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Revealed: best Amazon Prime Day 2020 deals

Prime Day has officially landed and our product experts have dug through the deals to reveal the offers that are worth considering

Revealed: best Amazon Prime Day 2020 deals

After months of delays the Amazon Prime Day sale has finally kicked off and, as always, our product experts have combed through the dodgy deals to find the offers that really could save you a lot of money.

Prime Day 2020 runs from 13 October to 14 October, offering Amazon Prime members reduced prices on hundreds of products.

However, some of the deals are a lot more worthwhile than others. Below, our experts reveal the tech, home and baby products with the most impressive discounts, and whether today’s prices are the lowest they’ve ever been. Plus, we name and shame the deals you would be wasting your time on.

Keep scrolling for the full article, or jump to a section using these links:


Make sure you bookmark this page, as we’ll be updating it regularly as new Amazon Prime Day deals arrive


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Amazon Prime Day smartphone deals

Oppo Find X2 Pro – was £1,099,  now £879 (20% off)

  • Lowest-ever price on Amazon?* Yes
Amazon Prime Day - Oppo Find X2 Pro

This flagship mobile launched back in June, but is already being treated to a decent discount. The star of the show is its palm-stretching 6.7-inch Quad HD+ display, not to mention its pinhole-style selfie camera in the top-left corner of the screen.

We liked Great battery life, 5G connectivity, speedy processor

We didn’t like No micro-SD card slot, no headphone jack

Samsung Galaxy S10 5G – was £1,099, now £689.49 (37% off)

  • Lowest-ever price on Amazon? Yes

Amazon Prime Day - Samsung Galaxy S10 5G

This Samsung Galaxy model has a 6.7-inch Quad HD+ display and is 5G-ready right out of the box. Flip it over and you’ll find a total of four rear-facing shooters – a 12Mp telephoto lens, 12Mp wide-angle lens, 16Mp ultra-wide lens and 3D depth lens.

We liked Excellent display, detailed photo quality, lots of additional features

We didn’t like No micro-SD card slot


More Amazon Prime Day smartphone deals to consider:


Amazon Prime Day smartwatch deals

Huawei GT 2e smartwatch – was £159.99,  now £94.99 (41% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Huawei GT 2e smartwatch

This smartwatch has a touchscreen display that you can glance at for real-time fitness information. It allows you to track steps, distance covered and a range of sports, including more unusual ones such as climbing, ballet and skateboarding.

We liked Comfortable, easy to use, tracks plenty of sports

We didn’t like Difficult to set up for Android 10 phones

Garmin Vivomove 3s smartwatch – was £219.99,  now £149.99 (32% off)

  • Lowest-ever price on Amazon? No (was £99.99 in February 2020)
Amazon Prime Day - Garmin Vivomove 3s smartwatch

Costing around £220 at other retailers, the Garmin Vivomove 3s flaunts a water-resistant design, so you can wear it while swimming. The OLED touchscreen display lets you read emails, take calls and control music that’s streaming on your paired smartphone.

We liked Well built, hybrid design, generally easy to use

We didn’t like No GPS, small touchscreen


More Amazon Prime Day smartwatch deals to consider:


Amazon Prime Day headphones deals

Bose SoundSport Free – was £179.95,  now £110.99 (38% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Bose SoundSport Free

The fully wireless design of these lightweight headphones means you can go for a run without cables bouncing around your neck. Controls on the earbud let you control your music and an IPX4 rating makes them sweat and weather-resistant.

We liked Completely wireless, solid sound quality

We didn’t like Variable comfort and fit

Sennheiser Momentum 3 Wireless – was £349,  now £270 (23% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Sennheiser Momentum 3 Wireless

These noise-cancelling headphones from Sennheiser offer support for Siri on iOS and Google Assistant on Android, so you can use voice commands to control your music and schedule calendar events.

We liked Noise cancellation, handy voice controls

We didn’t like Battery life isn’t the best we’ve seen

Amazon Prime Day pushchair deals

Maxi Cosi Adorra – was £429,  now £321.75 (25% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Maxi Cosi Adorra

This Maxi Cosi pushchair is suitable from birth up to three-and-a-half years old (or when your child weighs 15kg). It offers a lie-flat position for newborns, can be switched around so the chair is facing the parent, and it’s travel-system compatible with various Maxi-Cosi baby car seats.

We liked One hand recline and fold, stands upright when folded

We didn’t like Zip came off the apron in some of our tests, small 2kg shopping basket limit

Baby Jogger City Mini GT 2 – was £429,  now £292 (32% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Baby Jogger City Mini GT 2

This all-terrain buggy offers a trio of chunky tyres and is suitable for children weighing up to 22kg, which is around age four or five – although this might not be needed for all children.

We liked Comfortable ride for baby, suitable from birth, easy to fold

We didn’t like Fiddly foot rest, stiff handbrake, might be too heavy for some parents

Amazon Prime Day toothbrush deals

Oral-B Genius 9000 – was £299.99,  now £99.99 (67% off)

  • Lowest-ever price on Amazon? No (was £78.99 in December 2019)
Amazon Prime Day - Oral B Genius 9000

This toothbrush partners with the free Oral-B smartphone app to share stats such as the average amount of time you brush for. It also comes with a smartphone holder, which means the app can film as you brush and tell you when to move on to the next section.

We liked Easy to use, features a varied range of cleaning modes and brush heads

We didn’t like Expensive outside of sale season

Philips Sonicare ProtectiveClean 4300 – was £139.99,  now £49.99 (64% off)

  • Lowest-ever price on Amazon? Yes, jointly (was the same price in April 2019)
Amazon Prime Day - Philips Sonicare ProtectiveClean 4300

Although this toothbrush only has a single cleaning mode, you can pick between two different intensities – the slower mode is designed for users with sensitive teeth – and it will vibrate every 30 seconds to tell you when to move to a different part of your mouth.

We liked Effectively removes plaque, quick to recharge

We didn’t like Only offers a single cleaning mode

Amazon Prime Day cordless vacuum cleaner deals

Shark WV200UK – was £129.99, now £89.99 (31% off)

  • Lowest-ever price on Amazon? No (was £80.75 in December 2018)
Amazon Prime Day - Shark WV200UK

A tidy £40 saving on this Shark handheld vacuum cleaner makes it a more appealing option for buyers on a budget. It’s a slim, cordless vacuum cleaner that weighs in at just under 1kg. The Shark WV200UK only has a 0.1-litre capacity (so you’ll need to empty it regularly), but cleaning power is solid on laminate floors when you’re dealing with stubborn spills and debris.

We liked Cleans well on hard floors, good at retaining allergens

We didn’t like Short battery life

Read our full Shark WV200UK review or buy it now on Amazon.

Gtech AirRam MK2 review – was £199.99, now £129.99 (35% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Gtech AirRam MK2

The Gtech AirRam MK2 doesn’t feature a detachable handheld cleaner, instead making use of suction and dust-collection mechanisms that live inside the floor head. It’s rather hefty at 3.6kg and has a 0.5-litre dust capacity, which is pretty standard. If you plug in the detachable charger, you can fully charge the battery in just over four hours.

We liked Quick to charge, long running time, great on hard floors

We didn’t like Poor at removing pet hair

Read our full Gtech AirRam MK2 review or buy it now on Amazon.


More Amazon Prime Day cordless vacuum cleaner deals to consider:


Amazon Prime Day kitchen gadget deals

Cuisinart Soup Maker Plus – was £140, now £75 (46% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Cuisinart Soup Maker Plus

This Cuisinart model cooks, simmers and blends and, when you’re not using it for soup, you can use it as an ordinary blender. For hot mixes, such as soup, the glass jug can handle around 1.4 litres of ingredients.

We liked Makes great soup, three temperature settings, controls large and easy to use

We didn’t like Heavy jug, noisy

Read our full Cuisinart Soup Maker Plus review, or buy it now on Amazon.

Ninja AF100UK Air Fryer – was £119.99, now £99 (17% off)

  • Lowest-ever price on Amazon? No (was £82.10 in November 2019)
Amazon Prime Day - Ninja AF100UK Air Fryer

This air fryer has a digital display and a 3.8-litre capacity. There are four different programs for you to experiment with: Air Fry (for cooking chips and chicken with no oil), Roast (for vegetables), Reheat (for warming up cooked food without making it soggy) and Dehydrate (which causes moisture to evaporate from food).

We liked: Dishwasher-safe parts, basket feels well-made, fantastic at cooking chips and chicken

We didn’t like:It can take longer to set up most other air fryers

Read our full Ninja AF100UK Air Fryer review, or buy it now on Amazon.

Kenwood FPM810 Multipro Sense – was £299.99, now £209.99 (30% off)

  • Lowest-ever price on Amazon? No (was £149 in March 2018)
Amazon Prime Day - Kenwood FPM810 Multipro Sense

The Kenwood FPM810 Multipro Sense is a food processor that comes with a 1.8-litre main bowl, along with a 1.2-litre mini bowl for smaller tasks. You can use this model to blend both warm and frozen food. It comes bundled with a selection of attachments that help you slice and whisk. If you tap the ‘Auto’ button, the machine will run at the best speed based on which attachment you’re using.

We liked Excellent mixing, whisking, kneading and blending

We didn’t like Vibrates and moves on worktop

Read our full Kenwood FPM810 Multipro Sense review, or buy it now on Amazon.

Amazon Prime Day iron deals

Tefal Express Compact SV7111 – was £199.99,  now £82.45 (59% off)

  • Lowest-ever price on Amazon? No (was £79.99 in December 2019)
Amazon Prime Day - Tefal Express Compact SV7111

This iron has a 1.7-litre water tank and features a soleplate designed to glide effortlessly over all types of fabrics. Handy features include an anti-scale button and an auto shut-off feature that offers some peace of mind if you have children.

We liked Effective anti-calc function, heats up quickly

We didn’t like Soleplate scratches easily, quite bulky

Philips Perfect Care Elite GC9630/20 – was £350,  now £179.99 (49% off)

  • Lowest-ever price on Amazon? No (was £169.99 in December 2019)
Amazon Prime Day - Philips Perfect Care Elite GC9630/20

This steam generator offers plenty of features to play with. A limescale filter and anti-calc collector aim to minimise limescale build-up, while a carrying handle and removable steam tank make the Perfect Care easy to move from one room to another.

We liked Very steamy, easy to handle, automatic shut-off

We didn’t like Rigid steam cord


More Amazon Prime Day iron deals to consider:


Amazon Prime Day deals on garden products

Bosch EasyHedgeCut 18-45 – was £119.99, now £75.99 (37% off)

  • Lowest-ever price on Amazon? Yes

An affordable cordless hedge trimmer with a 45cm-long bar. The Bosch EasyHedgeCut 18-45 is particularly lightweight, weighing in at just under 2kg – great if you’re shopping for a machine that’s easy to manoeuvre. The battery and charger are compatible with all the tools in the Bosch Home and Garden tools system.

We liked Lightweight, easy to handle, quiet

We didn’t like Slightly slow, poor finish to the cut

Weber Pulse 1000 – was £599, now £275.99 (54% off)

  • Lowest-ever price on Amazon? Yes

This electric barbecue doesn’t rely on gas or charcoal, instead using porcelain-enamel cooking grates and a handy grease-management system. It measures just 61 x 66cm, so it’ll fit in spaces where a conventional barbecue wouldn’t. There’s an LED screen on the front that lets you keep an eye on cooking time and the current temperature.

We liked Great cooking ability, portable, easy to use

We didn’t like Can only cook a small amount of food at one time

Amazon Prime Day deals on Amazon devices

Eero Mesh WiFi System 3-pack – was £249,  now £149.40 (40% off)

  • Lowest-ever price on Amazon? Yes

The Eero Mesh is a complete home wi-fi system that’s designed to replace your router and eliminate dead zones – parts of your house where you don’t receive a reliable internet connection.

We liked Quick setup, easy to monitor, not too technical

We didn’t like Not ideal for busy homes

Amazon Echo Show 5 – was £79.99,  now £39.99 (50% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Echo Show 5

This internet-enabled smart hub from Amazon has a 5.5-inch touchscreen display. It’s powered by the Alexa voice assistant, which can help you organise your work calendar, run web searches and control your other smart gadgets. It can play tunes through Amazon Music, Apple Music or Spotify, while a toggle on the back lets you mute the microphone.

We liked Responsive voice control, sharp display

We didn’t like Variable sound quality, small screen may be too fiddly for some

Amazon Prime Day 2020 deals to avoid

The dangerous Don’t Buy: Graco Junior Maxi – was £34.99, now £24.99 (29% off)

  • Lowest-ever price on Amazon? Yes, jointly (was the same price in September 2020)
Amazon Prime Day - Graco Junior Maxi

This child car seat may be temptingly cheap, but we simply can’t recommend you buy it. It’s a flawed Which? Don’t Buy child car seat, let down by poor side protection. And if you remove the high back to turn it into a backless booster seat, it offers virtually no side-impact protection at all. Avoid it and opt for a Best Buy child car seat instead.

Not the best for the price: AKG Y500 headphones – was £129.99, now £89 (31% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - AKG Y500 headphones

If you’re shopping for headphones on Amazon Prime Day, these AKG headphones will be jumping off the page now that they’ve dropped below £100. But based on the results of our expert audio tests at the Which? lab, there are better alternatives at a similar or cheaper price.

Take a look at our review of the JBL T450BTs – they’re £40 on Amazon.

We liked Physical controls let you go hands-free

We didn’t like Poor sound, lots of sound leakage, plasticky build

You could get a better model for less: Sony SRS-XB12 speaker – was £60, now £29.99 (50% off)

  • Lowest-ever price on Amazon? Yes
Amazon Prime Day - Sony SRS-XB12 speaker

A 50% discount on this mini speaker isn’t terrible, but if you’re after a portable Bluetooth speaker from Sony, the Sony SRS-XB01 is even cheaper at £18 and performed better in our rigorous sound tests.

Read our full Sony SRS-XB01 review, or buy it now on Amazon.

We liked Easy to use, ultra-small size

We didn’t like Sound quality could be better

Amazon Prime Day 2020: how does it work?

Amazon Prime Day is an annual event where Amazon Prime members get exclusive access to discounts across the website. You’ll see thousands of deals, covering both Amazon’s own-branded products and items from other sellers.

Previously, Prime Day has been a July tradition, but this year’s sale was pushed back due to the coronavirus pandemic. Now, Prime Day will run just weeks before Black Friday.

Once you’re logged in to an Amazon account that has an active Amazon Prime subscription, you’ll see Prime Day deals marked with a blue badge.

If you want to take full advantage of the sales but aren’t a Prime member, you could consider signing up for a 30-day free Amazon Prime trial. That way, you can browse the latest offers and then cancel your trial if nothing takes your fancy.

If this is your plan, set a reminder so you don’t accidentally end up paying for Prime membership, which costs £7.99 per month or £79 per year.

How to shop on Amazon Prime Day

Preparation can be the key to bagging a bargain on Amazon Prime Day. Take some time before to set yourself a budget and create a shortlist of products that you want to keep an eye on.

But a word of warning: don’t assume you’re getting a sweet deal just because you see the blue Amazon Prime badge on a product page. When you see a deal you like the look of, run a quick web search to see if the product is available elsewhere for less.

Currys PC World, for example, is running its own rival sales event across the Prime Day period.

Use the Amazon mobile app

Amazon’s smartphone app is free to download and worth a look if you plan on shopping the Prime Day sale while you’re on the move.

If you update your notification settings, you’ll get a nudge when certain deals go live, which can be handy, as popular products may sell out quickly. To set it up:

  1. Open the Amazon app
  2. Head to SettingsNotifications
  3. Scroll down to Your watched & waitlisted deals, then turn it on

Now, when Amazon’s ‘upcoming deals’ start appearing in-app, you can select Watch this deal to know when it goes live.

Use the Which? Reviews app

Which? members have full access to the Which? Reviews app, which puts all of our expert reviews in the palm of your hand. If you spot a tempting Prime Day deal, open up the app to make sure you’re bagging a Best Buy.

From within the Which? Reviews app, you can create a shortlist of products that you’ll be tracking for Amazon Prime Day. Our ‘Compare’ tool will also let you see test results side-by-side.


For more expert tips on shopping with Amazon, see our news story: 12 things to know before you shop on Amazon Prime Day


Returning Prime Day purchases to Amazon

If you buy a new product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Acts, the product needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If the product doesn’t meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

Assuming you need to pay to send back a defective or damaged product, Amazon will pay that fee.

A message on Amazon’s website adds: ‘You can return most products from the Amazon sites to Amazon within 30 days of receipt of the products if the products are in an unused and undamaged condition. To return an item please visit our Returns Support Centre.’

For expert Which? advice on returning goods you’ve bought online, consult our in-depth guide to returns and refunds.


This story was originally published on 9 October. We’ll keep updating it whenever we spot new deals from Amazon that our experts believe are worth buying


*Based on data from price-tracking tool CamelCamelCamel.

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