When is Black Friday?
Black Friday 2020 looks a little different from previous years. Here, we explain how the sale works, what date Black Friday falls on this year, and how it all started.
When is Black Friday 2020?
This year, Black Friday falls on Friday 27 November 2020.
However, many retailers began offering deals from the start of the month, leading some to rename it 'Black November'.
How will Black Friday 2020 be different?
Prior to the month-long lockdown in England being announced, some retailers were already planning to run Black Friday promotions through the whole of November to avoid large crowds in stores on a single day (or weekend), which is obviously not ideal for social distancing.
But with non-essential shops in England now , the Black Friday weekend will take place almost entirely virtually this year (supermarkets and other essential stores that have remained open will still run promotions in store). And many people across the UK, even in areas that aren't under lockdown, are avoiding shopping in person as much as possible.
This makes the other reason for running sales across a longer period even more important for many struggling retailers: the hope is that they'll be able to shift a lot of the stock that built up during the first lockdown and try to make up for the overall shortfall in sales this year.
Stores that are able to open will have systems in place to limit numbers, so even if lots of people do arrive at the same time, they will have to queue outside until there's enough space in the store to be able to move around while keeping a safe distance from others.
Many stores have implemented guidelines around only touching items you intend to buy and you may find you can't try clothing on - instead you'll need to take a chance and return things that don't fit.
Black Friday deals
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How did Black Friday begin?
Black Friday originated in America. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.
Because many people are off work, shops drop prices – usually for one day only – to start the Christmas season.
UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day and online retailers haven't looked back since.
When is Cyber Monday 2020?
Cyber Monday is always the Monday directly following Black Friday. Cyber Monday 2020 falls on 30 November.
The tradition first started in 2005, when the National Retail Federation, an American trade association, noticed a spike in online sales the Monday after Thanksgiving.
Last year's Black Friday deals
Below are some of the other stories we published.
Best Black Friday deals by retailer 2019
Best small appliance Black Friday deals 2019
Black Friday deals on mobile and broadband providers 2019
Best tech Black Friday deals 2019
Best Black Friday deals on white goods 2019