We’ve seen some big discounts on tech and electricals, plus kitchen and home appliances, in the July sales. So if you’re after a new laptop, television or fridge freezer, now could be a good time to buy.
Our experts track prices throughout the year (not just when the sales are on), this means we’re able to cut through the retailers’ spin and only bring you the deals we consider to be genuinely good value.
All of the deals we’ve included in our July round-up cover products that have made the journey to the Which? test lab. As our lab tests are objective and reflect how you would use these products in real life, you can trust our reviews are accurate.
Even though all of the deals listed here show products that scored well in our tests, the best way to see if a product is right for you is to check in with our expert reviews before you buy.
Samsung Galaxy A53 5G, £284
Samsung's Galaxy A53 5G is a mid-range phone with five years of security support guaranteed, making it one of the cheapest phones on the market to have this perk. The screen has a high brightness level with 2,400 x 1,080 resolution, plus it’s equipped with a 5,000mAh battery and videos can be filmed in 4K with optical image stabilisation.
LG OLED55B16LA, £829
The audio from this 5-inch LG OLED is rich and of good quality. However, it did rattle at certain pitches in our tests – although, we found this was rare. This is a great TV for gamers and has lots of gaming features, including FreeSync, VRR and a 120Hz screen.
In the past, this TV has cost as much as £1,499, so this is a good deal and a further £70 reduction on the best price we found last month.
Apple iPad Pro (2021), £954
This is the 2021 version of the iPad Pro and it has a 12.9-inch screen – the biggest screen you can get. It's powered by a mighty M1 processor and there’s 8GB of Ram backing it up. The model we tested has 128GB of storage, but you can buy versions with 256GB, 512GB, 1TB or 2TB at higher prices.
The cheapest we found for the 128GB version was £954 – this is around £120 less than its typical price.
Apple AirPods Pro, £184
Normally selling for around £200 in the main high-street retailers, a reasonable discount can be had on the AirPods Pro by turning to online sellers at the moment.
Acer Aspire 1 A114-61, £200
This budget laptop’s 14-inch screen is on the smaller end of the spectrum, but its size and weight (1.46kg) make this model very suitable for someone who needs a computer they can sling in a bag and carry around. It's one to consider if you're after a basic model.
It's currently available for just £200, around £130 cheaper than Acer sells it for.
Hotpoint BIWMHG81484UK, £418
This fully-integrated washing machine has an 8kg cottons capacity, with dedicated programs for bed and bath, woolens, delicates and duvets. There’s also an energy saver option which doesn’t heat the water, saving you energy but giving a less thorough wash. Plus it has a multi-rinse option to wash away excess detergent – useful for those with sensitive skin.
Kenwood KMD60X19 freestanding fridge freezer, £530
This silver 'multi-door' fridge freezer is so-called because it has two side-by-side American-style doors for opening the fridge, while the freezer below is accessed by two external drawers. There’s also a fast-freeze setting to provide a burst of freezing power.
Normally this model sells for around £570, but it's currently discounted to £530.
Shark Anti Hair Wrap with Flexology IZ201UK, £229
This cordless upright vacuum cleaner comes with Shark's Anti Hair Wrap floor head. You can use it both on floors and as a handheld cleaner for smaller jobs. The metal cleaning tube has a flexible hinge, which helps it to reach under furniture. It’s also handy for storage, as you can fold down the stick and squeeze it into a cupboard.
Recently this has been selling for around £249, but it's currently available for £229.
Eve The Premium hybrid mattress, £592
Eve Sleep is offering a 45% discount on its Premium Hybrid mattress, the most popular Eve mattress on which.co.uk, which means you can get this mattress for £592 instead of £1,076. This is a decent deal.
This foam mattress from bed-in-a-box brand Eve Sleep has been updated, so we've tested the latest version. It's made up of a 18.5cm foam core, on top of which are three more layers of foam and memory foam. It has a removable, washable cover. Despite the foam layers, it doesn't feel too warm to lie on.
As well as finding you the best deals this July, we’ve also put together a list of the best and worst shops.
We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands.
After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see which retailers impressed in our latest shopping survey, head over to our extensive guide on the .
Some retailers use underhand tactics to pressure you into making a purchase.
These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.
It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy.
The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.