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Aviva car insurance review

Read Which?'s expert review of Aviva car insurance and find out how customers rated it.

In this article
How did customers rate Aviva's car insurance? What is Aviva's car insurance claims number?
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Aviva is one of the major players in the motor insurance market but does not offer policies through price comparison sites.

Part of the Aviva Group, along with Quote Me Happy and General Accident, it's policy is underwritten by Aviva Insurance Limited.

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How did customers rate Aviva's car insurance?

This year, Aviva didn't participate in our survey of car insurance providers, which means we haven't been able to rate the levels of cover in its policy. However, we did analyse how customers that have recently made a claim feel about the insurer.

Members can log in to see our range of customer service star ratings and read about individual customers' experiences. If you're not already a member, join Which? and get full access to these results and all our reviews.


How do we calculate customer scores?


The customer score is based on a survey carried out between November and December 2020 of 2,361 policyholders who have recently made a car insurance claim.

The score is worked out using a combination of overall satisfaction and the likelihood of recommending the provider.

How Aviva's car insurance scored for seven elements of customer satisfaction

Customer satisfaction element Which? customer rating
Application Process Logged out padlock
Clarity of Policy Logged out padlock
Dealing with queries Logged out padlock
Ease of managing your policy online Logged out padlock
Fair treatment of longstanding customers Logged out padlock
Dealing with complaints Logged out padlock
Value for money Logged out padlock

Table last updated in February 2021. Next update in January 2022

"-' represents where we have an insufficient sample size (less than 30) to generate a star rating.

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What is Aviva's car insurance claims number?

If you need to make a claim with Aviva car insurance call 0345 030 6925.

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