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Updated: 21 Apr 2022

When is Black Friday?

Q: When is Black Friday 2022?

This year, Black Friday falls on Friday 25 November 2022. However, the way retailers approach the annual sales event is growing increasingly mixed. Some, such as Amazon and Currys, now offer deals from much earlier in the month - hence some people now talking about 'Black November'. But other stores, such as M&S and Next, have said they won't be participating in the event at all this year due to consumer concerns around whether Black Friday truly offers value for money. In this guide, we'll explain how Black Friday works and point you in the direction of the best Black Friday deals our experts have found.

Q: How did Black Friday begin?

Black Friday originated in America. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday. Because many people are off work, shops drop prices – usually for one day only – to start the Christmas season. UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day and online retailers haven't looked back since.

Find out when Black Friday 2022 and Cyber Monday are happening, plus info on how the sale works and how it all started

Ian Aikman

Woman holding Black Friday shopping bag — Black Friday, Woman holding many shopping bags while walking in the shopping mall background.

In this article

When is Black Friday 2022?
How did Black Friday begin?
When is Cyber Monday 2022?
Black Friday deals 2021

Everything you need to know, including how the sale works, what date Black Friday falls on this year, and how it all started.

When is Black Friday 2022?

Black Friday will fall on Friday 25 November 2022.

However, the way retailers approach the annual sales event is growing increasingly mixed. Some, such as Amazon and Currys, now offer deals from much earlier in the month - hence some people now talking about 'Black November'. But other stores, such as M&S and Next, have said they won't be participating in the event at all this year due to consumer concerns around whether Black Friday truly offers value for money.

In this guide, we'll explain how Black Friday works - or, to see what was on offer last year, check out our pick of the best Black Friday 2021 deals.

How did Black Friday begin?

Black Friday originated in the USA. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.

Because many people are off work, shops drop prices – historically for one day only – to start the Christmas season.

UK shops have since caught on to this trend and it was brought across the pond over a decade ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday became the peak pre-Christmas online sales day and many online retailers haven't looked back since.

Find out more: Black Friday 2021 insider's guide

When is Cyber Monday 2022?

Cyber Monday is always the Monday directly following Black Friday. Cyber Monday 2022 will fall on 28 November.

The tradition first started in 2005, when the National Retail Federation, an American trade association, noticed a spike in online sales the Monday after Thanksgiving.

According to retail news site Charged, Cyber Monday 2020 was the most successful digital sales day ever to have taken place (it has since been beaten by Amazon Prime Day 2021).

Find out more: top 15 shopping tips for Black Friday sales

Black Friday deals 2021

Each year, the Which? experts scour thousands of deals and pick out the ones that represent true savings against real 'was' prices to ensure you don't fall for a fake Black Friday deal.

These articles list the best deals we found in 2021: