see our guide to the best home projectors.

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Best vacuum cleaner deals

AEG Clean 5000 AB51C2DR

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £129

Cheapest price in the past six months: £100

• Corded cylinder model
• 2.1-litre usable capacity
• Weighs around 5kg

We like: Not heavy, easy to maintain

We don't like: Could be more manoeuvrable

It uses disposable bags for dust and dirt – you can buy new bags in packs of 12 for around £20.

Alongside the standard floor nozzle, it has secondary attachments for cleaning upholstery and corners. It comes in a dark-red colour and has a two-year guarantee.

Read our AEG Clean 5000 AB51C2DR review or head to our guide on the best vacuum cleaners.

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Best robot vacuums

Eufy Clean X8 Pro with Self-Empty Station

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £384

Cheapest price in the past six months: £249

• 2.5-litre dust tank
• Charging and self-empty station
• Built-in mopping

We like: Saves you time

We don't like: Robot vacuums can't usually clean stairs

Vacuuming sucks. Literally, but it can also be tedious to lug around a massive unit and all that bending over can leave your back hurting. One solution? Automate it.

This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.

Read our Eufy X8 Pro robot vacuum review.

More Which?-tested robot vacuum cleaner deals:

• Eufy Omni C20 Robot Vacuum – SQUIRREL_TEXT_50028881

See our guide to the best robot vacuum cleaners.

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 Best beard trimmer deals

Braun Series 5 (BT55 generation)

Cheapest-ever price on Amazon? No, but close (was £35 in December)

Average price in the past six months: £61

Cheapest price in the past six months: £40

• 0.5-20mm trimming range
• Claimed battery life of 120 minutes
• Waterproof design

We like: Bundled with various attachments, multiple cutting lengths 

We don't like: Less grippy material on the handle 

This Braun trimmer comes with a range of accessories to help you maintain and style facial hair, including adjustable combs, fading combs, a detail attachment and a mini foil shaver. The detail attachment fits over the trimmer head for more precise shaping and edging.

Other features include a locking length adjustment wheel, washable design, fabric travel pouch and a two-year warranty.

Read our Braun Series 5 (BT55 generation) review or see our guide to the best beard trimmers.

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Best TV deals

LG OLED55B56LA

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £1,124

Cheapest price in the past six months: £923

• 55-inches
• 4K Ultra-HD
• OLED

We like: Good remote

We don’t like: Obtuse data collection terms

This high-end 55-inch TV from LG has four HDMI inputs as well as two for USB.

It’s compatible with Alexa and Google Assistant, and there’s a microphone in the remote allowing you to control most aspects of the TV with your voice, from changing channels and volume to searching for content in some apps.

Read our LG OLED55B56LA review.

More Which?-tested TV deals:

• LG OLED65B56LA – SQUIRREL_TEXT_50021554
• Hisense 65U8QTUK – SQUIRREL_TEXT_50022390
• Hisense 65A7NQTUK – SQUIRREL_TEXT_50018112

See our guide to the best TVs.

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 Best iPad deals

Apple 11-inch iPad Air (2025)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £706

Cheapest price in the past six months: £520

• 10.9-inches screen
• 1640 x 2360 resolution
• 179 x 248 x 9mm (H x W x D)

We like: Has Apple Intelligence

We don't like: Minor upgrades from 2024 model

This iPad Air was released in 2025, has a sleek finish and comes in four colours: blue, purple, grey or white.

It runs on the M3 chip with 6GB of Ram, which is the same processor found in its MacBooks. The version we tested has 128GB of memory or you can choose to have 256GB, 512GB or 1TB. 

We've tested the regular Wi-Fi-only model, but this Prime Day discount is for the 5G version, so you can connect to the web when you're away from home. 

Read our Apple 11-inch iPad (2025) review.

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 Best tablet deals

Samsung Galaxy Tab S10 Ultra

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £1199

Cheapest price in the past six months: £520

• 209 x 327 x 7.5mm (H x W x D)
• 0.73kg
• 14.6-inch screen

We like: AI-equipped

We don't like: Very big

Samsung's Galaxy Tab Ultras have the biggest screens of their whole lineup.

The S10 was released back in 2024 and will still receive software updates until 2031, so it's still worth buying in 2026. 

