When is Black Friday?
Black Friday 2021: everything you need to know, including how the sale works, what date Black Friday falls on this year, and how it all started.
When is Black Friday 2021?
This year, Black Friday falls on Friday 26 November 2021.
However, many retailers began offering deals from the start of the month, leading some to rename it 'Black November'.
Black Friday deals
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How did Black Friday begin?
Black Friday originated in America. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.
Because many people are off work, shops drop prices – usually for one day only – to start the Christmas season.
UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day and online retailers haven't looked back since.
When is Cyber Monday 2021?
Cyber Monday is always the Monday directly following Black Friday. Cyber Monday 2021 falls on 29 November.
The tradition first started in 2005, when the National Retail Federation, an American trade association, noticed a spike in online sales the Monday after Thanksgiving.
Last year's Black Friday deals
Below are some of the other stories we published.
Best Black Friday deals by retailer 2019
Best small appliance Black Friday deals 2019
Black Friday deals on mobile and broadband providers 2019
Best tech Black Friday deals 2019
Best Black Friday deals on white goods 2019