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Amazon Prime Day 2025: best deals still available
July's four-day Amazon Prime sale offered a wide range of deals on best-selling Amazon products and popular home and tech. Thanks to advice from our experts, you can steer clear of flawed products.
The popular Amazon UK sale was open to everyone, not just Prime members and included everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.
This page contains the best Amazon deals on products that scored well in our independent lab tests. Not all will be Best Buys, but if you consult our expert reviews, you'll be sure to get the right product for your needs.
Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter
In previous years, we've seen discounted products that are poor-scoring or even Which? Don't Buys: simply not worth your money. Our Amazon deals round-up only includes products we know performed well in our test lab. We’ll also tell you if it’s the best price it’s been on Amazon - or we’ve seen it cheaper before.
Sign up to Which? to see the full reviews of every product featured.
Jump to the Which?-picked deals:
- Amazon devices: Kindles
- Tech: Smartphones
- Home & Garden: Washing machines | Vacuum cleaners | Robot vacuum cleaners
- Health & Beauty: Epilators
Amazon sale: Kindle deals
Amazon Kindle Paperwhite (2024)
Cheapest-ever price on Amazon? No, but close (was £125 December 2024)
Average price in the past six months: £169.99 | Cheapest price in the past six months: £169.99
- Wi-fi only
- 16GB storage
- 7-inch display
We like: It's easy to use
We don’t like: Heavier than standard Kindle, additional cost for non-ad version
The 12th generation Kindle Paperwhite has a number of features to help you adjust the display. For example, brightness and colour temperature can be automatically and manually adjusted.
You can manually change the orientation of the screen to read in either portrait or landscape mode.
Read our Amazon Kindle Paperwhite (2024) review.
Go back to the Which? picked deals list
Amazon sale: Smartphone deals
Google Pixel 9 Pro
Cheapest-ever price on Amazon? No (was £670.96 April 2025)
Average price in the past six months: £908.77 | Cheapest price in the past six months: £670.96
- Android
- 5G
- 6.7-inch screen
We like: Includes a number of AI features
We don’t like: Only 103GB of storage is actually available to use
Google's high-end smartphone uses the Tensor G4 processor and 16GB of Ram, which should make quick work out of most everyday tasks. Plus, there's integrated Gemini features that can generate images, enhance photos, or give you customised weather reports.
Read our Google Pixel 9 pro review.
Find more smartphone deals on Amazon.
More Which?-tested mobile phone deals:
- Xiaomi Redmi Note 14 – SQUIRREL_TEXT_50020865
Go back to the Which? picked deals list
Amazon sale: Vacuum cleaner deals
Tefal X-Force 12.60 Pet & Car
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £241.34 | Cheapest price in the past six months: £127.99
- Cordless cylinder model
- 0.9-litre usable capacity
- Weighs around 3.2kg
We like: Not heavy
We don’t like: Won't filter out all allergens
This cordless, bagless vacuum is aimed at car and pet owners. Tefal claims it will last up to 45 minutes vacuuming, and it comes with several attachments to bust dust.
The flexible wand saves you from having to bend over to vacuum under low furniture, and the brush has LED headlights to help you see what you're cleaning better.
It can also quickly be converted into a handheld vacuum.
Read our Tefal X-Force 12.60 Pet & Car review.
Find more vacuum cleaner deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: Robot vacuum cleaner deals
Eufy Clean X8 Pro with Self-Empty Station
Cheapest-ever price on Amazon? Yes
Average price in the past six months: £443.70 | Cheapest price in the past six months: £309
- 2.5-litre dust tank
- Charging and self-empty station
- Built-in mopping
We like: Very easy to clean
We don’t like: A bit noisy when cleaning roller brushes while docking
Vacuuming sucks. Literally. But it can also be tedious to lug around a massive unit and all that bending over can hurt your back. One solution? Automate it.
This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.
Read our Eufy X8 Pro robot vacuum review.
Find more robot vacuum cleaner deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: Washing machine deals
Bosch WGG254Z0GB
Cheapest-ever price on Amazon? Yes
*Average price in the past six months: £581.51. Cheapest price in the past six months: £498.90
- Freestanding
- 10kg cottons capacity
- White
We like: Energy and water efficient
We don't like: A few usability niggles
There are 12 different washing programs on this Bosch washing machine, including options for sportswear or clothes with particularly heaving staining. And if you forget to add an item, it's easy to use the Reload function to pop it in after the wash has started.
We were impressed with how well the control panel is laid out, and it's also easy to follow the program stages on the LCD display.
It doesn't use an excessive amount of water or energy for a larger machine, so shouldn't inflate your monthly bills.
Read the full Bosch WGG254Z0GB review to see if it's good enough to be a Best Buy.
Find more washing machine deals on Amazon.
Go back to the Which? picked deals list
Amazon sale: Epilator deals
Braun Silk-épil Series 9 Flex 9-481 3D
Lowest-ever price on Amazon? Yes
Average price in the past six months: £210.85 | Lowest price in the past six months: £129.99
- Wet and dry use
- Two speed settings
- Two-pin plug included
We like: Easy to adjust settings
We don't like: Pricey compared with alternative models we've tested
This Braun epilator has dropped to a new cheapest-ever price on Amazon. Alongside the main gadget, you also get a cleaning brush, massage pad, mini trimmer, shaver head, skin contact cap and trimmer cap.
It has a claimed battery life of up to 50 minutes. Just know that this deal doesn't come with all of the attachments as the model we tested.
Read our Braun Silk-épil Series 9 Flex 9-481 3D review.
Find more epilator deals on Amazon.
Go back to the Which? picked deals list
What is Amazon Prime Day?
Amazon Prime Day is an exclusive sale event that's only open to Amazon Prime members.
As well as discounts, Amazon Prime members also get fast, free delivery.
Only Amazon Prime Members can access the deals in Amazon Prime Day. Sign-up for a free 30-day trial here.
When did Amazon Prime Day end?
The July Amazon Prime Day sale was a four-day event that took place from 8-11 July. Yes, that's twice as many days as the previous Prime Day, which was a two-day event.
Previously, the Prime Day sale happened once a year, but since 2022 there are two: one in July and another in October.
Here's a look at when Amazon launched its previous Prime Day sales:
- 2024: 16-17 July, 8-9 October
- 2023: 11-12 July, 10-11 October
- 2022: 12-13 July, 11-12 October
Is Prime Day only for Amazon Prime members?
Yes, only Amazon Prime members got access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.
Looking for great deals at other retailers? See our monthly round-up of the best deals, collated by our product experts.
How much is Amazon Prime?
Amazon Prime membership costs £8.99 a month or £95 a year. If you pay annually, you save just over £12 a year.
Students can get an Amazon Prime membership for 50% less, paying £4.49 a month. If students pay annually, it costs £47.49 a year, saving just over £6.
With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.
Read our Amazon Prime Video review to see what we think of the content quality and value for money.
Get a free trial for Amazon Prime Day
You can sign up for 30 days of Amazon Prime for free now and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched on to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.
If you are 18-22 years old or a UK undergraduate or postgraduate student, you can get six months of Prime for Students and 18-22-year olds free. After the six months are up, you'll only have to pay half price for a Prime subscription at £4.49 a month, or £47.49 annually. To get this deal, you must be a new member.
To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.
Amazon scams: beware of fake Amazon calls and emails
How to return Amazon items
If you bought a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.
Under the Consumer Rights Act, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Act.
Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.
For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds.
How to recycle your old tech
If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items responsibly.
You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.
For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical items.
If you're hunting for tech and home appliance sales, try our popular deals pages:
