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Amazon Prime Day 2026: best deals and expert advice

The Amazon Prime Day 2026 sale is here. Which? experts pick out the best Amazon Prime Day UK deals, including offers on Ninja air fryers, Samsung smartphones, Ring video doorbells and more.
Yasmine CrosslandSenior Consumer Writer

Yasmine specialises in shopping advice and finding the best deals during sales events like Black Friday, helping readers get great value for their money.

Amazon Prime Day 2024
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Amazon's Prime Day sale has started, and there are thousands of deals on bestselling products.

The event gives Amazon Prime members exclusive access to discounts on everything from Electronics, Kitchen appliances, Home & garden, Baby products, and Health & personal care.

The event is running from now until Friday 26 June. 

We're rounding up the best deals that are worth adding to your shopping list including everything from air fryers to toilet roll.

Members can log in to read the 10 top Best Buys on sale during Amazon Prime Day.

Need to know

Why you can trust Which? this Amazon Prime Day

  • We don’t accept freebies. Unlike most publishers, we don’t take products from PRs or manufacturers. We maintain our independence by paying for everything we test. 
  • We only recommend good products. We've rigorously tested everything on this page, whether that means using a robotic arm on a mobile phone until the battery goes flat or rolling a barrel thousands of times over a mattress. We don't promote deals on products we know are poor.
  • We track prices. We tell you a product's average price in the past six months and the lowest price, so you can see if a discount is as good as it seems. We also flag if it’s the lowest price we’ve ever seen on Amazon.

Most popular Amazon Prime Day deals at a glance

Most popular Which?-tested deals

Keep an eye on what Which? members are loving most with our daily list of popular deals:

 Best Amazon Prime Day deals

Jump straight to the deals:

Best Echo speaker deals

Echo Show 5 (3rd Gen)

Cheapest-ever price on Amazon? No, but close (was £45 December 2025)

Average price in the past six months: £75

Cheapest price in the past six months: £50

Echo Show 5
  • 5.5-inch display
  • Built-in camera
  • Doubles up as a digital photoframe

We like: Simple set up with voice control

We don't like: The screen is smaller than most smartphones

Save money on a smart display when you buy them in a pack of two at Amazon.

The Echo Show 5 is an Alexa-powered smart display with a compact 5.5-inch screen, making it the smallest of Amazon's smart displays and well-suited for bedrooms. It can serve as a bedside alarm clock, be controlled by voice, provide weather updates each morning, and display a slideshow of your favourite pictures when not in use.

The 2Mp camera enables video calls to other Alexa users and allows you to drop in or check on the room remotely, similar to a security camera.

Read our Amazon Echo Show 5 (3rd gen) review.

More Which?-tested Echo deals:

See our guide to the best Bluetooth and wireless speakers.

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 Best Kindle e-reader deals

Amazon Kindle Coloursoft Signature Edition bundle

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £264

Cheapest price in the past six months: £239

Kindle Colorsoft bundle
  • Colour 7-inch display
  • 32GB storage
  • Wireless charging

We like: Easy to use

We don't like: Shorter battery life than Kindle Paperwhite

Adding a splash of colour to your digital reading list, the Kindle Coloursoft Signature Edition features a 7-inch glare-free colour display. Perfect for anyone who wants an e-reader to flick through comics, recipe books, magazines and more.

Unlike the standard Coloursoft, the Signature Edition features wireless charging, an auto-adjusting front light, and a massive 32GB of storage (the Kindle Coloursoft only has 16GB).

This bundle includes the Kindle device without ads, a protective cover and a wireless charging dock.

Read our Kindle Coloursoft review.

More Which?-tested Kindle deals:

See our guide to the best e-readers.

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Best handheld fan deals

JisuLife Pro1S (2025)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £62 

Cheapest price in the past six months: £53

JisuLife Pro1S (2025)
  • Weighs 286g
  • 100 speed settings
  • Claimed charge time: 3 hours

We like: Very simple to use

We don’t like: A bit heavy to hold for longer periods

This portable fan has an incredible range of speeds, so you can tune it precisely to whatever power you’d like.

It also has a two-button turn-on mechanism designed to prevent it turning on accidentally in your bag.

Read our JisuLife Pro1S (2025) review or head to our guide on the best handheld and neck fans.

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 Best toilet roll deals

Andrex Ultimate Quilt Toilet Roll (pack of 24)

Cheapest-ever price on Amazon? No (£9 in May 2025)

Average price in the past six months: £15

Cheapest price in the past six months: £11*

Andrex Ultimate Quilts
  • Three-ply
  • Size of one sheet 11.5 x 10cm (L x W)

We like: Good time to stock up

We don't like: Not as many sheets per roll as others

Amazon sales are an excellent opportunity to pick up household essentials at a discounted price. 

This time around, Andrex toilet rolls have had a price cut. You get 24 rolls of three-ply toilet paper per pack.

Read our Andrex Ultimate Quilt Toilet Roll review.

More Which?-tested toilet roll deals:

See our guide to the best toilet roll.

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Best video doorbell deals

Ring doorbell + indoor cam

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £81

Cheapest price in the past six months: £40*

Ring doorbell + indoor cam
  • Video doorbell and indoor camera bundle
  • Controlled by Ring app

We like: Indoor and outdoor coverage

We don’t like: Both require a subscription for video storage

Last year, Amazon offered this bundle of two Ring products - a doorbell and an indoor camera - for less than £55. 

Typically, buying these two products individually would cost you around £130, so it was a substantial saving.

The video doorbell is battery-powered and has a ‘head to toe’ HD-resolution camera with support for colour night vision, while the indoor cam gives you peace of mind anywhere inside your home with HD picture quality. 

Read our Ring Battery Video Doorbell and the Ring Indoor Camera (2nd gen) reviews.

More Which?-tested video doorbell deals:

See our guide to the best video doorbells.

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Best headphones deals

Apple AirPods Pro 3

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £206

Cheapest price in the past six months: £170

Apple Airpods Pro 3

  • In-ear truly wireless earbuds
  • Active noise cancelling
  • Built-in touch controls

We like: Plenty of eartip sizes

We don't like: Compatibility issues with Android

While not technically a Prime deal because it's also available to non-members, this price drop on the latest AirPods Pro is worth shouting out. 

Apple's flagship headphones have new features including 'conversation boost', which automatically adjusts the volume of someone you're talking to if you're in a busy area. Apple claims that this new model has upgraded noise cancelling compared to the previous 2nd generation of AirPods Pro.

Touch controls on the stems control the active noise cancelling, volume and change tracks.

Read our Apple Airpods Pro 3 review.

