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Best Black Friday deals for 2025
Get the best value for your money in the Black Friday 2025 sales with early deal picks and shopping advice from the experts at Which?.
If you've got your eye on a new TV, laptop, air fryer, fridge freezer or washing machine, you want the best product at the keenest price.
But with so many products on offer at this time of year, it can be tricky to know for sure if a Black Friday deal you've spotted is any good. That's where Which? comes in.
For more tips to help you shop smart in the sales, take a look at our Black Friday 2025 advice
Why should I shop the Black Friday sales with Which?
In previous years, we've seen discounted products that are low scoring or even Which? Don't Buys: they're simply not worth your money. Our Black Friday sale round-up will include only products that performed well in our test lab and are offered at a genuinely good discount. However, you’ll need to read our reviews for the full picture.
Not yet a member? Sign up to Which? to get ahead with your Black Friday shopping prep
Best Black Friday deals for 2025
Not all of the following deals are 'official' Black Friday deals. But all have been price-checked by our team and are decent deals.
You'll have to read our reviews to find out whether they are Best Buys.
*References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.
Jump straight to the deals:
Air fryer | Broadband | Dehumidifier | Fridge freezer | Laptop | Mattress | Mobile phone | Tablet | Vacuum cleaner | Washing machine
Best tablet deal
Samsung Galaxy Tab S9
Average price in the past six months: £646
Cheapest price in the past six months: £399*
- 11-inch screen
- 1,600 x 2,560-pixel resolution
- Runs the Android operating system
We like: Strong cameras
We didn't like: Videos can judder, based on our lab tests
This 11-inch tablet from Samsung has an eight-core processor with a maximum speed of 3.36GHz, which is seriously powerful. This is backed up with 8GB of Ram – standard for a tablet at this price.
The model we tested has a 128GB drive, which drops to 99GB when you factor in the operating system and built-in apps. There’s the option to add extra storage with a micro-SD card, too.
Find out if it's the right tablet for you – see our expert Samsung Galaxy Tab S9 review.
To browse other offers on tablets, see our best Black Friday iPad and tablet deals.
Best TV deal
LG 43NANO81A6A
Average price in the past six months: £327
Cheapest price in the past six months: £280*
- 43-inch 4K TV
- LCD display
- Supports HDR10 and HLG formats
We like: Clear SD and HD picture
We don't like: Sound lacks dynamism
This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.
For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.
Read our LG 43NANO81A6A review to discover whether this is a bargain TV worth bagging.
See more of the best Black Friday TV deals, with discounts on LG, Samsung and more.
Best mobile phone deal
Google Pixel 9
Average price in the past six months: £673
Cheapest price in the past six months: £513*
- 6.3-inch display with 2,424 x 1,080 resolution
- Google Tensor G4 processor with 12GB of Ram
- Two rear camera lenses, including a 48Mp ultra-wide camera
We like: Powerful processor
We don’t like: No major upgrades from the Pixel 8
The 2024 Google Pixel 9 is already discounted at select retailers. It has the latest Android software and AI Gemini features, including clever camera tricks and assistance with taking notes, setting reminders and organising your photos.
You also get an OLED screen, Google's latest processing technology and high-resolution camera lenses. With seven years of security support from launch, this is a phone you should be able to keep for the long haul.
Read our Google Pixel 9 review to see if it's for you. Buy the Sim-free deals we've found below or compare Pixel 9 contract deals.
If you want the latest Pixel 9 Pro from Google, check out these deals - SQUIRREL_TEXT_50017420
For Apple phones, see our best Black Friday iPhone deals for expert picks and advice on how and when to buy.
For Android offers, see our best Black Friday mobile phone and Sim-only deals.
Best laptop deal
Asus Vivobook S16 (S3607QA-PL004W)
Average price in the past six months: £731
Cheapest price in the past six months: £569*
- Snapdragon X (X126100) processor
- 16GB Ram
- 512GB SSD
We like: Powerful processor
We don't like: Not the best touchpad
The Asus Vivobook S16 (S3607QA-PL004W) is one of the brand’s slimline, mid-range laptops designed to offer all-round home computing for a price that won’t break the bank. At 1.77kg and measuring a mere 1.8cm thick at the front when the lid is closed, it's a relatively portable device compared to most other 16-inch large laptops. That said, if portability is your top priority, you'll want a smaller laptop screen.
