Amazon Prime Day 2025: best deals and expert advice

It’s the first day of the October Amazon Prime sale, offering a wide range of deals on best-selling Amazon products and popular home and tech. With advice from our experts, you can steer clear of flawed products.

The popular sale gives Amazon Prime members exclusive access to offers across the retailer's website on everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.

The two-day sale started in the early hours of this morning and ends on 8 October at 23:59.

We're rounding up the best of the deals right here.

See the results of our in-depth Amazon Prime sale pricing investigation: Are the Amazon Prime Day deals any good? 

Jump to the Which?-picked deals: 

• Amazon devices: Echo speakers | Fire TV sticks | Kindles | Ring security cameras | Ring video doorbells
• Tech: AirPods | Electric toothbrushes | Fitness trackers & smartwatches | Headphones | iPhone | Laptops | Printers | Power banks | Smartphones | Tablets | TVs | Water flossers | Wireless security cameras
• Home: Air fryers | Air purifiers | Coffee machines | Dishwasher tablets | Dehumidifiers | Heated airers | Laundry detergents | Robot vacuum cleaners | Vacuum cleaners 

Amazon sale: Air fryer deals

Ninja Foodi MAX Dual Zone AF400UK (copper/black)

Lowest-ever price on Amazon? Yes (same price in July)

Average price in the past six months: £203.30 | Cheapest price in the past six months: £154.99

• Basket air fryer
• Two drawers
• Weighs 9kg

We like: It’s easy to clean

We don’t like: Uses more energy than others

This model is larger than the Ninja AF300UK, which can hold 7.6 litres in total. Ninja says that you can feed around eight people when this air fryer is completely full.

It has six functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat. There’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time.

The image above is of the original black Ninja Foodi MAX Dual Zone we tested. The version on offer is an Amazon-exclusive limited edition copper and black version.

See our Ninja Foodi MAX Dual Zone AF400UK review.

Find more air fryer deals at Amazon.

Go back to the Which? picked deals list

Amazon sale: iPhone deals

iPhone 16e

Lowest-ever price on Amazon? Yes

Average price in the past six months: £574.45 | Cheapest price in the past six months: £494

• iOS
• 5G
• 128GB memory

We like: Good call quality

We don’t like: A step up in price from the iPhone SE

This is Apple’s cheapest iPhone since 2022 and the first to launch with Apple Intelligence. It has a 6.1-inch Super Retina XDR OLED display with 2,532 x 1,170 resolution and a USB-C headphone socket.

It’s available this Prime Day in black or white, and at just under £500, it’s the cheapest we’ve seen it on Amazon.

Read our iPhone 16e review.

Find more iPhone deals at Amazon.

Go back to the Which? picked deals list

Amazon sale: Echo speakers

Amazon Echo Show 8 (3rd Gen)

Lowest-ever price on Amazon? Yes

Average price in the past six months: £133.74 | Cheapest price in the past six months: £89.99

• 8-inch display
• Wi-fi and Bluetooth connectivity
• 13Mp camera

We like: Alexa voice control, easy to set up and use

We don’t like: Screen can be a fingerprint magnet

The third generation of Amazon’s smart display has a familiar wedge-shaped design and is a little larger than the previous version. On the top of the device, you’ll spot a mechanical privacy shutter for the camera, plus buttons to mute the microphone or adjust the volume.

You can tune into the radio, listen to music streaming services or audiobooks (these may require subscriptions), ask for weather updates, connect smart home devices and more.

Read our Amazon Echo Show 8 (3rd Gen) review.

Amazon Echo Show 5 (3rd Gen)

Lowest-ever price at Amazon? Yes 

Average price in the past six months: £133.31 | Cheapest price in the past six months: £89.99

• 5.5-inch display
• Built-in camera
• Doubles up as a digital photoframe

We like: Simple set up with voice control

We don't like: The screen is smaller than most smartphones

The Echo Show 5 is an Alexa-powered smart display with a compact 5.5-inch screen, making it the smallest of Amazon's smart displays and well-suited for bedrooms. It can serve as a bedside alarm clock, be controlled by voice, provide weather updates each morning, and display a slideshow of your favourite pictures when not in use.

The 2Mp camera enables video calls to other Alexa users and allows you to drop in or check on the room remotely, similar to a security camera.

Read our Amazon Echo Show 5 (3rd gen) review.

Go back to the Which? picked deals list

Amazon sale: Kindles

Amazon Kindle Scribe (with basic pen)

Lowest-ever price on Amazon? Yes

Average price in the past six months: £306.70 | Cheapest price in the past six months: £199.99

• 10.2-inch touchscreen
• Weighs 434g
• 16GB storage

We like: Note-taking function, audiobook support

We don’t like: Somewhat heavy

Amazon’s Kindle Scribe comes bundled with a digital pen for writing and drawing. It has just one physical button, which turns the ebook reader on and off. All other actions are done using the touchscreen, including turning the pages of an ebook.

This model is also equipped with Bluetooth, which allows you to connect to speakers or headphones and listen to downloaded audiobooks even when you’re on the go. 

Read our Amazon Kindle Scribe review.