More Which?-tested headphones deals:

See our guide to the best headphones.

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Best robot vacuums

Eufy Omni C20 Robot Vacuum

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £332

Cheapest price in the past six months: £288

Eufy Omni C20 robot vacuum cleaner
  • 3-litre dust tank
  • Charging and self-empty station
  • Built-in mopping

We like: Saves you time

We don't like: Robot vacuums can't usually clean stairs

Vacuuming sucks. Literally, but it can also be tedious to lug around a massive unit and all that bending over can leave your back hurting. One solution? Automate it.

This robot vacuum is pretty plug-and-play: on first setup, it will map out the floor of your home, then all you need to do is press play and let it do all the work for you. It can also mop, and it self-empties its dust tank once full.

Read our Eufy Omni C20 Robot Vacuum review.

More Which?-tested robot vacuum cleaner deals:

See our guide to the best robot vacuum cleaners.

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Best dash cam deals

Nextbase Piqo 2K

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £118

Cheapest price in the past six months: £78

  • 1440p Quad HD resolution
  • USB-C power cable

We like: Fairly simple to use

We don't like: No memory card supplied

This compact front-facing dash cam uses a 145-degree ultra-wide lens to capture a broad view of the road ahead. Its small design is intended to sit discreetly behind the rear-view mirror, while the click-mount system makes it easy to remove or transfer between vehicles.

The camera connects to the Nextbase app via wi-fi and Bluetooth, allowing you to transfer footage, adjust settings and manage updates from your smartphone.

For more models, see our guide to the best dash cams.

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Best Bluetooth speaker deals

Sony ULT FIELD 3

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £123

Cheapest price in the past six months: £90

Sony ULT FIELD 3
  • Large portable speaker
  • Weighs 1.15kg
  • 11.2 x 25.6 x 97.9cm (HxWxD)

We like: Simple to operate

We don’t like: It's fairly heavy

This speaker from Sony comes with a handy carry strap. It charges with a USB-C cable which is included, plus it’s dustproof and water-resistant.

The control buttons on the unit are big and easy to see and use, or you can use the Sony Connect app to tweak sound settings and control playback.

Read our Sony ULT FIELD 3 review.

More Which?-tested Bluetooth speaker deals:

See our guide to the best Bluetooth and wireless speakers.

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Best streaming device deals

Amazon Fire TV Stick 4K Plus

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £49

Cheapest price in the past six months: £25

Amazon Fire TV Stick 4K Plus
  • Newest-gen model
  • 4K Ultra HD with support for Dolby Vision and HDR10+
  • Bundled with remote

We like: Easy to set up, support for voice commands

We don't like: No built-in Ethernet port for wired connections

Amazon's popular streaming stick is available at a temptingly low price. It's built for smooth 4K streaming and gives you access to thousands of films and TV shows from services including Disney+, Netflix and Prime Video.

The bundled Alexa Voice Remote lets you search for content using your voice, or you can navigate using the physical buttons instead.

Paul Lester, Which? Tech editor says:

'You might not think you need one if you already have a smart TV, but the slick and intuitive control and superb range of apps on Amazon’s streamer makes it tough to beat.

'Alexa-powered voice control is a really helpful feature to look out for – It makes it easy to search for movies and TV shows, control playback, and even smart home devices with a spoken command.'

More streaming device deals:

  • Amazon Fire TV Stick HD — SQUIRREL_TEXT_50028950
  • Amazon Fire TV Stick 4K Max — SQUIRREL_TEXT_50021438 
  • Amazon Fire TV Cube — SQUIRREL_TEXT_12878822 

Wondering whether you need one? Here's what a Fire Stick adds to your TV.

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Best electric toothbrush deals

Philips Sonicare 4100 Series

Cheapest-ever price on Amazon? No (£55 in April 2026)

Average price in the past six months: £65

Cheapest price in the past six months: £50

Philips Sonicare 4100 Series
  • Oscillates to right and left
  • Charges via USB stand

We like: Useful features, battery indicator

This mid-range electric toothbrush from Philips Sonicare comes with two brush modes – a standard 'clean' mode and one for sensitive teeth.

If you apply too much pressure, the toothbrush gives feedback with a change in vibration, a sound variation and the brush head replacement light flashes orange.

Read our Philips Sonicare 4100 Series review. 

More Which?-tested electric toothbrush deals:

See our guide to the best electric toothbrushes.

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Best whitening toothpaste deals

Pearl Drops Strong Polished White Toothpaste

Cheapest-ever price on Amazon? No (but close - was £3.14 in March 2026)

Average price in the past six months: £5

Cheapest price in the past six months: £3

Pearl Drops Strong Polished White Toothpaste

We like: Mint flavour

We don't like: Not as foamy as others

A whitening toothpaste can give you a fresh, brighter smile.

The Pearl Drops Strong Polished White Toothpaste claims to make your teeth four shades whiter in three weeks with a low-abrasion formula.

Read our Pearl Drops Strong Polished White Toothpaste review.

More Which?-tested whitening toothpaste deals:

See our guide to the best whitening toothpaste.

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Best epilator deals

Philips Satinella Wet & Dry Series 8000 Epilator

Cheapest-ever price on Amazon? No (£45 in January 2026)

Average price in the past six months: £77

Cheapest price in the past six months: £45

Philips Series 8000 Epilator

Get it from Amazon (£55), or compare prices below:

  • Wet and dry use
  • Two speed settings
  • Three-pin plug included

We like: Swappable attachments

We don't like: For use on body only

This epilator comes with a delicate area cap, an optimal contact cap, a shaving head and a trimming comb. Plus, a cleaning brush and pouch to store everything in.

It has a claimed battery life of up to 40 minutes.

Read our Philips Satinella Wet & Dry Series 8000 review.

More Which?-tested epilator deals

Read our full guide on the best epilators.

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Best electric shaver deals

Braun Series 9 Pro+ (96 generation)

Cheapest-ever price on Amazon? No (was £245 in November 2025)

Average price in the past six months: £573

Cheapest price in the past six months: £280

Braun Series 9 Pro+ (96 generation)
  • Foil shaver
  • Comes with travel case
  • Cost to replace shaver head: £57.99 at Braun

We like: Durable

We don’t like: Premium price range (but still the cheapest we’ve seen in six months)

The Braun Series 9 Pro+ (96 generation) comes with a charging stand and pop-up precision trimmer as well as a cleaning brush.

We tested the 9610s model, but any Series 9 Pro+ product with a model code starting with 96 contains this excellent shaver - it just comes with different accessories.

Read our Braun Series 9 Pro+ (96 generation) review.

