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Best and worst ski holiday providers

Article 5 of 9

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Which ski holiday provider should you use for your next trip? Our survey of thousands of Which? members reveals all.

Which companies offer the most knowledgeable guides, the nicest accommodation, and the best value for money? Here, we reveal satisfaction ratings for ski holiday providers that are used most by Which? members. 

These reviews cover ski holidays, where at least half the trip was spent on the slopes. For holidays with a planned itinerary and accompanied by a dedicated guide, see our best-rated escorted tour providers. Alternatively, our table of package holiday providers covers traditional beach, resort or poolside packages. For more specialist holidays, find out how companies ranked for self-guided tours, city breaks and villa holidays.

How you rate ski holiday providers
WRP Holiday company (sample size) Average price: Short/ long haul Accommodation Customer service Description matching reality Organisation of holiday Value for money Customer score
Inghams (44) £125 / - 81%
  British Airways Holidays (32) £92 / £143 70%
  Crystal Ski Holiday (85) - / £128 69%


Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. WRP stands for Which? Recommended Provider. Average price: Based on the median price per day of all holidays taken by survey respondents with the company named. Short haul destinations are defined as anywhere less than a five-hour flight from London. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company. 

How we researched holiday companies

In March and April 2020, we asked Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. A ski holiday is defined as a package which includes skiing and at least one other element (e.g. accommodation, travel, car hire).We only reported on companies and star rating categories when we received at least 30 responses.

You can have your say on what we research and help us achieve change by joining Which? Connect