Amazon Kindle Coloursoft Signature Edition

Lowest-ever price on Amazon? No

Average price in the past six months: £242.34 | Cheapest price in the past six months: £184.99

• Colour 7-inch display
• 32GB storage
• Wireless charging

We like: Easy to use

We don’t like: Shorter battery life than Kindle Paperwhite

Adding a splash of colour to your digital reading list, the Kindle Coloursoft Signature Edition features a seven-inch, glare-free colour display. Perfect for anyone who wants an e-reader to flick through comics, recipe books, magazines and more. 

Unlike the standard Coloursoft, the Signature Edition features wireless charging, an auto-adjusting front light, and a massive 32GB of storage (the Kindle Coloursoft only has 16GB).

Read our Kindle Coloursoft review.

Find more Kindle deals at Amazon.

Go back to the Which? picked deals list

Amazon Fire TV stick shopping tips

Paul Lester, Which? Tech editor says:

"We don't test them but we spotted the latest Amazon Fire TV stick 4k in the sale for £25.99 which is the cheapest we’ve ever seen it. You might not think you need one if you already have a smart TV, but the slick and intuitive control and superb range of apps on Amazon’s streamer makes it tough to beat.

"Alexa-powered voice control is a really helpful feature to look out for – It makes it easy to search for movies and TV shows, control playback, and even smart home devices with a spoken command."

Find more Fire TV deals on Amazon

Go back to the Which? picked deals list

Amazon sale: Ring security cameras

Ring Spotlight Cam Plus

Lowest-ever price on Amazon? Yes 

Average price in the past six months: £133.31 | Cheapest price in the past six months: £89.99

• Choose between mains-powered or battery-powered options
• Software update period until at least 2028
• Motion detection

We like: Motion-triggered alerts and a spotlight to deter intruders

We don't like: Recordings require a subscription

The Ring Spotlight Cam Plus is an HD outdoor camera with motion-activated spotlights, a security siren, customisable Motion Zones and colour night vision. You can power it from mains, or choose to buy the battery-powered option. 

When a person is detected, you'll be alerted on your phone, and you'll be able to speak to them through the device using the built-in microphone and speaker. 

Read our Ring Spotlight Cam Plus review.

Ring Pan-Tilt Indoor Cam

Lowest-ever price at Amazon? Yes

Average price in the past six months: £61.60 | Cheapest price in the past six months: £29.99

• Mains-powered
• 360-degree pan and 169-degree tilt
• HD video

We like: Adjust the view by moving the camera through the app

We don’t like: You need a subscription for some features

If you want to keep an eye on your pets or your valuables when you aren't home, the Ring Pan-Tilt Indoor Cam can watch over the entire room it's in, thanks to its ability to pan and tilt.

A built-in microphone and speaker also allow for the two-way talk feature. That'll come in handy for telling mischievous children to stop misbehaving or for soothing a barking dog.

Read our Ring Pan-Tilt Indoor Cam review.

Ring 5 Piece Kit (Second Generation) with Outdoor Siren

Lowest-ever price at Amazon? Yes

Average price in the past six months: £244.76 | Cheapest price in the past six months: £209.99

• Mains-powered
• Software update period until at least 2028
• Motion detection

We like: Simple to install

We don't like: Alarm calls and cellular backup require a subscription

This bundle includes a base station, keypad, contact sensor, motion detector, a range extender and an alarm outdoor siren. 

Everything can be controlled from the dashboard in the Ring app. You'll be alerted when doors or windows are opened, and when motion is detected in your home. 

Read our Ring 5 Piece Kit (Second Generation) with Outdoor Siren review.

Go back to the Which? picked deals list

Amazon sale: Ring video doorbells

Ring Wired Video Doorbell Pro 2 Plug-in

Lowest-ever price on Amazon? Yes (but you can save another 99p at AO)

Average price in the past six months: £160 | Cheapest price in the past six months: £99 

• 1536p HD video
• Mains-powered
• Motion detection

We like: Reliable notifications, varied set of features

We don’t like: Video storage requires a subscription

This discounted video doorbell features 3D motion detection and has various pre-set messages, such as ‘leave the parcel by the door’. Two-way talk means you can speak to somebody at the door when you’re away from home.

As there’s no local storage, you have to sign up to Ring Protect (starting from £50 a year) to save clips.

Read our Ring Wired Video Doorbell Pro 2 Plug-in review.

Ring Video Doorbell Plus

Lowest-ever price on Amazon? Yes (but you can save another 99p at AO)

Average price in the past six months: £132 | Cheapest price in the past six months: £75 

• Mains-powered
• Software update period until at least 2028
• Motion detection

We like: Simple to install

We don't like: Video recording requires a subscription

The Video Doorbell Plus is Ring's mid-range model. It’s battery-powered and has a ‘head to toe’ HD-resolution camera with support for colour night vision.

From the smartphone app, you can set up pre-recorded messages that play whenever your doorbell is pressed.

Read our Ring Video Doorbell Plus review.

More Which? Tested Ring doorbell deals:

• Ring Wired Video Doorbell Pro 2 (hardwired) - SQUIRREL_TEXT_12878391 

See our guide to the best video doorbells.