More Which?-tested electric shaver deals:

See our guide to the best electric shavers.

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Best pillow deals

Slumberdown British Wool Pillow

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £31

Cheapest price in the past six months: £18

Slumberdown British Wool Pillow
  • Wool filling
  • 48 x 74cm
  • Single pack

We like: Made from sustainable fibre

We don't like: Noticeable odour from the wool

To help you get a good night's sleep, we rigorously test microfibre, feather, wool and memory foam pillows to see which are the best for comfort across all sleep positions.

This wool pillow is currently discounted on Amazon and is designed for back and side sleepers. It contains no synthetic fibres.

Read our Slumberdown British Wool Pillow review.

More Which?-tested pillow deals:

See our guide to the best pillows.

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Best projector deals 

Anker Nebula Mars 3 Air Portable Projector

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £481

Cheapest price in the past six months: £339

Anker Nebula Mars 3 Air projector
  • 14 x 11.5 x 17cm (H x W x L)
  • HDMI, Aux, DC power, USB-C inputs
  • Battery powered

We like: Convenient carry handle

We don't like: Best at night

The Anker Nebula Mars 3 Air Portable Projector will allow you to watch TV shows, sports and movies anywhere with a big empty wall. It's battery-powered, not too heavy, and has a handle to help you carry it around. 

It'll stream video in 1080p. Plus there are built-in speakers too. Log in to your Google account, and you'll be able to access a range of streaming services directly from its interface. 

Read our Anker Nebula Mars 3 Air Portable Projector review or see our guide to the best home projectors.

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Best vacuum cleaner deals

AEG Clean 5000 AB51C2DR

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £129

Cheapest price in the past six months: £100

AEG Clean 5000 AB51C2DR
  • Corded cylinder model
  • 2.1-litre usable capacity
  • Weighs around 5kg

We like: Not heavy, easy to maintain

We don't like: Could be more manoeuvrable

It uses disposable bags for dust and dirt – you can buy new bags in packs of 12 for around £20.

Alongside the standard floor nozzle, it has secondary attachments for cleaning upholstery and corners. It comes in a dark-red colour and has a two-year guarantee.

Read our AEG Clean 5000 AB51C2DR review.

More Which?-tested vacuum cleaner deals:

See our guide to the best vacuum cleaners.

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Best air purifier deals

Blueair Blue Signature

Cheapest-ever price on Amazon? Yes
Average price in the past six months: £326
Cheapest price in the past six months: £259

Blueair Blue Signature
  • 43.5 x 36 x 36cm (HxWxD)
  • Weighs 6kg
  • HEPA and carbon filters

We like: Can control it from an app

We don't like: Replacement filters cost £59

This air purifier uses HEPA and carbon filters to remove gas, allergens and odour from the air in a room.

Blueair claims it’s suitable to filter for large rooms up to 154 m².

See our Blueair Blue Signature review.

More Which?-tested air purifier deals:

See all our air purifier reviews.

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Best beard trimmer deals

Braun Series 5 (BT55 generation)

Cheapest-ever price on Amazon? No, but close (was £35 in December)

Average price in the past six months: £61

Cheapest price in the past six months: £40

Philips Series 5000 beard trimmer BT5515/13
  • 0.5-20mm trimming range
  • Claimed battery life of 120 minutes
  • Waterproof design

We like: Bundled with various attachments, multiple cutting lengths 

We don't like: Less grippy material on the handle 

This Braun trimmer comes with a range of accessories to help you maintain and style facial hair, including adjustable combs, fading combs, a detail attachment and a mini foil shaver. The detail attachment fits over the trimmer head for more precise shaping and edging.

Other features include a locking length adjustment wheel, washable design, fabric travel pouch and a two-year warranty.

Read our Braun Series 5 (BT55 generation) review.

More Which?-tested beard trimmer deals:

See our guide to the best beard trimmers.

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Best TV deals

Hisense 65U8QTUK

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £1,316

Cheapest price in the past six months: £1,087

Hisense 65U8QTUK
  • 65-inches
  • 4K Ultra-HD
  • QLED

We like: Great size for big living rooms

We don’t like: Cramped remote

This high-end 65-inch TV from Hisense has three HDMI inputs as well as two for USB.

The TV has streaming apps, numerous settings, a PVR and an easy way to type in logins on your smartphone. There’s also a microphone in the remote allowing you to control most aspects of the TV with your voice, from changing channels and volume to searching for content in some apps.

Read our Hisense 65U8QTUK review.

More Which?-tested TV deals:

See our guide to the best TVs.

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Best tablet deals

Samsung Galaxy Tab S10 Lite

Cheapest-ever price on Amazon? No, but close (was £259 November 2025) 

Average price in the past six months: £320

Cheapest price in the past six months: £264

Samsung Galaxy Tab S10 Lite
  • 10.9-inch tablet
  • 2,112 x 1,320-resolution display

We like: Simple to use

We don't like: No power plug included

This Android-powered tablet has 128GB of storage, with support for microSD cards if you need additional space. It comes with 6GB of Ram and uses an eight-core processor, while charging is handled via the supplied USB-C cable. A power adapter is not included in the box.

The tablet runs Android with a light layer of manufacturer software on top, making it straightforward to set up and navigate.

Read our Samsung Galaxy Tab S10 Lite review.

More Which?-tested tablet deals:

See our guide to the best tablets.

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Best smartphone deals

Google Pixel 9a

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £398

Lowest price in the past six months: £306

  • 6.3-inch pOLED screen with 2,424 x 1,080 resolution
  • Google Tensor G4 processor with 8GM Ram
  • Two rear cameras

We like: Long-term software support

We don't like: Limited selfie camera

The Google Pixel 9a has 5G and Wi-Fi 6E support and is powered by the Google Tensor G4 processor. It has a 6.3-inch pOLED (plastic OLED) display and is available in purple, pink, white and black.

Google promises seven years of security updates for this phone from launch.

Read our Google Pixel 9a review.

More Which?-tested smartphone deals:

See our guide to the best smartphones.

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Best laptop deals

Samsung 14-inch Galaxy Book4 Edge

Cheapest-ever price on Amazon? No (£704 in March 2026)

Average price in the past six months: £912

Cheapest price in the past six months: £649

Samsung 14-inch Galaxy Book4 Edge
  • Snapdragon X Elite X1E-80-100 processor
  • 512GB storage 
  • 14-inch screen

We like: Portable

We don’t like: No USB 3 ports

Samsung’s 14-inch touchscreen Windows laptop has been discounted in the sale. Because it only weighs 1.13kg, it should be highly portable. 

