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29 April 2021

Best and worst villa holiday providers

Which villa holiday provider should you use for your next trip? Our survey of thousands of Which? members reveals all.
Villa providers advice 488237
WhichEditorial team

With so many companies available, which offer the nicest accommodation and the best value for money? Here, we reveal satisfaction ratings for villa holiday providers that are used most by Which? members. 

These reviews cover villa holidays – a package that included a villa, cottage or other self-catering property. To read our full reviews, click on the links in the table or scroll down. For holidays with a planned itinerary and accompanied by a dedicated guide, see our best-rated escorted tour providers. Alternatively, our table of package holiday providers covers traditional beach, resort or poolside packages. For more specialist holidays, find out how companies ranked for self-guided tours, city breaks and ski holidays.

To be named a Which? Recommended Provider (WRP), companies must be highly rated in our survey. This year, we have taken extra steps to assess their treatment of customers throughout the coronavirus pandemic. We have also spoken to customers who were left out of pocket and scrutinised their refund policies for cancelled holidays.

How you rate villa holiday companies
Holiday company (sample size) Average price: short/long haul Accommodation Customer service Description matching reality Value for money Customer score
Jet2Villas (68) - / - 79%
Tui (70) £90 / £125 77%
Virgin Holidays (45) £75 / £150 74%
British Airways Holidays (61) £92 / £143 73%
First Choice (40) £83 / £117 67%
Using the table: Star ratings are based on one to five stars. The more stars the better. Sample sizes are in brackets next to each holiday company. A dash indicates we did not receive enough responses to report on a company in that category. WRP stands for Which? Recommended Provider. Average price: Based on the median price per day of holidays taken by survey respondents, within this category, with the company named. Short-haul destinations are defined as anywhere less than a five-hour flight from London. Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company. Companies with the same customer score are presented in alphabetical order.

How we researched holiday companies

In March and April 2020, we asked Which? Connect panel members and the public to complete an online survey about their experiences of booking and going on holiday in the last two years. A villa holiday is defined as a package that includes a self-catering property as well as travel to that property. We only reported on companies and star rating categories when we received at least 30 responses.

Villa Plus and James Villa Holidays have been removed from the table. Neither company is providing package holidays in 2021.

You can have your say on what we research and help us achieve change by joining Which? Connect