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Best package holiday providers in 2025 – and the worst
The UK's biggest, best and worst package holiday companies, as rated by thousands of their customers in our survey of nearly 20,000 holidays
Time after time, Trailfinders has proved that it is one of the UK’s best package holiday providers.
Booking a package holiday this summer? Make sure you book with the best holiday companies, whether you’re looking for a cheap holiday package booking your dream long haul getaway.
It’s the customer care that makes Trailfinders stand out. The vast majority of its holidays are booked in person or over the phone, meaning that advisors take their time to get to know exactly what you want from your holiday. It will also take care of you if something goes wrong. And as an increasing number of holidays are disrupted by hotels that aren’t up to scratch, as well as wildfires and floods, this should give travellers peace of mind.
Trailfinders isn’t cheap. If you’re after a beach holiday with more affordable prices, Jet2Holidays also has excellent customer service at every stage of your holiday, and now offers a record number of flights to over 75 destinations in 2025, including crowd-pleasers in Greece, Portugal and Spain, but also Morocco, Iceland, Montenegro and more.
Not a single company managed a five-star value for money rating in this year’s survey, which reflects increased prices for holidays. But don’t be tempted by holidays advertised at bargain basement prices. The cheapest provider in our table, eDreams, also received the lowest customer score and a raft of poor two-star ratings. There are plenty of better options that don’t cost the earth.
You can compare customer scores and prices in the table and, for extra peace of mind, all the companies awarded Which? Recommended Provider (WRP) status guarantee that they will not apply surcharges in 2025 – so the price won't go up after you book.
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Best and worst beach/resort package holiday companies for 2025
| 87% | £151 | £293 | |||||||||
| 86% | n/a | n/a | n/a | ||||||||
| 83% | £172 | £283 | |||||||||
(232) | 82% | £119 | £167 | ||||||||
| 82% | £119 | n/a | |||||||||
| 82% | n/a | n/a | n/a | n/a | |||||||
| 81% | n/a | n/a | n/a |
Using the table Based on a survey of 19,958 holidays taken in the past two years from 12,119 Which? Connect members and members of the public in August/September 2024. Sample sizes in brackets. Star ratings are based on one to five stars. The more stars the better. n/a indicates we did not receive enough responses to report on a company in that category. Average price based on the median price per day of holidays taken by survey respondents with the company named in ALL categories of holiday. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score based on a combination of overall satisfaction and how likely people are to recommend the company.
Which? Travel has been rating holiday companies for more than 50 years. Join Which? Travel to get more unbiased reviews on the best and worst hotels, car hire companies, travel insurance and other essential holiday services
Which beach holiday companies does Which? recommend?
Trailfinders – 87%
Specialising in adding tailor-made touches to your trip, Trailfinders is consistently one of the UK’s top tour operators.
It is one of only two companies to be rated five stars for its customer service and how well organised its holidays are.
Which? verdict: If you’re looking for a far-flung or tailor-made beach break in 2025, Trailfinders is the best-rated package provider in our survey.
Read the full Trailfinders review .
To book a holiday or find out more visit the Trailfinders website directly.
Kuoni – 83%
Kuoni specialises in luxury travel to resorts in exotic destinations including Costa Rica, Seychelles, Borneo and more – and you told us its high-end holidays are worth every penny.
Customers were impressed with Kuoni’s five-star customer service, top notch accommodation, and how well organised its tailored holidays are.
Which? verdict: Kuoni is a top choice for a premium long-haul getaway.
Read the full Kuoni review.
To book a holiday or find out more visit the Kuoni website directly.
Jet2holidays – 82%
Even though it has grown to become the UK’s biggest package tour operator, with flights from nearly every regional UK airport from Newcastle to Bournemouth, Manchester to Bristol, Jet2holidays has managed to maintain the personal touch.
Customers said Jet2 provided exactly what they wanted from a beach or poolside holiday, with affordable prices to boot. Which? members gave it an impressive four stars for customer service.
Which? verdict The most reasonably priced of our Which? Recommended Providers for beach holidays.
Read the full Jet2holidays review.
To book a holiday or find out more visit the Jet2holidays website directly.
Olympic Holidays – 82%
Family-owned Olympic Holidays is an island specialist, with a long history of organising island-hopping holidays, from the Canary Islands to Greece, Portugal to Croatia and beyond.
Customers praised the helpful staff, who will tailor your perfect break – and it scored four stars for the organisation of its trips.
Which? verdict: A very good choice for holidays on an island paradise.
Read the full Olympic Holidays review.
To book a holiday or find out more visit the Olympic Holidays website directly.
Beachcomber Tours – 81%
Independent luxury tour operator Beachcomber Tours specialises in holidays to Mauritius, the Maldives, Seychelles, Morocco and the UAE.
Readers were impressed by its local expertise and personal service, and it got four stars in our survey for the value for money of its holidays.
Which? verdict: Recommended for a bucket-list holiday in a luxury location
Read the full Beachcomber Tours review.
To book a holiday or find out more visit the Beachcomber Tours website directly.
Who is best to book a package holiday with?
The best holiday companies for beach and resort getaways, according to our latest survey are Which? Recommended providers Trailfinders, Destination 2 and Kuoni.
Hay’s Travel was also highly rated, along with Which? Recommended Providers Jet2Holidays, Olympic Holidays and Beachcomber tours.
Is it cheaper to book holidays as a package?
The Which? Experts always advise booking a holiday package rather than buying your flights and hotels separately.
You’ll be looked after if anything goes wrong on your trip, and you’ll have peace of mind that your money is protected. Depending on the destination, in many cases package holidays can also work out cheaper as holiday companies can pass on exclusive discounts to customers. Read more about this, and the benefits of package holidays in our guide.
Want to cut costs while you’re on your trip? Read our guide on how to save money on holiday.
How we rate holiday companies
Guy Hobbs, Which? package holiday expert, says:
‘All the tour operators mentioned have been rated by people who have been on holiday with them in the last two years – so you know you can trust the scores. They can't be influenced by the companies or by our own personal views. It's this editorial independence that makes Which? unique. Which? Travel has been rating holiday companies for more than 50 years.
‘Most people have a wonderful time on holiday, but to truly assess a service you need to know how your operator would react if things go wrong. What if your flights are diverted, your hotel is a building site, or there are wildfires at your destination? Will your holiday company do everything it can to help, or just leave you to fend for yourself?
‘Our survey of nearly 20,000 package holidays captures all these experiences – the good and the bad – helping you to make an informed decision, and choose a provider you can trust.’
This article uses insights from the Which? Connect panel, collected from research activities with our members. Find out how to get involved