21st July 2021
Everything you need to know, including how the sale works, what date Black Friday falls on this year, and how it all started.
This year, Black Friday falls on Friday 26 November 2021.
However, in recent years many retailers have begun offering deals from the start of the month, leading some to rename it 'Black November'.
In this guide, we'll explain how Black Friday works.
Black Friday originated in America. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.
Because many people are off work, shops drop prices – historically for one day only – to start the Christmas season.
UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day and online retailers haven't looked back since.
Cyber Monday is always the Monday directly following Black Friday. Cyber Monday 2021 falls on 29 November.
The tradition first started in 2005, when the National Retail Federation, an American trade association, noticed a spike in online sales the Monday after Thanksgiving.
Each year, the Which? experts work hard to sort the brilliant deals from the duds, highlighting the genuinely impressive discounts on quality items and steering you away from exaggerated offers on rubbish products.
Click to discover...
Retailer deals from 2020 (these will be replaced with 2021 deals as soon as they start launching):
More deals from 2020 (these will be replaced with 2021 deals as soon as they start launching):