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When is Black Friday?

Black Friday 2021: everything you need to know, including how the sale works, what date Black Friday falls on this year, and how it all started.
When is Black Friday 2021?
This year, Black Friday falls on Friday 26 November 2021.
However, many retailers began offering deals from the start of the month, leading some to rename it 'Black November'.
In this guide, we'll explain how Black Friday works and point you in the direction of the best Black Friday deals our experts have found.
Black Friday deals
The Which? experts are working hard to sort the brilliant deals from the duds, highlighting the genuinely impressive discounts on quality items and steering you away from exaggerated offers on rubbish products.
Click to discover...
Retailer deals:
- Best Amazon Black Friday deals
- Best Argos Black Friday deals
- Best Currys PC World Black Friday deals
- Best John Lewis Black Friday deals
Looking for something more specific? Check out these deals:
- Best Black Friday deals iPads and tablets
- Best Black Friday deals on printers
- Best Black Friday deals on Apple AirPods and other wireless earbuds
- Best Black Friday deals on laptops
- Best Black Friday deals on Apple iPhones
- Best Black Friday deals on smartwatches and fitness trackers
- Best Black Friday TV deals
- Best Black Friday broadband and TV deals for 2020
- Best Sim-only Black Friday deals
- Best Black Friday Dyson and Shark cordless vac deals
You can also visit our Black Friday insider's guide to see all of our coverage in one place.
How did Black Friday begin?
Black Friday originated in America. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.
Because many people are off work, shops drop prices – usually for one day only – to start the Christmas season.
UK shops have since caught on to this trend and it was brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday was the peak pre-Christmas online sales day and online retailers haven't looked back since.
Keep checking our roundup of the best Black Friday deals for the latest expert picks from Which?.
When is Cyber Monday 2021?
Cyber Monday is always the Monday directly following Black Friday. Cyber Monday 2021 falls on 29 November.
The tradition first started in 2005, when the National Retail Federation, an American trade association, noticed a spike in online sales the Monday after Thanksgiving.
- Find out more: online shopping: top tips to stay safe and shop smart
Last year's Black Friday deals
Our story on Black Friday deals to avoid revealed the so-called 'deals' that shoppers would have regretted snapping up.
Below are some of the other stories we published.
Best Black Friday deals by retailer 2019
- Best Amazon Black Friday deals
- Best Apple Black Friday deals
- Best Argos Black Friday deals
- Best John Lewis Black Friday deals
Best small appliance Black Friday deals 2019
- Best Black Friday Dyson vacuum cleaner deals
- Best Black Friday Shark vacuum cleaner deals
- Best Black Friday KitchenAid and Kenwood mixer deals
- Coffee machines to watch out for this Christmas
Black Friday deals on mobile and broadband providers 2019
Best tech Black Friday deals 2019
- Black Friday tech deals: TVs, soundbars and more
- Best Black Friday dash cam deals for Christmas
- Is Black Friday a good time to buy a sound bar?
- Five wireless speakers to look for this Black Friday
- Should you avoid the retailers and buy direct on Black Friday?
- The Huawei phones with the biggest Black Friday discounts
- Best Black Friday deals on mobile phones
Best Black Friday deals on white goods 2019

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