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Amazon Prime Day 2025: best deals and expert advice

It’s the final day of July's four-day Amazon Prime sale, offering a wide range of deals on best-selling Amazon products and popular home and tech. Thanks to advice from our experts, you can steer clear of flawed products.
The popular Amazon UK sale is open to everyone, not just Prime members and includes everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.
We'll update this page regularly with the best Amazon deals on products that scored well in our independent lab tests. Not all will be Best Buys, but if you consult our expert reviews, you'll be sure to get the right product for your needs.
Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter
In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. Our Amazon deals round-up only includes products we know performed well in our test lab. We’ll also tell you if it’s the best price it’s been on Amazon - or we’ve seen it cheaper before.
Sign up to Which? to see the full reviews of every product featured.
Jump to the Which?-picked deals:
- Amazon devices: Echo | Fire tablets | Fire TV stick | Kindles | Ring
- Tech: Bluetooth speakers | Bluetooth trackers | Fitness trackers & smartwatches | Headphones | Indoor security cameras | Laptops | Outdoor security cameras | Power banks | Printers | Smartphones | Tablets | TVs
- Home: Air fryers | Air purifiers | Barbecues | Bread makers | Clothes steamers | Coffee machines | Dishwashers | Kettles | Knife sets | Robot vacuum cleaners | Steam irons | Vacuum cleaners | Washing machines | Water bottles
- Health & Beauty: Beard trimmers | Electric shavers | Electric toothbrushes | Epilators | Water flossers
Amazon sale: Power bank deals
Samsung 25W Wireless Battery Pack
Cheapest-ever price on Amazon? No, but close (was £22.03 May 2025)
Average price in the past six months: £33.30 | Cheapest price in the past six months: £22

- 10,000mAh capacity
- 211g
- 7 x 1.5 x 14.8cm (HxWxL)
Medium power banks like this Samsung offering represent a nice balance between portability and capacity. They're about the same weight as a paperback book and can fit into a large pocket.
This model supports wireless charging and features two USB-C ports that function as both inputs and outputs. Battery indicator lights on top of the power bank let you know how much juice is left.
Read our Samsung 25W Wireless Battery Pack review.
Find more power bank deals on Amazon.
More Which?-tested power bank and portable charger deals:
- INIU Power Bank 22.5W Fast Charging 20000mAh – SQUIRREL_TEXT_12924449
- Anker Nano Power Bank – SQUIRREL_TEXT_50014284
- Anker 335 Power Bank PowerCore 20K – SQUIRREL_TEXT_50001418
- Charmast 10400mAh Power Bank – SQUIRREL_TEXT_50011402
Read our guide to the best power banks and portable chargers.
Go back to the Which? picked deals list
Amazon sale: Bluetooth tracker deals
Apple AirTag (pack of 4)
Cheapest-ever price on Amazon? No, but close (was £79 May 2022)
Average price in the past six months: £129.32 | Cheapest price in the past six months: £84

- 11g
- Replaceable CR2032 battery
- 31.9 × 31.9 × 8.0mm
We like: Easy to set up
We don’t like: Only compatible with iOS devices
This Bluetooth tracker is designed to help you find your lost items. It’s small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple’s Find My network.
Read our Apple AirTag review.
Find more Bluetooth tracker deals on Amazon.
More Which?-tested Bluetooth tracker deals:
- Eufy SmartTrack Link – SQUIRREL_TEXT_50020406
- Tile Mate – SQUIRREL_TEXT_50020408
Read our guide to the best Bluetooth trackers.
Go back to the Which? picked deals list
Amazon sale: Echo deals
Amazon Echo Show 8 (3rd Gen)
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £145.67 | Cheapest price in the past six months: £99.99

- 8-inch display
- Wi-fi and Bluetooth connectivity
- 13Mp camera
We like: It has Alexa voice control
We don’t like: Screen can be a fingerprint magnet
The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.
You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.
Read our Amazon Echo Show 8 (3rd Gen) review.
Find more Amazon Echo deals on Amazon.
More Which?-tested Amazon Echo deals:
- Amazon Echo Show 5 (3rd Gen) - SQUIRREL_TEXT_50010661
Read our guide to the best Bluetooth and wireless speakers.
Go back to the Which? picked deals list
Amazon sale: Ring deals
Ring Battery Video Doorbell + Ring Indoor Camera Bundle
Cheapest ever price on Amazon? Yes
Average price in the past six months: £148.99 | Cheapest price in the past 6 months: £54.99

- Video doorbell and indoor camera bundle
- Controlled by Ring app
We like: Indoor and outdoor coverage
We don’t like: Both require subscription for video storage
Amazon is currently offering this bundle of two Ring products - a doorbell and indoor camera - for less than £55.
Typically, buying these two products individually would cost you around £130, so it’s a substantial saving.
See our Ring Battery Video Doorbell and Ring Indoor Camera (2nd gen) reviews.
More Which?-tested Ring deals:
- Ring Wired Video Doorbell Pro 2 Plug-in – SQUIRREL_TEXT_50011368
- Ring Indoor Camera (2nd Gen) – SQUIRREL_TEXT_50009154
See our guides to the best video doorbells, best indoor security cameras and best outdoor security cameras.
Go back to the Which? picked deals list
Amazon sale: Fire TV stick deals

Paul Lester, Which? Tech editor says:
'We don't test Fire Sticks, but spotted the Fire TV Stick 4K for £27.99, which is the cheapest we’ve seen it. You might not think you need one if you already have a smart TV, but the slick and intuitive control and superb range of apps on Amazon’s streamer make it tough to beat.
'Alexa-powered voice control is a really helpful feature to look out for – It makes it easy to search for movies and TV shows, control playback, and even smart home devices with a spoken command.'
Find more Amazon Fire TV Stick deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: indoor security camera deals
Eufy Indoor Cam S350
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £117.29 | Cheapest price in the past six months: £79.99

- Mains-powered
- Local storage
- Siren function
We like: Simple to use
We don’t like: No cloud storage
This indoor tabletop security camera from Eufy features motion detection, customisable privacy zones, and can pan and tilt.
Unlike some other security cameras, it doesn’t require a subscription as it saves footage via an SD card.
Read our Eufy Indoor Cam S350 review.
More Which?-tested indoor security camera deals:
- TP-Link Tapo C225 – SQUIRREL_TEXT_50007505
- TP-Link Tapo C210 – SQUIRREL_TEXT_50008363
- Eufy Indoor Cam 2K Pan & Tilt – SQUIRREL_TEXT_12879085
See our guide to the best indoor security cameras.
Go back to the Which? picked deals list
Amazon sale: outdoor security camera deals
Eufy Solocam E30
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £93.51 | Cheapest price in the past six months: £79.99

- Local storage
- Motion detection
- Solar-powered battery
We like: Solar powered
We don’t like: No clarity on software updates
This outdoor security camera from Eufy runs on a solar-powered battery and comes with customisable privacy zones and a siren function. Eufy claims it can run indefinitely with a couple of hours of daily solar charging (USB-C charging is also available).
Cloud storage is available for a subscription, but local storage is also available using a micro-SD card (not supplied) of up to 128GB.
Read our Eufy Solocam E30 review.
Find more outdoor security camera deals on Amazon.
More Which?-tested outdoor security camera deals:
- Eufy EufyCam S3 Pro Duo Pack + Homebase 3 – SQUIRREL_TEXT_50020894
- TP-Link Tapo C520WS – SQUIRREL_TEXT_50013946
- Eufy SoloCam S340 – SQUIRREL_TEXT_50013960
- Eufy S330 (EufyCam 3) – SQUIRREL_TEXT_50007548
See our guide to the best outdoor security cameras.
Go back to the Which? picked deals list
Amazon sale: Kindle deals
Amazon Kindle Paperwhite (2024)
Cheapest-ever price on Amazon? No, but close (was £125 December 2024)
Average price in the past six months: £169.99 | Cheapest price in the past six months: £169.99

- Wi-fi only
- 16GB storage
- 7-inch display
We like: It's easy to use
We don’t like: Heavier than standard Kindle, additional cost for non-ad version
The 12th generation Kindle Paperwhite has a number of features to help you adjust the display. For example, brightness and colour temperature can be automatically and manually adjusted.
You can manually change the orientation of the screen to read in either portrait or landscape mode.
Read our Amazon Kindle Paperwhite (2024) review.
More Which?-tested Kindle deals:
- Amazon Kindle (2024) – SQUIRREL_TEXT_50019126
- Amazon Kindle Scribe – SQUIRREL_TEXT_50011900
See our guide to the best ebook readers.
Go back to the Which? picked deals list
Amazon sale: Fire tablet deals
Amazon Fire HD 10 (2023)
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £167.98 | Cheapest price in the past six months: £87.98

- 10-inch display
- 3GB of Ram
- 32GB hard drive
We like: Colourful screen, fine for simple apps
We don't like: Cameras aren't the best we've seen on a tablet
An eight-core processor powers this model and you might find it well-suited if you need a tablet that deals with basic tasks.
Amazon sells its tablets at a cheaper price with ads, or you can pay £10 more to have it without. The ads will appear in the home and lock screen, and you can pay to remove them once you’ve bought the tablet if you change your mind.
Read our Amazon Fire HD 10 (2023) review.
See all our tablet reviews.
More Which?-tested Fire Tablet deals:
- Amazon Fire Max 11 – SQUIRREL_TEXT_50009598
Go back to the Which? picked deals list
Amazon sale: tablet deals
Apple 11-inch iPad (2025)
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £327.27 | Cheapest price in the past six months: £285

- 10.9-inch screen
- 1640 x 2360 resolution
- 128GB internal storage
We like: Feels premium
We don’t like: No Apple Intelligence
This iPad is the upgrade from Apple’s 10th generation model released back in 2022. It has a sleek finish and comes in four colours: blue, pink, silver or yellow.
It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15. The version we tested has 128GB of memory (which is double the base model of the 2022 version) or you can choose to have 256GB or 512GB. You can buy a version with 5G for a slightly higher price.
Read our Apple 11-inch iPad (2025) review.
Find more tablet deals on Amazon.
More Which?-tested tablet deals:
- Lenovo Tab M11 – SQUIRREL_TEXT_50015113
- Samsung Galaxy Tab A9+ 64GB – SQUIRREL_TEXT_50011983
- Xiaomi Pad 7 Pro – SQUIRREL_TEXT_50020747
- Xiaomi Redmi Pad Pro 5G – SQUIRREL_TEXT_50017537
- Lenovo Tab Plus – SQUIRREL_TEXT_50017496
See all our tablet reviews.
Go back to the Which? picked deals list
Amazon sale: TV deals
Hisense 65U6NQTUK
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £716.32 | Cheapest price in the past six months: £609.99

- 65-inch model
- LCD display
- 4K resolution
We like: Decent feature list
We don’t like: Subpar viewing angles
This mid-range TV from Hisense has three HDMI and two USB inputs. It has some interesting features, such as a personal video recorder (or PVR) that you can use to record shows and pause live TV.
There’s also a mic in the remote for voice commands. This TV is compatible with Amazon Alexa, Google Home and streaming from Apple AirPlay.
Read our Hisense 65U6NQTUK review.
More Which?-tested TV deals:
- Hisense 55U6NQTUK –SQUIRREL_TEXT_50018249
- LG OLED55C45LA – SQUIRREL_TEXT_50014956
See all our TV reviews.
Go back to the Which? picked deals list
Amazon sale: Smartphone deals
Samsung Galaxy S25 Ultra
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £1,349 | Cheapest price in the past six months: £1,199

- Android
- 5G
- 6.9-inch screen
We like: It's equipped with AI features
We don’t like: Face recognition can be spoofed
This is Samsung’s top phone in its Galaxy S25 flagship series with a titanium design, the most advanced cameras and a built-in S Pen (stylus). Two cheaper phones make up the rest of the series - the S25 and S25+.
It has a host of smart features to explore, such as Circle to Search - where you can highlight an image or text and search for it without having to leave the app you’re in - and Samsung AI image generator.
Read our Samsung Galaxy S25 Ultra review.
Find more smartphone deals on Amazon.
More Which?-tested mobile phone deals:
- Google Pixel 9 – SQUIRREL_TEXT_50021401
- Xiaomi Redmi Note 14 – SQUIRREL_TEXT_50020865
- Samsung Galaxy S24 FE – SQUIRREL_TEXT_50021402
- OnePlus 13 – SQUIRREL_TEXT_50020066
- Google Pixel 9 Pro – SQUIRREL_TEXT_50017420
Go back to the Which? picked deals list
Amazon sale: Air fryer deals
Ninja Foodi Max Dual Zone AF400UK
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £204.99 | Cheapest price in the past six months: £179.99

- Basket
- 2 cooking zones
- Weighs 9kg
This air fryer has a total capacity of 9.5 litres, split between two 4.75-litre drawers. Ninja says that you can feed around eight people when this air fryer is completely full.
The drawers can work independently of each other with their own programs and timings, plus you can sync them so food in each compartment is ready at the same time.
Read our Ninja Foodi Max Dual Zone AF400UK review.
Find more air fryer deals on Amazon.
More Which?-tested air fryer deals:
- Tefal Easy Fry Pizza FW4018G0 – SQUIRREL_TEXT_50019296
- Ninja AF500UK – SQUIRREL_TEXT_50021405
- Ninja AF180UK – SQUIRREL_TEXT_50021406
Go back to the Which? picked deals list
Amazon sale: Headphone and AirPod deals
Sony WH-1000XM4
Cheapest-ever price on Amazon? No, but close (£175 December 2024)
Average price in the past six months: £203.37 | Cheapest price in the past six months: £149

- Over-ear wireless headphones
- Active noise cancelling
- Built-in touch controls
We like: They're fully foldable
We don’t like: They are fairly weighty.
The WH1000XM4s are a model below Sony’s latest flagship headphones (the WH-1000XM5s) but they’re still a good choice – especially if you commute or travel a lot.
You can control the sound easily through the ambient mode, which turns off noise cancelling and lets in more noise from your surroundings.
Read our Sony WH-1000XM4 review.
Apple AirPods Pro (2nd Generation)
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £203.24 | Cheapest price in the past six months: £164.99

- In-ear truly wireless earbuds
- Active noise cancelling
- Built-in touch controls
We like: Plenty of eartip sizes
We don’t like: Compatibility issues with Android
Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They have a new internal chip that Apple claims has better sound than the previous generation of AirPods Pro. You’ll also get more sizes of eartips than the previous model.
Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistance – meaning they can handle splashes.
Read our Apple Airpods Pro (2nd Gen) review.
Find more headphone deals on Amazon.
More Which?-tested headphone deals:
- Bose QuietComfort Ultra Headphones – SQUIRREL_TEXT_50014158
- Sony WF-C700N – SQUIRREL_TEXT_50008203
- Sennheiser Momentum 4 Wireless – SQUIRREL_TEXT_50013098
Go back to the Which? picked deals list
Amazon sale: Vacuum cleaner deals
AEG Clean 5000 AB51C2DR
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £116.42 | Cheapest price in the past six months: £99.99

- Corded cylinder model
- 2.1-litre usable capacity
- Weighs around 5kg
We like: Not heavy, easy to maintain
We don’t like: Could be more manoeuvrable
You can grab this vacuum cleaner for just under £100 as part of the Prime Day sale. It uses disposable bags for dust and dirt – you can buy new bags in packs of 4 for around £12 from Amazon.
Alongside the standard floor nozzle, it has secondary attachments for cleaning upholstery and corners. It comes in a dark-red colour and has a two-year guarantee.
Read our AEG Clean 5000 AB51C2DR review.
Find more vacuum cleaner deals on Amazon.
More Which?-tested vacuum cleaner deals:
- Hoover HL500PT – SQUIRREL_TEXT_12878612
- Samsung Jet 95 Pro VS20C9547TB – SQUIRREL_TEXT_50011114
- Tefal X-Force 12.60 Pet & Car – SQUIRREL_TEXT_50014615
Read our guide to the best vacuum cleaners.
Go back to the Which? picked deals list
Amazon sale: Robot vacuum cleaner deals
Eufy Clean X8 Pro with Self-Empty Station
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £443.70 | Cheapest price in the past six months: £309

- 2.5-litre dust tank
- Charging and self-empty station
- Built-in mopping
We like: Very easy to clean
We don’t like: A bit noisy when cleaning roller brushes while docking
Vacuuming sucks. Literally. But it can also be tedious to lug around a massive unit and all that bending over can hurt your back. One solution? Automate it.
This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.
Read our Eufy X8 Pro robot vacuum review.
Find more robot vacuum cleaner deals on Amazon.
More Which?-tested robot vacuum deals:
- Eufy X10 Pro Omni Robot Vacuum - SQUIRREL_TEXT_50017666
Read our guide to the best robot vacuum cleaners.
Go back to the Which? picked deals list
Amazon sale: Laptop deals
Dell XPS 13 9345
Cheapest-ever price on Amazon? No, but close (£949.00 November 2024)
Average price in the past six months: £1,122.89 | Cheapest price in the past six months: £999

- Snapdragon X Elite processor
- 16GB Ram
- 13.4-inch screen
We like: Lightweight
We don’t like: Has only USB-C ports
Dell’s flagship 13-inch laptop comes packed with a Snapdragon X Elite processor, a Full HD screen, a 1080p webcam, 16GB of Ram, and a 512GB SSD.
With specs like these, you shouldn’t get slowdowns when working within several apps at once. It also helps that it only weighs 1.2kg – meaning it shouldn’t weigh you down either.
Read our Dell XPS 13 9345 laptop review.
Apple 15-inch MacBook Air M4
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £1,167.46 | Cheapest price in the past six months: £1,029

- Apple M4 processor
- 16GB Ram
- 15.3-inch screen
We like: Lightweight
We don’t like: Stingy on storage
This is the larger-screen option in Apple's Air range of laptops. Weighing in at 1.51kg, it's significantly lightweight for a 15-inch laptop, although you might struggle to fit it in some bags.
Keep in mind the base configuration only comes with a 256GB SSD, leaving you with only 205GB of storage available for your files.
Read our Apple 15-inch MacBook Pro Air M4 laptop review.
Find more Laptop deals on Amazon.
More Which?-tested Laptop deals:
- HP 14-inch OmniBook X – SQUIRREL_TEXT_50017978
- Samsung Galaxy Book 3 360 13.3-inch – SQUIRREL_TEXT_12924541
Read our guide to the best laptops.
Go back to the Which? picked deals list
Amazon sale: Printer deals
HP Smart Tank 5107
Cheapest-ever price on Amazon? No, but close (£129.99 January 2025)
Average price in the past six months: £201.93 | Cheapest price in the past six months: £129.99

- Inkjet with scanner
- Small monochrome display
- 28 x 43 x 60cm (HxWxD)
We like: Supports Apple AirPrint and wi-fi printing
We don’t like: No automatic document feeder
An all-in-one colour printer that does away with traditional ink cartridges and instead has ink tanks that you refill when required with black, cyan, magenta and yellow bottles. You’ll also get a whole set of replacement ink bottles in the box.
As an all-in-one model, you'll be able to scan and copy as well as print.
Read our HP Smart Tank 5107 review.
Find more printer deals on Amazon.
More Which?-tested printer deals:
- Epson EcoTank ET-2861 - SQUIRREL_TEXT_50017191
- Canon Pixma TS7650i - SQUIRREL_TEXT_50014114
- Canon Maxify GX4050 - SQUIRREL_TEXT_50017830
- Canon Pixma G650 - SQUIRREL_TEXT_12878319
Read our guide to the best home printers.
Go back to the Which? picked deals list
Amazon sale: Fitness tracker and smartwatch deals
Apple Watch Series 10
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £417.39 | Cheapest price in the past six months: £329

- 46mm model
- OLED display (496 x 416 pixels)
- GPS
We like: Long list of smart features
We don’t like: Can’t be connected to an Android phone.
Apple’s flagship smartwatch for 2024 has a digital crown on the side that you press to wake up the device and flick through apps. There is a side button too, which prompts actions such as opening Apple Pay or the SOS function.
It has all the Apple Watch features from previous series, such as sleep tracking, crash detection and menstrual tracking. It has an official water resistance rating of 50 metres.
Read our Apple Watch Series 10 review.
Find more smartwatch deals on Amazon.
Xiaomi Mi Smart Band 9 Pro
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £66.09 | Cheapest price in the past six months: £52.99

- 1.74-inch AMOLED touchscreen
- Silicone strap
- Runs on Xiaomi HyperOS
We like: Built-in GPS, feature-packed app
We don’t like: Smart features are limited
This discounted fitness tracker can connect to both Android OS and Apple iOS phones and uses the Mi Fitness app. It can track more than 150 sports. When exercising, it measures your speed, distance travelled, heart rate, duration and calories burned.
Xiaomi claims that the device is splashproof and explains that it can be used for shallow swimming, though warns that water resistance is not permanent and may decline over time.
Read our Xiaomi Mi Smart Band 9 Pro review.
Find more fitness tracker deals on Amazon.
More Which?-tested fitness tracker and smartwatch deals:
- Fitbit Charge 6 – SQUIRREL_TEXT_50011141
- Huawei WATCH GT 5 – SQUIRREL_TEXT_50021408
- Fitbit Inspire 3 – SQUIRREL_TEXT_12878117
Read our guide to the best fitness trackers and best smartwatches.
Go back to the Which? picked deals list
Amazon sale: Air purifier deals
AEG Pure 5000 APO50371DG
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £165.23 | Cheapest price in the past six months: £139.99

- HEPA and carbon filters
- 41 x 23 x 23cm (HxWxD)
- 3.36kg
We like: Simple controls
This AEG air purifier features a night mode that lowers the running volume, plus smart compatibility, a child lock and three fan speeds. According to the brand, it neutralises ‘99.99% of captured bacteria and filters 99% of airborne viruses.’
Read our AEG Pure 5000 APO50371DG review.
Find more air purifier deals on Amazon.
More Which?-tested air purifier deals:
- Levoit Vital 100S - SQUIRREL_TEXT_50015490
- Philips 1000i Series AC1715/30 - SQUIRREL_TEXT_50014262
- Blueair Mini Max - SQUIRREL_TEXT_50020199
Read our guide to the best air purifiers.
Go back to the Which? picked deals list
Amazon sale: Bluetooth speaker deals
LG XBOOM Go XG8
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £230.71 | Cheapest price in the past six months: £99

- Charges via USB-C
- Includes a carry handle
- Weighs around 3kg
We like: Useful app
We don’t like: Needs more visual feedback for battery level
A bulky party speaker from LG that the brand says has passed US-military-grade ruggedness tests, so it should stand up to a few knocks. It’s also IP67 water resistant, so it can be submerged in up to a metre of water for 30 minutes, and it’s dustproof.
You can pair your smartphone with the speaker. Alternatively, there are several buttons on the device, including volume, playback and sound boost key if you need it.
Read our LG XBOOM Go XG8 review.
Find more Bluetooth speaker deals on Amazon.
More Which?-tested Bluetooth speaker deals:
- SoundCore by Anker Boom 2 – SQUIRREL_TEXT_50017984
- Sony ULT FIELD 5 – SQUIRREL_TEXT_50021096
- Marshall Stanmore III – SQUIRREL_TEXT_50009992
Read our guide to the best Bluetooth and wireless speakers.
Go back to the Which? picked deals list
Amazon sale: Electric toothbrush deals
Philips Sonicare 4100 Series
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £64.46 | Cheapest price in the past six months: £49.99

- Oscillates to right and left
- Charges via USB stand
- Bundled with travel case
We like: Useful features, battery indicator
This mid-range electric toothbrush from Philips Sonicare comes with two brush modes – a standard ‘clean’ mode and one for sensitive teeth.
If you apply too much pressure, the toothbrush gives feedback with a change in vibration, a sound variation and the brush head replacement light flashes orange.
Read our Philips Sonicare 4100 Series review.
Find more electric toothbrush deals on Amazon.
More Which?-tested electric toothbrush deals:
- Philips Sonicare DiamondClean Smart 9400 – SQUIRREL_TEXT_50015137
- Ordo Sonic+ Toothbrush – SQUIRREL_TEXT_50013679
- SURI Sonic Toothbrush – SQUIRREL_TEXT_50001417
Read our guide to the best electric toothbrushes.
Go back to the Which? picked deals list
Amazon sale: Steam iron deals
Philips DST7020 Azur
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £62.63 | Cheapest price in the past six months: £47.50

- 322ml tank capacity
- 1.93m cord
- Weighs around 1.9kg
We like: Low maintenance
We don’t like: Thermostat is slippery
Philips claims this discounted steam iron offers a continuous steam flow of 50g/min, which should be enough to get rid of most creases. There’s also a water spray at the tip of the iron to provide further assistance.
The manufacturer promises the SteamGlide Plus soleplate will deliver great gliding performance on all garments. You can also use the vertical steaming function to steam curtains and garments.
Read our Philips DST7020 Azur review.
Find more steam iron deals on Amazon.
More Which?-tested steam iron deals:
- Philips Azur 8000 Series DST8050/26 – SQUIRREL_TEXT_50007265
- Philips DST7040/80 Azur – SQUIRREL_TEXT_50009813
- Swan SI16410N 360 Glide – SQUIRREL_TEXT_12875515
Read our guide to the best steam irons.
Go back to the Which? picked deals list
Amazon sale: Clothes steamer deals
Tefal Pure POP DT2022G0 Garment Steamer
Cheapest-ever price on Amazon? No, but close (was £28.74 April 2025)
Average price in the past six months: £41.93 | Cheapest price in the past six months: £27.30

- 70ml tank capacity
- 2-metre cable
- Weighs 750g
We like: Compact design
We don’t like: Some alternatives have a bigger water tank
This clothes steamer comes with a reversible steam pad – one side tackles creases, helping garments look freshly pressed, while the reverse side is for removing lint and pet hair.
It has a detachable water tank and can be used vertically or horizontally. The steamer is bundled with a travel pouch, too.
Read our Tefal Pure POP DT2022G0 Garment Steamer review.
Find more clothes steamer deals on Amazon
Go back to the Which? picked deals list
Amazon sale: washing machine deals
Hover H3WPS4126TAMBR80
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £404.72 | Cheapest price in the past six months: £329.10

- Freestanding model
- 12kg cotton capacity
- Annual energy cost: £79.83
We like: It's wi-fi-enabled
We don’t like: Dial is a bit stiff
This washer can handle 12kg of cottons, or 6kg of synthetics. It’s a good option if you’re in a household that generates a lot of laundry.
The control panel offers a choice of several quick washes, eco options, allergy settings, and has a steam care option. You can also enable the h-On app where you’ll find a huge variety of additional cycles.
Read our Hoover H3WPS4126TAMBR80 review.
Find more washing machine deals on Amazon.
More Which?-tested washing machine deals
- Hoover H7W 412MBC-80 - SQUIRREL_TEXT_50009770
Read our guide on the best washing machines.
Go back to the Which? picked deals list
Amazon sale: Dishwasher deals
Samsung DW60M6050FS
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £460.17 | Cheapest price in the past six months: £299.98

- Freestanding
- Full-sized
- Stainless steel
We like: No issues with watermarks
We don’t like: Noisy
This Samsung dishwasher comes with a two-year manufacturer warranty. It has 14 place settings, which is pretty average for a full-size dishwasher.
There are six main programs to choose from, plus a pre-wash. Your go-to most days will be the auto wash, which measures how soiled the dishes are inside, and adjusts the temperature and duration to suit.
Read our Samsung DW60M6050FS review.
Find more dishwasher deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: Water flosser deals
Waterpik Ultra Professional Water Flosser WP-660UK
Cheapest-ever price on Amazon? No (£44.98 in August 2024)
Average price in the past six months: £84.56 | Cheapest price in the past six months: £54.99

- Corded
- 90 second cleaning time
- 600ml reservoir capacity
We like: Simple to set up
We don’t like: Could be quieter
This Waterpik flosser has 10 pressure settings and comes with two classic jet tips, one plaque seeker tip, one orthodontic tip, one pik pocket tip and one toothbrush head.
It’s not quite the cheapest we’ve ever seen it on Amazon this Prime Day, but it’s not far off. At around £60, we think it’s a bargain.
Read our Waterpik Ultra Professional Water Flosser WP-660UK review.
Find more water flosser deals on Amazon.
More Which?-tested water flosser deals:
- Philips Sonicare Cordless Power Flosser 3000 – SQUIRREL_TEXT_50021415
See our guide to the best water flossers.
Go back to the Which? picked deals list
Amazon sale: Epilator deals
Braun Silk-épil Series 9 Flex 9-481 3D
Cheapest-ever price on Amazon? No, but close (was £129.99 November 2024)
Average price in the past six months: £235.30 | Cheapest price in the past six months: £149.99

- Cordless
- Wet and dry use
- Claimed battery life up to 50 minutes
We like: Adjustable settings
This epilator comes with a generous selection of accessories, including a cleaning brush, exfoliation brush, protection cap, massage pad, mini trimmer, shaver head, skin contact cap and trimmer cap.
The Braun has two speed settings and a smart-touch mode that automatically adjusts the speed based on the pressure applied during use.
Read our Braun Silk-épil Series 9 Flex 9-481 3D review.
Find more epilator deals on Amazon or read our guide to the best epilators.
Go back to the Which? picked deals list
Amazon sale: Electric shaver deals
Philips OneBlade Pro 360 (QP6552)
Lowest ever price on Amazon? Yes
Average price in the past six months: £85.71 | Cheapest price in the past six months: £59.99

- Rotary shaver
- Battery powered
- 120-minute claimed battery life
We like: Lots of attachments
We don’t like: Small head means shaving takes longer
This shaver resembles a traditional razor, but the head has blades which oscillate to trim your stubble. It’s suitable for both body and facial hair.
It’s similar to the Philips OneBlade, but this one comes with extra accessories and Philips claims it has a longer battery life.
Read our Philips OneBlade Pro 360 review.
Find more electric shaver deals on Amazon.
More Which?-tested electric shaver deals:
- Panasonic 5 Blade (ES-LV97) - SQUIRREL_TEXT_50001542
- Manscaped The Chairman Plus - SQUIRREL_TEXT_50021139
Read our guide on the best electric shavers.
Go back to the Which? picked deals list
Amazon sale: Beard trimmer deals
Manscaped: The Beard Hedger
Lowest ever price on Amazon? No, but close (was £70.50 November 2024)
Average price in the past six months: £84.21 | Cheapest price in the past six months: £74.25

- 60-minute claimed battery life
- 0.5 to 10mm trim range, in 0.5mm steps
- Waterproof
We like: USB-C charging
We don’t like: No fine trimmer attachment
Simple to use, this beard trimmer from Manscaped has one comb with settings that are adjustable by twisting a central wheel.
It comes with a travel case but no charging plug, so you’ll have to charge it via USB.
Read our Manscaped: The Beard Hedger review.
Find more beard trimmer deals on Amazon.
More Which?-tested beard trimmer deals:
- Philips Series 9000 Prestige Beard Trimmer - SQUIRREL_TEXT_50006924
Read our guide on the best beard trimmers.
Go back to the Which? picked deals list
Amazon sale: Water bottle deals
Stanley AeroLight IceFlow Stainless Steel drink bottle
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £37.52 | Cheapest price in the past six months: £30

- 600ml capacity
- Weighs 400g
- Double-wall insulated
We like: Leakproof design
We don’t like: Pricier than other bottles we’ve tested
This lightweight thermal flask is made from stainless steel and uses double-wall vacuum insulation to keep your drinks cold. It also features a leakproof lid and a carry handle. Every part of the bottle is dishwasher safe.
Read our Stanley AeroLight IceFlow Stainless Steel drink bottle review.
Find more water bottle deals on Amazon or read our guide to the best water bottles.
Go back to the Which? picked deals list
Amazon sale: Kettle deals
Tower Midnight Blue 3KW Rapid-boil
Cheapest-ever price on Amazon? No, but close (was £21.99 in July 2022)
Average price in the past six months: £30.60 | Cheapest price in the past six months: £22.99

- 1.7L capacity
- Matching toaster available
- Wattage: 2520-3000
We like: It's light
We don’t like: It's fairly noisy
This art deco-inspired kettle from Tower can hold just about seven cups of water in a single fill, and has a rapid-boil feature that’s designed to get your cuppa out quickly.
It can hold 1.7 litres of water, which Tower claims is enough for seven cups in a single fill.
Read our Tower Midnight Blue 3KW Rapid-boil kettle review.
Find more kettle deals on Amazon.
More Which?-tested kettle deals:
- Tower 3KW Pyramid T10044RG White - SQUIRREL_TEXT_12880917
Read our guide on the best kettles.
Go back to the Which? picked deals list
Amazon sale: coffee machine deals
Sage Barista Express BES875UK
Cheapest-ever price on Amazon? No, but close (was £450 April 2021)
Average price in the past six months: £553.70 | Cheapest price in the past six months: £474.95

- Bean-to-cup coffee machine
- Milk frother attached
- Dimensions: 40 x 33 x 31cm (HxWxD)
We like: Can make a wide range of drinks
We don’t like: Lots of separate parts to clean
If you’re looking to make cafe-style coffees, this machine from Sage lets you tamp and extract your own coffee. It won’t automatically make drinks like other bean-to-cup machines, but it allows you to have more control over your morning cuppa.
Would you prefer a machine that isn’t as labour-intensive? It might be worth checking out other deals below.
Read our Sage Barista Express BES875UK review.
Find more coffee machine deals on Amazon.
More Which?-tested coffee machine deals:
- Sage Nespresso Creatista Plus BNE800BS - SQUIRREL_TEXT_12877018
- Philips LatteGo 5400 Series EP5446/70 - SQUIRREL_TEXT_12879105
Read our guide on the best coffee machines.
Go back to the Which? picked deals list
Amazon sale: bread maker deals
Panasonic SD-B2510WXC
Cheapest-ever price on Amazon? No (was £83.20 November 2022)
Average price in the past six months: £144.41 | Cheapest price in the past six months: £109

- 20 programs
- Loaf sizes: M, L, or XL
- Dimensions: 32.6 x 39.5 x 25.2cm (HxWxD)
We like: Wide range of recipes
We don’t like: No viewing window
Waking up to the smell of freshly baked bread is priceless, but this deal means it will cost your around £109.
This bread maker doesn’t make as many products as other machines, but it can still do a lot – including making French bread, brioche, and gluten-free options. If you need loaves in a hurry, there is a fast bake option, too.
Read our Panasonic SD-B2510WXC bread maker review.
Find more bread maker deals on Amazon.
Read our guide on the best bread makers.
Go back to the Which? picked deals list
Amazon sale: Barbecue deals
Char-Broil Evolve Smart Gas BBQ
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £693.95 | Cheapest price in the past six months: £569

- Dimensions: 154 x 128 x 76cm (HxWxD)
- Grill area: 60 x 43cm (WxD)
- Weighs around 52kg
We like: Most screws already in place, you just loosen them, slot parts together and retighten
We don’t like: Heavy
This gas barbecue is powered by both butane and propane and includes two burners that can be controlled independently. It’s equipped with a digital display, two meat temperature probes and a built-in temperature gauge.
Other practical features include a warming rack, a fat drip tray to catch excess grease, two side tables and some utensil hooks for easy access to tools.
Read our Char-Broil Evolve Smart Gas BBQ review.
Find more barbecue deals on Amazon or read our guide to the best barbecues.
Go back to the Which? picked deals list
Amazon sale: Knife set deals
Ninja Foodi StaySharp Knife Block with Integrated Sharpener
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £154.64 | Cheapest price in the past six months: £109.99

- Stainless steel blades
- 29.3 x 25.5 x 14.5cm (HxWxD)
- Not dishwasher safe
We like: Integrated sharpener
We don’t like: Large, heavy block
This knife block set includes a 20cm chef's knife, 20cm bread knife, 20cm slicing knife, 13cm utility knife and an 8cm paring knife and an integrated sharpener. Ninja recommends sharpening every two weeks to keep the blades in top condition.
Read our Ninja Foodi StaySharp Knife Block with Integrated Sharpener review.
Find more knife set deals on Amazon or read our guide to the best knife sets.
Go back to the Which? picked deals list
What is Amazon Prime Day?
Amazon Prime Day is an exclusive sale event that's only open to Amazon Prime members.
As well as discounts, Amazon Prime members also get fast, free delivery.
Only Amazon Prime Members can access the deals in Amazon Prime Day. Sign-up for a free 30-day trial here.
When does Amazon Prime Day end?
The July Amazon Prime Day sale is a four-day event that takes place from 8-11 July. Yes, that's twice as many days as the previous Prime Day, which was a two-day event.
Starting from midnight on 8 July, new deals drop regularly throughout the 96-hour sale until it ends at midnight on 11 July
Previously, the Prime Day sale happened once a year, but since 2022 there are two: one in July and another in October.
Here's a look at when Amazon launched its previous Prime Day sales:
- 2024: 16-17 July, 8-9 October
- 2023: 11-12 July, 10-11 October
- 2022: 12-13 July, 11-12 October
Is Prime Day only for Amazon Prime members?
Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.
Looking for great deals at other retailers? See our monthly round-up of the best deals, collated by our product experts.
How much is Amazon Prime?
Amazon Prime membership costs £8.99 a month or £95 a year. If you pay annually, you save just over £12 a year.
Students can get an Amazon Prime membership for 50% less, paying £4.49 a month. If students pay annually, it costs £47.49 a year, saving just over £6.
With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Read our Amazon Prime Video review to see what we think of the content quality and value for money.
Get a free trial for Amazon Prime Day
If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched on to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.
If you are 18-22 years old or a UK undergraduate or postgraduate student, you can get six months of Prime for Students and 18-22-year olds free. After the six months are up, you'll only have to pay half price for a Prime subscription at £4.49 a month, or £47.49 annually. To get this deal, you must be a new member.
To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.
Amazon scams: beware of fake Amazon calls and emails
How to return Amazon items
If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.
How to recycle your old tech
If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items responsibly.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.