Thanks to built-in neural processing, it can run AI workloads locally rather than in the cloud. Coupled with 16GB of Ram, the chipset should provide plenty of power for tackling even the most arduous tasks.

Read our Samsung 14-inch Galaxy Book4 Edge review.

More Which?-tested laptop deals:

See our guide to the best laptops.

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 Best Apple Watch deals

Apple Watch Series 11 (46mm)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £392

Cheapest price in the past six months: £317

Apple Watch Series 11
  • 45.5mm screen
  • Weighs 66.6g
  • 496 x 416 px. resolution

We like: Huge list of smart features

We don’t like: Works with Android, but without several features

This is Apple’s newest smartwatch. It keeps the classic look but with a much thinner design, intended to make it more comfortable. The screen is designed to be tougher, too - aluminium models now have Ion-X glass that is touted as two times more scratch-resistant.

It’s packed with health and fitness tracking sensors, including advanced features like taking ECG readings and an SpO2 sensor to measure blood oxygen levels. There is also a fall detection feature to automatically call emergency services if it detects a hard fall.

Read our Apple Watch Series 11 review.

More Which?-tested Apple Watch deals:

See all of our Apple Watch reviews.

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Best smartwatch and fitness tracker deals

Garmin Fenix 8 (47mm)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £706

Cheapest price in the past six months: £567

Garmin Fenix 8 smartwatch
  • 35mm screen
  • Weighs 80.8g
  • 454 x 454 px. resolution

We like: 40-metre dive rating

We don’t like: Heavier and more expensive than others

If you’re after a smartwatch you can take on any outdoor adventure, this deal is for you. 

This Garmin watch can track most activities and doesn’t need a phone to utilise GPS. The manufacturer claims the battery life can even last up to 16 days when in ‘smartwatch mode’.

It should function just about anywhere you take it – even underwater or up a mountain. It works with both Android and Apple phones.

Read our Garmin Fenix 8 review.

More Which?-tested smartwatch and fitness tracker deals:

See all of our smartwatch reviews, or our fitness tracker reviews.

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Best portable charger deals

Samsung 25W Wireless Battery Pack

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £42

Cheapest price in the past six months: £18

Samsung 25W Wireless Battery Pack
  • 10,000mAh capacity
  • 211g
  • 7 x 1.5 x 14.8cm (HxWxL)

We like: Wireless charging option

We don't like: Bigger than some others 

Medium power banks like this Samsung offer represent a nice balance between portability and capacity. They're about the same weight as a paperback book and can fit into a large pocket.

This model supports wireless charging and features two USB-C ports that function as both inputs and outputs. Battery indicator lights on top of the power bank let you know how much juice is left.

Read our Samsung 25W Wireless Battery Pack review.

More Which?-tested portable charger deals:

See our guide to the best portable chargers. 

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Best air fryer deals

Ninja Foodi Max Dual Zone AF400UK

Cheapest-ever price on Amazon? No (£155 in November 2025)

Average price in the past six months: £250

Cheapest price in the past six months: £165

Ninja Foodi Max Dual Zone AF400UK
  • Basket air fryer
  • 33 x 44 x 38cm (H x W x D)
  • 2.2kg

We like: Dual cooking zones

We don’t like: Will take up a lot of space

Making delicious meals to feed a family should be no problem for this Ninja air fryer, thanks to its huge dual zone basket with a capacity of 9.5 litres. Ninja says you can feed around eight people when you fill it up. 

There are two 4.75-litre drawers, each with its own program and timing, plus a sync function that aligns cooking times so both sets of food are ready at the same time. 

You’ll get six cooking functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat.

Read our Ninja Foodi Max Dual Zone AF400UK review.

More Which?-tested air fryer deals:

See our guide to the best air fryers. 

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Best printer deals

Canon Pixma G3590

Cheapest-ever price on Amazon? No, but close (was £175 December 2025)

Average price in the past six months: £226

Lowest price in the past six months: £176

  • Inkjet printer
  • Scanner built in
  • Refillable ink tanks

We like: Can preview documents in colour on the display

We don't like: No USB ports or ethernet connections

This is an all-in-one printer from Canon. Rather than cartridges, it uses refillable ink tanks, which you top up as needed using bottles of ink (although the supplied ink should last you a long while). It can also print on both sides of the paper automatically, which is unusual for a tank model at this price.

Canon’s mobile app enables you to print from almost any smartphone or tablet. Computer users can also print over a wi-fi connection. Additionally, it supports Apple’s AirPrint and Android’s Mopria for wireless printing. 

Read our full Canon Pixma G3590 review.

More Which?-tested printer deals:

See our guide to the best printers.

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Best kettle deals

Tower Midnight Blue 3KW Rapid-boil

Cheapest-ever price on Amazon? No, but close (was £20 November 2020)

Average price in the past six months: £30

Cheapest price in the past six months: £22

Tower Midnight Blue 3KW Rapid-boil
  • 1.69L capacity
  • Matching toaster available

We like: Rapid-boil features

We don't like: High minimum fill

This is an Art Deco-inspired kettle with brass accents by Tower. We tested the midnight blue version, but it’s also available in grey (T10052GRY) and black (T10052BLK).

The kettle can hold just about seven cups of water in a single fill, and has a rapid-boil feature that's designed to get your cuppa out quickly.

Read our Tower Midnight Blue 3KW Rapid-boil kettle review.

More Which?-tested kettle deals:

See our guide to the best kettles.

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Best blender deals

Ninja Blast BC151UK portable blender

Cheapest-ever price on Amazon? No, but close (was £32 October 2025)

Average price in the past six months: £45

Cheapest price in the past six months: £34

Ninja Blast BC151UK portable blender
  • Mini blender
  • 475ml jug capacity
  • Water-resistant base

We like: Auto-run button is simple to use

We don't like: Need to add a cap to the base of the cup if you want to take it on the go

This cordless, battery-powered blender comes with a blending cup, a USB-C charging cable and a leakproof lid with a sip spout, allowing you to drink directly from the container after blending.

Measuring marks on the cup at 100ml intervals make it easy to portion ingredients when you're away from home.

Read our Ninja Blast BC151UK review.

More Which?-tested blender deals:

See our guide to the best blenders.

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Best water flosser deals

Coslus C30 Oral Irrigator

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £24

Cheapest price in the past six months: £15

  • 300ml reservoir
  • USB charger
  • 22 x 7 x 8cm (HxWxD)

We like: Simple to fill the water tank

We don't like: Clicking motor noise

This cordless water flosser comes with four power settings, allowing you to tailor the intensity to your preference. It includes two standard tips, an orthodontic tip and a tongue scraper, offering a range of options for different oral care needs.

The reservoir is filled through a wide opening at the top of the unit rather than a small side flap, making refills simpler and helping to reduce spills.

Read our Coslus C30 Oral Irrigator review or see our guide to the best water flossers.

Best PlayStation 5 deals: get top discounts with our handy guide

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Best air bed deals

Bestway Alwayzairey

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £87

Cheapest price in the past six months: £61

  • Max user weight: 300kg
  • 44 x 150 x 196cm (inflated)
  • 42 x 17 x 37cm (folded)

We like: Easy to get on and off, odourless

We don't like: A little trickier to deflate than some

This air bed features an in-built electric pump that inflates the mattress and can also be used with a separate manual pump if needed.

It comes with a carry bag for transporting and storing the bed when not in use.

Read our Bestway Alwayzairey review.

More Which?-tested air bed deals:

See our guide to the best air beds.

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Best BBQ deals

Weber Spirit II E-210 GBS Gas BBQ

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £480

Cheapest price in the past six months: £421

Grey WeberSpirit II E-210 GBS Gas BBQ

  • 113 x 122 x 69cm (HxWxD)
  • Grill area 52 x 44cm (WxD)
  • Two burners

We like: Utensil hooks and temperature guage 

We don’t like: Could do with an extra burner 

Upgrade your outside cooking with this Weber gas barbecue which is big enough to cook for the whole family. 

There are two burners and snap jet ignition to easily light the burners with one hand. A warming rack will keep food warm once it’s ready to eat and a drip pan catches grease and makes it quick and easy to clean. 

Read our Weber Spirit II E-210 GBS Gas BBQ review. 

More Which?-tested BBQs:

See our guides to the best gas barbecues and the best charcoal barbecues.

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Best pressure washer deals

Bosch UniversalAquatak 135

Cheapest-ever price on Amazon? No (was £78 May 2018), but this is the lowest price we've seen in years

Average price in the past six months: £160

Cheapest price in the past six months: £103

Bosch UniversalAquatak 135
  • Corded
  • Weighs 8kg
  • 7m pressure hose

We like: Robust design, three-in-one nozzle

We don't like: Fairly short hose

This pressure washer has a compact design with integrated wheels for moving it around the garden. The carry handle folds down when not in use, helping to reduce the amount of storage space it takes up.

A three-in-one nozzle makes it easy to switch between different spray patterns without changing attachments. The supplied accessories include a variable fan-jet nozzle and a rotating jet nozzle, while an angled jet nozzle and patio-cleaner attachment are available separately.

Read our Bosch UniversalAquatak 135 review or see our guide to the best pressure washers

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Best frying pan and saucepan deals

Blackmoor 67080 Classic 28cm Frying Pan

Cheapest-ever price on Amazon? No (£8.09 in April 2026)

Average price in the past six months: £15

Cheapest price in the past six months: £8

Salter Megastone 28cm Frying Pan
  • Weighs 925g
  • Aluminium
  • Suitable for induction hobs

We like: Great value for money

We don’t like: Not dishwasher or oven-safe

We tested the 28cm version of this non-stick frying pan, but it’s also available in 20cm, 24cm, 26cm and 32cm.

Read our Blackmoor 67080 Classic 28cm Frying Pan review.

More Which?-tested frying pan and saucepan deals:

Read our full guides on the best non-stick frying pans and the best saucepans.

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Best coffee machine deals

Beko CaffeExperto CEP5302B

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £118

Cheapest price in the past six months: £89

Beko CaffeExperto CEP5302B

  • Espresso
  • Includes milk frother

We like: Fits large cups

We don't like: Lack of personalisation options

This is a compact espresso machine from Beko which uses ground coffee to pour either single or double espresso. A portafilter, single espresso basket, double espresso basket, coffee scoop and tamper are included, and there's an integrated steam wand for milk frothing.

It features a colour touch display, 15 bar pressure and a dual nozzle for making two drinks simultaneously.

Read our Beko CaffeExperto CEP5302B review.

More Which?-tested coffee machine deals:

See our guide to the best coffee machines. 

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Best clothes steamer deals

Fridja F10 Raf Handheld Travel Clothes Steamer

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £72

Cheapest price in the past six months: £60

Fridja F10 Raf Handheld Travel Clothes Steamer
  • 260ml tank capacity
  • 2 metre cable 
  • Automatic shut off 

We like: Large tank capacity

We don’t like: Pricier than other steamers 

Clothes steamers are a faster, gentler and more portable alternative to irons.

This Fridja gadget claims to remove creases and comes with a few different accessories, including a collar press, folding hanger, fabric guard and water bottle adaptor. 

Read our Fridja F10 Raf Handheld Travel Clothes Steamer review.

More Which?-tested clothes steamer deals:

Read all our clothes steamer reviews.

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 Best steam iron deals

Philips DST7020 Azur

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £67

Cheapest price in the past six months: £36

  • 322ml tank capacity
  • 1.93m cord

We like: Low maintenance

We don't like: Be careful with delicate fabrics

Philips claims this discounted steam iron offers a continuous steam flow of 50g/min, which should be enough to get rid of most creases. There's also a water spray at the tip of the iron to provide further assistance.

The manufacturer promises the SteamGlide Plus soleplate will deliver great gliding performance on all garments. You can also use the vertical steaming function to steam curtains and garments.

Read our Philips DST7020 Azur review. 

More Which?-tested steam irons:

  • Swan SI16410N 360 Glide — SQUIRREL_TEXT_12875515
  • Morphy Richards 333030 Easy Steam — SQUIRREL_TEXT_50014654
  • Tefal GV9220 Pro Express Protect — SQUIRREL_TEXT_50015380

See our guide to the best steam irons for more. 

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Best cordless drill deals

Black & Decker BCD001 18V Cordless Drill Driver

Cheapest-ever price on Amazon? No (£24 in December 2025)

Average price in the past six months: £41

Cheapest price in the past six months: £32

Black & Decker BCD001Drill Driver
  • Drill driver
  • 10 torque settings
  • 0.8kg

We like: Affordable

We don’t like:  Doesn't have all the bells and whistles as an expensive drill

The Black & Decker BCD001 18V Cordless Drill Driver is a 37Nm torque drill with an LED worklight and a 1.5Ah battery. According to Black & Decker, it can make holes up to 25mm wide in wood and 10mm wide in metal, so it’ll be useful for all sorts of home DIY projects.

Read our Black & Decker BCD001 18V Cordless Drill Driver review. 

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Best sun cream deals 

Nivea Sun Protect & Moisture Lotion SPF30

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £10

Cheapest price in the past six months: £3

Nivea sun screen

  • Body cream 
  • 200ml
  • 30 SPF

We like: Protects against the sun

We don’t like: Can be expensive outside of sale period

Protect yourself during the summer heatwaves by stocking up on a Which?-tested sun cream. This one by Nivea is SPF30 and comes as a cream. 

Read our Nivea Sun Protect & Moisture Lotion SPF30 review or see our guide to the best sun creams. 

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 Best ice cream maker deals

Cuisinart Gelato and Ice Cream Maker

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £255

Cheapest price in the past six months: £150

Cuisinart Gelato and Ice Cream Maker
  • 1.5-litre capacity
  • 23 x 29 x 56cm (HxWxD)
  • Also makes frozen yoghurt, gelato and sorbet

We like: Makes ice cream at home

We don’t like: Takes up space 

This ice cream maker has a decent 1.5-litre capacity and, as it's a self-freezing model, it claims to be able to serve the ice cream immediately.

It can also make sorbets and gelatos. You'll need to make sure you use the right churning paddle for each, though, otherwise you may not get the proper texture.

Read our Cuisinart Gelato and Ice Cream Maker review. 

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Best fast charger deals 

Belkin Boost Charge Pro USB-C Wall Charger with PPS 60W

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £32

Cheapest price in the past six months: £18

Belkin charger
  • Output capacity of 60W
  • Ultra-compact wall plug build
  • Dual USB-C connection port

We like: A highly reliable alternative to official Apple gear at a lower price

We don't like: Missing a bundled charging cable

If you want to steer clear of unbranded marketplace models but do not want to shell out for an official Apple or Samsung plug, Belkin offers a fully safety-compliant option. 

It’s a 60W adapter, speeding past some manufacturer alternatives.

Read more about how to buy the best fast charger. 

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We've scoured the sales to find the best Lego deals

Best sleep mask deals

Halos Blackout Memory Foam Sleep Mask

Cheapest-ever price on Amazon? No (£10 in December 2025)

Average price in the past six months: £13

Cheapest price in the past six months: £12

Halos Blackout Memory Foam Sleep Mask
  • Memory foam
  • Handwash only
  • Storage pouch included

We like: Adjustable head strap

We don't like: Not everyone needs a sleep mask

This memory foam eye mask is designed to keep light out while you snooze, and the adjustable strap makes it easy to find a secure, comfortable fit. 

Plus, the 3D design should keep the fabric away from your eyes and lashes.

Read our Halos Blackout Memory Foam Sleep Mask review.

More Which?-tested sleep mask deals:

See our guide to the best sleep masks.

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 Best knife block deals

Ninja Foodi StaySharp Knife Block with Integrated Sharpener

Cheapest-ever price on Amazon? No (£100 in November 2025)

Average price in the past six months: £155

Cheapest price in the past six months: £120

Ninja Foodi StaySharp
  • Stainless steel blades
  • 29.3 x 25.5 x 14.5cm (HxWxD)

We like: Integrated sharpener

We don't like: Large, heavy block

This knife block set includes a 20cm chef's knife, 20cm bread knife, 20cm slicing knife, 13cm utility knife and an 8cm paring knife and an integrated sharpener. Ninja recommends sharpening every two weeks to keep the blades in top condition.

Read our Ninja Foodi StaySharp Knife Block with Integrated Sharpener review or see our guide to the best knife blocks. 

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Best bread maker deals

Tefal Pain et Delices PF240E40

Cheapest-ever price on Amazon? No, but close (was £65 July 2025)

Average price in the past six months: £112

Cheapest price in the past six months: £79

Tefal Pain et Delices PF240E40
  • 29.8 x 29 x 31.7cm (HxWxD)
  • 5.23kg

We like: Wide range of programs and recipes

We don't like: No viewing window

This bread maker has 20 programs, including settings for French, rye and gluten-free bread, as well as options for cake, jam, dough, yoghurt and soft cheese. It can make 500g, 750g or 1kg loaves, with light, medium or dark crust settings.

It comes with a measuring cup, measuring spoon and kneading paddle hook. There’s also a delay timer of up to 15 hours, a rapid-bake option, keep-warm function and auto-program memory.

Read our Tefal Pain et Delices PF240E40 review or see our guide to the best bread makers.

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Best laundry detergent deals

Method Concentrated Berry Splash Laundry Detergent

Cheapest-ever price on Amazon? No, but close (was £5 November 2025)

Average price in the past six months: £7

Cheapest price in the past six months: £5

  • 990ml
  • 33 washes per pack
  • Cost per wash: 23p

We like: Excellent sustainability record

We don't like: We noticed a bit of bobbling after testing

This discounted detergent is designed to reduce packaging and detergent usage compared with less concentrated formulas. It has a berry fragrance and is suitable for everyday laundry.

As a concentrated formula, a smaller amount is needed per load, helping the bottle last longer while taking up less storage space. It is also packaged in line with the brand's environmentally conscious approach, making it a good option for shoppers looking to reduce the environmental impact of their laundry routine.

Read our Method Concentrated Berry Splash Laundry Detergent review or see our guide to the best laundry detergent.

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Best indoor security camera deals

Eufy Indoor Cam E30

Cheapest-ever price on Amazon? No (£40 in December 2025)

Average price in the past six months: £56

Cheapest price in the past six months: £49

Eufy Indoor Cam E30
  • Local storage only
  • Mains powered
  • Customisable privacy zones

We like: Can record video clips without a subscription

We don’t like: Cloud storage requires a subscription

This security camera can capture video in up to 4K, has motion detection and pan-and-tilt functions.

You can keep clips on a local SD card up to 128GB, but you’ll need to buy it separately. If you want footage stored in a cloud, you’ll need a subscription that starts from £4 a month.

Read our full Eufy Indoor Cam E30 review.

More Which?-tested indoor security camera deals:

See all our indoor security camera reviews.

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 Best outdoor security camera deals

TP-Link Tapo C520WS

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £59

Cheapest price in the past six months: £40

  • Mains-powered
  • micro-SD card storage (up to 512GB) 

We like: Local storage, simple to use

We don't like: Cloud recording requires a subscription

This outdoor security camera has pan-and-tilt functionality, meaning you can adjust the viewing angle remotely for wider coverage of your home. It records in 2K resolution and includes colour night vision, motion detection and a built-in siren.

Footage can be stored locally using a microSD card, eliminating the need for a subscription if you only want on-device recording. Cloud storage is also available through Tapo Care from £2.49 a month. Customisable privacy zones allow you to block out areas you don't want the camera to monitor.

Read our TP-Link Tapo C520WS review.

More Which?-tested outdoor security camera deals:

See our guide to the best outdoor security cameras.

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Best steam cleaner deals

Polti Vaporetto SV460 Double

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £138

Lowest price in the past six months: £75

Polti Vaporetto SV460 Double PTEU0296
  • Steam mop and handheld steamer
  • 2.6kg
  • 300ml tank capacity

We like: It's versatile

We don't like: Average on glass

This steam mop from Polti can be used as a traditional steamer or in handheld mode for cleaning smaller spots around your home.

It comes with 17 accessories, including a glass cleaning tool, carpet glider tool, small plastic and metal brushes, angled nozzle, extension wand, steam extension hose and a scrubby brush attached to the main tool head for any stubborn mess.

Read our Polti Vaporetto SV460 Double review.

More Which?-tested seam cleaner deals:

See our guide to the best steam cleaners.

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Best Sodastream deals

Sodastream Art

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £95

Cheapest price in the past six months: £70

SodaStream Art

  • Quick Connect CO2 cylinder system
  • Stainless steel and plastic
  • 29.7cm x 18.4cm x 44.7cm (D x W x H)

We like: Handle for custom fizziness

We don’t like: Be sure to push the bottle up fully

If you’re a fan of fizzy drinks or sparkling water and you’re looking to reduce how much plastic you use, a Sodastream will give you a convenient way of making them from home. 

The Sodastream Art has a pull-down lever instead of a button to create the level of fizziness you want, the cylinder slots into the back of the system and you can see the bubbles as they happen in the see-through bottle. 

Read our Sodastream Art review. 

More Which?-tested sparkling water maker deals:

See our guide to the best sodastreams and sparkling water makers.

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 Best creatine deals

MyProtein Impact Creatine powder

Cheapest-ever price on Amazon? No (£6.98 in March 2026)

Average price in the past six months: £12

Cheapest price in the past six months: £7

MyProtein Impact Creatine powder
  • Unflavoured
  • 250g
  • Powder form

We like: Affordable

We don't like: Best if incorporated into your daily routine

A pure creatine powder with no added extras, this is one of the cheaper options available. 

The manufacturer recommends taking this supplement once a day, before or after exercise. As well as unflavoured, this product also comes in five flavours including watermelon lollipop and Vimto.

Read our MyProtein Impact Creatine powder review.

More Which?-tested creatine deals:

See our guide to the best creatine supplements. 

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 Best suitcase deals

Eastpak Tranverz M Suitcase

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £81

Cheapest price in the past six months: £67.39

Eastpak Tranverz M Suitcase
  • 67 x 35.5 x 30cm (HxWxL)
  • 78 litres
  • Weighs 3.12kg according to the manufacturer

We like: Which? Recommended suitcase brand

We don’t like: More colourful or patterned options are typically pricier

We haven’t tested suitcases themselves, however, our latest suitcase brand survey revealed Eastpak as one of the best luggage brands. 

You can pick up a range of Eastpak suitcases at discounted prices this Prime Day, including this medium-capacity soft-shell model at its cheapest we’ve seen on Amazon.

See our guide to the best suitcase brands.

More Which?-approved suitcase deals:

  • Eastpak Tranverz Large Suitcase (121 litres) – SQUIRREL_TEXT_50028995

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 Best cabin bag deals 

Cabin Max Anode 24L TwinWheel

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £39

Cheapest price in the past six months: £34

Cabin Max Anode 24L TwinWheel

We like: Affordable 

We don’t like: Wheels take up more space

Cabin Max bags are designed to maximise space within strict airline cabin restrictions, and they’re hard to beat on price. 

This compact suitcase claims to be the ideal size for taking on Easyjet, Ryanair and Wizz Air flights as a cabin bag. It’s available in all sorts of colours, from a sleek and stylish black to a fun bright orange. 

See our guide to the best cabin luggage brands. 

More Which?-approved cabin bag deals:

  • Eastpak TRANVERZ S Suitcase — SQUIRREL_TEXT_50028997
  • Antler carry on suitcase — SQUIRREL_TEXT_50028998
  • Cabin Max Metz backpack — SQUIRREL_TEXT_50028999
  • Aerolite Expandable 55x40x20cm to 55x40x23cm — SQUIRREL_TEXT_50029000
  • Samsonite Guardit 3.0 backpack — SQUIRREL_TEXT_50029001

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Best robot lawn mower deals

Flymo EasiLife Go 400

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £445

Cheapest price in the past six months: £299

Flymo EasiLife Go 400
  • Blade type: Pivoting blades on rotating disc
  • Recommended lawn size: 400 square metres
  • Height and width of cut: 2cm-5cm high and 16cm wide

We like: Suitable for average-sized lawns

We don't like: Awkward cutting height adjustment

The Flymo EasiLife Go 400 is a robot mower designed for lawns of up to 400 square metres. It uses a boundary wire to define the mowing area, has three cutting-height settings and can tackle slopes of up to a 25% incline.

This mower is self-charging and has a user-replaceable battery, which could help extend its lifespan.

Read our Flymo EasiLife Go 400 review or see our guide to the best robot lawn mowers.

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Best pushchair deals

Babystyle Oyster Gravity+

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £514

Cheapest price in the past six months: £280

  • Travel system
  • World and parent facing
  • 9.6kg

We like: Reversible seat unit, suitable from birth

We don't like: Fixed height handlebar

The BabyStyle Oyster Gravity+ is suitable for babies and children from birth until they weigh 22kg, which is around four or five years old. The pushchair seat can recline to a nearly flat position, which makes it suitable or newborns, but you can also attach the BabyStyle Oyster 3 carrycot to convert it into a pram, or the Oyster Capsule infant car seat to turn it into a travel system.

Once folded, the chassis will hold together with a self-catching clip, and it can stand upright when folded.

Read our Babystyle Oyster Gravity+ review.

More Which?-tested pushchair deals:

See our guide to the best pushchairs.

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Best microwave deals

Tower T24044

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £75

Cheapest price in the past six months: £57

  • 800W model
  • 25 x 47 x 33cm (H x W x D)

We like: Intuitive to use, affordable

We don't like: No automatic programs

A freestanding solo microwave with a turntable from UK brand Tower. It has six power levels and a timer controlled by just two dials, and a push button to open the door. It comes with a one-year warranty, but you can extend that to three years by registering the microwave online with Tower.

Tower says you can still fit a 10-inch dinner plate through the door. It actually does better than that – we measured the maximum plate size without tilting at 28cm, or 11 inches.

Read our Tower T24044 review.

More Which?-tested microwave deals:

See our guide to the best microwaves.

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Best walking pad deals

WalkingPad Z1 Foldable Walking Treadmill

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £304

Cheapest price in the past six months: £249

WalkingPad Z1 Foldable Walking Treadmill
  • 143 x 56 x 106cm (HxWxD)
  • 23kg
  • Supports users up to 110kg

We like: Space-saving design

We don't like: Belt is quite narrow

The WalkingPad Z1 is a foldable walking treadmill designed to save space when not in use, making it a practical option for smaller homes.

It has a maximum speed of 6km/h (3.7mph) and a walking surface measuring 121 x 40cm. A built-in digital display shows time, speed, distance and calories burned, while the treadmill can be controlled using either the onboard control panel or the companion app.

Read our WalkingPad Z1 Foldable Walking Treadmill review or see our guide to the best walking pads.

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 Best Bluetooth tracker deals

Apple AirTag (4-pack)

Cheapest-ever price on Amazon? Yes

Average price in the past six months: £97

Cheapest price in the past six months: £85

  • 11g
  • Replaceable CR2032 battery
  • 31.9 × 31.9 × 8.0mm

We like: Easy to set up

We don't like: Only compatible with iOS devices

This Bluetooth tracker is designed to help you find your lost items. It's small enough to attach to keys, bags or other personal items. The AirTag has a claimed battery life of up to one year and connects through Apple's Find My network.

Amazon has discounted this multipack as part of its Prime Day sale, but you can also buy individual AirTags as well.r

Read our Apple AirTag review.

More Which?-tested Bluetooth tracker deals:

See our guide to the best Bluetooth trackers.

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Deals for less than £30 in the Amazon Prime sale

Deals for less than £30

Why you can trust Which? this Amazon Prime Day

Our extensive Amazon Prime Day coverage is produced by a group of consumer experts, working across deal analysis, price tracking and product testing.

  • Faith Strickland, Senior consumer editor – over a 10-year journalism career spanning The Times and Conde Nast, Faith has worked on deals at Which? for four years. She manages a stellar team to ensure only the best deals make it into our pages.
  • Tom Morgan, Senior Consumer Writer – with more than a decade of experience at Which?, Tom has manually sifted through thousands of Amazon deals to find genuine bargains. He uses specialist pricing tools to spot products at historically low prices.
  • Yasmine Crossland, Senior Consumer Writer – Having spent seven years covering consumer products for Good Housekeeping, Good Food and T3, Yasmine now helps Which? readers find discounted Best Buys without paying over the odds.
  • Natalie Turner, Consumer Writer – Natalie is a natural at hunting down great deals, having spent nearly five years scouring seasonal sales events like Black Friday and Amazon Prime Days to find you the best savings.
  • Lars Stannard, Consumer Writer – Which?'s very own 'bargain bloodhound', Lars has been sniffing out great deals for over four years now. He cuts through the hype, collates advice and keeps detailed records so you can get the best for less.

What is Amazon Prime Day?

Amazon Prime Day is an exclusive sale that's only open to Amazon Prime members. It tends to take place several times a year.

See the results of our in-depth Amazon Prime sale pricing investigation: Are the Amazon Prime Day deals any good? 

When is Amazon Prime Day?

Amazon usually holds two Prime Day sales each year, one in the summer and one in the autumn. 

The online retailer has confirmed that the sale will take place for four days, starting at midnight on 23 June and finishing at 23.59pm on 26 June.

Here's a look at when Amazon launched its previous Prime Day sales:

  • 2025: 11-14 July, 7-8 October
  • 2024: 16-17 July, 8-9 October
  • 2023: 11-12 July, 10-11 October
  • 2022: 12-13 July, 11-12 October

See advice about how to shop the event, from the Which? Deals editor, including seven things they would never do during a sale.

Great deals on great products

free newsletter

Get free tips from our experts in our Deals newsletter, emailed to you monthly and for seasonal sales to help you grab genuine bargains.

Our Deals newsletter will direct you to deals including offers that carefully selected third parties have for Which? members, and to details of Which? Group products and services. Unsubscribe whenever you want. Your data will be processed in accordance with our privacy notice. By clicking a retailer link in our newsletter you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Is Prime Day only for Amazon Prime members?

Yes, only Amazon Prime members get access to the Amazon Prime Day discounts. This includes Amazon Prime monthly and annual members, free trial members, and Amazon Student and Amazon Household members.

Not a Prime member? Visit our monthly deals pages for the latest offers from other retailers.

Planning on becoming a member? Here's how to get Amazon Prime for free.

When is Black Friday? Find out when retailers start their discounts

How much is Amazon Prime?

Amazon Prime membership costs £8.99 per month or £95 per year. If you pay annually, you save just over £12 per year.

Students can get an Amazon Prime membership for 50% less, paying £4.49 per month. If students pay annually, it costs £47.49 per year, saving just over £6. With a subscription, you get access to Prime Video, plus unlimited premium delivery, among other things.

Read our Amazon Prime Video review to see what we think of the content quality and value for money

Get a free trial for Amazon Prime Day

If you time it well, you can sign up for 30 days of Amazon Prime for free once the Prime Day sales begin, and then cancel for free before you get charged. If you don't cancel within the 30 days, you'll automatically be switched to a regular Amazon Prime membership and charged £8.99 a month. The trial gets you access to Prime Video, Amazon Music, Amazon Photos and more.

To cancel your membership before the trial expires, you'll need to visit the Amazon Prime membership page, choose Manage membership and select End membership.

Find out more about how to get audible for free.

How to return Amazon purchases

If you buy a product on Amazon Prime Day and it arrives on your doorstep damaged, the retailer is fully responsible.

Under the Consumer Rights Acts, your purchase needs to be of satisfactory quality (not faulty or damaged), fit for purpose and as described. If your Prime Day product doesn't meet one of these requirements, the retailer (not the manufacturer) is in breach of the Consumer Rights Act.

Amazon will refund the cost of sending an item back if it was sold or dispatched by Amazon. If the item you bought isn't eligible for a free return, and you’re using a pre-paid return label, Amazon will deduct the cost of the return from your refund.

For expert advice on returning goods you've bought online, see our in-depth guide to returns and refunds

How to recycle your old tech

If you're looking to replace some older technology by shopping in the Prime Day sale, make sure you dispose of your old items in a responsible way.

You have a few options if you want to offload your unwanted electronics. Kerbside collection is suitable for small electrical items – in many cases, your local council will collect smaller items such as toasters and kettles. Alternatively, you can drop items at a local recycling centre.

For more details on how to get rid of your unused gadgets, check our advice on how to recycle electrical item9a

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