However, bear in mind that Snapdragon X processors, first launching in June 2024, have many pros but are also ARM-based (like Macs), unlike traditional x86 with Intel/AMD processors. This means if you connect any older devices to your laptop (like an ageing printer), you need to check that device's manufacturer offers drivers that support ARM-based processors on Windows.
Read our full Asus Vivobook S16 (S3607QA-PL004W) review to see how it performed in our extensive tests.
To browse other offers on laptops, see our pick of the best Black Friday laptop deals.
Best broadband deal
Vodafone
- Full Fibre 150 (150Mb)
- £24.50 p/m for the 24 month contract
We like: You get a free £25 Amazon card from Which? for signing up
We don't like: The price Increases to £27.50 from 1 April 2026 and to £30.50 from 1 April 2027
Vodaphone is a solid provider with lots of satisfied customers.
Read our Vodafone Broadband review to see how it fares in our survey.
Check our full round-up of this month's best Black Friday broadband deals.
Best vacuum cleaner deal
Shark PowerDetect IP1251UKT
Average price in the past six months: £405
Cheapest price in the past six months: £245*
- Bagless and cordless handstick vacuum cleaner
- 0.9 litre dust capacity
- Weighs 3.8kg
We like: The detachable handheld cleaner makes light work of stairs and upholstery
We don't like: It is rather noisy
The PowerDetect floorhead automatically detects dirt, room edges and the type of flooring it’s on, and adjusts the amount of suction it uses accordingly. It has a hinged stick to help you reach under furniture and anti-hair wrap design to reduce the amount of time to takes clear up after your more hirsute housemates.
The motor unit can be detached for use as a handheld cleaner and is supplied with a combi furniture brush and upholstery nozzle, gap tool and brush, and a mini turbo head for cleaning stairs and removing stubborn clumps of pet hair.
It cleans on both the forward and backward stroke, which Shark says could help you clean a large floor more quickly.
Check out the full Shark PowerDetect IP1251UKT review to see if it sucks or excels.
See more vacuum deals in our round-up of the best Black Friday vacuum cleaner deals.
Best washing machine deal
Samsung WW11DG5B25AEEU
Average price in the past six months: £457.64
Cheapest price in the past six months: £349*
- Freestanding
- 11kg cottons capacity
- White
We like: Doesn't use much water
We don't like: Program times can be a bit slow
If you like the idea of tech helping to run your household, this large-capacity washing machine could be for you. Wi-fi capabilities will link to your smartphone, Alexa or Google Assistant and control your wash remotely. You can also start a cycle, monitor energy use and troubleshoot faults or problems via The SmartThings app. You can even download additional programs.
It also offers snazzy features like AI EcoBubble, which Samsung says removes stains at lower temperatures by pre-mixing water and detergent to create a foam, helping to save energy and reduce fabric damage.
Read the full Samsung WW11DG5B25AEEU review to see if this hi-tech machine is worth buying.
For more offers, see our best Black Friday washing machine deals.
Best fridge freezer deal
Kenwood K2NFMXA23
Average price in the last six months: £762
Cheapest price in the past six months: £729*
- Freestanding
- Frost-free freezer
- Silver finish
We like: It's extremely quiet
We don't like: There are some ease-of-use niggles with the fridge
This freestanding fridge freezer from Kenwood accommodates 14 shopping bags of groceries.
The fridge has three shelves (none of which are adjustable). There’s also a bottle shelf and two drawers at the base. The lowest drawer is for fruit and vegetables – you can adjust the humidity to suit the contents. It also has a super-cool function that should be useful when you put in lots of shopping.
The frost-free freezer has three drawers and a fast-freeze function.
Read our full Kenwood K2NFMXA23 review to see if it impressed enough to be a Best Buy.