Go back to the Which? picked deals list

 Amazon sale: tablets

Amazon Fire Max 11

Lowest-ever price on Amazon? No

Average price in the past six months: £220 | Cheapest price in the past six months: £114.99

• 11-inch display
• 4GB of Ram
• 64GB hard drive

We like: Colourful screen, fine for simple apps

We don't like: Cameras aren't the best we've seen on a tablet

Amazon has dropped prices across its Fire Tablet range, including its biggest slate, the Fire Max 11. An eight-core processor powers this model and you might find it well-suited if you need a tablet that deals with basic tasks.

Amazon sells its tablets at a cheaper price with ads, or you can pay £10 more to have it without. The ads will appear in the home and lock screen, and you can pay to remove them once you’ve bought the tablet if you change your mind.

Read our Amazon Fire Max 11 review.

Samsung Galaxy Tab S10 FE

Lowest-ever price on Amazon? Yes 

Average price in the past six months: £415.78 | Cheapest price in the past six months: £349.99

• 10.9-inch screen
• S Pen included in the box
• 128GB storage

We like: Slim and lightweight design

We don’t like: Not made for demanding tasks

Save money on the Samsung Galaxy S10 FE Android tablet, launched earlier this year. If you need a slim and lightweight slate for web browsing, streaming and tablet art, this could be a good choice. 

It comes with a stylus included in the box, and it has Galaxy AI built in, including features like Circle to Search and Solve Math. Plus, it’s both water and dust-resistant. 

Read our Samsung Galaxy Tab S10 FE review. 

Find more tablet deals at Amazon.

More Which?-tested tablet deals:

Samsung Galaxy Tab S10+ - SQUIRREL_TEXT_50017555 

Samsung Galaxy Tab S10 Ultra - SQUIRREL_TEXT_50017557 

Apple 11-inch iPad Air (2025) - SQUIRREL_TEXT_50020914 

Lenovo Tab M11 - SQUIRREL_TEXT_50014315 

See our guide to the best tablets.

Go back to the Which? picked deals list

Amazon sale: Smartphone deals

Samsung Galaxy S25 Edge

Lowest-ever price on Amazon? Yes

Average price in the past six months: £992.75 | Cheapest price in the past six months: £849

• 6.7-inch AMOLED display
• 256GB of storage
• 12GB of Ram

We like: Decent sound

We don’t like: Lets you set a weak password for your Samsung account

This discounted mobile is 20 to 30g lighter than most smartphones we’ve tested, making it one to consider for those wanting something less bulky to carry in their pocket. It has three cameras on board: a huge 200Mp main lens, a 12Mp wide lens, and a 12Mp front camera – all with autofocus.

If you need a voice assistant to tackle tasks, you can pick between Gemini or Bixby. Other AI features include Audio Eraser (removing background noise in videos) and a personalised Now Brief (a summary of your day ahead, including calendar events and the weather).

Read our Samsung Galaxy S25 Edge review.

Find more smartphone deals at Amazon.

More Which? tested smartphone deals:

• Nothing Phone (3) – SQUIRREL_TEXT_50022249
• Samsung Galaxy Z Flip7 – SQUIRREL_TEXT_50022244
• Samsung Galaxy A56 – SQUIRREL_TEXT_50020800

See our guide to the best smartphones.

Go back to the Which? picked deals list

 Amazon sale: Power bank deals

Anker Nano Power Bank

Lowest-ever price on Amazon? Yes

Average price in the past six months: £23.43 | Cheapest price in the past six months: £16.99

• 3.7 x 2.5 x 7.7cm (HxWxL)
• 5,000mAh
• 101g

We like: Built-in cable

We don't like: Small capacity

This compact, fast-charging power bank from Anker features two USB-C inputs/outputs and a foldable built-in USB-C connector so you can plug it directly into your phone (if it has the appropriate charging port).

It's available in five different colours and is currently the cheapest we've ever seen it this Prime Day.

Read more in our Anker Nano Power Bank review. 

More Which?-tested power bank deals:

• Samsung 25W Wireless Battery Pack - SQUIRREL_TEXT_50017729 
• Charmast 10400mAh Power Bank - SQUIRREL_TEXT_50011402 

See more of the best power banks.

Go back to the Which? picked deals list

Amazon sale: Tablet deals

Lowest-ever price on Amazon? Yes

Average price in the past six months: £189.99 | Cheapest price in the past six months: £189.99

• 11-inch display (1,200 x 1,920 resolution)
• 64GB of internal storage
• Android operating system

We like: You can expand the storage with a micro SD card

We don’t like: Not the speediest tablet we’ve tested

This Android tablet has an eight-core processor and 4GB of RAM, which is about what we’d expect for a device at this price. On paper, it should handle simple apps, such as web browsers, email apps, games and streaming services.

Google’s Android operating system has been honed over many years and it feels really intuitive to use. There are plenty of settings to tinker with.

See our Samsung Galaxy Tab A9+ 64GB review.

Find more tablet deals at Amazon.

Go back to the Which? picked deals list

Amazon sale: TV deals 

Hisense 50A7NQTUK

Lowest-ever price on Amazon? Yes

Average price in the past six months: £387.12 | Cheapest price in the past six months: £299

• 50-inch 4K QLED TV
• Smart TV interface with Netflix, Freely and more
• Supports Dolby Vision and Dolby Atmos

We like: Alexa-compatible TV

We don’t like: Clunky smart menu

What was already a cheap 4K TV has been made even cheaper at Amazon today. The Hisense 50A7NQTUK is a 50-inch set packed with features you wouldn’t typically find at this price point, including an onboard video recorder and advanced HDR formats. 

You’ll also get plenty of smarts. It can be controlled by voice using the remote or through Alexa, which is built in. You’ll also get access to streaming apps from its interface, including Netflix, Disney+ and Prime Video. 

Read more in the Hisense 50A7NQTUK review.

LG OLED65B56LA

Lowest-ever price on Amazon? Yes

Average price in the past six months: £2,063.93 | Cheapest price in the past six months: £1,517.10

• 65-inch OLED 4K TV
• Amazon Alexa built in
• Dolby Vision and Dolby Atmos 

We like: Good remote

We don’t like: Obtuse data collection terms

A large 65-inch TV, the LG OLED65B56LA could be a good choice for your living room. One of LG’s high-end options, it features a 4K resolution, paired with an OLED display and AI upscaling to enhance image quality. 

It comes with four HDMI inputs, two USB inputs, Freeview and satellite tuners so you can watch HD channels through an aerial or satellite, and it’s loaded with smart features including an interface with all the most popular streaming apps. 

Read our LG OLED65B56LA review.

Hisense 65A7NQTUK

Lowest-ever price on Amazon? Yes

Average price in the past six months: £614.36 | Cheapest price in the past six months: £474.05

• 65-inch 4K QLED TV
• AI features, including Sports Mode
• Sleek, bezelless design

We like: Alexa compatible

We don’t like: Ineffective HDR

If you’re hunting for an affordable but large living room TV, the mid-range Hisense 65A7NQTUK has a 65-inch screen. Simple to set up and use, it has three HDMI inputs and two USB inputs so you can hook up multiple streaming devices and consoles at once. 

You can control it by voice thanks to built-in Alexa, and it’s compatible with Google Home and Apple HomeKit. There’s a voice remote, too. Other AI features include its Sports Mode, which detects sports on the screen and optimises the picture and sound settings. 

Read our Hisense 65A7NQTUK review.

Find more TV deals at Amazon.

More Which?-tested TV deals:

• Samsung QE50QN80F – SQUIRREL_TEXT_50021579 
• LG OLED48B56LA – SQUIRREL_TEXT_50021557
• Hisense 43A7NQTUK – SQUIRREL_TEXT_50018116 

See our guide to the best TVs.

Go back to the Which? picked deals list

Amazon sale: Robot vacuum cleaner deals

Dyson 360 Vis Nav Robot Vacuum

Lowest-ever price on Amazon? Yes

Average price in the past six months: £984.46 | Cheapest price in the past six months: £599.99

• 500ml dust tank
• Vacuum: 9 x 33 x 32cm (H x W x L)
• Charging station: 17 x 10 x 27cm (H x W x L)

We like: Dust container is easy to clean

We don’t like: It's not the quietest

This robot vacuum cleaner has dropped to its lowest-ever price on Amazon for the Prime Day sale. It’s built to tackle dirt on all floor types and can glide under low furniture to reach hidden dust.

The device partners up with the MyDyson smartphone app, which lets you set cleaning modes for specific areas of your house and schedule cleans remotely.

Read our Dyson 360 Vis Nav Robot Vacuum review.

Find more robot vacuum cleaner deals at Amazon

More Which? tested robot vacuum cleaner deals:

• Eufy Clean X8 Pro with Self-Empty Station – SQUIRREL_TEXT_50017660

See our guide to the best robot vacuum cleaners.

Go back to the Which? picked deals list

 Amazon sale: Dishwasher tablet deals

Fairy Platinum Plus Deep Clean

Lowest ever price on Amazon? No (was £6 in September 2025)

Average price in the past six months: £12 | Cheapest price in the past six months: £6

• Liquid and powder capsules
• Uses ‘anti-dull technology’

We like: You get 42 washes per pack

We don’t like: Made using substances not considered to be readily biodegradable

These lemon-scented Fairy tablets are designed to tackle stubborn food stains.

To see whether you should grab these tablets on Prime Day, we’ve rated them for how well they prevent filming and cloudiness, plus their cleaning power when dealing with tea stains, milk and grease.

Unlock our full Fairy Platinum Plus Deep Clean review.

Go back to the Which? picked deals list

 Amazon sale: Laundry detergent deals

Ariel Platinum + Extra Stain Removal Pods  

Lowest-ever price on Amazon? No, but almost (was £24.28 in March 2025)

Average price in the past six months: £34.80  | Cheapest price in the past six months: £24.28

• 120 washes
• Liquid pods
• Stain removal

We like: They claim to be biodegradable and chlorine free

We don’t like: You need to keep them out of reach from children

This pack contains 120 Ariel Platinum laundry detergent capsules, split into two containers of 60 each. The pods are pre-measured and designed for convenience, with a liquid detergent formula.

Each capsule is chlorine-free and comes in a biodegradable film. The product is scented and suitable for general washing, with an added focus on stain removal and brightening.

Read our full Ariel Platinum pods review.

Find more laundry detergent deals on Amazon

Go back to the Which? picked deals list

 Amazon sale: Electric toothbrush deals

Philips Sonicare DiamondClean Smart 9400

Lowest-ever price on Amazon? Yes

Average price in the past six months: £276 | Cheapest price in the past six months: £159.99

• Oscillating right and left
• Battery level indicator
• Pressure sensor

We like: Includes brushing timer

We don’t like: The diamond shaped head may not suit everyone

The Philips Sonicare DiamondClean Smart 9400 is available in both black and white. It features four brushing modes including Clean, White Plus, Gum Health and Deep Clean Plus. There are also three intensity settings to choose from.

The toothbrush can be connected to the Philips Sonicare app, which offers real-time feedback and personalised coaching.

Read our Philips Sonicare DiamondClean Smart 9400 review

More Which? tested electronic toothbrush deals:

• Philips Sonicare 4100 - SQUIRREL_TEXT_50015138

Go back to the Which? picked deals list

Amazon sale: Water flosser deals

Waterpik Ultra Professional Water Flosser WP-660UK

Lowest-ever price on Amazon? No (£44.98 in August 2024)

Average price in the past six months: £77 | Cheapest price in the past six months: £60

• Corded
• 90 second cleaning time
• 600ml reservoir capacity

We like: Simple to set up

We don’t like: Could be quieter

This Waterpik flosser has 10 pressure settings and comes with two classic jet tips, one plaque seeker tip, one orthodontic tip, one pik pocket tip and one toothbrush head.

It’s not quite the cheapest we’ve ever seen it on Amazon this Prime Day, but it’s not far off. At around £60, we think it’s a bargain.

Read our Waterpik Ultra Professional Water Flosser WP-660UK review.

Find more water flosser deals on Amazon.

Go back to the Which? picked deals list

 Amazon sale: Dehumidifier deals

Inventor EVA Ion Pro 20L Wi-fi

Lowest-ever price on Amazon? Yes

Average price in the past six months: £127.26 | Cheapest price in the past six months: £110.49

• Refrigerant
• 49.2 x 34.8 x 26.7cm (H x W x D)
• 14.2kg

We like: Bundled with great instructions

We don’t like: Quieter models available

This smart dehumidifier is designed to extract moisture from the air at room temperature and comes with 11 target humidity levels, a laundry-drying mode, a 24-hour timer, an air-purifying function, caster wheels, and integrated cable storage.

It’s quite large and heavy, so that’s something to bear in mind if you’re moving it around.

Read our Inventor EVA Ion Pro 20L Wi-fi review.

Find more dehumidifier deals at Amazon.

More Which? tested dehumidifier deals:

• Pro Breeze 20L (PB-D-23) – SQUIRREL_TEXT_50013792
• Pro Breeze 12L Low Energy Dehumidifier (‎PB-06-UK) – SQUIRREL_TEXT_50011422

See our guide to the best dehumidifiers.

Go back to the Which? picked deals list

Amazon sale: Air purifier deals

Levoit Core 600S

Lowest-ever price on Amazon? No (It went to £225 in December 2023, but this is the lowest we’ve seen it since). 

Average price in the past six months: £272 | Cheapest price in the past six months: £240

• 6 x 31.2 x 31.2cm (HxWxD)
• Weighs 6.21 kg
• Corded electric

We like: You can connect to Alexa for easier control

We don’t like: It's fairly heavy

This discounted video doorbell features 3D motion detection and has various pre-set messages, such as ‘leave the parcel by the door’. Two-way talk means you can speak to somebody at the door when you’re away from home.

As there’s no local storage, you have to sign up to Ring Protect (starting from £50 a year) to save clips.

Read our Levoit Core 600S review.

Levoit Core 400S Smart

Lowest-ever price on Amazon? No (it went to £165 in November 2022, but this is the lowest we’ve seen it since). 

Average price in the past six months: £198 | Cheapest price in the past six months: £176

• 52 x 26.5 x 26.5cm (HxWxD)
• Weighs 4.92kg
• HEPA and carbon filters

We like: It's quiet

We don't like: Weak filter-change light

This air purifier from Levoit features night and auto modes, a timer, and four fan speeds.

It's also smart-compatible, meaning you can control it, check and change settings, check filter life, and set up schedules from the VeSync app.

Read our Levoit Core 400S Smart review.

Find more air purifier deals on Amazon.

Go back to the Which? picked deals list

 Amazon sale: Heated airer deals

Dry: Soon Deluxe Three Tier Heated Clothes Airer

Lowest-ever price on Amazon? No (but cheapest since January)

Average price in the past six months: £177.77 | Cheapest price in the past six months: £159.99

• 300W
• 20.5 metres available drying space (36 medium T-shirts)
• Dimensions HxWxD (D folded) 133 x 74 x 70cm (8cm)

We like: Plenty of drying space

We don’t like: Relatively heavy

This heated airer is about the size of a small display cabinet when unfolded, and it has clips that hold the shelves in place while in use. While it’s not Amazon’s cheapest-ever price, it’s the lowest we’ve seen since January.

The Dry:Soon has a clear opening above the top tier, making it easier to take clothes on and off the top rack. Meanwhile, the built-in timer lets you set the airer to turn off after between one and 12 hours.

See our Dry: Soon Deluxe Three Tier Heated Clothes Airer review.

Find more heated airer deals at Amazon.

Go back to the Which? picked deals list

Amazon sale: Laptop deals 

Apple 13-inch MacBook Air M4

Lowest-ever price on Amazon? Yes

Average price in the past six months: £899.09 | Cheapest price in the past six months: £849

• 13.6-inch display
• M4 chip
• 256GB storage, 16GB Ram

We like: Premium build, portable

We don’t like: Low on ports and connections

Apple’s 2025 MacBook Air has been cut to its lowest price yet, which is unusual given it's the latest model. This is the smaller-screen option of Apple’s thinnest, lightest MacBook, and it’s super portable, weighing only 1.23kg.

This computer boasts Apple’s own 10-core M4 processor, 16GB of Ram, an integrated fingerprint reader, fast WiFi 6E, two fast Thunderbolt 4-compliant USB-C ports and a standard 3.5mm headphone jack. 

Read our Apple 13-inch MacBook Air M4 review.

Dell XPS 13 9345

Lowest-ever price on Amazon? No, but close

Average price in the past six months: £1,120.41 | Cheapest price in the past six months: £999

• Snapdragon X Elite processor
• 16GB Ram
• 13.4-inch screen

We like: Lightweight

We don’t like: Only has USB-C ports

Dell’s flagship 13-inch laptop comes packed with a Snapdragon X Elite processor, a Full HD screen, a 1080p webcam, 16GB of Ram, and a 512GB SSD.

With specs like these, you shouldn’t get slowdowns when working within several apps at once. It also helps that it only weighs 1.2kg – meaning it shouldn’t weigh you down either.

Read our Dell XPS 13 9345 laptop review.

HP 14-inch OmniBook X

Lowest-ever price on Amazon? No, but close

Average price in the past six months: £992 | Cheapest price in the past six months: £776

• Snapdragon X Elite processor
• 16GB Ram
• 14-inch screen

We like: Powerful processor with AI capabilities

We don’t like: Keyboard and speakers are mediocre 

This laptop from HP is part of a wave of new Copilot+ computers, meaning it’ll run AI workloads locally rather than from a cloud. It features a 2240x1400-resolution screen, making it appear more high-definition than a Full HD screen.

It’s not the lightest laptop we’ve tested, but clocking in at 1.34kg it’s still very portable if you’re going to be carrying it around all day.

Read our HP 14-inch OmniBook X laptop review.

Find more laptop deals on Amazon.

More Which?-tested laptop deals:

• Lenovo IdeaPad Duet 3 Chromebook - SQUIRREL_TEXT_50019494 
• Samsung 16-inch Galaxy Book5 Pro 360 - SQUIRREL_TEXT_50018450 

See our guide to the best laptops.

Go back to the Which? picked deals list

 Amazon sale: Printer deals

Canon Pixma TS7650i

Lowest-ever price on Amazon? Yes

Average price in the past six months: £101.19 | Cheapest price in the past six months: £69.99

• Scans, copies and prints
• Double-sided printing
• Wi-fi connectivity

We like: Can scan and copy

We don’t like: Doesn’t have Bluetooth or wired connectivity

You don’t need to spend hundreds on a new printer, especially if you don’t print that often. This affordable Canon Pixma TS7650i all-in-one ink cartridge printer does everything you need it to, including scanning, printing and copying. 

It’s wireless and works over your home internet connection, and it’s easy to print from your smartphone as well as from a computer thanks to the Canon Print app. 

Read our Canon Pixma TS7650i review.

HP Smart Tank 5105

Lowest-ever price on Amazon? No

Average price in the past six months: £183.35 | Cheapest price in the past six months: £114.99

• Prints, scans and copies
• Refillable inks
• Wireless

We like: Supports wi-fi printing and Apple AirPrint

We don’t like: No automatic document feeder

If you would rather have refillable ink tanks than cartridges, the HP Smart Tank 5105 has been discounted in the sale. It has low ink costs and even comes with a whole set of replacement ink bottles included in the box. 

An all-in-one model, this device scans, print and copies. Thanks to wi-fi connectivity, you can easily print from your smartphone as well as a computer, although there’s no wired connectivity. 

Read our HP Smart Tank 5105 review.

HP Smart Tank 7605

Lowest-ever price on Amazon? No, but close

Average price in the past six months: £339.69 | Cheapest price in the past six months: £221.34

• Print, scan, copy, fax
• Wireless and wired connectivity
• Double-sided printing

We like: Supports AirPrint and Wi-Fi Direct 

We don’t like: Slower at printing photos

The HP Smart Tank 7605 is an all-in-one inkjet printer that also scans, copies and even faxes. You can hook up your devices over wi-fi or connect through its ethernet or USB ports. 

There’s double-sided printing and a 35-page automatic document feeder. That, combined with its printing costs, could make it a good choice for busy households that do a lot of printing. 

Read our HP Smart Tank 7605 review.

More Which?-tested printer deals:

• Canon Pixma G550 - SQUIRREL_TEXT_12878278 
• Brother HL-L5210DN - SQUIRREL_TEXT_50017166 
• Canon Pixma G3570 -  SQUIRREL_TEXT_12924548 
• HP LaserJet Pro 4002dw - SQUIRREL_TEXT_50006939

See our guide to the best home printers. 

Go back to the Which? picked deals list

Amazon sale: Coffee machine deals

Beko CEG7304X

Lowest-ever price on Amazon? Yes

Average price in the past six months: £414.23 | Cheapest price in the past six months: £342.95

• 250g bean hopper
• 2 litre water tank
• 36 x 28 x 41cm (H x W x D)

We like: Colour display shows the drink options

We don’t like: Display lacks brightness

This is a top-of-the-range bean-to-cup model from Beko. You can grind your favourite coffee beans or use pre-ground coffee, but you’ll need to select the ground coffee option from the screen.

It has an integrated milk jug that draws milk from an external container and heats it to create frothed milk to top your cappuccino. There’s also a dual nozzle feature that lets you craft two coffees simultaneously,

Read our Beko CEG7304X review.

Find more coffee machine deals at Amazon.

More Which? tested coffee machine deals:

• DeLonghi Magnifica Start ECAM220.60.B – SQUIRREL_TEXT_50015360
• DeLonghi La Specialista Arte EC9155.MB – SQUIRREL_TEXT_12877053
• Beko CaffeExperto CEP5302B – SQUIRREL_TEXT_50015766
• Philips L'Or Barista Sublime LM9012/60 – SQUIRREL_TEXT_12864655

See our guide to the best coffee machines.

Go back to the Which? picked deals list

Amazon sale: Vacuum cleaner deals

Gtech Multi Platinum

Lowest-ever price on Amazon? No (but cheapest since June)

Average price in the past six months: £221.01 | Cheapest price in the past six months: £148

• 0.4kg capacity
• Weighs 1.55kg
• 25 x 13.6 x 38.6cm (H x W x L)

We like: Controls are easy to use

We don’t like: Quite bulky

A Prime Day discount sees this handheld vacuum cleaner drop below £200. It is powered by a 22V lithium-ion battery and you can check how much charge is left using the battery's 4-stage LED display.

The Gtech comes bundled with a variety of accessories, including a dust brush nozzle, power brush, crevice tool, extension tube, and hair removal tool.

Read our Gtech Multi Platinum review.

Find more vacuum cleaner deals at Amazon.

More Which? tested vacuum cleaner deals:

• Vax HomePro Detect Pet-Design CLSV-HPTC – SQUIRREL_TEXT_50021678
• Samsung Jet 85 Complete VS20C8524TB – SQUIRREL_TEXT_50011115
• Vax HomePro Pet-Design – SQUIRREL_TEXT_50019461

See our guide to the best vacuum cleaners, best handheld vacuum cleaners and best cordless vacuum cleaners.

Go back to the Which? picked deals list

Amazon sale: Fitness tracker and smartwatch deals

Fitbit Charge 6

Lowest-ever price on Amazon? Yes

Average price in the past six months: £123.24 | Cheapest price in the past six months: £95

• 26mm OLED touchscreen
• Removable strap
• 36.7 x 23.12 x 11.25mm (H x W x D)

We like: GPS, light and comfortable to wear

We don’t like: Music control is limited

This fitness tracker has built-in GPS and is water-resistant to 5 ATM. It also supports near-field communication (NFC), so you can make contactless payments directly from the wearable.

There are 40 workout types to choose from, and the Charge 6 can also monitor VO2 Max, a measure of your overall cardiovascular fitness. It includes a stress monitoring feature and automatically detects when you start an activity. The tracker also records your heart rate and monitors your blood oxygen (SpO2) levels, although the latter is only active while you’re sleeping.

Read our Fitbit Charge 6 review.

Find more fitness tracker deals at Amazon and smartwatch deals at Amazon.

More Which? tested fitness tracker and smartwatch deals:

• Xiaomi Mi Smart Band 9 Pro – SQUIRREL_TEXT_50019607
• Huawei Band 10 – SQUIRREL_TEXT_50020937
• Google Pixel Watch 3 45mm – SQUIRREL_TEXT_50017360
• Huawei Watch Fit 4 Pro – SQUIRREL_TEXT_50021895
• Amazfit Active 2 – SQUIRREL_TEXT_50020656

See our advice on the best fitness trackers and best smartwatches.

Go back to the Which? picked deals list

 Amazon sale: AirPod deals

Apple AirPods Pro (2nd Generation)

Lowest-ever price on Amazon? No, but close (£170 in August)

Average price in the past six months: £204.61 | Cheapest price in the past six months: £149

• In-ear truly wireless earbuds
• Active noise cancelling
• Built-in touch controls

We like: Comfortable fit

We don’t like: Limited functionality on Android

These AirPods are truly wireless headphones, meaning the two earpieces communicate with each other wirelessly, whatever device you connect them to. They’re broadly similar in design to the first-generation Airpods Pro, but with some additional features.

The redesigned MagSafe charging case supports both Qi and MagSafe wireless charging alongside USB-C cable charging. Meanwhile, touch controls on the stems let you adjust active noise cancelling, change the volume, and skip tracks. The AirPods are rated IPX4 water and sweat-resistant for both the earbuds and case.

Read our Apple Airpods Pro (2nd Gen) review.

Find more AirPod deals at Amazon.

Go back to the Which? picked deals list

 Amazon sale: Headphone deals

Samsung Galaxy Buds FE

Lowest-ever price on Amazon? Yes 

Average price in the past six months: £91.50 | Cheapest price in the past six months: £69

• Noise cancelling
• Touch controls 
• Samsung claims the battery lasts 30 hours

We like: Good Android app

We don’t like: Limited features for Apple users

The Samsung Galaxy Buds FE have never been as affordable as they are right now, and they were already an inexpensive pair of earbuds. These stylish true wireless earbuds have noise-cancelling and promise solid sound and a secure, comfortable fit thanks to a selection of ear tips to choose from in the box. 

Best suited to Android phone users and to Samsung smartphone owners in particular. Apple iPhone or iPad users are better off looking elsewhere because they won’t be able to make the most of everything they have to offer. 

Read our Samsung Galaxy Buds FE review. 

More Which?-tested headphone deals:

• Sony WF-1000XM5 - SQUIRREL_TEXT_50010188 
• Beats Solo Buds - SQUIRREL_TEXT_50017698 
• Bose QuietComfort Ultra - SQUIRREL_TEXT_50011357

See our guide to the best headphones.

 Go back to the Which? picked deals list

 Amazon sale: Wireless security cameras

Eufy Indoor Cam S350

Lowest-ever price on Amazon? Yes 

Average price in the past six months: £121.13 | Cheapest price in the past six months: £74.99

• Pans and tilts
• 2K picture quality 
• Motion detection for humans and pets

We like: Local video storage

We don’t like: No cloud storage 

This indoor tabletop security camera from Eufy features motion detection, customisable privacy zones, and can pan and tilt. 

Unlike some other security cameras, it doesn’t require a subscription as it saves footage via an SD card.

Read our Eufy Indoor Cam S350 review.

See our guide to the best indoor security cameras. 

TP-Link Tapo C520WS

Lowest-ever price on Amazon? No, but close

Average price in the past six months: £79.16 | Cheapest price in the past six months: £47.49

• 2K picture quality 
• 360-degree motion tracking
• Colour night vision

We like: Local storage 

We don’t like: Cloud storage requires a subscription 

Keep an eye on your home when you’re away with the TP-Link Tapo C520WS outdoor security camera. 

You’ll get 2K video footage, and it’ll even record in colour at night. The camera can pan and tilt to follow any movement it has detected outside, differentiating between people, animals and vehicles. Plus, footage can be stored locally or in a secure online area if you pay for the monthly subscription.

Read our TP-Link Tapo C520WS review. 

Find more wireless security camera deals at Amazon. 

More Which?-tested outdoor security cameras:

• Eufy EufyCam S3 Pro Duo Pack + Homebase 3 - SQUIRREL_TEXT_50020894 
• TP-Link Tapo C325WB - SQUIRREL_TEXT_50013949
• Eufy SoloCam S340 - SQUIRREL_TEXT_50013960

See our guide to the best outdoor security cameras. 

 Go back to the Which? picked deals list

Looking for great deals at other retailers? See our monthly round up of the best deals, collated by our product experts.

What is the Amazon Prime Day sale?

Amazon Prime Day is an exclusive sale that's only open to Amazon Prime members. The sale takes place several times a year.

How long does the October Amazon sale last?

Amazon's Big Deals Day starts at 00:01 on 7 October and lasts for nearly 48 hours, until 23.58 on 8 October.

When it first launched, the Prime Day sale happened just once a year, but since 2022, there are now two sale drops: one in July and another in October.

Here's a look at when Amazon launched its previous Prime Day sales:

• 2025: 11-14 July, 7-8 October
• 2024: 16-17 July, 8-9 October
• 2023: 11-12 July, 10-11 October
• 2022: 12-13 July, 11-12 October

In July this year, Amazon extended the sale from two days to four days, however, it has returned to two days for the pre-Christmas event.

Be aware of Prime Day scams: we found Amazon copycats cashing in on the July Prime Day sale

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

Not a Prime member? Visit our monthly deals pages for the latest offers from other retailers.

• Best laptop deals
• Best TV deals
• Best mattress deals
• Best broadband deals
• Best mobile phone and SIM-only deals
• Best iPhone deals
• Best fridge freezer deals
• Best washing machine deals
• Best dehumidifier deals
• Best vacuum cleaner deals
• Best iPad and tablet deals

When is Black Friday? Find out when retailers start their discounts

How much is Amazon Prime?

Amazon Prime membership costs £8.99 per month, or £95 per year. If you pay annually, you save just over £12 per year.

Students can get an Amazon Prime membership for 50% less – paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6.With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Read our Amazon Prime Video review to see what we think of the content quality and value for money

Get a free trial for Amazon Prime day

If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched onto a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

Find out more about how to get Amazon Prime for free

How to return Amazon purchases

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you purchased isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds

How to recycle your old tech

If you're looking to replace some older technology by shopping the Prime Day sale, make sure you dispose of your old items in a responsible way.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical itemThe