Galaxy AI comes built in, with features like ‘Note Assist’ to instantly summarise long pieces of text for you, ‘Sketch to Image’ to make images from your descriptions, and ‘Circle to Search’ to Google search within apps with images. 

Read our Samsung Galaxy Tab S10 Ultra review.

More Which?-tested tablet deals:

• Samsung Galaxy Tab S10 Lite — SQUIRREL_TEXT_50023297 
• Samsung Galaxy Tab A11 — SQUIRREL_TEXT_50028925 
• Lenovo Idea Tab Plus — SQUIRREL_TEXT_50028926 

See our guide to the best tablets.

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 Best smartphone deals

Samsung Galaxy S25 FE

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £605

Cheapest price in the past six months: £449

• 6.7-inch screen
• 2340 x 1080
• 4900mAh battery

We like: Big screen

We don't like: No headphone jack

Samsung's FE smartphones offer a middle ground, giving you a bigger screen with a lower price tag than its other flagship devices. 

You'll get a 6.7-inch OLED display, three rear cameras and a 12Mp wide selfie camera. Plus it has fast charging and wireless charging support. 

Released in 2025, you can expect it to get software updates until 2032. 

Read our Samsung Galaxy S25 FE review.

More Which?-tested smartphone deals:

• Google Pixel 9a — SQUIRREL_TEXT_50020942 Google Pixel 9a — SQUIRREL_TEXT_50020942
• Samsung Galaxy A16 — SQUIRREL_TEXT_50028927 
• Samsung Galaxy Z Flip 7 — SQUIRREL_TEXT_50028929 
• iPhone Air — SQUIRREL_TEXT_50022521 

See our guide to the best smartphones.

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 Best portable charger deals

Samsung 25W Wireless Battery Pack

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £42

Cheapest price in the past six months: £18

• 10,000mAh capacity
• 211g
• 7 x 1.5 x 14.8cm (HxWxL)

We like: Wireless charging option

We don't like: Bigger than some others 

Medium power banks like this Samsung offer represent a nice balance between portability and capacity. They're about the same weight as a paperback book and can fit into a large pocket.

This model supports wireless charging and features two USB-C ports that function as both inputs and outputs. Battery indicator lights on top of the power bank let you know how much juice is left.

Read our Samsung 25W Wireless Battery Pack review.

More Which?-tested portable charger deals:

• INIU BI-B6 10000mAh Portable Charger — SQUIRREL_TEXT_50012547
• Charmast 10400mAh Power Bank — SQUIRREL_TEXT_50011402

See our guide to the best portable chargers. 

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 Best air fryer deals

Ninja Foodi Max Dual Zone AF400UK

Cheapest-ever price on Amazon? No (£155 in November 2025)

Average price in the past six months: £250

Cheapest price in the past six months: £165

• Basket air fryer
• 33 x 44 x 38cm (H x W x D)
• 2.2kg

We like: Dual cooking zones

We don’t like: Will take up a lot of space

Making delicious meals to feed a family should be no problem for this Ninja air fryer, thanks to its huge dual zone basket with a capacity of 9.5 litres. Ninja says you can feed around eight people when you fill it up. 

There are two 4.75-litre drawers, each with its own program and timing, plus a sync function that aligns cooking times so both sets of food are ready at the same time. 

You’ll get six cooking functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat.

Read our Ninja Foodi Max Dual Zone AF400UK review.

More Which?-tested air fryer deals:

• Ninja AF180UK – SQUIRREL_TEXT_50028822 
• Ninja Double Stack XL 9.5L Air Fryer SL400UK – SQUIRREL_TEXT_50028823

See our guide to the best air fryers. 

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Best printer deals

Canon Pixma G3590

Cheapest-ever price on Amazon? No, but close (was £175 December 2025)

Average price in the past six months: £226

Lowest price in the past six months: £176

• Inkjet printer
• Scanner built in
• Refillable ink tanks

We like: Can preview documents in colour on the display

We don't like: No USB ports or ethernet connections

This is an all-in-one printer from Canon. Rather than cartridges, it uses refillable ink tanks, which you top up as needed using bottles of ink (although the supplied ink should last you a long while). It can also print on both sides of the paper automatically, which is unusual for a tank model at this price.

Canon’s mobile app enables you to print from almost any smartphone or tablet. Computer users can also print over a wi-fi connection. Additionally, it supports Apple’s AirPrint and Android’s Mopria for wireless printing. 