For more discounts on fridge freezers – freestanding, integrated and American – see our best Black Friday fridge freezer deals.
Best air fryer deal
Tower Good Food GF17015
Average price in the past six months: £130
Cheapest price in the past six months: £75*
- Basket type
- Dual cooking zone
- 32 x 41 x 38cm (HxWxD)
We like: Offers flexible dual-zone cooking
We don't like: It's bulky
The Good Food GF17015 is a black two-zone air fryer. It has one cooking zone as a drawer and the other resembling a small oven with a tray and two racks.
The air fryer has a 1.1kg cooking capacity and 11 pre-set programs, including options for chips, toast, cake, chicken, vegetables, prawns, steak and more.
The device’s plastic construction is sturdy. While there’s a viewing window on the drawer and the oven-like door, it’s somewhat limited in visibility compared with other models with larger windows.
Read our full Tower Good Food GF17015 review to find out how well it cooks.
To browse other offers on air fryers, see our best Black Friday air fryer deals.
Best mattress deal
EZE Hybrid Ultra Mattress
Typically on sale for £599, a double mattress is currently available for £539 at EZE.
- Double
- Pocket sprung
We like: It's easy to turn over on
We don't like: The cover isn't removable for washing
EZE describes this mattress as a hybrid, but the large pocket spring core means we class it as pocket sprung, despite the foam layers.
The foam layers won't suck you in, and it's breathable, so if you do tend to sweat or have hot flushes, the cover does a good job of wicking away moisture.
Bought direct from EZE, it's delivered vacuum-packed in a box. Delivery is free, but there's no trial-night offer. You can, however, return it within 14 days of buying as part of the Consumer Contracts Regulations – just keep the original box.
It comes with a 10-year warranty.
Read our full EZE Hybrid Ultra Mattress review to find out if you'll get a decent night's sleep.
See our pick of the best Black Friday mattress deals.
Best dehumidifier deal
Meaco DD8L Zambezi
Average price in the past six months: £252
Cheapest price in the past six months: £216*
- Type: Dessicant
- 55 x 36.1 x 21.3cm (HxWxD), 8kg
Described as being 'ideal for homes, garages, boats, and holiday properties', this dehumidifier includes a digital display, a daily run timer, variable humidity settings and a laundry function, providing you with plenty of options to adapt how it works to suit your needs.
Its child lock also makes it a good choice if you have little ones at home who like to fiddle with controls.
See our Meaco DD8L Zambezi review for details on how it performed in our tough lab tests.
See more of the best Black Friday dehumidifier deals available right now.
When do the Black Friday sales start?
Currys and John Lewis have already kicked off their sales.
The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.
This year, Black Friday falls on 28 November, and Cyber Monday is on 1 December. This is slightly earlier than in 2024, when Black Friday was on 29 November and Cyber Monday on 2 December.
That means the retailers' sales will last a whole month, so there's plenty of time to shop and avoid panic buying.
Bookmark this page to stay up to date with all the latest Which?-selected offers over the weekend.
Find out more about the Amazon Black Friday sale, John Lewis Black Friday sale and the Currys Black Friday sale.
Black Friday shopping tips
Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.
Check the Which? website
As well as finding you the best deals this Black Friday, we've also put together a list of the best and worst shops.
We've quizzed thousands of Which? members on their experiences of shopping in some of the country's best-known stores and websites, and of buying lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money.
To see which retailers impressed in our shopping survey, head to our extensive guide on the best tech and appliance shops 2025.
Watch out for sneaky Black Friday tricks
Some retailers use underhanded tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren't), pressure selling ('30 people are viewing this right now!') and dubious claims about the 'before' price of a product.
If you're unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.
The way in which Black Friday deals are presented varies significantly between shops, and learning to decode the language of deals can help you to understand more about the savings you may (or may not) be getting.
Find out how to get the best price when shopping online.
Check customer reviews
It's always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.
If you're in any doubt, read our expert guide on how to spot a fake review.
Returning goods
Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.
The regulations give you a 14-day window to return a non-faulty product, starting from the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy.
Need to know more about your online shopping rights? See our online returns guide.
