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Best Amazon Black Friday deals for 2020

Bag a bargain on LG TVs, Samsung tablets, Bose headphones, Shark vacuum cleaners and more, in our experts' selection of the best Amazon Black Friday deals

Best Amazon Black Friday deals for 2020

Black Friday 2020 has arrived and Amazon has dropped thousands of Black Friday deals to celebrate. The retail giant’s savings cover a wide selection of products, from new Samsung smartphones to Amazon’s own Kindle ebook readers.

All of the products we’ve listed below have been carefully selected by our experts and put to the test in our product lab. Make sure you check in with our expert reviews before you buy to see which discounted home, tech and garden products are right for you.

We’ll be updating this page regularly on Black Friday 2020, so keep checking back.

Jump to:

Amazon Black Friday Apple Watch deals

Apple Watch Series 5 – was £529, now £399 (24% off according to the retailer)

Lowest ever price on Amazon?* Yes

Apple Watch Series 5 - Amazon Black Friday deals

We liked: Stylish, comfortable, great screen

We didn’t like: Always-on display will drain the battery faster

If you want to jump on an Apple Watch discount, now’s your chance – the Apple Watch Series 5 is on offer for less than £400 as part of Amazon’s Black Friday sale. This model has an always-on OLED touchscreen available in two sizes: 40mm (324 x 394 pixels) and 44mm (368 x 448 pixels). You can make and receive phone calls, check your calendar, flick through social media notifications and store music and podcasts with 32GB of storage.

Read our full Apple Watch Series 5 review, or buy it now on Amazon.

Apple Watch Series 3 GPS – was £195, now £179 (8% off according to the retailer)

Lowest ever price on Amazon? Yes

Apple Watch Series 3 - Amazon Black Friday deals

We liked: Plenty of fitness features, high-quality display

We didn’t like: Not compatible with Android, battery life could be better

The Apple Watch Series 3 is the third-generation Apple Watch. This model has an OLED touchscreen display running at a resolution of 272×340. You’ll find a dial on the side of the bezel that can be pressed or turned to control the watch, just like on the Series 1 and Series 2.

Read our full Apple Watch Series 3 GPS review, or buy it now on Amazon.

Amazon Black Friday video doorbell deals

Ring Video Doorbell 3 – was £179, now £119 (34% off according to the retailer)

Lowest ever price on Amazon? Yes

Ring video doorbell 3 - Amazon Black Friday deals

We liked: Easy to install, removable battery

We didn’t like: Video quality isn’t the best we’ve seen

The Ring Doorbell 3 is on offer at a tempting £119. It streams 1080p video and has a night vision mode and motion detection. This model supports two-way talk mode, which means you can communicate with visitors before you stand up and head to the door.

Read our full Ring Video Doorbell 3 review, or buy it now on Amazon.

Ring Video Doorbell (2nd gen) – was £89, now £59 (34% off according to the retailer)

Lowest ever price on Amazon? Yes

Ring Video Doorbell (2nd gen) - Amazon Black Friday deals

We liked: Simple to install, excellent mobile app, affordable

We didn’t like: Battery isn’t removable, subscription required for video storage

Despite the low price tag, the Ring Video Doorbell (2nd gen) offers 1080p video just like its pricier siblings. It has infrared night vision, along with motion detection and notification alerts that get sent straight to your smartphone or tablet.

Read our full Ring Video Doorbell (2nd gen) review, or buy it now on Amazon.


More Amazon Black Friday video doorbell deals:


Amazon Black Friday camera deals

Olympus Tough TG-6 – was £449.99, now £296.99 (34% off according to the retailer)

Lowest ever price on Amazon? No (£268.99 in June 2020)

Olympus Tough TG-6 - Amazon Black Friday deals

We liked: Great design and build quality, modern features

We didn’t like: Can be a bit fiddly to navigate

Tough, waterproof cameras haven’t historically performed very well in our testing, but this one is worth a look. With the promise of RAW images, 4K video, a tough housing and a striking design, this Olympus stands out from the pack, and we were impressed by its comfortable feel and range of features.

Read our full Olympus Tough TG-6 review, or buy it now on Amazon.

Amazon Black Friday deals on Fire TV

Amazon Fire TV Cube – was £109.99, now £69.99 (36% off according to the retailer)

Lowest ever price on Amazon? Yes

Same price at: Argos, Currys PC World, Very

Amazon Fire TV Cube - Amazon Black Friday deals

We liked: Great sound, Alexa voice control is good at finding content

We didn’t like: Remote is small and short on buttons

Amazon’s Fire TV Cube is a cross between a 4K TV streamer and a voice-activated smart speaker. It’s powered by the tech giant’s Alexa voice assistant, which you can chat with if you want to run a web search or load up a TV show on the big screen. Once this brainy box is set up, you can connect to popular streaming services including BBC iPlayer, Netflix and Amazon Prime Video.

Read our full Amazon Fire TV Cube review, or buy it now on Amazon.

Amazon Fire TV Stick with 4K and Alexa – was £49.99, now £29.99 (40% off according to the retailer)

Lowest ever price on Amazon? Yes

Same price at: AO.com, Currys PC World, John Lewis

Amazon Fire TV Stick with 4K and Alexa - Amazon Black Friday deals

We liked: Brilliant sound, quick and easy to set up, effective voice search

We didn’t like: Can’t cast pictures and videos from your phone to the TV

A feature-packed streaming stick that will give you instant access to online streaming services – Amazon Video, BBC iPlayer, ITV Hub and Netflix are all compatible. It comes bundled with a handy remote but, if the clicker is out of reach, you can use your voice to chat with Alexa.

Read our full Amazon Fire TV Stick with 4K and Alexa review, or buy it now on Amazon.

More Amazon Black Friday deals on Amazon products:



Amazon Black Friday deals on Alexa speakers

Amazon Echo (4th Gen) – was £90, now £60 (33% off)

Lowest ever price at Amazon.co.uk

Same price at: John Lewis, ao.com (£1 less), BT Shop, Currys PC World, Very.co.uk or Argos.

Amazon Echo (4th Gen) - Amazon Black Friday deals

We liked: Better sound quality than previous models, stylish new design

We didn’t like: Only certain services are accessible over wi-fi, Amazon subscriptions required to get the most out of it

Amazon has an all-new design for its Echo Alexa speakers and while not everyone will like the spherical golf-ball-like approach, refinements elsewhere means it’s definitely worth a look. Previous Echos have often struggled to impress on the audio quality front in our labs, but things are much improved here. This is the Echo to choose for lengthy music listening as the sound quality is considerably better than the Echo Dot (4th Gen) featured below. Buy it now at Amazon.co.uk.

Amazon Echo Dot (4th Gen) – was £50, now £29 (42% off)

Lowest ever price at Amazon.co.uk

Same price at: Currys PC World, BT Shop, Very.co.uk, John Lewis, ao.com or Argos.

Amazon Echo Dot (4th Gen) - Amazon Black Friday deals

We liked: Better sound than the Echo Dot (3rd Gen), Alexa voice control works well, stylish design, lightweight

We didn’t like: Wi-fi is more restricted to certain services than we’d like, need to subscribe to Amazon services to make the most of it

The Echo Dot (4th Gen) might at a glance look identical to the larger Amazon Echo (4th Gen), but it’s actually significantly smaller (9cm tall versus 14cm on standard Echo) and a great deal lighter, weighing only 346g versus 960g for the standard Echo. As you’d expect, the sound quality isn’t as good, but it’s still a big improvement over the predecessor.

The two Echo speakers are otherwise very similar, although the Dot lacks the 3.5mm line input socket for connecting up an MP3 player or other audio source device that’s present on the standard Amazon Echo (4th Gen). If you’re looking for a relatively cheap and portable entry into voice control, this could be the ideal place to start.  Buy it now at Amazon.co.uk.

Amazon Echo Show 5 – was £79.99, now £39.99 (50% off according to the retailer)

Lowest ever price on Amazon? Yes

Same price at: Argos, Currys PC World, John Lewis

Amazon Echo Show 5 - Amazon Black Friday deals

We liked: responsive voice control, good touchscreen

We didn’t like: variable sound quality

This Bluetooth and wi-fi connected block has a 5.5-inch touchscreen display. You can tap away at the screen or use your voice to interact with Amazon’s Alexa assistant, which will project sound out the back of the speaker. A physical toggle on the back of the Echo Show 5 will allow you to mute the microphone.

Read our full Amazon Echo Show 5 review, or buy it now on Amazon.

Amazon Black Friday TV deals

LG 49UN71006LB 49 Inch 4K TV – was £599, now £399 (33% off according to the retailer)

Lowest ever price on Amazon? Yes

LG 49UN71006LB - Amazon Black Friday deals

We liked: 4K resolution looks good, plus the operating system is a joy to use

We didn’t like: Tinny sound, narrow viewing angle

If you’re looking to upsize your TV but don’t want to take things too far, a 49-inch is a good middle ground. LG certainly knows its way around the market and one of the highlights is always how easy its TVs are to use. This is no exception, and while it’s not up there with its high-end range in terms of performance, a 4K capable model at this price is not to be sniffed at. Our review can help you decide if you can deal with its foibles.

Read our full LG 49UN71006LB review or buy it now on Amazon.

LG 65UN81006LB – was £999.99, now £645 (35% off according to the retailer)

Lowest ever price on Amazon? Yes

LG 65UN81006LB - Amazon Black Friday deals

We liked: Nicely balanced sound, easy to use, sharp picture

We didn’t like: Some colours lack vibrancy

Shop around on Black Friday and you’ll spot some discounts on big-screen TVs. This LG model has a 65-inch display, Freeview and satellite tuners for watching free SD (standard definition) and HD (high definition) content. You can also issue commands using your voice, which will come in handy if the remote is out of reach.

Read our full LG 65UN81006LB review, or buy it now on Amazon.

Amazon Black Friday smartphone deals

Oppo Find X2 Lite – was £369, now £275 (25% off according to the retailer)

Lowest ever price on Amazon? Yes

Oppo Find X2 Lite - Amazon Black Friday deals

We liked: Charges quickly, solid processor

We didn’t like: External speaker isn’t great

A sub-£300 5G smartphone from Oppo that features a giant 6.4-inch Full HD+ screen. That display is powered by a Snapdragon 765G processor, 8GB of Ram and a 4,025mAh battery. In typical Oppo fashion, you get lots of cameras for your money. A 32Mp wide-angle camera is used for selfies and there are four more cameras on the back: a 48Mp wide-angle lens, 8Mp ultra-wide-angle lens, 2Mp portrait monochrome lens and another 2Mp portrait retro lens.

Read our full Oppo Find X2 Lite review, or buy it now on Amazon.

Samsung Galaxy M31 – was £245, now £200 (18% off according to the retailer)

Lowest ever price on Amazon? Yes

Samsung Galaxy M31 - Amazon Black Friday deals

We liked: Impressive battery, high-resolution display, decent processor

We didn’t like: Fingerprint sensor can be slow at times

This Samsung smartphone might catch your eye if you’re looking to buy an affordable mobile. It has a 6.4-inch Super AMOLED Full HD+ display and, like most Samsung smartphones released this year, it comes out of the box running on Android 10. There are four cameras on the back of the M31 – the lineup is made up of a 64Mp wide-angle lens, 8Mp ultra-wide-angle lens, 5Mp macro camera and 5Mp depth lens.

Read our full Samsung Galaxy M31 review, or buy it now on Amazon.

Xiaomi Mi 10 Lite 5G – was £299, now £259 (13% off according to the retailer)

Lowest ever price on Amazon? Yes

Xiaomi Mi 10 Lite 5G - Amazon Black Friday deals

We liked: Stellar battery life, rear cameras are good for video

We didn’t like: No micro-SD card slot for expandable memory

A budget-priced, 5G-capable smartphone from Xiaomi. This model has a 6.57-inch AMOLED TrueColour display and is powered by a Snapdragon 765G processor. A single 16Mp wide-angle camera sits on the front of the phone, while the back has four more: a 48Mp wide-angle lens, 8Mp ultra-wide-angle lens, 2Mp macro camera and 2Mp depth lens.

Read our full Xiaomi Mi 10 Lite 5G review, or buy it now on Amazon. You can also read about more Black Friday deals on 5G phones.


More Amazon Black Friday smartphone deals:


Our smartphones expert says

‘Buying a smartphone on a budget used to mean compromising on most of the features on your wishlist, but in 2020 you can find a high-spec phone for a bargain price. You can get a large 6.5-inch plus display, multiple rear cameras and even 5G capability on some cheaper models. Budget handsets can have smaller memory capacities, though, so if this is likely to be an issue for you, look for a micro-SD card slot to give you the option to extend it.’

Alice Williams, smartphones expert, Which?


To see the best deals across all retailers this Black Friday, see our expert pick of the best Black Friday deals.

Amazon Black Friday laptop deals

Huawei MateBook X Pro 2020 – was £1,699.99, now £1,249 (27% off according to the retailer)

Lowest ever price on Amazon? Yes

Huawei MateBook X Pro 2020 - Amazon Black Friday deals

We liked: Attractive design, great speakers

We didn’t like: Battery life when web browsing could be better

This Huawei laptop is powered by an i7 processor, 16GB of Ram and has a whopping 1TB storage drive. The MateBook X Pro is rocking a 13.9-inch touchscreen display and has a built-in fingerprint scanner to make logins quicker and easier.

Read our full Huawei MateBook X Pro 2020 review, or buy it now on Amazon.

Huawei MateBook 13 – was £749.99, now £599 (20% off according to the retailer)

Lowest ever price on Amazon? Yes

Huawei MateBook 13 - Amazon Black Friday deals

We liked: Thin and light, good keyboard

We didn’t like: Poor speakers

If you’re shopping for a lightweight laptop that’s easy to carry around, you might want to add this Huawei model to your shortlist. The Huawei MateBook 13 has a 13-inch screen and this configuration on Amazon has 8GB of Ram and a generous 512GB of SSD storage.

Read our full Huawei MateBook 13 review, or buy it now on Amazon.


More Amazon Black Friday laptop deals:


Amazon Black Friday tablet deals

Huawei MediaPad T5 10 – was £209.99, now £169 (20% off according to the retailer)

Lowest ever price on Amazon? No (was £159.99 in February 2020)

Huawei MediaPad T5 10 - Amazon Black Friday deals

We liked: Good screen, easy to use

We didn’t like: Too bulky for some

An affordable Huawei tablet with a 10-inch display. This discounted model up for grabs on Amazon is powered by 4GB of Ram and 64GB of internal storage. A fingerprint scanner will help you keep your important files secure.

Read our full Huawei MediaPad T5 10 review, or buy it now on Amazon.

Samsung Galaxy Tab A 10.1 – was £199, now £159 (20% off according to the retailer)

Lowest ever price on Amazon? No (was £149 in November 2019)

Samsung Galaxy Tab A 10.1 - Amazon Black Friday deals

We liked: Large display, solid battery life

We didn’t like: Average speakers, relatively heavy

Like the Huawei tablet we’ve highlighted above, this Samsung rival also has a 10-inch screen. This wifi-only model has 32GB of internal storage, but if you need more space you can build on that with a micro-SD card. If you’re shopping for a big-screen tablet to help you stay productive and run multiple apps at once, the Samsung Galaxy Tab A 10.1 is worth a closer look.

Read our full Samsung Galaxy Tab A 10.1 review, or buy it now on Amazon.


More Amazon Black Friday tablet deals:


Amazon Black Friday wireless speaker deals

Belkin Soundform Elite – was £279.99, now £199.99 (29% off according to the retailer)

Lowest ever price on Amazon? Yes

Same price at: John Lewis, Very

Belkin Soundform Elite - Amazon Black Friday deals

We liked: Compact design, great voice control, multi-room support

We didn’t like: We’ve tested speakers that sound even better

Save some money on this wi-fi and Bluetooth Belkin speaker. It features a wireless QI charging pad for your smartphone and has five touch-sensitive buttons for playing/pausing music, adjusting volume and turning the microphone on or off. This speaker supports the Google Assistant helper and is compatible with popular streaming services including Deezer, Spotify and YouTube Music.

Read our full Belkin Soundform Elite review, or buy it now on Amazon.

JBL Xtreme 2 – was £279.99, now £139.99 (50% off according to the retailer)

Lowest ever price on Amazon? No (was £119.97 in January 2020)

JBL Xtreme 2 - Amazon Black Friday deals

We liked: Rugged, great battery life, handy carry strap

We didn’t like: Possibly too heavy for some

The JBL Xtreme 2 is a chunky portable speaker that comes with a carry strap to hook the device onto your shoulder. It’s IPX7-rated, which means it can be fully immersed in water for a little while without being damaged.

Although this wireless speaker was cheaper still earlier this year (£119.97 in January), this current deal is still worth considering. Alternatively, you might want to wait a little longer to see if the price drops to a historic low.

Read our full JBL Xtreme 2 review, or buy it now on Amazon.


More Amazon Black Friday wireless speaker deals:


Amazon Black Friday headphones deals

Bose SoundSport Free – was £149.99, now £105.99 (29% off according to the retailer)

Lowest ever price on Amazon? Yes

Bose SoundSport Free - Amazon Black Friday deals

We liked: Completely wireless, clear vocals

We didn’t like: Battery life could be better

These lightweight, in-ear headphones are completely cable-free, so you can take them on a morning jog without getting tangled up in wires while you exercise. There are physical controls on the earbud that let you play or pause your music. You can also use these buttons to take calls through the built-in microphone, or run a web search with your voice using Google Assistant or Apple’s Siri.

Read our full Bose SoundSport Free review, or buy it now on Amazon.

Bose QuietComfort 35 II – was £329.95, now £209.99 (36% off according to the retailer)

Lowest ever price on Amazon? Yes

Bose QuietComfort 35 II - Amazon Black Friday deals

We liked: Strong noise cancelling, comfortable

We didn’t like: Sound lacks dynamism

Over-ear, noise-cancelling headphones that are 36% off at the time of writing. These wireless Bose headphones are compatible with the Siri and Google Assistant AI helpers and have a button that you can use to tweak the strength of the noise cancelling feature.

Read our full Bose QuietComfort 35 II review, or buy it now on Amazon.

Apple AirPods Pro – was £249, now £198 (20% off according to the retailer)

Lowest ever price on Amazon? Yes

Apple AirPods Pro - Amazon Black Friday deals

We liked: Strong noise cancellation, no sound leakage

We didn’t like: Not for Android users, no equaliser to adjust sound to your preferences

The iconic Apple AirPods are included in Amazon’s Black Friday sale. These truly wireless, in-ear Bluetooth headphones come with active noise cancelling and, compared with the standard Apple AirPods, the earpieces are now larger and the protruding stem is shorter.

Read our full Apple AirPods Pro review, or buy it now on Amazon.


More Amazon Black Friday headphones deals:


Our headphones expert says

‘The Apple AirPods may be the hottest ticket in town, but there are plenty of rival pairs to consider this Black Friday. For noise isolation, take a look at pairs with flexible eartips, like the cheaper Skullcandy Sesh. There’s also dedicated sports and running headphones with water resistance, like the Bose SoundSport Free. This will also be the first year where you’ll see active noise-cancelling headphones on offer, such as the Apple AirPods Pro or cheaper (but also popular) Sony WF-1000XM3.

‘Not everyone gets on with in-ear headphones – on-ear and over-ear headphones can be more comfortable for long listening sessions, plus offer improved battery life for continuous listening. If you’re looking for active noise cancelling headphones, expect spend around £150. Find many great options on our Best Buy headphones page.’

Oliver Trebilcock, headphones expert, Which?

Amazon Black Friday fitness tracker deals

Fitbit Inspire HR – was £89.99, now £59.99 (33% off according to the retailer)

Lowest ever price on Amazon? Yes

Fitbit Inspire HR - Amazon Black Friday deals

We liked: Accurate step tracking, lightweight and comfortable

We didn’t like: Screen is easily scratched

Fitbit’s slimline fitness tracker weighs in at just under 18g. As the name suggests, it has a heart rate monitor that can show whether your exercise session is cardio or fat-burning. Sleep tracking is also included, recording how much of your sleep has been light, heavy or REM.

Read our full Fitbit Inspire HR review, or buy it now on Amazon.


More Amazon Black Friday fitness tracker deals:


Amazon Black Friday smartwatch deals

Samsung Galaxy Watch Active – was £199, now £129 (35% off according to the retailer)

Lowest ever price on Amazon? No (was £139 in July 2020)

Same price at: Argos, Currys PC World, John Lewis

Samsung Galaxy Watch Active - Amazon Black Friday deals

We liked: Bright screen, very comfortable to wear, plenty of apps and smart features

We didn’t like: Activity monitoring could be more detailed

This wearable will be right up your street if you’re shopping for a gadget to track your sports and fitness activities.  It has a round touchscreen, two physical buttons and a water-resistant design that keeps it protected to 50m. Daily metrics include steps taken, distance covered, food intake and sleep quality.

This is a solid deal, but it’s not exclusive to Amazon – you’ll also spot this model at Argos, Currys PC World and John Lewis.

Read our full Samsung Galaxy Watch Active review, or buy it now on Amazon.

Honor Watch GS PRO – was £249.99, now £179.99 (28% off according to the retailer)

Lowest ever price on Amazon? Yes

Honor Watch GS PRO - Amazon Black Friday deals

We liked: its huge range of sports and activity-tracking features

We didn’t like: Fewer smart features than on some models

A rugged smartwatch aimed at those that enjoy sports and outdoor activities. The Honor Watch GS PRO has built-in GPS, which means you can record your runs through the park without hassle. There are over 100 different fitness modes packed inside this smartwatch – you can track cycling routes, hikes and even martial arts. This model is also waterproof to depths of 50 metres.

Read our full Honor Watch GS PRO review, or buy it now on Amazon.

Polar Unite – was £134.50, now £109.99 (18% off according to the retailer)

Lowest ever price on Amazon? Yes

Polar Unite - Amazon Black Friday deals

We liked: Accurate tracking, simple to use

We didn’t like: No built-in GPS

An affordable smartwatch from Polar that’s marketed more as an all-round wellness and lifestyle watch. It’s compatible with both iOS and Android smartphones and has a 32mm touchscreen running at 240 x 204 pixels. You can use the Polar Unite to measure steps, distance travelled, calories burned, heart rate and VO2 Max, which is a measure of your aerobic fitness. This wearable can also track sleep and is waterproof to a depth of 30 metres.

Read our full Polar Unite review, or buy it now on Amazon.


More Amazon Black Friday smartwatch deals:


Amazon Black Friday child car seat deals

Maxi Cosi TobiFix – was £179, now £138.50 23% off according to the retailer)

Lowest ever price on Amazon? No (was £101.49 during September 2020)

Maxi Cosi TobiFix - Amazon Black Friday deals

We liked: Easy to use, quick to install

We didn’t like: Heavy seat, Isofix only

This is a forward-facing Group 1 toddler car seat that you install in your car using Isofix. The Maxi Cosi TobiFix is aimed at parents shopping for a baby that has outgrown their baby car seat, which is usually around 15 months. This model can be reclined to three different levels, which is handy if your little one likes to doze off as you drive.

Read our full Maxi Cosi Tobi Fix review, or buy it now on Amazon.


More Amazon Black Friday child car seat deals:


Amazon Black Friday Shark vacuum cleaner deals

Shark Anti Hair Wrap with Flexology IZ201UK – was £349, now £199 (43% off according to the retailer)

Lowest ever price on Amazon? Yes

Shark Anti Hair Wrap with Flexology IZ201UK - Amazon Black Friday deals

We liked: Picks up pet hair, easy to use, allergen retention

We didn’t like: Not great on lower power settings

Though it’s not great on all surfaces, this Shark vac certainly nails its signature move of tackling hair. It’s easy to use, if a little heavy, and though it’s not as versatile as more premium models in terms of supplied attachments, the usual accessories means it’s still a flexible option around the home.

Read our full Shark IZ201UK review, or buy it now on Amazon.


More Amazon Black Friday Shark vacuum cleaner deals:


Amazon Black Friday vacuum cleaner deals

Tineco A10 Hero – was £229, now £134.25 (41% off according to the retailer)

Lowest ever price on Amazon? Yes

Tineco A10 Hero - Amazon Black Friday deals

We liked: Cleans well on carpet, good for dealing with pet hair

We didn’t like: Can get rather noisy

If you act sooner rather than later, you can pick up this Tineco vacuum cleaner for less than £150. Tineco is part of the Ecovacs family, a company which is better known for its range of robot vacuums. The Tineco A10 Hero comes with a turbo pet tool, an upholstery tool, and a crevice tool. It’s relatively light, weighing in at 2.3kg, and holds 0.7 litres of dust.

Read our full Tineco A10 Hero review, or buy it now on Amazon.


Best Black Friday cordless vacuum deals – we round up the best deals from Dyson, Shark and more


Amazon Black Friday coffee machine deals

DeLonghi EN 560W Nespresso Lattissima Touch – was £279.99, now £209 (25% off according to the retailer)

Lowest ever price on Amazon? No (was £154.99 early November 2020)

DeLonghi EN 560W Nespresso Lattissima Touch - Amazon Black Friday deals

We liked: Easy to use, stylish

We didn’t like: Pods are pricier than other coffee types

This Lattissima Touch model has the recognisable cube shape of all the Lattissima range of Nespresso machines. It takes Nespresso Original and Nespresso compatible capsules and has a built-in automatic milk frother. There are six buttons on the top of this coffee machine that let you pick between espresso, long coffee, milky latte, cappuccino, latte macchiato and hot milk.

Read our full DeLonghi EN 560W Nespresso Lattissima Touch review, or buy it now on Amazon.

Krups Nespresso Vertuo Plus XN903 – was £179.99, now £69.99 (61% off according to the retailer)

Lowest ever price on Amazon? Yes

Krups Nespresso Vertuo Plus XN903 - Amazon Black Friday deals

We liked: Quiet, simple to clean and descale, makes great espressos

We didn’t like: A little slow, no milk frothing, can only be used with Vertuo capsules

A discounted capsule coffee machine that takes Nespresso Vertuo pods. The Krups Nespresso Vertuo Plus can be used to make five different drink sizes: 40ml espresso, 80ml double espresso, 150ml gran lungo, 230ml mug and 414ml alto. This machine has a 1.2-litre water tank – you can swivel the water tank’s base so that it sits on the side of the machine, or at the back.

Read our full Krups Nespresso Vertuo Plus XN903 review, or buy it now on Amazon.


More Amazon Black Friday coffee machine deals:


Amazon Black Friday blender deals

Nutribullet Pro 900 – was £79.99, now £67.99 (15% off according to the retailer)

Lowest ever price on Amazon? No (was £62.99 December 2019)

Nutribullet Pro 900 - Amazon Black Friday deals

We liked: Makes great smoothies, can blend thicker mixes

We didn’t like: Slightly noisy compared to similar blenders

The larger, more powerful version of the original and first Nutribullet 600. Nutribullet’s Pro 900 has a 900W motor, two extractor blades, an extra-large cup (measuring around 710ml), plus two smaller cups. This blender will get to work as soon as the cup is pressed down on to the base.

Read our full Nutribullet Pro 900 review, or buy it now on Amazon.

Amazon Black Friday electric toothbrush deals

Oral B Genius 9000 Black – was £299.99, now £77.99 (74% off according to the retailer)

Oral B Genius 9000 Black - Amazon Black Friday deals

We liked: Effective at removing plaque

A premium, smartphone-compatible electric toothbrush that has an array of added extras. You can connect the Oral B Genius 9000 to the Oral-B smartphone app, which has a full range of functions designed to give users a more comprehensive brushing experience. With the app open, you can check your average brushing time and set up a customised dental care routine.

Read our full Oral B Genius 9000 Black review, or buy it now on Amazon.


More Amazon Black Friday electric toothbrush deals:


Amazon Black Friday air purifier deals

Philips AC2889/60 – was £400, now £300 (25% off according to the retailer)

Lowest ever price on Amazon? No (was £244.99 in December 2019)

Philips AC2889/60 - Amazon Black Friday deals

We liked: Simple-to-use app, quiet on minimal setting

We didn’t like: Removing and replacing the filters can be fiddly

A large air purifier that measures 56cm tall and is designed to be placed on the floor of your room. There are a total of three filters in this Philips machine, including a pre-filter, carbon filter and nanoprotect filter, which is designed to remove odours and organic compounds

Read our full Philips AC2889/60 review, or buy it now on Amazon.

Amazon Black Friday lawnmower deals

Bosch Rotak 34 R – was £129.99, now £78.49 (40% off according to the retailer)

Lowest ever price on Amazon? No (was £61.20 in November 2019)

Bosch Rotak 34 R - Amazon Black Friday deals

We liked: Light and easy to use

We didn’t like: Doesn’t feel too sturdy, slow to mow

If you’re after a compact corded electric mower, this is a decent deal, though it has been cheaper before. The Rotak 34 R could suit smaller gardens with a 40 litre grass box, which collects clippings well, but it is a bit slow to use and can struggle on longer lawns. Find out where else it impressed and fell down in our full review.

Read our full Bosch Rotak 34 R review, or buy it now on Amazon.

Amazon Black Friday hedge trimmer deals

Bosch AHS 45-16 – was £54.99, now £38.99 (29% off according to the retailer)

Lowest ever price on Amazon? No (was £26.99 December 2017)

Bosch AHS 45-16 - Amazon Black Friday deals

We liked: Cuts reasonably well

We didn’t like: Slightly uncomfortable front handle

A budget-priced hedge trimmer with a 45cm blade. The Bosch AHS 45-16, which has a conventional rear handle and a T-shaped front one, will tackle branches the size of your little finger (up to 16mm).

Read our full Bosch AHS 45-16 review, or buy it now on Amazon.


More Amazon Black Friday hedge trimmer deals:


Amazon Black Friday grass trimmer deals

Bosch Advanced Grasscut 36 – was £289.99, now £178.99 (38% off according to the retailer)

Lowest ever price on Amazon? No (was £160 in May 2018)

Bosch Advanced Grasscut 36 - Amazon Black Friday deals

We liked: Powerful and easy to use

We didn’t like: Tricky to rethread

This is a powerful and flexible grass trimmer powered by a 36V battery, intended more for cutting long grass than finer detailing. It’s generally comfortable to use, though the shaft can’t be extended or shortened. There are some niggles – like rethreading, which can be awkward, but there’s lots to like as well.

Read our full Bosch Advanced Grasscut 36 review, or buy it now on Amazon.


More Amazon Black Friday grass trimmer deals:


Amazon Black Friday shopping tips

With Black Friday fast approaching, Amazon and many other retailers are promoting ‘early Black Friday deals’. You might be tempted to click that ‘buy’ button as fast as you can before these vanish, but it’s important that you research both the product and the seller – and consider whether the prices are as cheap as they’re going to get.

To help you improve your chances at grabbing a genuinely good deal this Black Friday, consider our expert buying tips.

Stay glued to Which?

As Amazon publishes new deals to its website between now and 27 November, we’ll be digging out the best offers and letting you know if we spot any duds.

It’s not just Amazon we’re keeping an expert eye on, either. Our team of product experts will be working extra hard to bring you the very best Black Friday deals from Argos, Currys PC World and John Lewis & Partners.


You’ll find Black Friday advice, insider tips and tricks on our Black Friday insider’s guide


Are you buying directly from the manufacturer?

While you’re shopping the Black Friday sales, check whether you’re buying directly from Amazon or a third-party seller – this will potentially affect your rights if there’s a problem or if you need to return an item.

In the example below, we’ve screenshotted an Amazon product page for a Google smartphone. Although the phone is made by Google, this specific item is sold by a third-party seller (circled in red). Amazon will fulfil the order, though, which means it handles customer service and returns.

Black Friday - Amazon third-party sellers

If you’re buying from a third-party seller that promises to fulfil the order itself, that means delivery, customer service and returns are handled by the seller, not Amazon.

When researching one of Amazon’s third-party sellers, click the brand name to see an overview of customer ratings over the past 12 months.

Check customer reviews

After checking Which? reviews, having a look at some customer reviews on Amazon can help you decide whether or not a Black Friday product is right for you. The ‘Customer questions & answers’ heading on the product page is a good place to stop by if you have any specific queries.

Black Friday - Amazon customer reviews

But make sure the reviews you’re looking at are legitimate. For starters, you’ll want to check the dates of the reviews. If lots of five-star reviews were posted around the same time, this could be a sign that the seller encouraged customers to leave flawless reviews for a reward.


Shop savvy: read more about how to avoid fake reviews on Amazon in the Black Friday sales


Know how to spot a good deal

Retailers will be battling extra hard for your attention this month, bombarding you with promises that they’ve got the best deals around. But even if you spot a significant price drop, that particular product you have your eyes on might not be at its lowest-ever price.

In fact, our latest pricing investigation proved that not every Black Friday deal is as good as it seems. We tracked the prices of 220 home and tech products advertised as ‘Black Friday deals’ in 2019 across Amazon, AO.com, Argos, Currys PC World and John Lewis & Partners for six months before and after the event.

After crunching the numbers, we saw that 85% of the products were the same price or cheaper at other times of the year. On top of that, a massive 98% either returned to their Black Friday price in the six months after, or fell to an even lower price.

There are a couple of price-tracking websites that help you see if a product has ever been on sale for less than its current price. CamelCamelCamel can be used to track Amazon price history, while PriceHistory.co.uk focuses on Argos discounts. You could also give PriceSpy a go – it covers a whole range of online retailers.

Returning Black Friday purchases to Amazon

If you buy a product from Amazon during the Black Friday sale and it arrives on your doorstep damaged, the retailer is fully responsible.

According to the Consumer Rights Act, your purchase needs to be of satisfactory quality, fit for purpose and as described. If the product doesn’t meet one of these requirements, the retailer (not the manufacturer) is at fault.

But even if your purchase isn’t damaged or faulty, you can still return it under Amazon’s voluntary returns policy. A message on the retailer’s website says: ‘You can return most products from the Amazon sites to Amazon within 30 days of receipt of the products.’

To do so, you’ll need to access Amazon’s ‘returns support centre’ page online.

More on Black Friday

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This story was originally published on 10 November 2020. We’ll keep updating it whenever we spot new deals from Amazon that our experts believe are worth buying.


*Based on data from price-tracking tool CamelCamelCamel.

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