Read our full Canon Pixma G3590 review.

More Which?-tested printer deals:

• HP Smart Tank 5107 – SQUIRREL_TEXT_50008422 
• Epson ET-3956 – SQUIRREL_TEXT_50027476

See our guide to the best printers.

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 Best water flosser deals

Coslus C30 Oral Irrigator

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £24

Cheapest price in the past six months: £15

• 300ml reservoir
• USB charger
• 22 x 7 x 8cm (HxWxD)

We like: Simple to fill the water tank

We don't like: Clicking motor noise

This cordless water flosser comes with four power settings, allowing you to tailor the intensity to your preference. It includes two standard tips, an orthodontic tip and a tongue scraper, offering a range of options for different oral care needs.

The reservoir is filled through a wide opening at the top of the unit rather than a small side flap, making refills simpler and helping to reduce spills.

Read our Coslus C30 Oral Irrigator review or see our guide to the best water flossers.

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Best Bluetooth tracker deals

Apple AirTag (4-pack)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £97

Cheapest price in the past six months: £85

• 11g
• Replaceable CR2032 battery
• 31.9 × 31.9 × 8.0mm

We like: Easy to set up

We don't like: Only compatible with iOS devices

This Bluetooth tracker is designed to help you find your lost items. It's small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple's Find My network.

Amazon has discounted this multipack as part of its Prime Day sale, but you can also buy individual AirTags as well.r

Read our Apple AirTag review.

More Which?-tested Bluetooth tracker deals:

• Eufy SmartTrack Link – SQUIRREL_TEXT_50020406
• Samsung SmartTag2 – SQUIRREL_TEXT_50010602

See our guide to the best Bluetooth trackers.

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Why you can trust Which? this Amazon Prime Day

Our extensive Amazon Prime Day coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.

• Faith Strickland, Senior consumer editor – over a 10-year journalism career spanning The Times and Conde Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
• Tom Morgan, Senior Consumer Writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
• Yasmine Crossland, Senior Consumer Writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
• Natalie Turner, Consumer Writer – Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events like Black Friday and Amazon Prime Days to find you the best savings.
• Lars Stannard, Consumer Writer – Which?'s very own 'bargain bloodhound', Lars has been sniffing out great deals for over four years now. He cuts through the hype, collates advice and keeps detailed records so you can get the best for less.

What is Amazon Prime Day?

Amazon Prime Day is an exclusive sale that's only open to Amazon Prime members. It tends to take place several times a year.

See the results of our in-depth Amazon Prime sale pricing investigation: Are the Amazon Prime Day deals any good? 

When is Amazon Prime Day?

Amazon usually holds two Prime Day sales each year, one in the summer and one in the autumn. 

The online retailer has confirmed that the sale will take place for four days, starting at midnight on 23 June and finishing at 23.59pm on 26 June.

Here's a look at when Amazon launched its previous Prime Day sales:

• 2025: 11-14 July, 7-8 October
• 2024: 16-17 July, 8-9 October
• 2023: 11-12 July, 10-11 October
• 2022: 12-13 July, 11-12 October

See advice about how to shop the event, from the Which? Deals editor, including seven things they would never do during a sale.

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

Not a Prime member? Visit our monthly deals pages for the latest offers from other retailers.

• Best laptop deals
• Best TV deals
• Best mattress deals
• Best broadband deals
• Best mobile phone and SIM-only deals
• Best iPhone deals
• Best fridge freezer deals
• Best washing machine deals
• Best dehumidifier deals
• Best vacuum cleaner deals
• Best iPad and tablet deals

Planning on becoming a member? Here's how to get Amazon Prime for free.

When is Black Friday? Find out when retailers start their discounts

How much is Amazon Prime?

Amazon Prime membership costs £8.99 per month or £95 per year. If you pay annually, you save just over £12 per year.

Students can get an Amazon Prime membership for 50% less, paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6. With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Read our Amazon Prime Video review to see what we think of the content quality and value for money

Get a free trial for Amazon Prime Day

If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

Find out more about how to get audible for free.

How to return Amazon purchases

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you bought isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds

How to recycle your old tech

If you're looking to replace some older technology by shopping in the Prime Day sale, make sure you dispose of your old items in a responsible way.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical item