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Best frozen pizza 2020

By Joel Bates

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Nothing hits the spot quite like a succulent oven-cooked pizza with tangy tomato sauce and delicious melted cheese. But who makes the tastiest? Goodfella’s? Dr Oetker? Chicago Town? Or should you go for a supermarket own-brand?

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Chicago Town, Goodfella's and Dr Oetker may be the big cheeses in frozen pizza, but we tasted them alongside nine other frozen supermarket pizzas to find out which is really a slice of heaven.

In January 2020 our taste testers sliced through margherita pizzas offered by the leading brands and rated them alongside own-brand margheritas from supermarkets Aldi, Asda, Co-op, Iceland, Lidl, Morrisons, Sainsbury’s, Tesco and Waitrose.

In this guide it's the brands vs the supermarkets as we uncover the true champions of frozen pizza.

Best frozen pizza 

Only logged-in Which? members can view the results of our expert taste test and the overall score for each frozen pizza as a percentage below. 

If you're not yet a member, you'll see an alphabetically ordered list of the frozen pizza on test. 

To get instant access, join Which?.

Aldi Carlos Stonebaked Four Cheese Thin Base Pizza – ?%

£0.98 per pack

Aldi is a top option if you're looking to save money, but was it low on flavour as well as price? 

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Asda Stonebaked Four Cheese Pizza – ?%

£1.15 per pack

Has Asda managed to perfect the delicate balance of cheese and tomato flavours with its Stonebaked Four Cheese Pizza? 

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Chicago Town Takeaway Medium Classic Crust Cheese Pizza – ?%

£2.25 per pack

Chicago Town's American-style pizza was one of the more expensive frozen pizzas our tasters rated, but will you get better quality if you pay a little more?

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Co-op Four Cheese Stonebaked – ?%

£1.90 per pack

The Co-op's was the priciest of the supermarket own-brand frozen pizzas our tasters tried. But did its flavour and texture make it a cut-above the other supermarkets?

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Dr Oetker Ristorante Pizza Mozzarella – ?%

£2.50 per pack

Can Dr Oetker remedy your frozen pizza cravings, or was its Ristorante Pizza Mozzarella a failure in flavour?

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Goodfella's Stone Baked Thin – ?%

£2.00 per pack

Goodfella's is one of the biggest names in frozen pizza, but was its Stone Baked Thin truly better than the supermarket alternatives?

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Iceland Thin & Crispy Four Cheese – ?%

£1.00 per pack

Was the texture of the base in Iceland's Thin & Crispy Four Cheese frozen pizza good enough to impress our tasters?

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Lidl Trattoria Alfredo Stonebaked (pack of 3) – ?%

£2.96 per pack

Was the flavour and texture of the cheese on Lidl's frozen pizza so good that you'll want to buy three at once? 

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Morrisons Cheese Pizza Thin – ?%

£1.00 per pack

Did Morrisons top the lot with its frozen pizza, or could its cheese & tomato flavours make you wish you'd shopped somewhere else?

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Sainsbury's Thin & Crispy Cheese & Tomato Pizza – ?%

£1.00 per pack

Our tasters assessed everything from the texture of the base to the thickness of the tomato sauce in Sainsbury's frozen pizza. 

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Tesco Stonebaked Thin Four Cheese Pizza – ?%

£1.50 per pack

Did Tesco's frozen pizza have enough delicious melted cheese and thick tomato sauce to top our taste tests? 

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Essential Waitrose Cheese & Tomato Pizza – ?%

£1.40 per pack

This is by no means the poshest pizza you can buy from Waitrose, but did its Essential Waitrose frozen pizza still have a more premium taste than you get in other supermarkets? 

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Note: Prices correct as of February 2020.

Four tips for perfect pizza 

We’ve listed four tips and tricks to help guide you towards tucking into perfect slices of heaven every time you cook a pizza from frozen.

1) Cook it on the right surface 

Frozen pizzas need plenty of heat underneath as well as on top to make sure the base is crispy. Avoid using baking trays with frozen pizza. They prevent the base from crisping up as quickly.

Place the pizza straight on the oven shelf. The bars will allow plenty of heat to reach the base as well as the topping. Position your baking tray at the bottom of the oven to catch any bits that fall.

If you do use a pan, buy a product specially designed for cooking pizza. Non-stick pizza pans have handy holes to help with crisping up the base.

Pizza stones are great at crisping the base of your pizza as they absorb moisture and have low risk of burning the base.

2) Drizzle olive oil on it 

We tasted and found the best extra virgin olive oils to drizzle on your pizza.

For an extra heat kick, you may want to go for chilli oil. You can buy bottles of ready-made chilli oil, or you can make it yourself by gently warming up olive oil, chillies and chilli flakes in a pan for three or four minutes and then straining it into a glass container once it cools.

3) Choose the right oven shelf 

The top of your oven is hotter than the bottom. If you put your pizza on the top shelf, you risk a topping that cooks quickly but a base that needs longer. That said, pizzas with very thin bases should be OK on the top shelf, as the base will require less cooking time to become crisp.

The bottom part of your oven is the best spot for crisping up the base while slowing down how quickly the topping cooks. 

Most thin pizzas with a base of roughly equal size to the topping will likely be best off on the middle shelf, as the base and the topping will cook evenly there.

Cooking with a top-of-the-range oven will go a long way towards giving you perfect pizza. Check out our built-in oven reviews to make sure you get it right.

4) Read the cooking guidelines 

Don't assume they're the same across the board. These can vary significantly between different brands and supermarkets.

How long does frozen pizza keep for? 

Different pizzas have varying best-before dates on the packaging, but none will have use-by dates. That’s because frozen pizza will never really go off if you keep it stored in the freezer.

Frozen pizza generally loses its quality after roughly 18 months of storage in the freezer. After that it’ll still be perfectly edible, it just won’t be as tasty.

Always follow the cooking and storage guidelines once you've taken it out of the freezer.

Need a new fridge freezer to store all your tasty frozen pizza? Compare our fridge freezer reviews.

How we test 

The products were assessed by a large panel of consumers who regularly buy and consume frozen pizza.

The make-up of the panel broadly represents the demographic profile of adults in the UK.

Each frozen pizza was assessed by 60 people.

The panellists rated the taste, texture, aroma and appearance of each product and told us what they liked and disliked about each one.

The taste test was blind, so the panellists didn’t know which brand they were trying. The order they sampled the frozen pizza was fully rotated to avoid any bias.

Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others.

The overall score is based on:

  • 50% flavour
  • 20% aroma
  • 15% texture
  • 15% appearance
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