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Amazon Prime Day 2025: best deals and expert advice

Amazon's shopping event is now live – see our top picks of the best deals on tech, home appliances and more to help you find a real bargain
Which? Team
Prime van outside some houses

It’s the final day of July's four-day Amazon Prime sale, offering a wide range of deals on best-selling Amazon products and popular home and tech. Thanks to advice from our experts, you can steer clear of flawed products.

The popular Amazon UK sale is open to everyone, not just Prime members and includes everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.

We'll update this page regularly with the best Amazon deals on products that scored well in our independent lab tests. Not all will be Best Buys, but if you consult our expert reviews, you'll be sure to get the right product for your needs.

Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter

Why should I shop the Amazon Prime sale with Which?

In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. Our Amazon deals round-up only includes products we know performed well in our test lab. We’ll also tell you if it’s the best price it’s been on Amazon - or we’ve seen it cheaper before.

Sign up to Which? to see the full reviews of every product featured.

Jump to the Which?-picked deals: 

Amazon sale: Power bank deals

Samsung 25W Wireless Battery Pack

Cheapest-ever price on Amazon? No, but close (was £22.03 May 2025)

Average price in the past six months: £33.30 | Cheapest price in the past six months: £22

Samsung 25W Wireless Battery Pack
  • 10,000mAh capacity
  • 211g
  • 7 x 1.5 x 14.8cm (HxWxL)

Medium power banks like this Samsung offering represent a nice balance between portability and capacity. They're about the same weight as a paperback book and can fit into a large pocket.

This model supports wireless charging and features two USB-C ports that function as both inputs and outputs. Battery indicator lights on top of the power bank let you know how much juice is left.

Read our Samsung 25W Wireless Battery Pack review.

Find more power bank deals on Amazon.

More Which?-tested power bank and portable charger deals:

Read our guide to the best power banks and portable chargers.

Go back to the Which? picked deals list

Amazon sale: Bluetooth tracker deals

Apple AirTag (pack of 4)

Cheapest-ever price on Amazon? No, but close (was £79 May 2022)

Average price in the past six months: £129.32 | Cheapest price in the past six months: £84

Apple AirTag
  • 11g
  • Replaceable CR2032 battery
  • 31.9 × 31.9 × 8.0mm

We like: Easy to set up

We don’t like: Only compatible with iOS devices

This Bluetooth tracker is designed to help you find your lost items. It’s small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple’s Find My network.

Read our Apple AirTag review.

Find more Bluetooth tracker deals on Amazon.

More Which?-tested Bluetooth tracker deals:

Read our guide to the best Bluetooth trackers.

Go back to the Which? picked deals list

Amazon sale: Echo deals

Amazon Echo Show 8 (3rd Gen)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £145.67 | Cheapest price in the past six months: £99.99

Amazon Echo Show 8 (3rd Gen)
  • 8-inch display
  • Wi-fi and Bluetooth connectivity
  • 13Mp camera

We like: It has Alexa voice control

We don’t like: Screen can be a fingerprint magnet

The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.

You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.

Read our Amazon Echo Show 8 (3rd Gen) review.

Find more Amazon Echo deals on Amazon.

More Which?-tested Amazon Echo deals:

Read our guide to the best Bluetooth and wireless speakers.

Go back to the Which? picked deals list

Amazon sale: Ring deals

Ring Battery Video Doorbell + Ring Indoor Camera Bundle

Cheapest ever price on Amazon? Yes

Average price in the past six months: £148.99 | Cheapest price in the past 6 months: £54.99

Ring doorbell and camera
  • Video doorbell and indoor camera bundle
  • Controlled by Ring app

We like: Indoor and outdoor coverage

We don’t like: Both require subscription for video storage

Amazon is currently offering this bundle of two Ring products - a doorbell and indoor camera - for less than £55.

Typically, buying these two products individually would cost you around £130, so it’s a substantial saving.

See our Ring Battery Video Doorbell and Ring Indoor Camera (2nd gen) reviews.

More Which?-tested Ring deals:

See our guides to the best video doorbells, best indoor security cameras and best outdoor security cameras.

Go back to the Which? picked deals list

Amazon sale: Fire TV stick deals

Paul Lester, Which? tech editor

Paul Lester, Which? Tech editor says:

'We don't test Fire Sticks, but spotted the Fire TV Stick 4K for £27.99, which is the cheapest we’ve seen it. You might not think you need one if you already have a smart TV, but the slick and intuitive control and superb range of apps on Amazon’s streamer make it tough to beat.

'Alexa-powered voice control is a really helpful feature to look out for – It makes it easy to search for movies and TV shows, control playback, and even smart home devices with a spoken command.'

Find more Amazon Fire TV Stick deals on Amazon.

Go back to the Which? picked deals list

Amazon sale: indoor security camera deals

Eufy Indoor Cam S350

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £117.29 | Cheapest price in the past six months: £79.99

Eufy Indoor Cam S350
  • Mains-powered
  • Local storage
  • Siren function

We like: Simple to use

We don’t like: No cloud storage

This indoor tabletop security camera from Eufy features motion detection, customisable privacy zones, and can pan and tilt.

Unlike some other security cameras, it doesn’t require a subscription as it saves footage via an SD card.

Read our Eufy Indoor Cam S350 review.

More Which?-tested indoor security camera deals:

See our guide to the best indoor security cameras.

Go back to the Which? picked deals list

Amazon sale: outdoor security camera deals

Eufy Solocam E30

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £93.51 | Cheapest price in the past six months: £79.99

Eufy Solocam E30
  • Local storage
  • Motion detection
  • Solar-powered battery

We like: Solar powered

We don’t like: No clarity on software updates

This outdoor security camera from Eufy runs on a solar-powered battery and comes with customisable privacy zones and a siren function. Eufy claims it can run indefinitely with a couple of hours of daily solar charging (USB-C charging is also available).

Cloud storage is available for a subscription, but local storage is also available using a micro-SD card (not supplied) of up to 128GB.

Read our Eufy Solocam E30 review.

Find more outdoor security camera deals on Amazon.

More Which?-tested outdoor security camera deals:

See our guide to the best outdoor security cameras.

Go back to the Which? picked deals list

Amazon sale: Kindle deals

Amazon Kindle Paperwhite (2024)

Cheapest-ever price on Amazon? No, but close (was £125 December 2024)

Average price in the past six months: £169.99 | Cheapest price in the past six months: £169.99

Amazon Kindle Paperwhite (2024) e-reader (ebook reader) - no badge
  • Wi-fi only
  • 16GB storage
  • 7-inch display

We like: It's easy to use

We don’t like: Heavier than standard Kindle, additional cost for non-ad version

The 12th generation Kindle Paperwhite has a number of features to help you adjust the display. For example, brightness and colour temperature can be automatically and manually adjusted. 

You can manually change the orientation of the screen to read in either portrait or landscape mode.

Read our Amazon Kindle Paperwhite (2024) review.

More Which?-tested Kindle deals:

See our guide to the best ebook readers.

Go back to the Which? picked deals list

Amazon sale: Fire tablet deals 

Amazon Fire HD 10 (2023)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £167.98 | Cheapest price in the past six months: £87.98

  • 10-inch display
  • 3GB of Ram
  • 32GB hard drive

We like: Colourful screen, fine for simple apps

We don't like: Cameras aren't the best we've seen on a tablet

An eight-core processor powers this model and you might find it well-suited if you need a tablet that deals with basic tasks.

Amazon sells its tablets at a cheaper price with ads, or you can pay £10 more to have it without. The ads will appear in the home and lock screen, and you can pay to remove them once you’ve bought the tablet if you change your mind.

Read our Amazon Fire HD 10 (2023) review.

See all our tablet reviews.

More Which?-tested Fire Tablet deals:

Go back to the Which? picked deals list

Amazon sale: tablet deals

Apple 11-inch iPad (2025)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £327.27 | Cheapest price in the past six months: £285

Apple 11-inch iPad (2025)
  • 10.9-inch screen
  • 1640 x 2360 resolution
  • 128GB internal storage

We like: Feels premium

We don’t like: No Apple Intelligence

This iPad is the upgrade from Apple’s 10th generation model released back in 2022. It has a sleek finish and comes in four colours: blue, pink, silver or yellow.

It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15. The version we tested has 128GB of memory (which is double the base model of the 2022 version) or you can choose to have 256GB or 512GB. You can buy a version with 5G for a slightly higher price.

Read our Apple 11-inch iPad (2025) review.

Find more tablet deals on Amazon.

More Which?-tested tablet deals:

See all our tablet reviews.

Go back to the Which? picked deals list

Amazon sale: TV deals

Hisense 65U6NQTUK

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £716.32 | Cheapest price in the past six months: £609.99

Hisense 65U6NQTUK
  • 65-inch model
  • LCD display
  • 4K resolution

We like: Decent feature list

We don’t like: Subpar viewing angles

This mid-range TV from Hisense has three HDMI and two USB inputs. It has some interesting features, such as a personal video recorder (or PVR) that you can use to record shows and pause live TV.

There’s also a mic in the remote for voice commands. This TV is compatible with Amazon Alexa, Google Home and streaming from Apple AirPlay.

Read our Hisense 65U6NQTUK review.

Find more TVs on Amazon.

More Which?-tested TV deals:

See all our TV reviews.

Go back to the Which? picked deals list

Amazon sale: Smartphone deals

Samsung Galaxy S25 Ultra

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £1,349 | Cheapest price in the past six months: £1,199

Samsung Galaxy S25 Ultra
  • Android
  • 5G
  • 6.9-inch screen

We like: It's equipped with AI features

We don’t like: Face recognition can be spoofed

This is Samsung’s top phone in its Galaxy S25 flagship series with a titanium design, the most advanced cameras and a built-in S Pen (stylus). Two cheaper phones make up the rest of the series - the S25 and S25+.

It has a host of smart features to explore, such as Circle to Search - where you can highlight an image or text and search for it without having to leave the app you’re in - and Samsung AI image generator.

Read our Samsung Galaxy S25 Ultra review.

Find more smartphone deals on Amazon.

More Which?-tested mobile phone deals:

 Go back to the Which? picked deals list

Amazon sale: Air fryer deals

Ninja Foodi Max Dual Zone AF400UK

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £204.99 | Cheapest price in the past six months: £179.99

Ninja Foodi Max Dual Zone AF400UK
  • Basket
  • 2 cooking zones
  • Weighs 9kg

This air fryer has a total capacity of 9.5 litres, split between two 4.75-litre drawers. Ninja says that you can feed around eight people when this air fryer is completely full.

The drawers can work independently of each other with their own programs and timings, plus you can sync them so food in each compartment is ready at the same time.

Read our Ninja Foodi Max Dual Zone AF400UK review.

Find more air fryer deals on Amazon.

More Which?-tested air fryer deals:

 Go back to the Which? picked deals list

Amazon sale: Headphone and AirPod deals

Sony WH-1000XM4

Cheapest-ever price on Amazon? No, but close (£175 December 2024)

Average price in the past six months: £203.37 | Cheapest price in the past six months: £149

  • Over-ear wireless headphones
  • Active noise cancelling
  • Built-in touch controls

We like: They're fully foldable

We don’t like: They are fairly weighty. 

The WH1000XM4s are a model below Sony’s latest flagship headphones (the WH-1000XM5s) but they’re still a good choice – especially if you commute or travel a lot.

You can control the sound easily through the ambient mode, which turns off noise cancelling and lets in more noise from your surroundings.

Read our Sony WH-1000XM4 review.

Apple AirPods Pro (2nd Generation)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £203.24 | Cheapest price in the past six months: £164.99

Apple AirPods Pro (2nd generation)
  • In-ear truly wireless earbuds
  • Active noise cancelling
  • Built-in touch controls

We like: Plenty of eartip sizes

We don’t like: Compatibility issues with Android

Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They have a new internal chip that Apple claims has better sound than the previous generation of AirPods Pro. You’ll also get more sizes of eartips than the previous model.

Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistance – meaning they can handle splashes.

Read our Apple Airpods Pro (2nd Gen) review.

Find more headphone deals on Amazon.

More Which?-tested headphone deals:

 Go back to the Which? picked deals list

Amazon sale: Vacuum cleaner deals

AEG Clean 5000 AB51C2DR

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £116.42 | Cheapest price in the past six months: £99.99

AEG Clean 5000 AB51C2DR Vacuum cleaner
  • Corded cylinder model
  • 2.1-litre usable capacity
  • Weighs around 5kg

We like: Not heavy, easy to maintain

We don’t like: Could be more manoeuvrable

You can grab this vacuum cleaner for just under £100 as part of the Prime Day sale. It uses disposable bags for dust and dirt – you can buy new bags in packs of 4 for around £12 from Amazon.

Alongside the standard floor nozzle, it has secondary attachments for cleaning upholstery and corners. It comes in a dark-red colour and has a two-year guarantee.

Read our AEG Clean 5000 AB51C2DR review.

Find more vacuum cleaner deals on Amazon.

More Which?-tested vacuum cleaner deals:

Read our guide to the best vacuum cleaners.

Go back to the Which? picked deals list

Amazon sale: Robot vacuum cleaner deals

Eufy Clean X8 Pro with Self-Empty Station

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £443.70 | Cheapest price in the past six months: £309

Eufy Clean X8 Pro with Self-Empty Station
  • 2.5-litre dust tank
  • Charging and self-empty station
  • Built-in mopping

We like: Very easy to clean

We don’t like: A bit noisy when cleaning roller brushes while docking

Vacuuming sucks. Literally. But it can also be tedious to lug around a massive unit and all that bending over can hurt your back. One solution? Automate it. 

This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.

Read our Eufy X8 Pro robot vacuum review.

Find more robot vacuum cleaner deals on Amazon.

More Which?-tested robot vacuum deals:

Read our guide to the best robot vacuum cleaners.

 Go back to the Which? picked deals list

 Amazon sale: Laptop deals

Dell XPS 13 9345 

Cheapest-ever price on Amazon? No, but close (£949.00 November 2024)

Average price in the past six months: £1,122.89 | Cheapest price in the past six months: £999

Dell XPS 13 9345
  • Snapdragon X Elite processor
  • 16GB Ram
  • 13.4-inch screen

We like: Lightweight

We don’t like: Has only USB-C ports

Dell’s flagship 13-inch laptop comes packed with a Snapdragon X Elite processor, a Full HD screen, a 1080p webcam, 16GB of Ram, and a 512GB SSD.

With specs like these, you shouldn’t get slowdowns when working within several apps at once. It also helps that it only weighs 1.2kg – meaning it shouldn’t weigh you down either.

Read our Dell XPS 13 9345 laptop review.

Apple 15-inch MacBook Air M4

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £1,167.46 | Cheapest price in the past six months: £1,029

Apple 15-inch MacBook Air M4
  • Apple M4 processor
  • 16GB Ram
  • 15.3-inch screen

We like: Lightweight

We don’t like: Stingy on storage

This is the larger-screen option in Apple's Air range of laptops. Weighing in at 1.51kg, it's significantly lightweight for a 15-inch laptop, although you might struggle to fit it in some bags.

Keep in mind the base configuration only comes with a 256GB SSD, leaving you with only 205GB of storage available for your files.

Read our Apple 15-inch MacBook Pro Air M4 laptop review.

Find more Laptop deals on Amazon.

More Which?-tested Laptop deals:

Read our guide to the best laptops.

Go back to the Which? picked deals list

Amazon sale: Printer deals

HP Smart Tank 5107

Cheapest-ever price on Amazon? No, but close (£129.99 January 2025)

Average price in the past six months: £201.93 | Cheapest price in the past six months: £129.99

  • Inkjet with scanner
  • Small monochrome display
  • 28 x 43 x 60cm (HxWxD)

We like: Supports Apple AirPrint and wi-fi printing

We don’t like: No automatic document feeder

An all-in-one colour printer that does away with traditional ink cartridges and instead has ink tanks that you refill when required with black, cyan, magenta and yellow bottles. You’ll also get a whole set of replacement ink bottles in the box.

As an all-in-one model, you'll be able to scan and copy as well as print.

Read our HP Smart Tank 5107 review.

Find more printer deals on Amazon.

More Which?-tested printer deals:

Read our guide to the best home printers.

 Go back to the Which? picked deals list

Amazon sale: Fitness tracker and smartwatch deals

Apple Watch Series 10

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £417.39 | Cheapest price in the past six months: £329

  • 46mm model
  • OLED display (496 x 416 pixels)
  • GPS

We like: Long list of smart features

We don’t like: Can’t be connected to an Android phone.

Apple’s flagship smartwatch for 2024 has a digital crown on the side that you press to wake up the device and flick through apps. There is a side button too, which prompts actions such as opening Apple Pay or the SOS function.

It has all the Apple Watch features from previous series, such as sleep tracking, crash detection and menstrual tracking. It has an official water resistance rating of 50 metres.

Read our Apple Watch Series 10 review.

Find more smartwatch deals on Amazon.

Xiaomi Mi Smart Band 9 Pro

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £66.09 | Cheapest price in the past six months: £52.99

Xiaomi Mi Smart Band 9 Pro
  • 1.74-inch AMOLED touchscreen
  • Silicone strap
  • Runs on Xiaomi HyperOS

We like: Built-in GPS, feature-packed app

We don’t like: Smart features are limited

This discounted fitness tracker can connect to both Android OS and Apple iOS phones and uses the Mi Fitness app. It can track more than 150 sports. When exercising, it measures your speed, distance travelled, heart rate, duration and calories burned.

Xiaomi claims that the device is splashproof and explains that it can be used for shallow swimming, though warns that water resistance is not permanent and may decline over time.

Read our Xiaomi Mi Smart Band 9 Pro review.

Find more fitness tracker deals on Amazon.

More Which?-tested fitness tracker and smartwatch deals:

Read our guide to the best fitness trackers and best smartwatches.

 Go back to the Which? picked deals list

Amazon sale: Air purifier deals

AEG Pure 5000 APO50371DG

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £165.23 | Cheapest price in the past six months: £139.99

AEG Pure 5000 APO50371DG
  • HEPA and carbon filters
  • 41 x 23 x 23cm (HxWxD)
  • 3.36kg

We like: Simple controls

This AEG air purifier features a night mode that lowers the running volume, plus smart compatibility, a child lock and three fan speeds. According to the brand, it neutralises ‘99.99% of captured bacteria and filters 99% of airborne viruses.’

Read our AEG Pure 5000 APO50371DG review.

Find more air purifier deals on Amazon.

More Which?-tested air purifier deals:

Read our guide to the best air purifiers.

Go back to the Which? picked deals list

Amazon sale: Bluetooth speaker deals

LG XBOOM Go XG8

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £230.71 | Cheapest price in the past six months: £99

LG XBOOM Go XG8
  • Charges via USB-C
  • Includes a carry handle
  • Weighs around 3kg

We like: Useful app

We don’t like: Needs more visual feedback for battery level

A bulky party speaker from LG that the brand says has passed US-military-grade ruggedness tests, so it should stand up to a few knocks. It’s also IP67 water resistant, so it can be submerged in up to a metre of water for 30 minutes, and it’s dustproof.

You can pair your smartphone with the speaker. Alternatively, there are several buttons on the device, including volume, playback and sound boost key if you need it.

Read our LG XBOOM Go XG8 review.

Find more Bluetooth speaker deals on Amazon.

More Which?-tested Bluetooth speaker deals:

Read our guide to the best Bluetooth and wireless speakers.

Go back to the Which? picked deals list

Amazon sale: Electric toothbrush deals

Philips Sonicare 4100 Series

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £64.46 | Cheapest price in the past six months: £49.99

Philips Sonicare 4100 Series
  • Oscillates to right and left
  • Charges via USB stand
  • Bundled with travel case

We like: Useful features, battery indicator

This mid-range electric toothbrush from Philips Sonicare comes with two brush modes – a standard ‘clean’ mode and one for sensitive teeth.

If you apply too much pressure, the toothbrush gives feedback with a change in vibration, a sound variation and the brush head replacement light flashes orange.

Read our Philips Sonicare 4100 Series review.

Find more electric toothbrush deals on Amazon.

More Which?-tested electric toothbrush deals:

Read our guide to the best electric toothbrushes.

Go back to the Which? picked deals list

Amazon sale: Steam iron deals

Philips DST7020 Azur

Cheapest-ever price on Amazon? Yes 

Average price in the past six months: £62.63 | Cheapest price in the past six months: £47.50

Philips DST7020 Azur
  • 322ml tank capacity
  • 1.93m cord
  • Weighs around 1.9kg

We like: Low maintenance

We don’t like: Thermostat is slippery

Philips claims this discounted steam iron offers a continuous steam flow of 50g/min, which should be enough to get rid of most creases. There’s also a water spray at the tip of the iron to provide further assistance.

The manufacturer promises the SteamGlide Plus soleplate will deliver great gliding performance on all garments. You can also use the vertical steaming function to steam curtains and garments.

Read our Philips DST7020 Azur review.

Find more steam iron deals on Amazon.

More Which?-tested steam iron deals:

Read our guide to the best steam irons.

Go back to the Which? picked deals list

Amazon sale: Clothes steamer deals

Tefal Pure POP DT2022G0 Garment Steamer

Cheapest-ever price on Amazon? No, but close (was £28.74 April 2025)

Average price in the past six months: £41.93 | Cheapest price in the past six months: £27.30

Tefal Pure POP DT2022G0 Garment Steamer
  • 70ml tank capacity
  • 2-metre cable
  • Weighs 750g

We like: Compact design

We don’t like: Some alternatives have a bigger water tank

This clothes steamer comes with a reversible steam pad – one side tackles creases, helping garments look freshly pressed, while the reverse side is for removing lint and pet hair.

It has a detachable water tank and can be used vertically or horizontally. The steamer is bundled with a travel pouch, too.

Read our Tefal Pure POP DT2022G0 Garment Steamer review.

Find more clothes steamer deals on Amazon

Go back to the Which? picked deals list

Amazon sale: washing machine deals

Hover H3WPS4126TAMBR80

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £404.72 | Cheapest price in the past six months: £329.10

Hoover H3WPS4126TAMBR80
  • Freestanding model
  • 12kg cotton capacity
  • Annual energy cost: £79.83

We like: It's wi-fi-enabled 

We don’t like: Dial is a bit stiff

This washer can handle 12kg of cottons, or 6kg of synthetics. It’s a good option if you’re in a household that generates a lot of laundry.

The control panel offers a choice of several quick washes, eco options, allergy settings, and has a steam care option. You can also enable the h-On app where you’ll find a huge variety of additional cycles.

Read our Hoover H3WPS4126TAMBR80 review.

Find more washing machine deals on Amazon.

More Which?-tested washing machine deals

Read our guide on the best washing machines.

Go back to the Which? picked deals list

Amazon sale: Dishwasher deals

Samsung DW60M6050FS

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £460.17 | Cheapest price in the past six months: £299.98

Samsung DW60M6050FS
  • Freestanding
  • Full-sized
  • Stainless steel

We like: No issues with watermarks

We don’t like: Noisy

This Samsung dishwasher comes with a two-year manufacturer warranty. It has 14 place settings, which is pretty average for a full-size dishwasher.

There are six main programs to choose from, plus a pre-wash. Your go-to most days will be the auto wash, which measures how soiled the dishes are inside, and adjusts the temperature and duration to suit.

Read our Samsung DW60M6050FS review.

Find more dishwasher deals on Amazon.

Go back to the Which? picked deals list

Amazon sale: Water flosser deals

Waterpik Ultra Professional Water Flosser WP-660UK

Cheapest-ever price on Amazon? No (£44.98 in August 2024)

Average price in the past six months: £84.56 | Cheapest price in the past six months: £54.99

Waterpik Ultra Professional Water Flosser WP-660UK
  • Corded
  • 90 second cleaning time
  • 600ml reservoir capacity

We like: Simple to set up

We don’t like: Could be quieter

This Waterpik flosser has 10 pressure settings and comes with two classic jet tips, one plaque seeker tip, one orthodontic tip, one pik pocket tip and one toothbrush head.

It’s not quite the cheapest we’ve ever seen it on Amazon this Prime Day, but it’s not far off. At around £60, we think it’s a bargain.

Read our Waterpik Ultra Professional Water Flosser WP-660UK review.

Find more water flosser deals on Amazon.

More Which?-tested water flosser deals:

See our guide to the best water flossers.

Go back to the Which? picked deals list

Amazon sale: Epilator deals

Braun Silk-épil Series 9 Flex 9-481 3D

Cheapest-ever price on Amazon? No, but close (was £129.99 November 2024)

Average price in the past six months: £235.30 | Cheapest price in the past six months: £149.99

Braun Silk-épil Series 9 Flex 9-481 3D
  • Cordless
  • Wet and dry use
  • Claimed battery life up to 50 minutes

We like: Adjustable settings

This epilator comes with a generous selection of accessories, including a cleaning brush, exfoliation brush, protection cap, massage pad, mini trimmer, shaver head, skin contact cap and trimmer cap.

The Braun has two speed settings and a smart-touch mode that automatically adjusts the speed based on the pressure applied during use.

Read our Braun Silk-épil Series 9 Flex 9-481 3D review.

Find more epilator deals on Amazon or read our guide to the best epilators.

Go back to the Which? picked deals list

Amazon sale: Electric shaver deals

Philips OneBlade Pro 360 (QP6552)

Lowest ever price on Amazon? Yes

Average price in the past six months: £85.71 | Cheapest price in the past six months: £59.99

Philips OneBlade Pro 360
  • Rotary shaver
  • Battery powered
  • 120-minute claimed battery life

We like: Lots of attachments

We don’t like: Small head means shaving takes longer

This shaver resembles a traditional razor, but the head has blades which oscillate to trim your stubble. It’s suitable for both body and facial hair.

It’s similar to the Philips OneBlade, but this one comes with extra accessories and Philips claims it has a longer battery life.

Read our Philips OneBlade Pro 360 review.

Find more electric shaver deals on Amazon.

More Which?-tested electric shaver deals:

Read our guide on the best electric shavers.

Go back to the Which? picked deals list

Amazon sale: Beard trimmer deals

Manscaped: The Beard Hedger

Lowest ever price on Amazon? No, but close (was £70.50 November 2024)

Average price in the past six months: £84.21 | Cheapest price in the past six months: £74.25

Manscaped: the beard hedger
  • 60-minute claimed battery life
  • 0.5 to 10mm trim range, in 0.5mm steps
  • Waterproof

We like: USB-C charging

We don’t like: No fine trimmer attachment

Simple to use, this beard trimmer from Manscaped has one comb with settings that are adjustable by twisting a central wheel.

It comes with a travel case but no charging plug, so you’ll have to charge it via USB.

Read our Manscaped: The Beard Hedger review.

Find more beard trimmer deals on Amazon.

More Which?-tested beard trimmer deals:

Read our guide on the best beard trimmers.

Go back to the Which? picked deals list

Amazon sale: Water bottle deals

Stanley AeroLight IceFlow Stainless Steel drink bottle

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £37.52 | Cheapest price in the past six months: £30

Stanley AeroLight IceFlow Stainless Steel drink bottle
  • 600ml capacity
  • Weighs 400g
  • Double-wall insulated

We like: Leakproof design

We don’t like: Pricier than other bottles we’ve tested

This lightweight thermal flask is made from stainless steel and uses double-wall vacuum insulation to keep your drinks cold. It also features a leakproof lid and a carry handle. Every part of the bottle is dishwasher safe.

Read our Stanley AeroLight IceFlow Stainless Steel drink bottle review.

Find more water bottle deals on Amazon or read our guide to the best water bottles.

Go back to the Which? picked deals list

Amazon sale: Kettle deals

Tower Midnight Blue 3KW Rapid-boil

Cheapest-ever price on Amazon? No, but close (was £21.99 in July 2022)

Average price in the past six months: £30.60 | Cheapest price in the past six months: £22.99

Tower Midnight Blue 3KW Rapid-boil
  • 1.7L capacity
  • Matching toaster available
  • Wattage: 2520-3000

We like: It's light

We don’t like: It's fairly noisy

This art deco-inspired kettle from Tower can hold just about seven cups of water in a single fill, and has a rapid-boil feature that’s designed to get your cuppa out quickly.

It can hold 1.7 litres of water, which Tower claims is enough for seven cups in a single fill.

Read our Tower Midnight Blue 3KW Rapid-boil kettle review.

Find more kettle deals on Amazon.

More Which?-tested kettle deals:

Read our guide on the best kettles.

Go back to the Which? picked deals list

Amazon sale: coffee machine deals

Sage Barista Express BES875UK

Cheapest-ever price on Amazon? No, but close (was £450 April 2021)

Average price in the past six months: £553.70 | Cheapest price in the past six months: £474.95

Sage Barista Express BES875UK
  • Bean-to-cup coffee machine
  • Milk frother attached
  • Dimensions: 40 x 33 x 31cm (HxWxD)

We like: Can make a wide range of drinks

We don’t like: Lots of separate parts to clean

If you’re looking to make cafe-style coffees, this machine from Sage lets you tamp and extract your own coffee. It won’t automatically make drinks like other bean-to-cup machines, but it allows you to have more control over your morning cuppa.

Would you prefer a machine that isn’t as labour-intensive? It might be worth checking out other deals below.

Read our Sage Barista Express BES875UK review.

Find more coffee machine deals on Amazon.

More Which?-tested coffee machine deals:

Read our guide on the best coffee machines.

Go back to the Which? picked deals list

Amazon sale: bread maker deals

Panasonic SD-B2510WXC

Cheapest-ever price on Amazon? No (was £83.20 November 2022)

Average price in the past six months: £144.41 | Cheapest price in the past six months: £109

Panasonic SD-B2510WXC Bread Maker
  • 20 programs
  • Loaf sizes: M, L, or XL
  • Dimensions: 32.6 x 39.5 x 25.2cm  (HxWxD)

We like: Wide range of recipes

We don’t like: No viewing window

Waking up to the smell of freshly baked bread is priceless, but this deal means it will cost your around £109.

This bread maker doesn’t make as many products as other machines, but it can still do a lot – including making French bread, brioche, and gluten-free options. If you need loaves in a hurry, there is a fast bake option, too.

Read our Panasonic SD-B2510WXC bread maker review.

Find more bread maker deals on Amazon.

Read our guide on the best bread makers.

Go back to the Which? picked deals list

Amazon sale: Barbecue deals

Char-Broil Evolve Smart Gas BBQ

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £693.95 | Cheapest price in the past six months: £569

Char-Broil Evolve Smart Gas BBQ
  • Dimensions: 154 x 128 x 76cm (HxWxD)
  • Grill area: 60 x 43cm (WxD)
  • Weighs around 52kg

We like: Most screws already in place, you just loosen them, slot parts together and retighten

We don’t like: Heavy

This gas barbecue is powered by both butane and propane and includes two burners that can be controlled independently. It’s equipped with a digital display, two meat temperature probes and a built-in temperature gauge.

Other practical features include a warming rack, a fat drip tray to catch excess grease, two side tables and some utensil hooks for easy access to tools.

Read our Char-Broil Evolve Smart Gas BBQ review.

Find more barbecue deals on Amazon or read our guide to the best barbecues.

Go back to the Which? picked deals list

Amazon sale: Knife set deals

Ninja Foodi StaySharp Knife Block with Integrated Sharpener

Cheapest-ever price on Amazon? Yes 

Average price in the past six months: £154.64 | Cheapest price in the past six months: £109.99

Ninja Foodi StaySharp Knife Block with Integrated Sharpener
  • Stainless steel blades
  • 29.3 x 25.5 x 14.5cm (HxWxD)
  • Not dishwasher safe

We like: Integrated sharpener

We don’t like: Large, heavy block

This knife block set includes a 20cm chef's knife, 20cm bread knife, 20cm slicing knife, 13cm utility knife and an 8cm paring knife and an integrated sharpener. Ninja recommends sharpening every two weeks to keep the blades in top condition.

Read our Ninja Foodi StaySharp Knife Block with Integrated Sharpener review.

Find more knife set deals on Amazon or read our guide to the best knife sets.

Go back to the Which? picked deals list

What is Amazon Prime Day?

Amazon Prime Day is an exclusive sale event that's only open to Amazon Prime members.

As well as discounts, Amazon Prime members also get fast, free delivery.

Only Amazon Prime Members can access the deals in Amazon Prime Day. Sign-up for a free 30-day trial here.

When does Amazon Prime Day end?

The July Amazon Prime Day sale is a four-day event that takes place from 8-11 July. Yes, that's twice as many days as the previous Prime Day, which was a two-day event.

Starting from midnight on 8 July, new deals drop regularly throughout the 96-hour sale until it ends at midnight on 11 July

Previously, the Prime Day sale happened once a year, but since 2022 there are two: one in July and another in October.

Here's a look at when Amazon launched its previous Prime Day sales:

  • 2024: 16-17 July, 8-9 October
  • 2023: 11-12 July, 10-11 October
  • 2022: 12-13 July, 11-12 October

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

Looking for great deals at other retailers? See our monthly round-up of the best deals, collated by our product experts.

How much is Amazon Prime?

Amazon Prime membership costs £8.99 a month or £95 a year. If you pay annually, you save just over £12 a year.

Students can get an Amazon Prime membership for 50% less, paying £4.49 a month. If students pay annually, it costs £47.49 a year, saving just over £6.

With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Read our Amazon Prime Video review to see what we think of the content quality and value for money.

Get a free trial for Amazon Prime Day

If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched on to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

If you are 18-22 years old or a UK undergraduate or postgraduate student, you can get six months of Prime for Students and 18-22-year olds free. After the six months are up, you'll only have to pay half price for a Prime subscription at £4.49 a month, or £47.49 annually. To get this deal, you must be a new member.

To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

Amazon scams: beware of fake Amazon calls and emails

How to return Amazon items

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.

How to recycle your old tech

If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items responsibly.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.

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